Halal Cosmetic Products Research Articles

FACTORS INFLUENCE CUSTOMER AWARENESS OF HALAL COSMETIC PRODUCTS

The halal beauty industry is currently expanding. The levels of consumer awareness regarding the components used in skincare and cosmetics products have significantly increased. In Malaysia, halal cosmetic products are rapidly gaining popularity among consumers and business stakeholders despite the abundance of other commercial goods available today. The demand and supply in the local cosmetic sector are being significantly reshaped by the growing degree of education and knowledge regarding halal products. Unfortunately, there has not been much research done on halal cosmetics. Therefore, the purpose of this study was to find out the effect of advertising, knowledge, attitude, product characteristics and social influence that may assist in customer awareness of halal cosmetic products. The total of 384 customers in Perlis participated in this study voluntarily. The data collection based on self-administered questionnaire. The time horizon of the study conducted was one year. The data was analysed using descriptive and regression analysis. The findings obtained in this study indicated that advertising, knowledge, attitude, product characteristics and social influence had significant positive relationship with customer awareness. This results provide valuable insight for the body of knowledge in the field of halal research as well as the development of the halal products industry.

Twitter Sentiment Analysis on Halal Cosmetics

This study aims to analyze sentiments related to halal cosmetic products through data taken from the Twitter social media platform. The method used in this research is sentiment analysis using a Python library known as VADER (Valence Aware Dictionary and Sentiment Reasoner). The data retrieved includes tweets with keywords related to "halal cosmetics" in the period January 1, 2019 to March 28, 2023. The results of this sentiment analysis reveal that the majority of sentiments related to halal cosmetics are positive, with a percentage of around 56.8%. Furthermore, about 36.1% of the detected sentiments are neutral, indicating that most consumers have a neutral view towards halal cosmetic products. Negative sentiments have a percentage of 7.1%, indicating that there is a small percentage of users or consumers who may have problems or negative experiences related to these products. The results of this study provide a better understanding of how consumers respond to halal cosmetic products on the social media platform Twitter, as well as identify opportunities and challenges within this market. The implications of these findings can help manufacturers and stakeholders in the halal cosmetics industry to improve consumer understanding, address emerging issues, and support the growth of this rapidly evolving industry.

The Effect Of Halal Labels On Purchasing Decision Of Halal Cosmetic Products With Interest As Intervening Variable

The Effect Of Halal Labels On Purchasing Decision Of Halal Cosmetic Products With Interest As Intervening Variable

PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL

This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. 
 All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. 
 The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.

Customers’ Awareness towards Intention to Purchase Halal Cosmetic Products among Netizen in Malaysia

Muslim consumers are inceasingly becoming more aware of the importance of using Halal Cosmetic Products. Muslims take better care of their appearance overall, including their faces. The concept of Halal has wider applications than just the food industry. The ingredients used in cosmetics and personal care products are the single most important factor for Muslim customers to think about. Because of this, halal cosmetics are becoming increasingly popular among Muslim consumers. The objective of this study was to identify the relationships between dimensions of attitude, subjective norms and perceived behavioral control and brand awareness on intention to purchase. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The analysis revealed that attitude was the most influential component of customer awareness on the purchase intention. Other dimensions such as subjective norms, perceived behavior control and brand awareness were not purchase intention among netizen in Malaysia.

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

PurposeThis study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products.Design/methodology/approachThis research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data.FindingsThis study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z.Practical implicationsCosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share.Originality/valueThis study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.

Online Purchase Intention on Halal Cosmetic Products in Indonesia

The objective of this research is for finding the influence of online customer review and rating toward online purchase intention on halal cosmetic in Indonesia. This research also for finding the mediating role of trust on online customer review and rating toward online purchase intention this research is descriptive research which is used quantitative approach. This study uses questionnaire to collect data. The number of respondents in this study was 200 consumers of halal cosmetic in Indonesia taken by accidental sampling method. The data analysis used partial least square (PLS) analysis. The findings of this study are: (1) Online customer reviews have a positive and significant effect on trust; (2) Customer rating has a positive and significant effect on trust; (3) Trust has a positive and significant effect on purchase intention; (4) Trust has a mediating role on the influence of online customer reviews on purchase intention of halal cosmetic products; and (5) Trust mediates between customer rating on purchase intention of halal cosmetic product. The mediating effect of trust is partially mediated. This means that online customer review and customer rating has a positive and significant direct influence on online purchase intention without being mediated by trust.

