Hair Salons Research Articles

Predicting Behavioral Intentions of Hair Salon Visitors Using a Goal-Directed Behavior Model

This study investigated the effects of subjective norms, negative expectation emotions, positive expectation emotions, attitudes, perceived behavior, aspiration, and behavioral intentions for beauty salon visitors. To this end, a total of 322 questionnaires were distributed to beauty salon customers in Seoul. Using SPSS22.0, the collected data are analyzed by frequency analysis, reliability analysis, regression analysis, and mediated regression analysis, and the results are, first, the higher the positive prediction emotion, the higher the aspiration. Second, it was found that the attitude of beauty salon visitors affects behavioral intentions. Third, the higher the aspiration, the higher the behavioral intention. In summary, the behavioral factors of visiting beauty salons are not related to aspiration and behavioral intention. It is expected to increase the visit rate. It is expected that there will be more reliable follow-up studies through the subdivision of various variables with a wide range of age and region.

A Study of the Effect of Beauty Consumer Sentiment after Covid-19 on Hair Salon Revisit Intention

Purpose: As social distancing continues due to the pandemic, research results show that psychologically exhausted people are willing to increase consumption despite their perception of safety due to compensation psychology. Following research results showing that the safety of beauty must be ensured due to Covid-19, it is being argued that the beauty industry, which was greatly affected by the economic downturn, should be revitalized as Covid-19 enters a phase of calming down again. Therefore, there is a need to verify what factors influence customers who visited hair salons before Covid-19 to revisit the salon. The purpose of this study is to present a positive impact as a way to stimulate the intention to revisit hair salons.
 Method: The data of this study was an online survey targeting men and women who had experience of using hair salons. we aim to analyze the effect of Beauty Consumer Sentiment after Covid-19 and its sub-factors on Hair salon Revisit Intention. The data were statistically analyzed using SPSS 25.0, and first exploratory factor analysis was performed to analyze the validity of the measurement tool. Reliability was analyzed using Cronbach's alpha coefficient. Frequency analysis and descriptive statistical analysis were performed. Independent t-test, Pearson’s correlation analysis and regression analysis were performed.
 Results: Beauty Consumer Sentiment after Covid-19 had a significant positive effect on Hair salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, Safety Expectations and Psychological Compensation did not have a significant positive influence on Hair Salon Revisit Intention. Among the subfactors of Beauty Consumer Sentiment after Covid-19, service expectation had a significant positive effect on Hair salon revisit intention.
 Conclusion: As Beauty consumer sentiment improves, repeat visits increase. Among consumer psychology, it was found that service expectation had a positive influence. This can be said to be a similar result to how service quality affects repeat visits. The reason why safety expectations have not had an impact after Covid-19 is because safety is fully recognized, so safety cannot be seen as leading to repeat visits. It can be said to be a differentiated study in that it yielded different results from existing studies on safety and compensation psychology. In future research, we hope to overcome the limitations of this study and to achieve objective and clear research results by diversifying the study in more detail by region and age.

Creating an effective curriculum for cosmetology students to promote early detection of melanoma in salons and barber shops: a scoping review

