Halal Cosmetic Products Research Articles

Muslim Generation Z’s purchase intention of halal cosmetic products in Indonesia

This study aims to analyze the factors influencing the purchase intentions of male and female Muslim Gen Z in Indonesia toward halal cosmetics. A total of 434 female and 302 male respondents participated in the survey, and the data were analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results indicated that religiosity significantly influenced attitudes and subjective norms of female respondents (β = 0.170, p = 0.000; β = 0.184, p = 0.000), and affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.119, p = 0.014; β = 0.105, p = 0.092; β = 0.181, p = 0.002). Halal knowledge significantly affected attitudes, subjective norms, perceived behavioral control, and purchase intentions of females (β = 0.149, p = 0.004; β = 0.272, p = 0.000; β = 0.361, p = 0.000; β = 0.185, p = 0.001), whereas it affected attitudes, subjective norms, and perceived behavioral control of males (β = 0.202, p = 0.009; β = 0.370, p = 0.000; β = 0.367, p = 0.000). Halal certification also significantly influenced attitudes, subjective norms, and perceived behavioral control of females (β = 0.200, p = 0.000; β = 0.310, p = 0.000; β = 0.169, p = 0.009) and males (β = 0.124, p = 0.043; β = 0.305, p = 0.000; β = 0.189, p = 0.006). In conclusion, attitudes, subjective norms, and perceived behavioral control are key determinants of the purchase intentions of both male and female Gen Z individuals regarding halal cosmetics.

Exploring a Consumption Value Model for Islamic Halal Cosmetics

Research Originality: Halal cosmetics segmentation requires detailed analysis to enable stakeholders from the industry sector to optimize marketing and sales. The findings of this study are interesting, the market opportunity specifically for women is not only in consumption volume but also production, especially with market segmentation among millennials and Gen Z.Research Objectives: This research aims to determine the simultaneous and partial effects of halal labeling, product quality, religiosity, and online consumer reviews on purchasing decisions regarding halal cosmetic products among female and male consumersResearch Methods: This research employed an online survey method with 203 respondents. It also employed the SEM-PLS to evaluate models and validate hypotheses, and Multi-Group Analysis (MGA), which is employed to determine the gender effect's position on the hypotheses.Empirical Results: The results with the SEM-PLS method show that product quality, online consumer reviews, and religiosity satisfactorily influence purchasing decisions, this is not the case with the halal label. It seems that online consumer reviews are more suitable for male consumers. Appearance and persuasive factors are more important for male consumers who value rational factors compared to female consumers.Implications: The findings of this research are significant due to the comparison drawn between male and female consumers. Such a comparison aids practitioners and business professionals in effectively delineating market demands and preferences. When developing halal cosmetic products, manufacturers must consider not only the product's sales potential but also its efficacy and potential side effects upon usage.JEL Classification: M5, M10, M21How to Cite:Yudha, A.T.R.C., Zidna, R.R & Febriyanti, N. (2024). Exploring a Consumption Value Model for Halal Cosmetics. Etikonomi, 23(2), 465 – 480. https://doi.org/10.15408/etk.v23i2.36080.

ANTESEDAN DAN KOSEKUENSI DARI ATTITUDE TERHADAP KOSMETIK HALAL

This research aims to analyze the influence of awareness of halal cosmetics users based on Halal Logo, Halal Brand Image, Halal Awareness, Religiosity, Attitude and Behavioral Intention. Data was obtained through distributing online questionnaires to consumers who use or buy halal cosmetic products. The research sample consisted of 200 respondents selected using purposive sampling techniques. The data analysis method used was Structural Equation Model (SEM) using AMOS 24 software. The results showed that of the nine hypotheses proposed, six hypotheses were accepted and three hypotheses were rejected. The rejected hypothesis is that Halal Logo does not have a positive influence on Attitude, Halal Brand Image does not have a positive influence on Behavioral Intention, and Halal Awareness does not have a positive influence on Behavioral Intention.

