Halal Purchase Research Articles

Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm

PurposeThis study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and consumers’ personal norms on consumers’ attitudes and halal buying behaviour. The study also reconnoiters the mediating role of consumer attitudes.Design/methodology/approachWith a structured questionnaire, a survey was conducted to collect data on consumer attitudes, personal norms and halal buying behaviour. Finally, 229 valid questioners were retained for data analysis. The structural equation modelling technique was used for data analysis using SmartPLS 3.0 software.FindingsThe result of this study suggests that consumers’ attitude towards halal purchase depends on consumers’ personal norms and religiosity. Further, the role of consumer attitudes and religiosity on the halal buying behaviour of consumers is significant. However, the personal norm is not a significant predictor of halal buying behaviour. Consumer attitudes mediate the relationships between personal norms and halal buying behaviour, as well as religiosity and halal buying behaviour.Research limitations/implicationsThe findings of the present study indicate that consumers’ personal norms and religiosity are the important determinants of consumer attitude and behaviour towards halal purchase. Marketers of halal products and services should focus on strengthening consumers’ attitudes and religiosity to influence consumer behaviour towards halal purchase.Originality/valueIn light of recent research studies on the halal purchase, the present research finds the essential predictors of consumers’ halal purchase attitude and behaviour. The study also reveals that consumer attitude is an important role in strengthening halal buying behaviour, as it has both direct and indirect impact halal buying behaviour.

Brand Equity dan Labelisasi Halal dalam Pengaruhnya Terhadap Minat Beli Produk Lifebuoy

Brand equity is one of the most critical issue of marketing. It has four indicator such as brand awareness, brand loyalty, brand associations and perceived value which affect purchase intention. However in Indonesia, brand equity is not the only factors that affect customer intention to purchase. One of the most important factor is halal label because the majority of population is Muslim who wanted halal guarantee of the product before buying and consuming. Therefore, the purpose of this paper is to determine of how brand equity and halal label affect purchase intention of Lifebuoy products. The survey conducted on Muslim students of Universitas Pendidikan Indonesia which distributed online. By using multiple linear regression techniques to analyze the data, the result indicates that brand equity has positive significant effect to purchase intention. Meanwhile halal label has negative significant effect to purchase intention of Muslim student Universitas Pendidikan Indonesia.

Consumer Behavior and Halal Cosmetic Product: Evidence in Palembang City

Purpose: this research is about the impact of the product quality, price, halal labeling, and brand ambassador for the purchasing decision of halal cosmetics product.Methods: the research samples involves 400 female respondents with age 20–49 based on income category, education and kinds of jobs in Palembang city, analysis using the Logit Analysis Method.Results: (1) the probability of the dominant factor in affecting the purchasing decision of the halal cosmetics product namely price; (2) the product quality, income, halal labeling, and brand ambassador have positive and significant impact; (3) the price has negative and significant impact for the purchasing decision of the purchasing decision of the cosmetics product.Conclusions and Relevance: overall, there are five potential factors which affect the purchase of the halal cosmetic product. This important aspect should be attention in the cosmetics halal purchase, because it is not only about the price but also the religiosity aspect such as knowledge, attitude, Islamic brand and subjective norm before deciding to buy the product.

Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang

<em><span lang="EN">This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through research variables to fill existing research gap between halal awareness and halal purchase intention by halal technology implementation. This technology able to detect halal label validated by MUI that is expected to mediate both variable.</span><span lang="EN">Research approach used quantitative approach. Data was collected by survey questionnaire methods for packaging product’s consumer in Semarang. This research used purposive sampling to obtain 100 consumers as data observation. SEM analysis was used to analyze the data through running Smart PLS 3.2.8 for Professional application for hypothesis testing.</span><span lang="EN">The finding presented that Consumer Behavior based on Islamic Branding Technology Concept is proven. It is proved by significant mediating effect between halal awareness to halal purchase intention through halal technology implementation (0.016). Other result proved that halal awareness has insignificant value on halal purchase intention of packaging product in Semarang (0.412), halal awareness has significant value on halal technology implementation (0.000) and halal technology implementation has significant value on halal purchase intention (0.011).</span></em>

Factors Influencing the Purchase Intention to consume Halal Certified food in Korea: Evidence from international Pakistani Muslims in South Korea