IMPLEMENTASI BAURAN PEMASARAN SYARIAH PADA KOSMETIK BERLABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PERSPEKTIF ISLAM

Cosmetics comes from the Greek word “kosmetikos” which means skill to decorate, arrange. The definition of cosmetics in the Regulation of the Minister of Health of the Republic of Indonesia No. 445/MenKes/Permenkes/1998, namely cosmetics are preparations or combinations of materials that are ready to be used on the outside of the body to change the appearance but not to cure a disease. This study aims to determine how the influence of the marketing mix on consumer decisions in buying halal cosmetic products. This study uses qualitative methods with data sources, namely secondary data, in the form of literature review. The results of this study indicate that the marketing mix has an influence on consumer purchasing decisions, namely with a good strategy for the marketing mix such as improving product quality, affordable prices, attractive promotional strategies and smooth distribution will influence consumer decisions in buying a product or item.

Pengaruh Persepsi Label Halal Terhadap Keputusan Pembelian Produk Wardah Pada Masyarakat Desa Gandu

Wardah is the originator of the trend for halal cosmetics in Indonesia. Wardah always carries a "halal" strategy in its advertising and marketing, so that Wardah is the most well-known halal cosmetic product in the community, because "halal" has become a separate brand image for Wardah. This study aims to determine the effect of perceptions of the halal label on purchasing decisions for Wardah products in the people of Gandu Village.The method used in this research is a quantitative method. Test techniques and data analysis include validity test, reliability test, percentage data description test, normality test, simple linear regression, Pearson correlation, t test and coefficient of determination (r2) using SPSS version 22.The results showed that the value of r2 was 0.293 which implies that the influence of the perceived halal label variable (X) on the purchase decision variable (Y) was 29.3% and the remaining 70.7% was influenced by other variables. The results of hypothesis testing using simple linear regression analysis show that perceptions of halal labels have a significant effect on purchasing decisions.The conclusion of the research results shows that the variable perception of the halal label and the purchase decision has a unidirectional relationship (b = 0.647), the level of closeness is moderate (r = 0.541), and the variable perception of the halal label contributes to the purchase decision variable by 29.3% with low criteria. Furthermore, based on the results of hypothesis testing (t test), it shows that the hypothesis (H1) is accepted, meaning that the perception variable of the halal label influences the purchasing decision variable.

Pengujian Efek Kualitas Produk Halal dan Religiusitas Pada Loyalitas Konsumen Produk Wardah

The market for halal cosmetic products is very large, the majority of cosmetics and other maintenance products are produced by non-Muslim companies in several non-Muslim countries which can lead to an understanding regarding the halalness of various ingredients, due to concerns that many international brands use alcohol or enzymes extracted from pork as a preservative, the cosmetic and pharmaceutical industries have become the focus of research by Muslim scholars. This has led to a negative perception of this industry among Muslim consumers who are looking for Halal products. In a business full of competition, these negative perceptions must be minimized so that the company can survive, one way is to keep consumers loyal. The same circumstance is experienced by the company producing and marketing Wardah products. This study aims to examine the effect of halal product quality and religiosity on consumer loyalty to Wardah products in Bandung by setting the criteria in purposive sampling: the respondents have Islamic religion, buy Wardah products, and live in Bandung, 329 people are obtained as a sample. Moreover, the data obtained are verified for validity and reliability, and models by variance-based structural equation (SEM PLS). The estimation results of the structural equation model with the probability of the t-statistic are 0.001 for β1 = 0.253 and 0.000 for β2 = 0.542. Given that these two probabilities are less than α of 5%, the first and second research hypotheses are accepted. In conclusion, research shows that the quality of halal products and religiosity have a positive effect on consumer loyalty.

The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter?

Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.Implications – Halal cosmetic companies need to increase promotion to the younger generation of Muslims to introduce halal cosmetic products. This promotion will increase the knowledge of the young Muslim generation about halal cosmetics to increase the intention of the young Muslim generation to buy halal cosmetic products.Originality – Research develops the influence of knowledge and religiosity on attitudes and intention, and subjective norms to buy halal cosmetic products. The object of this research is the young Muslim generation, aged between 15 and 30 years, with mostly high school and university education.

