In the context of economic globalization and rapid development of informationization, this study thoroughly explores the financial support mechanism and policy innovation for the upgrading of the sports industry in Guangzhou City under the perspective of new quality productivity. Given the important role of the sports industry in enhancing the city image, strengthening the physical fitness of the citizens and promoting the regional economic development, the significance of the study is to reveal the key role of financial support and policy innovation in the transformation and upgrading of the sports industry, and to provide theoretical support and practical guidance for the development of the sports industry in Guangzhou and even other cities. Through the methods of literature review, case analysis and comparative study, this study systematically sorted out the relevant theories, deeply analyzed the status quo, challenges and opportunities of the sports industry in Guangzhou City, and put forward the research questions on the role of financial support and policy innovation in the upgrading of the sports industry. Based on the theoretical framework constructed by the new quality productivity theory, this study proposes a series of countermeasure suggestions for financial support and policy innovation, aiming to promote the high-quality development of Guangzhou's sports industry. The key findings of the study emphasize the complementary and interactive nature of financial support and policy innovation in the upgrading of the sports industry, as well as their importance in promoting industrial innovation, enhancing industrial competitiveness and achieving sustainable development. Ultimately, this study concludes that financial support and policy innovation are indispensable dual-wheel driving forces for the upgrading of the sports industry in Guangzhou, and their effective combination will provide a solid foundation for the future development of the sports industry.
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