INTRODUCTION:It has come to be regarded as axiomatic that hospitality and service accompany each other either in the hospitality industry or in the tourism industry. According to (James, 1995), service is the world's oldest profession and considered as one of the main segments in a country's economy. It comprises a few major industries that are able to attract a huge attention worldwide. Most economies in the world are depending on the service industry. In Asia, service sector has contributed significantly to become as one of the major industrial sectors (Lovelock, 1991) & (Lovelock, Patterson, & Walker, 1998); (Nankervis, Pearson, & Chatterjee, 2007). Hospitality turn out to be the dominant sector in the service industry as it plays an important role in optimising the services provided especially in the rapid growth of tourism industry. Besides tourism, hospitality is also essential in the service industry as most of the profit gain from the service industry is mainly contributed by hospitality and tourism sectors. According to (Lugosi, Lynch, & Morrison, 2009), hospitality becomes as one of the appealing area of research as it produces studies and researches that affect the industry practice and academic works.In general, hospitality refers to the friendly reception or honouring guest with the best services one can provide. The hospitality industry is always related to the tourism industry as they might be as well in the same business background in providing services to people who travel for the purpose of leisure or business. Meanwhile, in opposite, Islamic hospitality generally means to treat guests or visitors with the utmost honoured hospitable services.This article intent to understand the thinking of Islamic hospitality according to al-Qur'an and Hadith as well as to investigate the endeavours that have been undertaken in Malaysia. With the aim to divulge the en route to Islamic hospitality, this article provides two main sections. Firstly, a section which discusses about Islamic hospitality; and secondly, a section which deals with contemporary efforts of Islamic hospitality in Malaysia.ISLAMIC HOSPITALITY:In the view of (Henderson, 2010), hospitality is a business that is inclusive of international tourism that might as well include non-Muslims. He stated that hospitality constitutes a valuable market worthy of cultivation, even in predominantly Muslim cultures. However, (Henderson, 2010) added that further research in hospitality is necessary in order to improve the understanding of travellers and decision making in organisation's personnel. On the other hand, (Sobh, Belk, & Wilson, 2013) said that hospitality is about adaptation involving welcoming and confronting with someone who is a total stranger. They defined contemporary hospitality as celebrating, and reinforcing relationships between people that involves crossing thresholds, sharing, gift giving, and generosity. (Gottman, 1997) also defined hospitality as an act to honour the guests and keep them at a distance at the same time. (Brotherton, 1999) and (Lashley, 2000) stated that hospitality is a social scientific view at the heart which concern with host-guests relationship and human interaction. They mentioned that hospitality is more than its industrial context. (Barrow, Powers, & Reynolds, 2012) defined hospitality as the reception and entertainment of guests, visitors or strangers with kindness and good will. In actual essence, these definitions of contemporary hospitality are in fact similar to each other.However, in the experience of hospitality in Arab Gulf countries, (Sobh, Belk, & Wilson, 2013) said that hospitality is expressive of culture and also an important part of the presentation of national identity. The concept of hospitality remains largely unspecified and unexamined. They found out that there is also a general consensus among Muslim scholars that hospitality and generosity toward guests are an essential part in Islam. …