Halal Purchase Intention Research Articles

Keterkaitan Halal Knowledge, Halal Awareness, Halal Traceability dan Halal Purchase Intention pada Konsumen Tenun di Sumbar

The study aims to analyze the influence of halal knowledge, halal awareness, and halal purchase intention, as well as halal traceability as moderating variables. This quantitative research used 150 respondents as samples selected purposively, namely weaving consumers in West Sumatra who understand information about halal weaving. Data was collected using a Google Form questionnaire using a 5-point Likert scale, and analyzed using SEM-PLS. The findings obtained are that halal knowledge has a significant positive effect on halal awareness; halal awareness has a significant positive effect on both halal traceability and halal purchase intention; and, halal traceability has a significant positive effect on halal purchase intention. Finally, halal traceability has been proven to fail to moderate the influence of halal awareness on halal purchase intention.

INFLUENCE OF RELIGIOUS BELIEFS ON HALAL PURCHASE INTENTION IN NON-MUSLIM CUSTOMERS

This study investigates the influence of religious beliefs, perceived benefits of halal products, social influence, and attitudes towards halal products on the halal purchase intention among non-Muslim customers in Surabaya. Utilizing a quantitative research design, data were collected from 150 non-Muslim respondents through an online survey distributed via social media. The analysis was conducted using SmartPLS to evaluate the relationships between the constructs. The findings reveal that even among non-Muslim customers, strong religious beliefs can foster positive attitudes towards halal products due to shared ethical and health values. Perceived benefits, including health, ethical, and quality advantages, significantly enhance attitudes towards halal products. Social influence from family, friends, and social media positively impacts non-Muslim customers' attitudes, highlighting the role of social endorsement in shaping perceptions. Furthermore, a positive attitude towards halal products is a strong predictor of purchase intention, indicating that favorable perceptions directly translate into a higher likelihood of purchase. These findings contribute to the understanding of consumer behavior in the context of halal products and offer practical implications for businesses aiming to target non-Muslim customers. By recognizing the importance of religious beliefs, perceived benefits, and social influence, companies can develop more effective marketing strategies to promote halal products beyond the Muslim community. .

Islamic food laws: customer satisfaction effect halal purchase intention in China. Moderating role of religiosity

PurposeThe research investigates the relationship between halal credence, awareness, certification, need for cognition (NC), effort, health consciousness, and satisfaction towards halal food (STHF). In addition, observe the influence of STHF on purchase intention explored. Finally, religiosity is examined as a moderator between STHF and halal purchase intention.Design/methodology/approachThe data was collected from Muslim participants in Guangzhou and Shenzhen, China. A total of 476 respondents take part in this research. The data was collected from Muslims who eat food from halal food hotels. A purposive sampling technique is used to collect data from respondents. PLS-SEM is followed to test the proposed hypotheses.FindingsThe results reveal that halal credence, awareness, certification, effort, and health consciousness increase STHF. Conversely, NC does not influence STHF. Moreover, STHF significantly determines halal purchase intention. Finally, religiosity strengthens the positive association between STHF and purchase intention.Practical implicationsFood marketers and policy decision-makers can use research findings to enhance halal purchase intention. In China, Muslim customers usually search for halal food by putting in extra effort and seeing halal certification. They trust halal food because religiosity is their priority.Originality/valueThis initial research incorporates halal credence, halal awareness, certification, NC, effort, health consciousness, STHF, and religiosity to examine halal purchase intention using the theory of planned behavior (TPB).

Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products

This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim teenagers in Indonesia to explore whether they still hold on to the halal principle that most Muslims adhere to when consuming food. This research examine their halal awareness based on theory of planned behavior (TPB) theory and compare it to the previous publications so far. To reach this objective, we used quantitative methodology. Our data was acquired from 161 Indonesian young Muslim consumers. Furthermore, the variance-based structural equation modeling and Theory of Planned Behavior (TPB) research model were utilized. Our findings demonstrate that subjective norm and attitude are significant determinants of halal food buying intent. However, perceived behavioral control has not been established as a purchase intention component. Finally, this study provides additional research on halal consumer behavior, focusing on the empirical findings of young Indonesian consumers, especially seen from TPB perspective.