Behavior of Halal Cosmetic Product Purchase Decision In Generation Z

One of the halal lifestyles that continues to increase in Indonesia is the use of halal cosmetic products. The purpose of this study was to examine the effect of religiosity and country of origin on purchase decisions for halal cosmetic products through the variable halal awareness as an intervening variable. Analysis of the model used is Partial Least Square-Structural Equation Modeling (PLS-SEM). The data in this study are primary data with 273 generation Z respondents in Central Java Province who use halal cosmetic products. The sampling technique was carried out using purposive sampling method. The results showed that there was a positive and significant influence between religiosity and country of origin on purchase decisions for halal cosmetic products. Furthermore, halal awareness is able to mediate the relationship between religiosity and country of origin on the decision to purchase halal cosmetic products. Policy implications that can be applied by stakeholders include increasing halal education policies, strengthening halal certification on imported cosmetic products, facilitating halal certification on MSME products, and helping to promote local halal cosmetic products.

Determinant Factors of Consumer Purchase Intention Towards Halal Cosmetic Product Consumption

Determinant Factors of Consumer Purchase Intention Towards Halal Cosmetic Product Consumption

Muslim Students Consciousness to Use Halal Cosmetic Products at Semarang City, a psychological analysis

It is important to know the awareness of Muslimah students using halal cosmetics to protect Muslim consumers in the use of cosmetic products. This study aims to describe how consciousness of Muslim students at Semarang to use halal cosmetics. Researchers used mix-method qualitative-quantitative research methods with survey techniques. Sampling was done by using cluster random sampling technique at public and religious universities in Semarang City. Data collection techniques used questionnaire on 145 female students from 7 major universities in the city of Semarang. Last analysis used religious psychology. The results of the research have shown that their level of consciousness to carry out Islamic values ​​in daily life reaches 90.3%. The relationship between religious consciousness and the use of halal products among Muslim female students from both santri and non-santri in Semarang City is very high (71%) Thus, that attitude of students is included in self-directive religious consciousness category, namely religious behavior due to personal encouragement, and not affected by the environment.

Understanding the influence of religiosity, halal label, eco label, and halal green perception on customer loyalty

The growth of the cosmetics industry in the world has increased rapidly in recent decades. Cosmetics manufacturers face intense competitive pressure, both from halal cosmetics products and regular cosmetics products. The existence of this intense competition requires companies to be responsive to consumer needs, so companies must ensure that their product offerings are aligned with consumer demand, to encourage consumer adoption. As explanatory quantitative research, the purpose of this research is to figure out the characteristics of muslim women Generasion Z and determine the effect of Religiosity, Halal Label, Eco Label and Halal Green Perception on Customer Loyalty, both directly and indirectly. The object of this research is a Muslim women Generation Z who uses halal green cosmetics in Malang City with a total sampel of 200 respondents.The technique of collecting data using a closed questionnaire and analyzed with SmartPLS 3.0. As a result, religiosity has no significantly influence on customer loyalty, but Halal Label and Eco Label significantly affect customer loyalty. Furthermore, religiosity, halal label and eco label have a directly positive impact on halal green perceptions. It is worth noting that Halal Green Perception also indirectly plays a role by mediating between religiosity, halal label and eco label on customer loyalty. Although religiosity does not play a direct role in influencing Customer Loyalty, it does not mean that these products cannot attract Generation Z's interest. It should be noted that although the level of Religiosity of Generation Z varies, this generation can still choose halal green cosmetics based on considerations of product quality assurance such as halal label and eco label.

Intervening Role of Brand Image in Purchasing Decisions: Path Analysis

<p><em>This study aims to analyze the influence of digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z in Blitar city, as well as the intervening influence of brand image between digital marketing and e-wom on purchasing decisions for halal cosmetic products on gen z. The novelty of this research lies in the research location, namely in Blitar city. Data was collected by distributing questionnaires measured on a 5-point Likert scale to 250 Gen Z in Blitar City who purchased halal cosmetic products at least twice in the last 6 months. The collected research data were subjected to research instrument tests, classical assumption tests, path tests, and hypothesis tests. The results showed that digital marketing and brand image have an effect on purchasing decisions, e-wom has no impact on buying decisions, and brand image can intervene in the influence between digital marketing and e-wom on purchasing decisions. The results of this study contribute as evaluation material for companies to pay more attention to e-wom by improving sales services, collaborating with content creators in reviewing products, building online communities, and holding events that can provoke consumers to share their best experiences in using products to increase the number and quality of reviews related to halal cosmetics both on social media and shopping platforms so that potential consumers feel they are taking the right steps by making a purchase. </em></p><p><em> </em></p>

