Halal Label Research Articles

Pengaruh Ekuitas Merek Dan Label Halal Terhadap Keputusan Pembelian Produk Wardah Di Kabupaten Muaro Jambi

At this time, the development of various kinds of cosmetic brands is increasing and very diverse from time to time and products circulating are increasing rapidly, causing market competition. Everyone has their own choice in making a purchase decision. Brand equity and halal labels are one of the factors influencing purchasing decisions. This study aims to determine and analyze the effect of brand equity and halal labels on purchasing decisions for wardah products in the people of Muaro Jambi Regency, especially consumers at the 6666 beauty cosmetic shop. The number of samples in this study were 88 people using a non-probability sampling technique, namely purposive sampling. Data collection through questionnaires, observations, interviews as well as documentation. The results of the study show that brand equity has a positive and significant effect on purchasing decisions for wardah products. The halal label shows that there is a negative and insignificant effect on the decision to purchase wardah products. Brand equity and halal labels together have a significant effect on purchasing decisions for wardah products. This illustrates that the value of Adjusted R2 Square is 0.165, that the contribution of the independent variables and the dependent variable is 16.5% and 83.5% is influenced by other factors that are not part of this study.

ANALYSIS OF PUBLIC PERCEPTION OF HALAL LABELING ON NON-FOOD HALAL PRODUCTS IN BANDUNG CITY

This study aims to determine clearly and based on scientific indication how people's perceptions of labeling non-food products, whether they agree or disagree, are essential. Then also to find out what factors influence these perceptions. The method used in this research is descriptive analysis with a quantitative approach. Based on the conclusions of this study, as many as 86% of the people of Bandung City said they "agreed" with halal labeling on non-food products. Then another 14% said they disagreed with halal labeling on non-food products. As for the important perception, as many as 73.7% of the people of Bandung City said it was "important" to halal labeling on non-food products. Then another 26.3% stated that halal labeling on non-food products is unimportant. At the same time, the factors that induce these perceptions are significantly induced by factors of education level, age, income, understanding, access to information media, and experience.Keywords: Halal Labeling, Perception, Halal Product

The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products

The Effect of Electronic Word of Mouth (ewom) and Halal Label on Purchase Decisions for Mixue Products

IMPLEMENTASI UNDANG-UNDANG NO 33 TAHUN 2014 DAN TINJAUN MAQHASID ASY SYARIAH TERHADAP INDUSTRI GERAI ES CREAM MIXUE

In the current era of 4.0, the food and beverage industry in Indonesia has changed according to the needs of the communitys. Realizing the needs of the Indonesian people who have a tropical climate, China will establish its industrial business in Indonesia and make products in the form of modern ice cream. The ice cream industry in China is called Mixue. The large number of foreign products entering Indonesia has made the Indonesian government especially concerned about maintaining halal food and minimums so it issued Law No. 33 of 2014 concerning Guarantees for Halal Products. The Indonesian government gave the task to the Ministry of Religion, then the Ministry of Religion established the Halal Product Assurance Organizing Body (BPJPH). This research method is an empirical juridical research, in which the researcher wants to examine more deeply the duties of the Halal Product Assurance Organizing Agency (BPJPH) in supervising and providing halal labeling to the Ice Cream Mixue Industry whether it is by Law No. 33 of 2014 concerning Assurance Halal products in maintaining the benefit of the ummah. The provisional results show that the Ice Cream Mixue Industry does not yet have a halal logo label from (BPJPH).

Halal Label and Store Atmosphere Impact There is a Purchase Decision in Korean Restaurants in East Java with Religiosity as a Mediating Variable

Particularly in Indonesia, the global population enjoys the culinary arts very much. Consumers have a propensity to fight over halal items as a result of rising calls to eat halal products and growing numbers of Muslims. This study will look at and analyse how halal labels and store ambiance affect customers of Korean restaurants in East Java's purchase choices. Explanatory research employing quantitative research techniques is the methodology adopted. The population used is the uncounted number of customer visitors. As a result, the theory of Hair et al. is used to determine the number of samples. (2017). Purposive sampling was used to select 430 participants for this study as respondents. SEM-PLS was used to process the questionnaire-collected data. The findings revealed that 1) the presence of a halal label has a positive and significant impact on religiosity, 2) the atmosphere of a store has a positive and significant impact on religiosity, 3) the presence of a halal label has no significant impact on purchasing decisions, 4) the atmosphere of a store has a positive and significant impact on purchasing decisions, 5) religion has a positive and significant impact on purchasing decisions, and 6) the presence of a halal label has Keywords: Halal Label, Purchase Decision, Religosity DOI: 10.7176/JESD/14-10-03 Publication date: May 31 st 2023

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

PurposeThis study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products.Design/methodology/approachThis research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data.FindingsThis study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z.Practical implicationsCosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share.Originality/valueThis study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.