Purchasing Decisions For Halal Product Which Are Influenced By Religiosity, Knowledge, And Awarness Study at Sharia Economics Students At The University of Jember

This research was conducted to examine the influence of Religiosity, Knowledge and Awareness on Halal Purchase Intention Studies case of Islamic Economics Students at the University of Jember. This research focuses on students of the University's Islamic Economics Study Program who have purchased halal products. This research is classified as an explanatory research, using multiple linear regression analysis techniques which aim to determine the relationship between the variables of religiosity, knowledge and awareness of the purchasing decisions of halal products for Islamic Economics students at the University of Jember. Sampling was carried out using a non-probability sampling technique, namely purposive sampling with a sample size of 100 respondents. The results show that Religiosity, Knowledge and Awareness have a significant effect on the Decision to Purchase Halal Products of Islamic Economics students at the University of Jember.

The Role of Halal Awareness on the Relationship between Religiosity and Halal Purchase Intention

This study aims to investigate the effect of religiosity and halal awareness on halal purchase intention and analyze the mediating effect of halal awareness on the relationship between religiosity and halal purchase intention. The cluster sampling method was employed to select the sample size, and the total sample was 400 respondents from three regions of Aceh Province. This study used Structure Equation Modeling (SEM) AMOS to predict a set of indicators of latent variables constructed by several dimensions and indicators, i.e., religiosity was measured by ritual, ideology, intellectual, passion, and consequential dimensions, while halal awareness was determined by five indicators, as well as halal purchase intention. The validity and reliability were tested, and all the latent constructs had a good discriminant validity value. Additionally, the full model after modification was utilized to raise the Goodness of Fit (GOF). The results demonstrated that religiosity positively and significantly affected halal awareness. Similarly, religiosity and halal awareness positively and significantly affected halal purchase intention. It indicates that increasing religiosity and halal awareness enhance interest in buying halal food. It can be concluded that religiosity and awareness are vital indicators in explaining the increasing interest in buying halal products. Moreover, the mediating effect results uncovered a partial mediation of halal awareness on the relationship between religiosity and halal purchase intention. It implies that halal awareness has an essential role in mediating this relationship.

Factors Influencing Intention to Purchase Halal Food Products Among Iranian Muslim Consumers

The growing global demand for halal food has led more countries, including non-Muslim countries to emerge and serve this potential market. Malaysia, as a Muslim country, intends to become a significant exporter of halal food and aspires to become a hub for halal food production. Demand for halal food has also continued to have an upward trend in the Malaysian market itself. Thus, the consumption behavior of Muslim consumers needs to be studied and the influencing factors on Muslim consumers’ purchase intentions should be investigated. Therefore, the purpose of this research is to conceptually discuss potential factors (attitude, subjective norm, perceived behavioral control, knowledge, acculturation, religiosity, and trust) that influence the intention to purchase halal food among Iranian consumers in Malaysia. The data will be collected through the combination of convenience and snowball sampling by distributing self-administered questionnaires and web-based surveys to 380 Iranian respondents in Peninsular Malaysia. The proposed research model is based on the Theory of Planned Behavior (TPB) study of the relationship between intention to purchase halal food factor analysis was conducted to test the validity of the research instrument. The descriptive analysis was carried out using SPSS. Structural Equation Modelling (SEM) through AMOS 23 was used to test the hypotheses of the study as well as for assessing the fitness of the conceptual model. The results of this study have significant implications for marketing managers by being able to offer better products through a deeper understanding of consumer intent to purchase and add to the body of knowledge, which benefits academia. In addition, this study is useful for relevant policymakers to modify current strategies including developing future strategies and initiatives to increase halal purchase intention by better understanding Muslim consumers’ perception of halal food products.