Determinants of consumer adoption of halal cosmetics: A systematic literature review

The global halal cosmetics market is projected to grow during the forecast period. However, the factors that influenced consumers in the world to opt for halal cosmetics remain ambiguous. The objective of this study was to understand the universal concept of halal cosmetics and a framework of critical points that influence consumers in purchasing halal cosmetic products. The method used was Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement by using Web of Science and Scopus databases. This study extends the systematic literature review covering all variables in purchasing halal cosmetics as halal cosmetic is not simply a religious issue, but it is also an opportunity to increase sales and acquire a competitive advantage. This study found 14 articles that mainly discussed the critical points related to religiosity and product factors, that is, ingredient, halal logo, and halal certification as the highest driver in influencing consumers to purchase halal cosmetics. Other related factors in this study are price, promotion, place, social factors, and characteristics of consumers. These factors should be taken into consideration as they provide a plus point and an extra edge to local or international manufacturers to tap the global markets for halal cosmetic products that cater to both Muslims and non-Muslims communities. Cosmetic manufacturers and marketers must ensure that their products suit the expectation of consumers as todays halalan and tayyiban products are being searched rather than branded products due to their cleanliness, safety, and hygienic. This study is among the earliest study examining the factors of purchase intention in halal cosmetics using a systematic literature review method that integrates marketing stimulus (product, price, promotion, and place) and other stimuli (social, religious, and characteristics).

Investigation of Factors Affecting Generation Z’s Halal Cosmetics Adoption

It is estimated that the Muslim population, which is currently 1.6 billion in total, will reach 2.2 billion in 2030. For this reason, the Muslim population has significant potential in terms of the halal cosmetics sector, as in many other sectors. In addition, the more Muslim population is turning to halal cosmetic products that are not tested on animals, symbolizing cleanliness. In addition to Muslim consumers, consumers also demand halal cosmetic products for various reasons. Since the world halal cosmetics market is expected to reach approximately 54 billion dollars in 2024, the efforts of brands and companies in the halal cosmetics market are increasing. Brands and companies aware of this potential are trying to get a bigger share of the Muslim cosmetic products market with the products they develop. However, industry brands have significant problems motivating consumers to buy halal cosmetics, but consumer behaviour is a complex and dynamic process. The same is true when it comes to halal cosmetic products. Many factors affect consumers’ choice of halal cosmetic products. It is important for brands that want to be successful in the sector and get more shares to learn more about the factors affecting the halal cosmetics demand of Muslim consumers. Only in this way would it be possible for brands to create the right marketing strategies. Generation Z, who is constantly interacting with the world due to their technological competencies and continuously following the developments in every field, is the most important target group for brands. Especially in recent years, Generation Z has been a focused area of research in human resources, marketing, and business strategies. Turkey is a country with a predominantly Muslim population. Generation Z among the Muslim population in Turkey is a potential market for halal cosmetics. Therefore, it is of great importance for cosmetic brands to understand the factors that affect the behaviour of Generation Z to adopt halal cosmetics. Therefore, this study aimed to determine the factors affecting Generation Z’s halal cosmetics adoption. The research was carried out with 550 participants living in Istanbul with the online survey method in November and December 2021. The results showed that product characteristics, social influence, and consumer innovativeness significantly affected Generation Z’s halal cosmetics adoption. Religiosity did not affect their halal cosmetics adoption.

Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude

This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire. Two hundred twenty-three respondents were collected, yet, only 210 well-educated Muslim women with minimum ages of 21 years old could participate. Data is analyzed using path analysis to see the correlation among variables. The result found that well-educated Muslim women Millenials had a positive interest in buying halal cosmetics. Besides any information about halal cosmetics products, their belief level on their religion significantly affected their attitude and interests in buying. It found that most of the respondents knew halal cosmetics from the internet through open questions. Although a state with a Muslim majority becomes the research location, many people still used cosmetics with no halal certificates. Therefore, marketers should advertise their halal products, mainly through digital media. This study focused on consumers' attitudes toward rapid-growth cosmetics products in Indonesia, and it referred to halal cosmetics. Also, this study focused on the millennials generation who had an age group with the most number. Therefore, it was necessary to put this issue into a marketing discussion.