The Influence of the Halal Label on the Decision to Buy Kripik Ahsan 96 in Donomulyo

This study aims to determine and analyze the effect of the halal label on purchasing decisions for ahsan 96 chips in Donomulyo. This research is a descriptive research with a quantitative approach. The population that became the sample of this study were customers who bought 96 ahsan chips at Donomulyo. The questionnaire was tested with a reliability test using Alpha Crombach and tested for validity using the Pearson correlation test. The data analysis technique used in this study was simple linear regression with primary data processing using the Statistical Package for Social Science (SPSS) version 21. The results showed that the halal label had a positive effect on purchasing decisions for ahsan 96 chips at Donomulyo. This can be shown from the results of the R2 test, the result is 0.249, if the percentage of the influence of halal variables on purchasing decisions for ahsan 96 chips in Donomulyo is 24.9% and 75.1% is influenced by variables that are not in this study. The results of the t test obtained t count > t table (df = 60-2) with a result of 4.389 > 2.001 so that it can be said that there is a positive influence of the halal label on purchasing decisions for ahsan 96 chips in Donomulyo which implies that purchasing decisions can be influenced by halal labels, although there are other factors not present in this study that could influence the results

The Mediating Role of Attitude in the Relationship Between the Extrinsic and Intrinsic Attributes of Japanese Frozen Foods and Consumers’ Intention to Purchase Them: Evidence from Malaysia

Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour. Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants. Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase intention, and food quality and purchase intention of the foods. Theoretical Contribution/Originality: Given the fierce competition and growth within the frozen food industry, this study advanced the knowledge of Malaysian consumer purchasing behaviour in the context of Japanese frozen foods. Managerial Implication in the South East Asian Context: The mediating role of attitude toward Japanese frozen foods in the relationship between extrinsic and intrinsic product factors and purchase intention among consumers in Malaysia provided valuable insights on foods exported from a predominantly non-Muslim country to a predominantly Muslim country in South East Asia. Research Limitation & Implications: The scope of this study was limited to Malaysians who were aware of Japanese frozen foods. Examining the extrinsic and intrinsic attributes of the foods was crucial because the awareness of and preference for Japanese frozen foods is still low in Malaysia, and there is limited knowledge about the products. Keywords: Extrinsic Factors, Intrinsic Factors, Attitude, Purchase Intention, Japanese Frozen Foods, Malaysia

TINJAUAN HUKUM TERHADAP PRODUK UMKM YANG BELUM MEMPUNYAI LABEL HALAL

Micro, small and medium enterprises (MSMEs) are one of the business sectors that can develop and be consistent in the economy of a country or region. This study aims to find out how legal protection efforts are. for micro, small and medium enterprises (MSMEs) who have not included the halal label from the perspective of the laws of the Republic of Indonesia and what are the legal sanctions for micro, small and medium enterprises (MSMEs) who have not included the halal label. This study uses a qualitative research method which is a study in the form of document studies or document study texts. This research is a study that focuses on the analysis of written materials based on their context. so researchers must try to find the theory. The results of this study indicate that supervision of the implementation of consumer protection is related to the inclusion of a halal label on MSME products and the application of statutory provisions

The Influence of Halal Label on Interest to Buy Samyang Noodle Product

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.

Analisis Product Quality, Price dan Sertifikasi Halal terhadap Keputusan Pembelian Produk Kecap Manis Cap Nasional

The background of this research is that it is currently known that “Nasional” brand Soy Sauce is not very well known and we rarely find promotions through television media, but the level of sales of Nasional soy sauce in second place after ABC soy sauce, thus making researchers interested in conducting research and proving what factors influence the buyer's decision by using several variables, that is product quality, price, and halal labeling. This type of research is survey research and uses a quantitative approach with data collection methods: observation, questionnaire, and documentation. While data collection techniques used are primary data and secondary data. The results of the study indicate that the product quality variable, the price, and the halal labeling are able to explain the purchasing decisions variable of 52.1% and the remaining 47.9% explained by other variables outside the research. Partially, the product quality variable (X1) does not affect purchasing decisions. The price (X2) and the halal labeling variables (X3) have an effect on purchasing decisions. Meanwhile, simultaneously, the product quality (X1), the price (X2), and the halal labeling variables (X3) haveas an effect on the purchasing decisions.Keywords: Product Quality, Price, Halal Labeling, Purchasing Decisions.