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Marketers in the rising halal Muslim consumerism must understand their clients’ behavior patterns to compete successfully. The purpose of this paper is to analyze the impact of halal perceived value, halal trust, and halal perceived risk on halal purchase intention among Muslim customers in Indonesia. Survey data analysis of 253 Muslim halal consumers was evaluated using structural equation modeling to scrutinize the empirical model fit. The results confirm that halal perceived value, perceived risk, and trust predict a significant amount of halal purchase intention. The study’s outcome also confirms that halal trust is a mediating variable through which halal perceived value and halal perceived risk affect halal purchase intention. This study contributes valuable insights into existing concepts of consumer halal trust influencing buying decisions and purchase intentions of halal products. This paper provides a practical foundation for managers to develop suitable halal marketing strategies that focus on creating value and reducing the risk perception to promote trust in consuming halal food products.

Maqasid-based consumption intelligence: an empirical model of its application to the intention of halal purchase

PurposeThis study aims to gain new insight into how a set of maqasid-based consumption intelligence variables mediates exogenous variables (i.e. religiosity, Islamic university role and normative belief) and halal purchase intention as an endogenous variable.Design/methodology/approachThe research model is empirically tested with a data set of 370 responses retrieved from the students of the millennial generation from the cross Islamic state university in Indonesia. Data were analysed with Partial Least Square Structural Equation Modelling (PLS-SEM). The sample size of this study is computed with preliminary power analysis.FindingsThe SEM finding revealed that two maqasid-based consumption intelligence variables had mediated the exogenous and endogenous variables, i.e. halal purchase intention. These variables mediating the exogenous and endogenous variables have explained 63.5 R2 variances in halal purchase intention. Concerning individual impact size of cognition and motivation as a component of maqasid-based consumption intelligence has shown medium-level effect size (f2) in mediating the halal purchase intention. Interestingly, the exogenous variable does not directly affect halal purchase intention but must be mediated with maqasid-based consumption intelligence variables. However, before including variables of maqasid-based consumption intelligence, the R2 was relatively small. It is just 30.4% in R2 that explains the variance of halal purchase intention.Research limitations/implicationsThis study explores maqasid-based consumption intelligence as a relatively new model to explain the variable halal purchase intention. Therefore, it takes many types of exogenous variables to test how relevant maqasid-based consumption intelligence variables can define endogenous variables. Notwithstanding, this study does not do that because it only limits three exogenous variables (i.e. religiosity, Islamic university role and normative belief). Therefore, in further research, these limitations seem to be perfected by other scholars concerned about halal purchase intention.Practical implicationsThe findings of this study allow Islamic universities to mainstream halal issues as a subject of learning, especially concerning consumption ethics. In addition, the empirical results of this study encourage the industry to pay attention to the essential components in determining the halal quality of the products offered because the millennial generation is now very aware of the importance of halal products.Originality/valueThis study contributes to the existing literature on halal purchase intention by testing maqasid-based consumption intelligence variables as mediators. Moreover, this is a pioneer study to consider and construct maqasid-based consumption intelligence as a model that explains halal purchase intention.

The Influence of Attitude on Consumers’ Autonomy to make Halal Food Purchase Intention: An Overview of Self-determination in a Collectivist Culture

The present study attempts to analyze the effect of consumers’ autonomy and attitude on halal food purchase intention, especially in a collectivist culture. In addition, the effect of consumers’ attitude on their autonomy while making up halal food purchase intention was also investigated. The responses from a sample of 308 respondents from the major cities of Pakistan were gathered with the help of an online questionnaire and then analyzed by using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results revealed a large and significant effect of consumers’ attitude on their autonomy to make halal food purchase intention. Moreover, the effect of consumers’ attitude on halal food purchase intention was found to be significant; whereas the effect of consumers’ autonomy on halal food purchase intention was not found. Hence, the results indicate that consumers’ autonomy, which is an innate psychological need of humans, is undermined by their attitude in collectivist cultures. The study was performed to analyze the impact of consumers’ attitude on their autonomy; future studies may be performed to examine the impact of attitude on other basic psychological needs of competence, and relatedness. Furthermore, Pakistan was taken as the context of study, such future research endeavors may be carried out in other collectivist and even non-collectivist societies. The present study is believed to be the first ever to investigate the impact of attitude on autonomy, specifically in a collectivist society.