This scoping review aims to summarize available research literature on previous skin cancer educational programs among hair professionals or cosmetology students to inform the creation of an effective cosmetology school curriculum that will promote early detection of melanoma on the scalp and neck. Cutaneous melanoma on the scalp and neck is a significant cause of morbidity and mortality in the United States, and the number of new cases continues to rise. Hair professionals can detect this cancer by regularly inspecting the skin under these hair-bearing areas. Providing skin cancer education to cosmetology students can potentially affect significant changes in screening and referral practices, improving the stage at which this cancer is treated. All articles in this study involved hair professionals or cosmetology students in the context of hair salons, barbershops, or cosmetology schools. These articles included a focus on skin cancer or melanoma education. A systematic search of electronic databases (CINAHL, MEDLINE, Science Direct, and Google Scholar) for full-length, peer-reviewed journal articles written in English in the last 20 years was performed in August 2022 and January 2023. Articles were initially screened by title, abstract, and keywords, followed by full-length review and reference scanning. Data were systematically extracted from included articles, summarized, and presented in narrative and table form. Search terms included “hairdressers, barbers, cosmetology students, salons, barbershops, cosmetology schools, education, curriculum, intervention, knowledge, skin cancer, and melanoma." Thirteen sources of evidence were included in the review, all of which were empirical research studies. Nine studies evaluated the effectiveness of a skin cancer educational intervention for hair professionals or cosmetology students, and 4 assessed skin cancer knowledge, attitudes, or beliefs in this population. All interventions improved knowledge, confidence, screening behaviors, or referral practices in hair professionals or cosmetology students. No specific educational modality was more effective than another, no apparent difference was seen with different intervention lengths, and the type of information included within each educational modality was rarely discussed. Most hair professionals believe they lack adequate training or confidence in skin cancer detection and are interested in becoming educated on this subject. Short videos or live lectures were the preferred skin cancer educational modalities among hair professionals and cosmetology students. Brief skin cancer educational programs improve cosmetology students and hair professionals’ knowledge about melanoma and screening practices. This population has a perceived and measured need for skin cancer education. Including this type of program in the cosmetology school curriculum can effectively disseminate information to these individuals, leading to earlier diagnosis of melanomas on the scalp and neck, thus decreasing the mortality rate of this disease. Further research, including larger, diverse samples and more rigorous study designs, is needed to bolster the results of the review findings.

Abstract B089: A community-based participatory approach to developing a salon-based HPV self-collection intervention

Abstract Background: Black women in the US experience higher rates of cervical cancer mortality due to delayed diagnosis from lower screening rates. Contributing to this disparity, especially for those who are 40-64 years old, are provider bias, costs, and limited access. Recent FDA approval of HPV self-collection and current innovative research efforts for clinical and simulated home- based HPV self-collection bring promise of increasing access. However, like other innovations, equitable dissemination of HPV self-collection will be challenging. Our project seeks to distribute HPV self-collection kits in unconventional settings like hair salons. We conducted a community-based participatory study using concept mapping to gather diverse insights to design a salon-based HPV self-collection intervention. Methods: We employed GroupWisdom and REDCap online platforms to engage with our participants. Participants were members of the Black Community Advisory Council of Tucson (Black CACTus). Concept mapping steps involved: 1) Brainstorming statements from a prompt, 2) Sorting statements into piles according to meaning by each participant, 3) Rating the importance and feasibility of statements, 4) Reviewing the cluster map, and 5) Reviewing a draft/proposed intervention. Results: Black CACTus members (n=10) included hairstylists (n=3), salon clients (n=4), and healthcare providers (n=3). All participants identified as Black women, with two also identifying as Latina and White. Participants were 23-53 years old. Brainstorming yielded 39 statements. A six-cluster map was generated using the sorting data. Cost-related factors like "free" or "covered by insurance," as well as convenience, were rated as highly important by all participants. Development of clear communication and education about screening benefits, test results, and timely delivery of results were regarded as the most feasible. Conclusions: To equitably increase cervical cancer screening we must look beyond traditional clinical settings to trusted community locales like hair salons. Including the voice of the community and cultural and contextual factors is vital when tailoring cancer screening initiatives, particularly for Black women. Our study used concept mapping, in a collaborative, iterative process with vested community members to identify intervention elements and implementation strategies that have the potential to increase access to and uptake of cervical cancer screening among Black women. Citation Format: Kelly N.B. Palmer, Namoonga M. Mantina, Adebola Adegboyega, Itunu O. Sokale, Kathleen Pryor, Azaria Suero-Davis, Trevon Brooks, Jennifer Hatcher. A community-based participatory approach to developing a salon-based HPV self-collection intervention [abstract]. In: Proceedings of the 17th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2024 Sep 21-24; Los Angeles, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2024;33(9 Suppl):Abstract nr B089.