The Role of Consumer Attitude in Mediating Religiosity and Ethnocentrism on Purchase Intention of Local Halal Cosmetics Product

This study aims to determine the effect of consumer religiosity, consumer ethnocentrism and consumer attitude in increasing the intention to buy local halal cosmetic products in Indonesia, and to examine the role of consumer attitude in mediating the effect of religiosity and ethnocentrism on purchase intention. This research is a causal research type, with a quantitative approach, in which data is taken using a questionnaire to 235 Wardah consumers in 5 major cities in Indonesia. The sampling technique used is non-probability sampling, namely incidental sampling. Furthermore, the hypothesis test was carried out using the Partial Least Square (PLS) and the mediation test. Results show that both religiosity and ethnocentrism have a significant effect on consumer attitude and consumer attitude has a significant effect on purchase intention. Other results indicate that there is no significant effect on the direct relationship between religiosity on purchase intention, on the contrary, there is a significant effect on the direct relationship between ethnocentrism and purchase intention. The empirical results also show that consumer attitudes fully mediate the relationship between religiosity and purchase intention, as well as partially mediate the relationship between ethnocentrism and purchase intention. The coefficient of R-squared purchase intention is known to be quite high, namely 0.62, which means that 62% of purchase intention can be increased by consumer religiosity, attitude and ethnocentrism

Halal Built-in Approach to Regulation of Halal Cosmetic Products

Halal Built-in Approach to Regulation of Halal Cosmetic Products

Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions

Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.

Factors Affecting the Halal Cosmetics Purchasing Behaviour in Klang Valley, Malaysia

The concepts of halal and haram in Islamic law are intended to protect humankind’s general well-being. However, previous research focusing on halal cosmetics purchasing behaviour is very limited. Most of the previous research generally focuses on consumers’ purchasing intentions towards halal cosmetic products instead of their relative purchasing behaviour. Therefore, the main purpose of this research is to investigate the relationships between adult consumers’ halal awareness, halal knowledge, and attitudes towards their halal cosmetics purchasing behaviour. The subject of this research was adult consumers who live in the Klang Valley, Malaysia, and the sample was selected via a systematic sampling method. It was quantitative research, which was conducted by distributing a self- administrative questionnaire. The collected data was analysed using SPSS Version 28.0 and SmartPLS Version 3.3.9. The findings of the study show that halal awareness, halal knowledge, and halal attitude all have direct and significant relationships with halal cosmetics purchasing behavior. These findings can help marketers, particularly those in the halal industry, implement more appealing marketing strategies in order to increase their market share. Future research recommended that cosmetics manufacturers as well as the Malaysian government should apply for and design more high- impact educational programmes to raise halal awareness and increase halal knowledge about the benefits and trend of using halal cosmetic products in a bid to further improve the level of halal cosmetics purchasing behaviour

PERAN MEDIA SOSIAL TERHADAP PERSEPSI DAN MINAT BELI KONSUMEN PADA PRODUK KOSMETIK HALAL DI KOTA JAMBI

This study aims to determine the direct or indirect effect of the role of social media on consumer buying interest in halal cosmetic products in Jambi City, with consumer perception as an intervening variable. The research sample used was 96 respondents, where data from the sample was collected using a questionnaire and then analyzed by partial least squares path modeling (PLS) technique. The results of the direct influence test prove that: (1) the role of social media and consumer perceptions directly have a significant effect on consumer buying interest in halal cosmetics, and (2) the role of social media directly has a significant effect on consumer perceptions of halal cosmetics. For the mediating effect of the consumer perception variable, it is evident that consumer perception can mediate the indirect effect of the role of social media on consumer buying interest in halal cosmetics.

Halal Cosmetics In The Eyes Of Millennial Muslims: Factor Analysis Of Halal Labels And Celebrity Endorsers

This research aims to show the effect of the value of the halal label and celebrity endorser on purchasing decisions for halal cosmetic products with religiosity as a moderating variable. The method uses descriptive quantitative by analyzing the responses to questionnaires distributed to 228 respondents in Indonesia. Based on previous research, four hypotheses were built, and the collected data were processed using a path analysis tool through the Smart PLS 3.3.3 application. The results showed that the halal label variable and celebrity endorser significantly affected purchasing decisions for halal cosmetic products, with religiosity as a moderating variable. Meanwhile, the religiosity variable does not moderate the effect of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. This finding confirms that religiosity has not sufficiently strengthened the influence of the halal label and celebrity endorser on the decision to purchase halal cosmetic products. In order to increase knowledge of Muslim halal in purchasing decisions for halal cosmetic products, the role of halal guarantee institutions and cosmetic manufacturers is needed in optimizing halal certification both from the content and production process. Business actors must increase awareness of the halalness of a product that can convince and encourage Muslim consumers, especially the millennial generation, to make decisions to purchase halal cosmetic products in Indonesia. This study is the first to examine the halal label and celebrity endorser on the decision to purchase halal cosmetic products with religiosity as a moderating variable and reveal its strength and weakness.