The Examination of the Factors Effecting on Halal Cosmetic Purchase Intention An Empirical Study on Yemen’s Women

The Examination of the Factors Effecting on Halal Cosmetic Purchase Intention An Empirical Study on Yemen’s Women

Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang

<em><span lang="EN">This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology. The research model was developed through research variables to fill existing research gap between halal awareness and halal purchase intention by halal technology implementation. This technology able to detect halal label validated by MUI that is expected to mediate both variable.</span><span lang="EN">Research approach used quantitative approach. Data was collected by survey questionnaire methods for packaging product’s consumer in Semarang. This research used purposive sampling to obtain 100 consumers as data observation. SEM analysis was used to analyze the data through running Smart PLS 3.2.8 for Professional application for hypothesis testing.</span><span lang="EN">The finding presented that Consumer Behavior based on Islamic Branding Technology Concept is proven. It is proved by significant mediating effect between halal awareness to halal purchase intention through halal technology implementation (0.016). Other result proved that halal awareness has insignificant value on halal purchase intention of packaging product in Semarang (0.412), halal awareness has significant value on halal technology implementation (0.000) and halal technology implementation has significant value on halal purchase intention (0.011).</span></em>

Factors Influencing the Purchase Intention to consume Halal Certified food in Korea: Evidence from international Pakistani Muslims in South Korea

Halal market has been expanding enormously. It has received special attention globally as one of the most advanced business to be explored and develop. Muslim minority countries like South Korea have taken initiative to see the opportunity and penetrate the halal food industry to boost the local economy. However, there is still a knowledge gap behind the importance of studying the halal industry and the limited availability of academic resources. This research will participate to being a reference of halal study in the future for considering the consumers purchase behavior of halal food and being an eye-opener for the government to keep pursuing the halal direction because the halal market size is always getting expand. Due to that, this research aims to examine the factors that can influence purchase intention of halal food among the Muslim consumers in South Korea. The data were collected from 477 respondents. The purposive sampling method is used to gather respondents from the administrative districts from the South Korea. The hypothesis results of this study revealed that three variables which are halal certification, religious beliefs and halal brand satisfaction that were significantly related to Halal purchase intention among Muslim consumers. The findings of this research may be useful and helpful for manufacturers to understand Halal purchase intention among Muslim consumers as well as beneficial for the consumers to be aware of Halal implication in their daily live.

Religiosity as a moderator between theory of planned behavior and halal purchase intention

PurposeThe purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention.Design/methodology/approachThe data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study.FindingsThe results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention.Research limitations/implicationsThis study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention.Originality/valueThis research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

DEVELOPING HALAL TRAVEL AND HALAL TOURISM TO PROMOTE ECONOMIC GROWTH: A CONFIRMATORY ANALYSIS

The purpose of this paper is to identify the factors of various backgrounds in the literaturehaving to do with halal purchase intention of Muslim travellers on halal travel andtourism sector. It also aims to investigate which antecedents, among all, that have thedominant determinants toward the development of halal travel and tourism purchaseintention. A total of 255 respondents originating from several major cities of West Javawere involved in random sampling technique to measure their personal perceptionon the determinant factors of halal purchase intention. Data were collected throughstructured questionnaire with a five-point Likert scale. The questionnaire has beendivided into two main parts, the first part identifies the respondent identity, while thesecond part provide 6 main sub-part statements on halal awareness, personal societalperception, religious belief, halal marketing, halal travel & tourism, and infrastructure.Confirmatory Factor Analysis (CFA) will be used to acquire the most critical to the leastcritical indicators in explaining purchase intention on halal travel and tourism industrysector. The paper concludes that most customers rely on halal marketing, making itthe dominant determinant factor. Meanwhile, the second dominant determinant ishalal travel and tourism. Then, the third determinant is halal awareness. Religiousbeliefs and personal societal perceptions are the last two priorities. This paper offers adetailed insight into various behaviors of customer’s purchase intention on halal traveland tourism sector as well as delivers a new model of purchase intention throughdetailed latent-variables. Finally, the relevant stakeholders, in particular government,should enhance the halal marketing on travel and tourism through various programsand activities, such as massive promotion, socialization, and literacy.