The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Halal Cosmetic Products

Purpose: This study aims to analyze the effect of consumer attitudes, safety, and product quality on interest in subscribing to halal cosmetic products, with a focus on generation Z considering the trend and public awareness of halal products, especially cosmetics, is increasing every year.Design/Method/Approach: This study uses a quantitative approach with a questionnaire as an instrument to collect primary data from 108 generation Z respondents who have used halal cosmetic products in Riau Province, and applies Structural Equation Modeling Partial Least Square (SEM - PLS) analysis techniques.Findings: This study uses a quantitative approach with a questionnaire to collect data from 108 generation Z respondents in Riau Province who use halal cosmetic products, and applies SEM-PLS for data analysis. The results show that generation Z consumer attitudes and product quality have a positive and significant influence on the interest in subscribing to halal cosmetic products with coefficient values of 0.430 and 0.439, respectivelyOriginality/Values: These findings provide important insights for the halal cosmetics industry in designing more effective marketing strategies to meet the needs of generation Z consumers who are increasingly concerned about halal products, as well as to expand market share in this industry.

THE IMPACT OF ISLAMIC BUSINESS ETHICS, ONLINE CUSTOMER REVIEWS, AND ONLINE CUSTOMER RATINGS ON DECISIONS TO PURCHASE HALAL COSMETIC PRODUCTS THROUGH SHOPEE

Purchasing transactions have grown rapidly due to the presence of the Internet. The use of Internet facilities allows business activities to be carried out anywhere and at any time without having to meet the parties in the transaction physically. Business activity using the Internet is called electronic commerce (e-commerce). Currently, in Indonesia, the online shop or online marketplace trend is on the rise. According to Research and Markets, a market research platform, the market in Indonesia is potentially growing by 19.0% throughout 2022. Some of the most popular online shops are Shopee, Tokopedia, Lazada, Zalora, and so on. The study aims to find out the influence of Islamic business ethics, online customer reviews, and online customer ratings on the decision to buy halal cosmetics products through Shopee among students of Trunojoyo Madura University. The study used quantitative methods and purposive sampling with respondents of as many as 100 students. The results of the study showed that Islamic business ethics (X1), online customer review (X2), and online customer rating (X3) have a significant influence on the purchase decision of halal cosmetic products. The combination of all variables studied influences each other in determining the decision of students to purchase illegal cosmetic products.

Investigating the Factors Affecting Muslim Women Towards Purchase Intention of Halal Cosmetics Products: A Systematic Literature Review