Airborne concentrations of volatile organic compounds (VOCs) in hair salons primarily serving women of color

Airborne concentrations of volatile organic compounds (VOCs) in hair salons primarily serving women of color

The Impact of the Characteristics of Hair Salon Managers on Differentiation Strategies and Technology Development Activities

Korea's beauty industry has a great potential to expand its scope and has sustainable growth potential. Competition is so fierce that people say, “When you wake up, a new beauty salon opens,” and the moment you get off the track of competition, it has become a socialization that lags behind. After a period of sticking only to quantitative growth, weight should be placed on strengthening the internal stability as a management plan. It is essential to develop a company's survival strategy and technology based on managerial characteristics and technology that handle all management management and determine the success or failure of an organization. Therefore, through this study, we intend to study to understand the relationship of the three factors and to identify the relevance, and to seek measures for competitive advantage and management management. It was confirmed that managerial characteristics have an effect on differentiation strategies and technology development activities. A plan was suggested. In the future, we look forward to conducting research to confirm the diversity of managerial characteristics according to age groups.

The Effects of Hairdresser’s First Job Satisfaction in Foreign Countries on Reemployment Intention

The purpose of this study is to examine how the first overseas job satisfaction of hairdressers affects overseas reemployment intention. For this study, 121 hairdressers who are working for Korean hair salons in Australia and Singapore were surveyed. The results of this study were as follows: First, the sub-factors of the first overseas job satisfaction of hairdressers were shown as 5 factors: satisfaction of experiences, satisfaction of salon environments, satisfaction of salon welfare, satisfaction of reputation, and satisfaction of working conditions. Second, multiple regression analysis showed that satisfaction of experiences (β=.649, t=6.934***) and satisfaction of reputation (β=.341, t=3.867***) had positive effects on overseas reemployment intention, but satisfaction of salon welfare (β=.341, t=-3.867***) had a negative effect on overseas reemployment intention.

Relationship Between Consumers' Hair Care Behavior, Hair Salon Worker Selection Attributes, and Customer Satisfaction

In the beauty service industry, quality of life has improved along with economic development, and consumers' lifestyles have become more diverse. Unlike in the past, customers with rapid knowledge and diverse experiences place importance on individuality and have increased aesthetic desires. Accordingly, this study investigated the relationship between consumers' hair care behavior, preferences for beauty salon staff, and customer satisfaction. The limitations of this study are as follows. First, considering that there are more consumers in the study who do not visit regularly than there are consumers who visit regularly, generalizations may not be accurate. Second, because there is no designated hair salon and data on consumer satisfaction while traveling was collected together, the results of worker preference may be limited. To overcome the above limitations, we suggest that future research consider the following directions. First, it is necessary to equally compare consumers who visit beauty salons regularly and those who do not visit regularly, or conduct research targeting regular consumers. Second, worker preference and satisfaction data should be collected from consumers who have designated hair salons and studied separately or compared. Based on the results of this study, it is judged that continued research is necessary to identify the tendency of consumers to follow the style of the worker and to find ways to attract designated customers.

미용실 선호도에 따른 체험마케팅 효과 연구

This study aimed to explore variations in the five senses of sensory marketing across beauty salon preferences. To achieve this, a questionnaire survey was conducted among 330 beauty salon customers. The results revealed the following findings: The selection criteria, preferred forms, and service types, which constitute the three elements of preference for a hair salon, displayed notable distinctions in every aspect of sensory marketing, encompassing visual, olfactory, gustatory, and tactile experiences. Nevertheless, no significant differences were observed in the auditory element. Consumers who prioritize skilled expertise and amicable service tended to be particularly attuned to visual, gustatory, and tactile experiences. Conversely, those who select hair salons based on factors like pricing, word-of-mouth referrals, and social media promotion were more responsive to olfactory sensations. In general, auditory aspects were found to play a minor role in overall preferences. This study is significant as it opens new avenues for research on sensory experiences in the beauty industry, where emotional factors often influence decision-making. The findings are anticipated to be valuable in leveraging the strategic importance of incorporating all five sensory elements in the field of hair salons.