Pengaruh Persepsi Label Halal Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Desa Gandu

Wardah is the originator of the trend for halal cosmetics in Indonesia. Wardah always carries a "halal" strategy in its advertising and marketing, so that Wardah is the most well-known halal cosmetic product in the community, because "halal" has become a separate brand image for Wardah. This study aims to determine the effect of perceptions of the halal label on purchasing decisions for Wardah products in the people of Gandu Village.The method used in this research is a quantitative method. Test techniques and data analysis include validity test, reliability test, percentage data description test, normality test, simple linear regression, Pearson correlation, t test and coefficient of determination (r2) using SPSS version 22.The results showed that the value of r2 was 0.293 which implies that the influence of the perceived halal label variable (X) on the purchase decision variable (Y) was 29.3% and the remaining 70.7% was influenced by other variables. The results of hypothesis testing using simple linear regression analysis show that perceptions of halal labels have a significant effect on purchasing decisions.The conclusion of the research results shows that the variable perception of the halal label and the purchase decision has a unidirectional relationship (b = 0.647), the level of closeness is moderate (r = 0.541), and the variable perception of the halal label contributes to the purchase decision variable by 29.3% with low criteria. Furthermore, based on the results of hypothesis testing (t test), it shows that the hypothesis (H1) is accepted, meaning that the perception variable of the halal label influences the purchasing decision variable.

MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

This study aims to examine the influence of halal label, lifestyle, and brand image on Muslim student’s decision in buying halal skincare in the Kota Lhokseumawe. Besides that, this study wants to know the dominant factors that influence halal skincare decision. Primary data was collected using a structured questionnaire of 120 respondents. This structured questionnaire has been tested for validity and reliability. The sampling technique used is purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that halal label, lifestyle, and brand image have positive dan significant effect on Muslim student's decisions in buying halal skincare products in Kota Lhokseumawe. However, factor of lifestyle is the main determining element in making decision to buy halal skincare in Kota Lhokseumawe. This finding has implication for the development of the concept of halal products and consumer behavior.

Determinant of Intention to Purchase Halal Cosmetics: A Millennial and Z Generation Perspective

In recent years, the halal industry has become a trend, this is because the Indonesian people have begun to apply halal culture as a lifestyle. This article aims to determine the factors influencing the purchase intention of halal cosmetics among millennials and generation Z. The author uses the theory of planned behavior to identify factors that encourage a person's intention to buy halal cosmetics among millennials and generation Z. The variables or predictors are attitudes, halal awareness, subjective norms, knowledge, halal labels, buying behavior, brand image, psychological risk, social media, and religiosity. This study has advantages compared to others because it uses a psychological approach in the form of buying and risk behavior and uses the effects of social media. The data was obtained through a survey conducted by the millennial generation and generation Z, who live in the city of Semarang. The sampling method used was non-probability with a purposive sampling technique. The data analysis of this research used Structural Equation Modeling (SEM) � Partial Least Square (PLS) with WarpPLS application. Testing is done using the measurement, goodness of fit, and structural models. The results showed that the factors influencing the purchase of halal cosmetics are attitudes, subjective norms, knowledge, halal labels, buying behavior, brand image, psychological risk, and religiosity. However, the halal awareness variable, social media, is not a determinant of someone buying halal cosmetics. The results show that the halal awareness of research respondents is still low because they have not fully paid attention to the halal aspect. Currently, social media provides too much information, making it difficult to distinguish whether it is credible or not, so respondents choose other alternatives.

Unlocking Customer Satisfaction of Halal Restaurant in South Korea through Online Review Analysis

The purpose of this study is to examine customer satisfaction of halal restaurants that have received halal certification from the Korea Muslim Federation (KMF). A total of 1,544 reviews from 11 halal-certified restaurants in South Korea were collected from Google reviews using SCTM 3.0 (Smart Crawling and Text Mining). UCINET 6.0 is used to analyze the network centrality and perform CONCOR analysis. This study quantitatively identified the relationship among five dimensions: halal cuisine, Islamic dining, food menu, service and value. However, Islamic dining, service, and value were positively impacted to customer satisfaction. This study indicates that the Halal label is a significant factor in the dining preferences of halal restaurant customers in South Korea. The results of this study may be useful in marketing halal restaurants in South Korea which have not applied for halal certification from the Korea Muslim Federation.