Halal Purchase Intention- A Study on Islamic Banks of Bangladesh

Purchase intention is a term used in consumer behaviour which can influence the augmentation of the brand’s performance. Many researches done on the issue of purchase intention, brands and brand equity but this study focuses only on the Halal paradigm. We have limited our study within the Islamic banking Industry of Bangladesh. Even though Bangladesh is a Muslim major country, yet awareness and knowledge of what is Halal (allowable in Islam) and what is Haram (forbidden in Islam) is really poor. Still majority of the banks are operating in conventional i.e. interest based banking. People follow their religion as some rituals descended from their ancestors, not completely knowing about the actual rules. Purchase intention is a very important term in consumer behaviour and has positive outcome if fostered properly. Marketers thus emphasize precisely in this in order to have better business performance. Halal purchase intention is a new term in the realm of Islamic marketing and branding. There are numerous research done so far on purchase intention and its antecedents’ relationship. However, very few studies have been done on halal purchase intention. This study aims to explore the antecedents of halal purchase intention. Six IVs has been identified- brand equity, brand trust, product involvement, value consciousness, shariah compliance and attitude. To fulfil the purpose, a quantitative research study surveyed on 200 customers and potential customers of the Islamic banks in Bangladesh. Collected data were analysed using partial least squares (PLS) structural equation modelling with the help of Smart PLS 2.0 M3 software. Findings reveal that out of six variables, five namely brand equity, brand trust, product involvement, value consciousness and attitude has significant relationship with halal purchase intention. The outcome of this study devotes the Islamic bank managers to make their marketing choices with the help of purchase intention statistics associated with product demand, market segmentation as well as promotional strategies. This research thus tries to fill the gap and contribute in the literature of Islamic marketing and branding.

Halal Purchase Intention on Processed Food

The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

<div><p><em>This paper investigates the influence of attitude, halal knowledge, halal quality on purchase intention towards halal food of young non-Muslim consumers in Thailand. Consequently, total of 600 questionnaires were distributed and 482 usable responses were obtained yielding a response rate of 80.33%. Our results indicated that attitude has a strongest direct influence on intention to purchase and also the results indicated that halal knowledge has a significant effect on attitude towards halal food and had no significant effect on halal purchase intention. Furthermore, halal quality has significant positive influences on the purchase intention among the studied group in Thailand. Therefore, this paper could provide insights important for manufacturers, marketers and policymakers to understand the perspectives of young non-Muslim consumers in Thailand.</em></p></div>

Examining the moderating role of high-versus-low scepticism toward Halal labels: findings from Indonesia

Since the Halal label is associated with Islam, perhaps no one questions its acceptance from the Muslims perspective. However, news articles have reported that Muslims in several parts of the world have a cynical perception toward the Halal label itself. This paper investigates whether or not Muslim consumers' scepticism toward Halal label might influence purchasing behaviour. Questionnaires providing data for this paper were distributed via an online-mobile survey. In total, 186 responses were collected. Multi-group moderation analysis is used to prove whether scepticism toward Halal labels does exist and to conduct more meaningful analysis of its moderating role. Overall, it is found that scepticism toward Halal label exists and a moderating influence on Halal purchase intention. Recommendations for manufacturers are also addressed.

Halal Purchase Intention Among the Singaporean Muslim Minority

ABSTRACTMuslim consumers’ awareness toward halal foods and products has been increasing. The halal concept becomes consumers’ vital concern as it covers wide areas of consumption, though one might perceive it as only a food-related issue. Given this background, this article aims to investigate the factors that influence consumers’ intention to purchase halal-certified foods and products. By using Ajzen’s theory of planned behavior (TPB) as a theoretical framework, this research employed a quantitative survey with a sample of 332 Muslim consumers living in Singapore to examine Singaporean Muslim preferences in purchasing halal foods and products. Data gathered from the survey were then explored and analyzed. Multiple regression analysis results indicate that all TPB variables have a positive and significant influence on the intention to purchase halal-certified products among the Muslim minority in Singapore.