Guinness Research Articles

The Facts and Fiction Behind “the Free, the Flow, the Frothy Freshener”: The Guinness Company and the Story of Joyce’s Lost Ad

In this essay, the origins of a Guinness advertisement released in 1982 claiming that James Joyce wrote an advertising slogan for Guinness stout are explored. The search for this supposed ad is recounted here, and an explanation about why Guinness would make such an assertion is examined. A thorough investigation of materials in the Guinness archives leads to the conclusion that there is no evidence to prove Joyce penned his own slogan about Guinness stout. The conclusion is that the company put the story into the public domain to create a strong relationship with Joyce in 1982. That year was one of stagnant sales and bad public relations for Guinness, so the company took advantage of the publicity generated by the centenary of Joyce’s birth to advertise its flagship product to foreign customers and to repair its relationship with the public. This marketing strategy furthered Guinness’s profitable connections between itself and the “Joyce Industry,” helped to restore the company’s image, and created a new relationship between Joyce and commodity culture, which continues to thrive today.

Reward economics and organisation: The issue of effectiveness

The paper sets out to assess the relationship that exists between reward in an organization and organizational effectiveness. Organizational effectiveness is defined in terms of profitability. Guinness Nigeria Plc was taken as the case study. An instrument of questionnaire containing both open and close ended questions was used to elicit information from both the management staff and employees of Guinness Plc, Benin city, Nigeria on their perceived impact of reward structure on organizational effectiveness. The study tested three main hypotheses with the use of chi-square technique. Our study revealed that organizational effectiveness can be achieved to a great extent with solid reward structure and that corporate reward policy influences individual employees’ behaviour. It was also found that non-financial rewards, such as training and development, seminars, symposia and workshops can enhance organizational effectiveness. However, the application of the coefficient of contingency test on one of our chi-square analysis result indicated that there is a weak correlation between the effectiveness and salary structure under investigation. This phenomenon results in a major break through in our study in that it pin-points that organizational effectiveness can not be achieved only by the organization’s reward structure. Thus, effectiveness is a variable of so many factors and individual needs and goals are not always the same. This study therefore recommends that a piece rate system of reward can be adopted to mechanically link pay to job performance. Key words: Reward, economics, organization, effectiveness, human behaviour.

Nutritional content of popular malt drinks produced in Nigeria

Five popular commercial brands of malt drinks (Maltina, Malta Guinness, Amstel Malt, Hi-Malt and Grand Malt) produced in Nigeria were analyzed for pH, conductivity, turbidity, total dissolved solids, total soluble solids, level of bitterness, reducing sugar, vitamins A and C and minerals. Malt drinks were found to be acidic with pH range of 4.4 - 4.6. Maltina has the highest conductivity of 2.93 mS/cm and a TDS of 1480 mg. Bitterness level ranged from 11 - 13 Bu (Grand Malt) and 15 - 17 Bu (Amstel Malta). The reducing sugar content was found to be high and it ranged from 693.45 - 923.37 mg/dl. Vitamin A content of the drinks were in the range of 40.99 (Grand Malt) – 49.51 mg (Malta Guinness) and Vitamin C ranged from 5.69 (Grand Malt) - 9.97 (Maltina); these values were adequate, meeting Dietary Reference Intakes (DRIs). The content of iron, zinc, cadmium, calcium, copper, chromium, manganese, nickel and lead was negligible, while the content of calcium and sodium was low. Key words: Malt drinks, minerals, turbidity, conductivity, reducing sugar and dietary reference intakes.

Knowledge and attitude of eye hospital patients towards chronic open angle glaucoma in Onitsha

Introduction:Chronic Open Angle Glaucoma is the second commonest cause of blindness in the world and a leading cause of irreversible blindness. Most people with glaucoma are usually unaware that they have the disease until significant loss of vision has occurred. We aim to determine the knowledge and attitude of glaucoma amongst patients aged 30 years and above. Method:Semi-structured questionnaires were administered to consecutive patients seen in Guinness Eye Hospital, Onitsha, 1st to 30 th November 2008. The data was analyzed using Statistical Package for Social Scientists (SPSS) computer software. Result:Four hundred and fifty-five (86.7% of respondents) patients knew about glaucoma. The male/female ratio was 1:1.1. Relations and friends topped the list of sources of information for glaucoma. 180(39.5%) of the respondents had no idea regarding the possible causes of glaucoma. 31.8% of the patients knew that glaucoma ran in families. Fear of visual loss was the main cause of rejection of surgery as a treatment modality. Conclusion:The study showed that knowledge of glaucoma is still very low in this environment. Fear of visual loss and cost are the major reasons for non-acceptance of surgery as a mode of treatment. The eye care providers should evolve a culture of useful health education and couseling regarding glaucoma, an irreversibly blindness disease.