Abstract: Islamic marketing scholars are highly interested inthe study of cosmetics and personal care products due to the fact that numerous Muslim consumers feel driven to buy non-Halal products produced by renowned global brands. The primary objective of this study is to examine the factors that impact the purchasing intention of Muslim women towards halal cosmetics products. Purchase intention refers to the deliberate intention of consumers to acquire a certain brand or engage in activities associated with the purchase. This study examines electronic resources and scholarly articles that identify and conceptualise the factors that influence the purchasing intentions of Muslim women for halal cosmetics. This systematic review utilises relevant publications and performs comprehensive searches using extensive digital data from electronic resources. This research utilises Transfield's five stages to gather data about management and business from the Scopus digital library. The results of this study indicate that Muslim women's intentions for purchasing halal cosmetics are mostly impacted by their attitudes, their judgements of their own ability to manage their behaviour, and their awareness of the brand. Attitude, perceived behavioural control, and brand awareness exert a notable and favourable impact on customers' purchasing intention regarding halal cosmetics. Furthermore, Muslim women who possess a strong religious commitment, a high level of education, and a median income exhibit a willingness to pay a higher price for halal cosmetics. Muslim women highly prioritise halal cosmetics and are willing to pay a higher price for products that carry a genuine halal certificate. Abstrak: Sarjana dalam bidang pemasaran amat berminat dalam kajian kosmetik dan produk penjagaan diri kerana ramai pengguna Muslim terpaksa membeli barangan bukan Halal keluaran jenama global yang terkenal. Objektif utama kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi niat membeli produk kosmetik halal wanita Muslim. Niat membeli ditakrifkan sebagai niat pengguna untuk membeli jenama atau melakukan tindakan yang berkaitan dengan pembelian. Kajian ini meneroka e-sumber dan artikel ilmiah yang mentakrifkan dan mengkonseptualisasikan faktor-faktor yang mempengaruhi niat membeli wanita Muslim untuk kosmetik halal. Kajian sistematik ini menggunakan artikel yang berkaitan dengan topik kajian ini dan menjalankan carian artikel menggunakan data digital yang besar daripada e-sumber. Menggunakan lima fasa Transfield, kertas kerja ini mengakses data mengenai pengurusan dan perniagaan daripada perpustakaan digital Scopus. Dapatan kajian ini mencadangkan bahawa niat wanita Muslim untuk membeli kosmetik halal dipengaruhi terutamanya oleh sikap mereka, persepsi mereka terhadap kawalan tingkah laku mereka sendiri, dan kesedaran mereka tentang jenama. Secara khususnya, sikap, persepsi kawalan tingkah laku, dan kesedaran jenama mempunyai kesan positif yang signifikan terhadap niat membeli kosmetik Halal dalam kalangan pengguna. Di samping itu, wanita Muslim yang mempunyai tahap agama yang tinggi, tahap pendidikan yang tinggi, dan pendapatan sederhana sanggup membayar lebih untuk kosmetik Halal. Wanita Muslim menghargai kosmetik Halal, dan mereka bersedia membayar lebih untuk kosmetik dengan logo pensijilan halal yang tulen.

Influence of Halal Certification, Brand, and Price on Purchasing Decisions and Consumer Satisfaction of Halal Cosmetic Products

Influence of Halal Certification, Brand, and Price on Purchasing Decisions and Consumer Satisfaction of Halal Cosmetic Products

Switching Intention in Halal Cosmetics Products

The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is switching cost The technique used in this study is purposive sampling. 120 samples of non-Wardah users were obtained through an online questionnaire. The data analysis method uses multiple linear regression modelling. This study found that there is an influence of push factors and pull factors on switching intention. The mooring factor in this study (switching cost) was found to have no significant effect on switching intention. The results of this study can be used to understand the switching intention in cosmetics products with the help of the push-pull-mooring theory.

Investigating EWOM and halal product knowledge on gen Z’s halal cosmetics purchase intentions in Pakistan

Purpose This study aims to improve the theory of planned behavior (TPB) model by incorporating electronic word of mouth (E-WOM) as a factor influencing attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC). The main goal is to study Generation Z’s intention to purchase halal cosmetics. In addition, the research examines how halal product knowledge (HPK) influences the relationships between ATT, SN, PBC and the purchase intention of halal cosmetics. Design/methodology/approach Data were collected using self-administered questionnaires from two superstores in Karachi, Pakistan, with 265 valid responses. Convergent and discriminant validity analyses were performed to ensure validity and reliability, and variable relationships were assessed using structural equation modeling. Findings The results revealed that EWOM significantly influences ATT, SN and PBC. ATT and PBC both significantly affect purchase intention (PI), while SN has a nonsignificant influence on PI. In addition, the study found HPK only moderates the association between ATT and PI, while moderating influence HPK does not exist in the relationship between (SN and PI) and (PBC and PI). Research limitations/implications This study focuses on the Halal cosmetics industry in Pakistan and explicitly targets Generation Z individuals in a particular cultural environment. The aim is to examine how applying the same research design in different sectors and countries can lead to different results. In addition, the study primarily includes Gen Z consumers of halal cosmetics. Collecting data from other generational groups for future studies, such as generations X and Y, would be interesting. Originality/value This research contributes to the existing literature on halal consumption by introducing the concept of E-WOM as a factor within the TPB model. This study is particularly groundbreaking as it examines how Gen Z Pakistani Muslim consumers’ behavioral intentions toward halal cosmetic products are influenced by their HPK using the TPB model. Additionally, the paper presents an extended TPB modeling framework that could be valuable to researchers, marketers and halal experts.