Influence of Trust on Customer Loyalty in The Small and Medium Enterprises Sector in Tanzania

This paper examined the influence of trust on customer loyalty in SMEs in Tanzania. The study used trust-commitment theory, behaviourist theory, and cognitive theory to determine the influence of trust on customer loyalty in SMEs in Tanzania. Customers from bars, hair salons, and kiosks in Dodoma Urban City participated in the survey. Convenience sampling was used to obtain the sample size of 288 respondents. The study data was obtained from customers using questionnaires. The questionnaires were self-administered to customers of bars, hair salons, and kiosks to gather data. Descriptive statistics was used to summarize data and show meaningful patterns while inferential statistics which included correlation analysis and regression analysis was employed to test the study hypotheses. The findings showed that trust significantly influenced customer loyalty. The study therefore concludes that the application of trust improves customer loyalty in SMEs in Tanzania.

역사 특성이 역세권 상권 매출액에 미치는 영향에 관한 연구

The purpose of this study was to analyze the determinants of commercial sales of these industries located in the station influence area and to clearly identify the difference. The subjects of this study are beauty salons for service businesses, coffee/drinks for restaurants, and convenience stores for retail businesses, and these industries are characterized by the fact that the number of businesses in the top 100 living sectors selected by the National Tax Service is within the 15th place and are mainly concentrated in the station influence area. As a result of the analysis, it was found that hair salons, coffee/drink stores, and convenience stores were affected by sales differently depending on the characteristics of subway stations, regional characteristics, and location characteristics, respectively. This study aimed to serve as an objective and practical basis for decision-making by prospective entrepreneurs or related policy makers, targeting beauty salons, coffee/drink stores, and convenience stores that are close to people's lives and have a high influence in the station area. However, due to the limitations of available data, the characteristics of individual stores cannot be examined, and the study is limited to specific industries.

The Impact of Relationship Marketing Strategies on Customer Loyalty in the High-End Hair Salon Industry in Auckland

<p class="MsoNormal" style="margin-top: 12pt; text-indent: 0cm; text-align: justify;"><span lang="EN-US" style="font-family: 'times new roman', times, serif; font-size: 14pt;">The business world is a competitive place, and enterprises must cultivate sustainable relationships with their clients to gain customer loyalty. Concepts of relationship marketing (RM) are becoming vital in the service industry. Different RM strategies are used to attract customers, but some of these strategies do not achieve customer loyalty as easily as predicted due to customers’ changing behaviour patterns. This paper investigates the impact of RM strategies on customer loyalty through relationship qualities (customer satisfaction and trust) by concentrating on the high-end hairdressing sector in Auckland. Additionally, this research investigates the expectations of customers of high-end hair salons formed by RM strategies, which influence their satisfaction, trust, and customer loyalty to their service provider. The results indicate that brand image shows a significant relevance to trust, satisfaction, and customer loyalty claiming that brand image is an essential element of RM. Additionally, this investigations revels that, hair salons in Auckland are looking forward to ascertaining a sustainable relationship with their clients through a spectrum of strategies such as positive brand image, good service quality, reasonable price, and good value deals to earn optimistic relationship quality, which will ultimately escalate to customer loyalty. Findings of this research will be useful in supporting hair salons to gain a greater understanding of their customers by adopting effective RM strategies.</span></p>