"Fizzics" of Bubble Growth in Beer and Champagne

Although beer and champagne are mostly enjoyed at leisure, the myriad physical and chemical processes in them are challenging. Furthermore, studying these processes sheds light on explosive volcanic and lake eruptions because bubble growth is a process common to all of them. We model the growth rate of rising bubbles in beer and champagne. Due to different initial gas concentrations, the eruption velocity of champagne is two orders of magnitude higher than that of CO2-based beer. In N2-based Guinness beer, bubble growth is slow, leading to smaller bubbles that can be entrained by downward flow; these are often seen as sinking bubbles.

"Liquid Modernity" and Irish Identity: Irishness in Guinness, Jameson, and Ballygowan Advertisements

Advertisements tap into collective representations or shared cultural values regarding identity, community, and authenticity. In this paper, we will examine representations of Irish identity in advertising campaigns for Guinness Stout, Ballygowan Water, and Jameson Whiskey, all of which reflect Ireland's experience of "liquid modernity" and occupy different places on the spectrum of two conflicting representations of Irishness apparent in Ireland today. On one side, these brands appeal to a pre-modern Celtic culture or traditional solidarity, but on the other, they aspire to and exhibit a postmodern, hybridized, and aspirational cosmopolitanism, though to differing degrees. Ad campaigns for Ballygowan Water (which formerly had used a slogan, "the power of purity," as well as Celtic mythology) now represent Irishness through exuberant young street dancers and a diverse urban culture. On the other hand, the Guinness ad campaign's "knowing what matters" paradoxically appeals to a traditional version of Irish community despite the fact that Guinness is now owned by Diageo, a multinational corporation. These diverse representations of Irishness reflect the cultural ambivalence and contradictory effects of various cultural collisions that have resulted from the processes of globalization/accelerated modernization in Ireland.

Assessment of waste management in a brewing industry in Nigeria

The quest by man to satisfy his domestic and industrial needs has usually resulted in the generation of offensive by – products in terms of industrial wastes in our environment. The hazards caused by these wastes in our environment have been of great concern to the individuals and the federal government. The management of brewery effluent by Guinness Nigerian Plc, Benin – City, was thoroughly studied. The stout and Malta lines were waste generation is prominent were selected for the case study to analyze for the temperature, the pH, the biological oxygen demand (BOD), the chemical oxygen demand (COD) and the total suspended solid (TSS). The obtained values were compared with the Federal Environmental Protection Agency (FEPA) recommended standard values. Mean temperature values of and mean pH values of and mean values of the biological oxygen demand of and were obtained for the stout and Malta lines respectively. Also for the chemical oxygen demand, mean values of and were obtained for stout and Malta lines, while the effluent was also characterized by high total suspended solids with mean values of and for the stout and Malta lines respectively. It was discovered that the values were quite higher than the Federal Environmental Protection Agency (FEPA)'s standard values. This shows that the effluents from the company are not effectively managed as they are not properly treated before discharging them into the river. IJONAS Vol. 3 (1) 2007: pp. 61-68

Kanoria and Ors v Anthony Guiness and Anr

Kanoria and Ors v Anthony Guiness and Anr

Guinness uses APV for plant redevelopment

Guinness uses APV for plant redevelopment

Beer and Tea: Harmony and Contradiction Among Two Unlikely Counterparts

This essay begins by examining the representations and interpretations of women and men in two sets of images: the Women's Institute Alternative Calendar and a television commercial for Guinness beer. Both of these compositions are exceptional in their own right, and have captured the imaginations of wide audiences. Taken together, the counterpointing of culture and nature, serenity and intensity, and feminine charm and virility creates a montage of images that both reflect and represent traditional forms of femininity and masculinity. This essay draws on a variety of sociological and interdisciplinary theoretical approaches, with an emphasis on the storied nature of lives, sexuality, and life change. C. Wright Mills declares that the sociological imagination is necessary in order “to grasp history and biography and the relations between the two within society” (Mills, 1959, p. 6). The author's aim in this essay, following through on Mills's idea, is to provide insight into the lives of earlier cohorts of women and a glimpse into how personal and social change comes about.

Deirdre O'Mahony, Guinness Hopstore, Dublin, November - December 1996

Deirdre O'Mahony, Guinness Hopstore, Dublin, November - December 1996

Effect of ale, garlic, and soured cream on the appetite of leeches.

The medicinal leech has regained some of its lost popularity by its present use in microsurgery. Sometimes, however, the leeches refuse to cooperate properly. To overcome this problem doctors in the 19th century used to immerse leeches in strong beer before applying them to the patient.1 In the 1920s a deaconess experienced that a little soured cream on the skin would encourage the leeches' feeding behaviour,2 and we recently found that they seem to be attracted by garlic.3 We designed a study to evaluate the effect of these remedies. Six leeches were dipped briefly in one of two different types of beer (Guinness stout or Hansa bock) or in water (control) before being placed on the forearm of one of us (HS). We measured the time from when the leech touched the skin until HS felt it bite. Each leech …

No God But God: Breaking with the Idols of Our Age: Edited by Os Guinness and John Seel Chicago, Moody Press, 1992. 223 pp. $16.99

No God But God: Breaking with the Idols of Our Age: <i>Edited by Os Guinness and John Seel</i> Chicago, Moody Press, 1992. 223 pp. $16.99