Halal market has been expanding enormously. It has received special attention globally as one of the most advanced business to be explored and develop. Muslim minority countries like South Korea have taken initiative to see the opportunity and penetrate the halal food industry to boost the local economy. However, there is still a knowledge gap behind the importance of studying the halal industry and the limited availability of academic resources. This research will participate to being a reference of halal study in the future for considering the consumers purchase behavior of halal food and being an eye-opener for the government to keep pursuing the halal direction because the halal market size is always getting expand. Due to that, this research aims to examine the factors that can influence purchase intention of halal food among the Muslim consumers in South Korea. The data were collected from 477 respondents. The purposive sampling method is used to gather respondents from the administrative districts from the South Korea. The hypothesis results of this study revealed that three variables which are halal certification, religious beliefs and halal brand satisfaction that were significantly related to Halal purchase intention among Muslim consumers. The findings of this research may be useful and helpful for manufacturers to understand Halal purchase intention among Muslim consumers as well as beneficial for the consumers to be aware of Halal implication in their daily live.

Religiosity as a moderator between theory of planned behavior and halal purchase intention

PurposeThe purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention.Design/methodology/approachThe data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study.FindingsThe results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention.Research limitations/implicationsThis study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention.Originality/valueThis research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

Assessing the Influence of Consumer Education, Personality and Social Media in Halal Purchase Behavior

Assessing the Influence of Consumer Education, Personality and Social Media in Halal Purchase Behavior

DEVELOPING HALAL TRAVEL AND HALAL TOURISM TO PROMOTE ECONOMIC GROWTH: A CONFIRMATORY ANALYSIS

The purpose of this paper is to identify the factors of various backgrounds in the literaturehaving to do with halal purchase intention of Muslim travellers on halal travel andtourism sector. It also aims to investigate which antecedents, among all, that have thedominant determinants toward the development of halal travel and tourism purchaseintention. A total of 255 respondents originating from several major cities of West Javawere involved in random sampling technique to measure their personal perceptionon the determinant factors of halal purchase intention. Data were collected throughstructured questionnaire with a five-point Likert scale. The questionnaire has beendivided into two main parts, the first part identifies the respondent identity, while thesecond part provide 6 main sub-part statements on halal awareness, personal societalperception, religious belief, halal marketing, halal travel & tourism, and infrastructure.Confirmatory Factor Analysis (CFA) will be used to acquire the most critical to the leastcritical indicators in explaining purchase intention on halal travel and tourism industrysector. The paper concludes that most customers rely on halal marketing, making itthe dominant determinant factor. Meanwhile, the second dominant determinant ishalal travel and tourism. Then, the third determinant is halal awareness. Religiousbeliefs and personal societal perceptions are the last two priorities. This paper offers adetailed insight into various behaviors of customer’s purchase intention on halal traveland tourism sector as well as delivers a new model of purchase intention throughdetailed latent-variables. Finally, the relevant stakeholders, in particular government,should enhance the halal marketing on travel and tourism through various programsand activities, such as massive promotion, socialization, and literacy.

Halal Purchase Intention- A Study on Islamic Banks of Bangladesh

Purchase intention is a term used in consumer behaviour which can influence the augmentation of the brand’s performance. Many researches done on the issue of purchase intention, brands and brand equity but this study focuses only on the Halal paradigm. We have limited our study within the Islamic banking Industry of Bangladesh. Even though Bangladesh is a Muslim major country, yet awareness and knowledge of what is Halal (allowable in Islam) and what is Haram (forbidden in Islam) is really poor. Still majority of the banks are operating in conventional i.e. interest based banking. People follow their religion as some rituals descended from their ancestors, not completely knowing about the actual rules. Purchase intention is a very important term in consumer behaviour and has positive outcome if fostered properly. Marketers thus emphasize precisely in this in order to have better business performance. Halal purchase intention is a new term in the realm of Islamic marketing and branding. There are numerous research done so far on purchase intention and its antecedents’ relationship. However, very few studies have been done on halal purchase intention. This study aims to explore the antecedents of halal purchase intention. Six IVs has been identified- brand equity, brand trust, product involvement, value consciousness, shariah compliance and attitude. To fulfil the purpose, a quantitative research study surveyed on 200 customers and potential customers of the Islamic banks in Bangladesh. Collected data were analysed using partial least squares (PLS) structural equation modelling with the help of Smart PLS 2.0 M3 software. Findings reveal that out of six variables, five namely brand equity, brand trust, product involvement, value consciousness and attitude has significant relationship with halal purchase intention. The outcome of this study devotes the Islamic bank managers to make their marketing choices with the help of purchase intention statistics associated with product demand, market segmentation as well as promotional strategies. This research thus tries to fill the gap and contribute in the literature of Islamic marketing and branding.