STRENGTHENING HALAL LITERACY: PARTICIPATORY OBSERVATION AT PESANTREN ALHAMDULILLAH BOJONEGORO

Indonesia is currently concerned about halal lifestyle, including halal consumption and production. In fact, the younger generation doesn't really understand the context of halal and its application in everyday life. Indonesia faces several problems related to halal literacy, including: lack of understanding of the halal concept, limited access to information, limited choices of halal products, and lack of halal law enforcement. Even though there are laws and regulations related to halal, enforcement of halal law is sometimes still weak. There are no universal standards for halal label. There are even products with fake halal label. This is a qualitative research using participatory observation method which involves: prelementary observation, participation, observation, reflection, analysis and interpretation. The research location is at Pesantren Alhamdulillah Bojonegoro. The subject of research is 70 santri at Pesantren Alhamdulillah Bojonegoro. Increasing halal literacy in educational institutions within Pesantren can be carried out by several methods, including: integrating halal education in the curriculum, training for teachers and santri, encouraging collaboration, implementing halal practices in everyday life, holding halal education activities. Pesantren play an important role in increasing halal literacy in society. Pesantren are able to provide a deep understanding of the concept of halal through education and teaching, includes understanding the aspects of religion, health, and food safety. Pesantren can utilize digital platforms to provide accurate information about halal. Products circulating in Pesantren must be halal certified.

The Impact of Halal Label Availability on Fried Chicken Purchase Decisions: A Case Study in Jatirogo District, Tuban Regency

Fried chicken is a dish made by coating chicken in flour and then deep-frying it, resulting in a crispy outer layer and tender meat inside. It has become a popular processed food choice that is readily available and offers various prices, making it a promising franchise business. With the government's strict regulations on food safety, including halal food requirements, many fried chicken entrepreneurs display halal certificates in their outlets to attract customers. This study aimed to investigate whether the availability of halal labels influences the purchase decision of fried chicken among consumers. Data was collected using questionnaires. The respondents were collected using Non-Probability Sampling. Then they were analyzed through the Simple Regression Test in SPSS. The results showed that 61.9% of consumers considered halal variables as a factor in their purchasing decision, suggesting that halal labels influence consumers' buying behavior. This finding is in line with the fact that the majority of the people in Jatirogo Subdistrict are Muslim, and halal food is a significant requirement for them. The study highlights the importance of understanding the characteristics and needs of consumers in the culinary business and the significance of halal certification in attracting Muslim consumers. This research serves as a valuable evaluation material for culinary business developers to better understand their target market and cater to their needs to attract more customers.

Factors Influencing Muslim Customer Loyalty: The Mediating Effect of Muslim Customer Satisfaction in Indonesia

McDonald's held the second position in the Top Brand Index for five consecutive years from 2015 to 2020 conducted by Frontier Consulting Group, with participation from customers in eight major cities in Indonesia, including Semarang city. McDonald's experienced a decline in customer loyalty, which poses a challenge for the restaurant to maintain its customer base and attract new customers. Therefore, this research aims to examine the factors that influence Muslim customers' loyalty to McDonald's. The study focuses on Muslim customers with McDonald's subscriptions in Semarang City, with a sample of 144 respondents. The analysis technique used was the Structural Equation Model-AMOS. The study reveals that halal labeling, product quality, and Muslim customer satisfaction have a significant effect on Muslim customer loyalty. The quality and price of the product have a significant effect on Muslim customer satisfaction. Muslim customer satisfaction as an intervening variable cannot mediate all variables on Muslim customer loyalty. Hence, producers should focus on products of al-tayyibat.

Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare?

Purpose — This study aims to investigate the impact of celebrity endorsement, halal labels, and Word of Mouth on the purchasing intention of skincare products among millennials.Method — This study employs a quantitative research methodology, utilizing non-probability purposive sampling technique to select a sample of 200 millennial respondents who have used Safi skincare products. The data collection method involves the use of a questionnaire distributed through Google Forms, which consists of primary data collected directly from the respondents. The research data is analyzed using outer model analysis and inner model, as part of the data processing procedures.Result — The study findings indicate an insignificant effect of celebrity endorsement and halal labels on the purchasing intention of skincare products among millennials, whereas the influence of Word of Mouth on purchasing intention is positively and significantly supported.Contribution — This study provides new and important insights into the preferences and behavior of millennial consumers in the skincare market.

Public Attitudes and Awareness of Services Labeled as Halal

This research was conducted to find out impact of people's attitudes and awareness on the halal label. Research method used in this study is quantitative research combined with narrative research, where this study aims to determine the correlation between attitudes, consumer enlightenment, and halal label. Result can be used as a result of hypothesis testing data, the Standardized coefficient value in the table is -.034 with a significant value indicating that the behavioral variable (X1) does not have a significant effect on the halal label (Y). Therefore, hypothesis 4 suspects that the attitude has a positive effect on the halal label is not supported. using the results of hypothesis testing data, the Standardized coefficient value in the table is .663 with a significant value sharing that the citizen awareness variable (X2) has a significant influence on the halal label (Y), in which the assumption of public awareness has a positive effect on the halal label is supported. Hypothesis 1 which has an attitude variable is not supported, therefore it does not have a positive effect on the halal label. Hypothesis 2 is supported, due to the assumption that citizen awareness has a significant/influence on the halal label.