Irish Exhibition of Living Art, Guiness Hop Store Dublin 26 March - 14 April 1987

Irish Exhibition of Living Art, Guiness Hop Store Dublin 26 March - 14 April 1987

Drug Abuse in the Bahamas

The Bahamas is a group of islands, just off the coast of Florida, extending southwards to near the island of Hispaniola. There are approximately 25 inhabited islands and numerous small islands and cays that are uninhabited. The population of the Bahamas is approximately 230–240,000. A census taken in 1980 showed that approximately 65% of the population is aged between 15–45 years. The major industries lie in tourism and off-shore banking. The Bahamas has not always had a drug problem; the diagnostic records at the mental hospital, Sandilands Rehabilitation Centre, reveal that in the sixties drug-related admissions were negligible. In the early seventies, however, there was a rapid increase in cannabis use and at the same time the number of drug-related admissions increased. The patients were mainly admitted in acutely disturbed states which were thought to be drug psychoses caused by cannabis inhalation. There do not seem to have been many patients requesting help to stop using cannabis, and generally there has been no significant change in this pattern. The major difference is the vast increase in the quantities smoked by an individual user. In the mid-seventies, the pattern of drug use began to change in that more patients were using a number of drugs at the same time. Methaqualone enjoyed a period of popularity and was known on the street as Quaaludes, Mx or Disco Biscuit. The drug's ability to potentiate the action of alcohol made it both dangerous and alluring, as it was possible to get ‘stoned’ almost immediately for the price of only one drink and one pill. It was about the same time in the mid-seventies that cocaine hydrochloride began to arrive on the market in increasing quantities and start gaining in popularity. The major problems at that time were associated with drug-induced psychoses, acute intoxications and occasions of violent bizarre behaviour due to the disinhibition and release of aggression caused by these drugs. One drug addict from this era, interviewed in the prison, said that a good night out was to smoke some grass, drink a Guinness stout, take a quaalude and then snort some cocaine. There is really no literature as to what effect these combinations may have on the brain. It is of interest however that very few patients were presenting for treatment of addiction, though by the late seventies a trickle had begun to come forward. Cocaine was not that plentiful and was being used by snorting, i.e. the inhalation of the finely ground white powder into the nostrils. A less popular method of use of cocaine at that time was smoking the finely ground powder as a constituent of a tobacco cigarette or mixed into the contents of a marijuana cigarette. The quantities of cocaine available on the Bahamian street market at that time were small.

Drug Abuse in the Bahamas

The Bahamas is a group of islands, just off the coast of Florida, extending southwards to near the island of Hispaniola. There are approximately 25 inhabited islands and numerous small islands and cays that are uninhabited. The population of the Bahamas is approximately 230–240,000. A census taken in 1980 showed that approximately 65% of the population is aged between 15–45 years. The major industries lie in tourism and off-shore banking. The Bahamas has not always had a drug problem; the diagnostic records at the mental hospital, Sandilands Rehabilitation Centre, reveal that in the sixties drug-related admissions were negligible. In the early seventies, however, there was a rapid increase in cannabis use and at the same time the number of drug-related admissions increased. The patients were mainly admitted in acutely disturbed states which were thought to be drug psychoses caused by cannabis inhalation. There do not seem to have been many patients requesting help to stop using cannabis, and generally there has been no significant change in this pattern. The major difference is the vast increase in the quantities smoked by an individual user. In the mid-seventies, the pattern of drug use began to change in that more patients were using a number of drugs at the same time. Methaqualone enjoyed a period of popularity and was known on the street as Quaaludes, Mx or Disco Biscuit. The drug's ability to potentiate the action of alcohol made it both dangerous and alluring, as it was possible to get ‘stoned’ almost immediately for the price of only one drink and one pill. It was about the same time in the mid-seventies that cocaine hydrochloride began to arrive on the market in increasing quantities and start gaining in popularity. The major problems at that time were associated with drug-induced psychoses, acute intoxications and occasions of violent bizarre behaviour due to the disinhibition and release of aggression caused by these drugs. One drug addict from this era, interviewed in the prison, said that a good night out was to smoke some grass, drink a Guinness stout, take a quaalude and then snort some cocaine. There is really no literature as to what effect these combinations may have on the brain. It is of interest however that very few patients were presenting for treatment of addiction, though by the late seventies a trickle had begun to come forward. Cocaine was not that plentiful and was being used by snorting, i.e. the inhalation of the finely ground white powder into the nostrils. A less popular method of use of cocaine at that time was smoking the finely ground powder as a constituent of a tobacco cigarette or mixed into the contents of a marijuana cigarette. The quantities of cocaine available on the Bahamian street market at that time were small.

Guinness Brewing New Yeast

Guinness Brewing New Yeast

Guinness Peat Aviation Exhibition for Emerging Artists, Douglas Hyde Gallery, Dublin 26 July-14 August 1982

Guinness Peat Aviation Exhibition for Emerging Artists, Douglas Hyde Gallery, Dublin 26 July-14 August 1982