Halal Purchase Intention on Processed Food

The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.

The Influence of Halal Label, Promotion and Price Toward Purchasing Decision on Over the Counter Medicine

Medicine that already have halal sertifikated not more than 1 percent, from about 18.401 types of medicines are recorded and circulated in the community. The number is indeed very not aligned with a number of Muslim consumers that exist in Indonesia, especially Yogyakarta recorded with the number is 207.176.162 population embraced of Islam. This amount is 87.18 percent of the total population of Indonesia, including the city of Yogyakarta is a fairly large area of 6 among other religions, with the number of 335 521 Muslim population. This proves that the market for halal products to be medicines should have become a necessity for people in Indonesia, especially Yogyakarta majority Muslim population. In research independent variable is the halal label, promotion and price on purchase decisions or be the dependent variable. This research is quantitative by distributing questionnaires to students of the boarding school UII, a total of 90 respondents. The results of the study simultaneously (synchronously) variable halal label, promotions and price has a significant influence on purchasing decisions medicines, or the F test showed that accept H1 refuse H0 with significant value 0.000 <0.005 or 94.2% of medicine purchase decisions are influenced by variables halal label, promotions and price and 0.058% influenced by factors or other variables not examined.

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

&lt;div&gt;&lt;p&gt;&lt;em&gt;This paper investigates the influence of attitude, halal knowledge, halal quality on purchase intention towards halal food of young non-Muslim consumers in Thailand. Consequently, total of 600 questionnaires were distributed and 482 usable responses were obtained yielding a response rate of 80.33%. Our results indicated that attitude has a strongest direct influence on intention to purchase and also the results indicated that halal knowledge has a significant effect on attitude towards halal food and had no significant effect on halal purchase intention. Furthermore, halal quality has significant positive influences on the purchase intention among the studied group in Thailand. Therefore, this paper could provide insights important for manufacturers, marketers and policymakers to understand the perspectives of young non-Muslim consumers in Thailand.&lt;/em&gt;&lt;/p&gt;&lt;/div&gt;

Examining the moderating role of high-versus-low scepticism toward Halal labels: findings from Indonesia

Since the Halal label is associated with Islam, perhaps no one questions its acceptance from the Muslims perspective. However, news articles have reported that Muslims in several parts of the world have a cynical perception toward the Halal label itself. This paper investigates whether or not Muslim consumers' scepticism toward Halal label might influence purchasing behaviour. Questionnaires providing data for this paper were distributed via an online-mobile survey. In total, 186 responses were collected. Multi-group moderation analysis is used to prove whether scepticism toward Halal labels does exist and to conduct more meaningful analysis of its moderating role. Overall, it is found that scepticism toward Halal label exists and a moderating influence on Halal purchase intention. Recommendations for manufacturers are also addressed.

Halal Purchase Intention Among the Singaporean Muslim Minority

ABSTRACTMuslim consumers’ awareness toward halal foods and products has been increasing. The halal concept becomes consumers’ vital concern as it covers wide areas of consumption, though one might perceive it as only a food-related issue. Given this background, this article aims to investigate the factors that influence consumers’ intention to purchase halal-certified foods and products. By using Ajzen’s theory of planned behavior (TPB) as a theoretical framework, this research employed a quantitative survey with a sample of 332 Muslim consumers living in Singapore to examine Singaporean Muslim preferences in purchasing halal foods and products. Data gathered from the survey were then explored and analyzed. Multiple regression analysis results indicate that all TPB variables have a positive and significant influence on the intention to purchase halal-certified products among the Muslim minority in Singapore.

Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

Halal market has been growing tremendously recently. The food products occupies the most share in the Halal market category. The phenomenon could be explained by the increased number of consumer among Halal products. Apart from Muslims, who consumes Halal product due to religious obligations, it is assumed that non-Muslims have also started consuming Halal products, especially food items. Halal food products have been perceived as safer, animal friendly and environmental sustainable. Hence, the awareness of Halal principles, Islamic Brand, moral obligation animal welfare and food safety have been studied in this research in order to investigate the influence of Halal food product purchase intention among non-Muslim consumer using quantitative research method. Food safety has been identified to be the most significant in predicting the purchase intention of Halal food product. Furthermore, future studies are suggested to include additional variables such as habit and self-awareness.

Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector

Purpose – The purpose of this paper is to identify and determine the connection of various antecedents from educational literary works with Halal purchase intention. It also aims to investigate which antecedents, among all antecedents, have the highest possible participation toward the development of Halal food purchase intention. Consumers across the globe have an ever increasing demand for Halal items nowadays. Similarly, food stuff in Halal category has an increased acceptance across the globe. Numerous researches have therefore focused on Halal food perception, Halal understanding and its approval in various areas of the world. Design/methodology/approach – A total of 300 respondents were taken from four major cities of Pakistan to examine the relationship of factors that influence customer’s Halal purchase intention. Data were collected through structured questionnaire having seven-point Likert scale. It was divided into eight sections with statements measuring Halal Awareness, Halal Marketing, Subjective norms, Religion and Religiosity, Attitude, Subjective norms, Perceived Behavioural control, Halal Certification and Purchase Intention. Findings – The paper draws the findings that most of the customers rely on Halal Marketing, Personal and Societal perception and Halal certifications. On the other hand, least importance was given to their religious beliefs when making a purchase decision. The findings also suggest that customers are influenced by Halal Marketing and Branding practices of food products as they are being influenced by the sales promotions and celebrity endorsements. It has also been found that customers are willing to spend considerable efforts and money to purchase Halal food. Originality/value – The paper clarifies the strategies for Halal food manufacturers and marketers who are following Islamic Marketing philosophy as a base for their marketing campaigns. The study also provides a detailed insight into various behavioural, societal and marketing dimensions that guides the customers about their purchase intentions.

Halal clusters

Purpose– The purpose of this study is to propose a halal cluster concept to better organise production and trade of halal food.Design/methodology/approach– This paper builds further on previous work published in theJournal of Islamic Marketingon halal food supply chains and value chains. A cluster analysis is conducted on the Malaysia and Dubai halal cluster to provide a better understanding of their halal cluster models and sustainability.Findings– Food production and trade has been described as the weak link in the halal value chain. To guarantee availability of and access to halal food, a new paradigm is required in better organising the production and trade of halal food through halal clusters. A halal cluster model is proposed based on five pillars, namely, Muslim consumer, education and research, halal integrity network, halal supply chain and enablers.Research limitations/implications– This conceptual paper proposes a halal cluster model to scale up the production of halal food for the world. However, more empirical research on halal purchasing, halal network development, halal trade and halal parks is needed to support the development of these halal clusters.Practical implications– To better address today’s issues in the halal industries (ingredients, certification, logistics, etc.), there are evident benefits of producing in strong halal clusters, hereby providing easy access to halal ingredients and access to attractive Muslim markets.Originality/value– As halal is going through an evolution, towards a halal supply chain and value chain, new business models are required. It is the first study investigating halal clusters.

Determinants of Halal Purchase Intention: Case in Perlis

This study is to determine the factors that influence purchase intention of Halal products among consumers at selected supermarkets around Perlis. 100 were randomly selected to be respondents in this study through the questionnaire. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 19.0. Descriptive analysis and correlation were applied to this study. The results indicated that attitude, subjective norms, and perceived behavioral control had positive impact on intention to purchase Halal products. It is suggested that future research can be done in fast growing cities and the result that we get will be more comparable and provide workable direction in Halal products.

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine the relationships between halal awareness, halal certification, food quality, marketing promotion, and brand with the intention to purchase halal product among the non-Muslim community in Malaysia. The data were collected through a self-administered questionnaire survey consisting of 226 non-Muslim consumers. Structural equation analyses indicated that the halal awareness, halal certification, marketing promotion, and brand were positively related to purchase intention, whereas food quality was negatively associated with it. Theoretically, this study is one of the first attempts to develop and to empirically test a conceptual model on halal purchase intention by integrating halal components with marketing-related components.