The Impact of Job Satisfaction on Brand Loyalty in Franchise Hair Shops

While the economic level is improved due to the industrial development of modern society, the beauty industry consists of human resources with skilled technology, and securing it leads to an increase in the economic power of the beauty industry and the success or failure of management. Beauty service is an industry that is highly dependent on human resources and deals with the job satisfaction of its members as an important issue. Studies on the factors of job satisfaction and loyalty of beauty workers have been reported, but studies examining the relationship between job satisfaction of franchise hair shops and brand loyalty are relatively limited. In this study, a total of 664 data from franchise hair salon workers were applied to the empirical analysis to investigate the effect of job satisfaction of franchise hair shops on brand loyalty, and SPSS 22.0 was used to analyze the research problem, and positive results were derived for each factor. Based on the research results, it aims to find ways to accumulate empirical data and improve management performance in the field of hair care, and it is also necessary and meaningful to provide implications for subsequent research in the field of beauty.

Finding Optimal Locations for Implementing Innovative Hypertension Management Approaches Among African American Populations: Mapping Barbershops, Hair Salons, and Community Health Centers.

Finding Optimal Locations for Implementing Innovative Hypertension Management Approaches Among African American Populations: Mapping Barbershops, Hair Salons, and Community Health Centers.

Health and safety in hair salons during the Covid-19 situation: A cross-sectional study in a semi-urban district in Thailand

ObjectiveSince the COVID-19 crisis in Thailand, the need for salons to have impeccable hygiene and client-hairdresser monitoring heightened. Due to scarce research on the COVID-19 preventive measures taken by hairdressing salons in semi-urban locations in Thailand during the pandemic, this study aimed to evaluate the standard of hair salons in preventing COVID-19 disease transmission in a semi-urban district in the northeastern region of Thailand. MethodsUsing the purposive sampling method, data were collected from 22 Hair Salons. Data collection tools were a self-completed questionnaire designed into different sections to obtain information on demographics, work conditions and environmental health standard compliance according to guidelines set by the Thai Ministry of Public Health during the COVID-19 pandemic. Descriptive analyses were done, such as mean, standard deviation, and frequency. ResultsThe mean age of our respondents was 41.82 (±8.18) years, more than half were females (63.6 %). Most of the criteria assessing beauty salon standards according to Department of Health guidelines were passed, with all of the salons passing the lighting evaluation and mostly passing the heat and electric shock protection system evaluation, but the implementation of guidelines for preventive measures during the COVID-19 epidemic, according to Department of Health guidelines, suggested non-compliance by most hair Salons. ConclusionBeauty salons should implement and strictly adhere to guidelines according to Department of Health standards. Training or education sessions regarding the prevention of infectious disease transmission should be conducted, as hairdressers should be motivated to comply with health and environmental health standards for both salon staff and clients' confidence. Further research should also be done on the behaviours associated with health risks in beauty salons at the national or border-nation level.

Computational reparations as generative justice: Decolonial transitions to unalienated circular value flow

The Latin roots of the word reparations are “re” (again) plus “parere” which means “to give birth to, bring into being, produce”. Together they mean “to make generative once again”. In this sense, the extraction processes that cause labor injustice, ecological devastation, and social degradation cannot be repaired by simply transferring money. Reparations need to take on the full sense of “restorative”: the transition to a decolonial system that can support value generators in the control of their own systems of production, protect the value they create from extraction, and circulate value in unalienated forms that benefit the human and non-human communities that produced that value. With funding from the National Science Foundation, we have developed a research framework for this process that starts with “artisanal labor”: employee-owned business and worker collectives that have people doing what they love, despite low incomes. Focusing primarily on Detroit's Black-owned urban farms, artisanal textile businesses, Black hair salons, worker collectives, and other community-based production, with additional connections to Indigenous and other communities, we have introduced digital fabrication technologies, sensors, artificial intelligence, server-side apps and other computational support for a transition to unalienated circular value flow. We will report on our investigations with the challenges at multiple scales. At each level, we show how computational supports can act as restorative mechanisms for lost circular value flows, and thus address both past and ongoing disenfranchisement.