Public–Private Partnership Strategy in Increasing Competitiveness Advantage of Malaysia’s Halal Cosmetic and Personal Care Industry

The Halal Industry Master Plan reflects the commitment and effort of the Malaysian government to encourage private business enterprises in the halal cosmetic and personal care industry to be more competitive. The private business enterprises need a more competitive advantage to compete with international non-certificate halal cosmetic products and more capacity to export halal cosmetic and personal care products. This empirical study was conducted to test the relationship between government support programmes and the competitive advantage of private business enterprises and examine the effect of the mediating variable of business opportunity on the relationship between government and public business enterprises. Data were collected from 84 participants from the top management in private business enterprises in cosmetic and personal care products. Data were analysed by using PLS-SEM. A significant positive relationship between contractual programmes and competitive advantage was found. However, this relationship could have been more significant when business opportunity was included as a mediating variable. Meanwhile, the study found a negative relationship between relational programmes and competitive advantage. Surprisingly, the relationship between relational programmes and competitive advantage became positive when business opportunity was added to the model. This study focused only on Malaysia’s halal cosmetic and personal care industry. Future studies may be conducted in other halal sectors and other regions.

The Influence of Halal Certification, Halal Awareness and Product Quality on Buying Interest in Halal Cosmetic Products for the Local Brand Make Over

Analyzing the influence of halal certification, halal awareness and product quality on interest in purchasing halal cosmetic products from the local brand Make Over as the aim of this research. The sample used was 100 Muslim female consumers who were aware of Make Over cosmetics but had never purchased or used the brand. The survey method using a questionnaire is the technique used to collect data for this research. The instrument test results prove that all the data in this study are valid and reliable. From the results of the classical assumption test, it is shown that the data in this study is normally distributed, does not contain multicollinearity and heteroscedasticity. The research results show: (1) halal certification has no effect on interest in buying halal cosmetic products from the local brand Make Over (2) halal awareness has a positive and significant effect on interest in buying halal cosmetic products from the local brand Make Over (3) product quality has a positive and significant effect on interested in buying halal cosmetic products from the local brand Make Over. The resulting theoretical implications support and provide evidence for previous findings, namely the successful testing of the influence of halal awareness and product quality on purchasing interest as well as providing support for previous research regarding the absence of the influence of halal certification on purchasing interest. The managerial implication is provide input to Make Over's marketing department to demonstrate halal certification so that it can have an influence on purchasing interest.

The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia

The Attitude and Intention to Purchase Halal Cosmetic Products: A Study of Muslim Consumers in Saudi Arabia

Pengaruh Sikap, Norma Subjektif, dan Religiusitas Terhadap Preferensi Halal Pada Produk Kosmetik di kalangan Gen Z

The aim of this study is to analyse the influence of attitudes, subjective norms and religiosity on halal preferences for cosmetic products, with a focus on Generation Z. Using a quantitative method with an SEM-PLS approach, this study collected primary data from Generation Z respondents who purchased halal cosmetic products. The analysis shows that attitudes, subjective norms and religiosity together have a significant influence on halal preferences, allowing a deeper understanding of the factors that influence purchasing decisions in this context. The findings of this study provide valuable insights for marketers of halal cosmetic products to develop more targeted and effective marketing strategies to reach Generation Z consumers. Nevertheless, this study has limitations, such as geographical restrictions and not taking into account certain external variables. Therefore, it is recommended for future research to expand the scope and consider additional external factors. To summarise, this study should provide a basis for developing smarter marketing strategies that address halal preferences in cosmetic products in the digital age.

Intention to Buy Halal Cosmetic Products by Young Adult Muslim

Intention to Buy Halal Cosmetic Products by Young Adult Muslim

Consumer buying behavior towards point-of-sale material of halal cosmetic products

Consumer buying behavior towards point-of-sale material of halal cosmetic products