The Effect of SNS Marketing Characteristics of Hair Salons on Brand Image and Emotional Bonding

As the number of users and usage of SNS increases explosively, relationships with consumers and branding strategies in SNS marketing are becoming increasingly important for companies as well as consumers daily lives. This study examines the impact of hair salon SNS marketing characteristics on brand image and emotional bond. Based on previous research, a survey was conducted from October 30 to December 14, 2022, targeting 300 men and women in their 20s or older who use SNS in the Seoul and Gyeonggi regions. The conclusions based on the analysis results using SPSS 22.0 are as follows. As a result of this study, first, it was found that all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) had a positive influence on brand image. Second, all sub-factors of SNS marketing characteristics (interactivity, playfulness, information provision, reliability) were found to have a positive influence on brand image. Third, brand image was found to have a positive influence on emotional bonding. Considering that the value and use of SNS is gradually increasing, if we understand the characteristics of SNS and recognize that the emotional bond formed through communication with consumers is an important factor, we can use long-term transaction-oriented marketing strategies and branding for competitive hair salons. It can be used to create a marketing strategy that creates differentiation.

빅데이터를 활용한 헤어전문점 브랜드별 사회적 인식

빅데이터를 활용한 헤어전문점 브랜드별 사회적 인식

Hair as a Form of Resistance in Chimamanda Ngozi Adichie’s Americanah

The aim of this paper is to establish the hair salon in Chimamanda Ngozi Adichie’s Americanah (2013) as a microcosm of social interactions, which contributes to the transfigurations of self-representation within postcolonial discourse. The novel's main character, Ifemelu, grows up in the shadow of her mother's hair. When she comes to the United States as a student, she starts to straighten her hair in order to appear professional. The moment of epiphany occurs when her hair starts to fall out and she decides to go from relaxed to natural hair. Her decision to preserve her natural hair is often perceived as a form of resistance to Western standards of beauty. Nevertheless, the perspectives of other women present at the hair salon still remain disentangled, as they expose the gendered, ethnic, and socioeconomic divides that lead to discordant encounters. Hence, for that reason, the novel illustrates the necessity of intersectional analysis. The lengthy process of hair braiding, however, makes it an ideal location for ironing out any discrepancies and achieving a consensus between the female interlocutors who come from various backgrounds within the African ethnography. Drawing on the Bakhtinian concept of heteroglossia, Adichie’s Americanah can be perceived as a form of transgressional writing which offers a broader nexus of polyvocal forms of self-representation.

NOT KNOWING OTHER AFRICAN AMERICAN BEREAVED DEMENTIA CAREGIVERS: SEMISTRUCTURED INTERVIEW RESULTS

Abstract Semi-structured interviews focused on African American bereaved dementia caregivers and the individual who may serve them in the Twin Cities of Minnesota. The four questions that drove these interviews were linear in nature: 1. What needs exist among African American bereaved dementia caregivers in the Twin Cities? 2. What services exist to help these individuals meet their needs? 3. If unmet needs exist, would the group support model meet those needs? and, 4. If this model is promising, what adaptations might it need to best serve African American bereaved dementia caregivers? Interviews showed that needs exist at points before and after caregiving ends to increase education and destigmatize dementia in African American communities to facilitate understanding, acceptance, and validation during and after caregiving. Support from those who have gone through similar situations is increasingly important both during and after dementia caregiving, but identifying those in similar situations is difficult (few could identify any other African American Bereaved Dementia Caregivers besides themselves). While a culturally specific support group model was of interest to some to create a feeling of comfort, others emphasized that the main importance was a bonding over shared experiences, regardless of cultural background. A former dementia caregiver support group might be held in various locations and hosted by varying individuals, including at a church, hair salon, or even a grocery store. Overall, it was seen as important for there to be a specific meaning, purpose, and goals for a group of African American former dementia caregivers.