Group Sales Research Articles

The Research on Online Marketing Strategy and Holiday Promotions of LOral Groups Consumer Products Division (CPD)

The purpose of this research is to determine the effects of online marketing and holiday promotions on the future development of LOral Groups Consumer Products Division (CPD). Due to the impact of the epidemic, LOral Group's sales in the Chinese market are lower than sales in other regions. Furthermore, there are more and more local brands emerging in the Chinese beauty market. Therefore, LOral Group is facing specific competitive pressure in the Chinese market. LOral Group must develop new marketing strategies according to the characteristics of the Chinese market. This paper includes two kinds of research methods: the literature research and the survey design. This paper investigates and analyzes the current situation of LOral Groups Consumer Products Division (CPD) by using these two methods. Due to the rapid development of e-commerce in China, this article will focus on the online marketing strategy and holiday promotions of LOral Group's Consumer Products Division (CPD).

STRATEGI PEMASARAN BERAS DAN DAMPAK SOSIAL EKONOMI TERHADAP PEDAGANG PENGEPUL DI DESA BENTE KECAMATAN KABAWO KABUPATEN MUNA

The objective of this study is to analyze the marketing strategy of rice and its impact on the socio-economic status of collecting traders in Bente Village, Kabawo District, Muna Regency. The population of the study consisted of 9 members of the Bangkit Jaya Farmer Group, who are rice producers, and the sample was selected using the census sampling technique. Data were collected through observation, interviews, and documentation using media or interview guide instruments. The study employed a descriptive qualitative analysis method, which involved three stages: data reduction, data presentation, and conclusion drawing. The findings revealed that the Bangkit Jaya Farmer Group's sales partner strategy for rice involves price cuts and no delivery fees. The brand strategy focuses on rice with special characteristics, using local rice as raw material. The applied price strategy involves reducing the price of rice sales with partners for every purchase of approximately 1 ton. Rice marketing has a significant impact on the socioeconomic conditions of members of the Bangkit Jaya Farmer Group and their families, including education, health, income, and asset ownership.

Inventory Application Design for Optimizing Business Processes for MSMEs Nyong Group Yogyakarta

Nyong Group is one of the Micro, Small and Medium Enterprises (MSME) located in Sleman, Yogyakarta. Nyong group has several business units, namely nyong shoes and care Yogya, shoes and care Cilacap, nyong donuts, and nyong stalls (food, snacks and chili sauce). The problems by IbM partners include; First, (1) There is no Point of Sales application that uses inventory to meet the needs of the production process or is sold again, (2) Not yet has this Inventory covering raw materials, in-process goods, and goods so (finished goods). The output targets in this program are (1) the application of point of sales applications for recording sales transactions, (2) Adding an inventory application to the created point of sales applications. The service program is carried out in 2 (two) forms; First, (1) design of a point of sales application for Nyong Group's sales transactions. Second, making an inventory application to be able to determine whether to record goods based on arrival time or the amount of stock you can determine to record goods based on arrival time or stock amount. The implementation of this program is designed in four stages of activity, namely: (1) Coordination and preparation stage (2) Design stage (3) Science and technology implementation stage (4) Evaluation and refinement stage.

Time-Varying Transition Probability Matrix Estimation and Its Application to Brand Share Analysis.

In a product market or stock market, different products or stocks compete for the same consumers or purchasers. We propose a method to estimate the time-varying transition matrix of the product share using a multivariate time series of the product share. The method is based on the assumption that each of the observed time series of shares is a stationary distribution of the underlying Markov processes characterized by transition probability matrices. We estimate transition probability matrices for every observation under natural assumptions. We demonstrate, on a real-world dataset of the share of automobiles, that the proposed method can find intrinsic transition of shares. The resulting transition matrices reveal interesting phenomena, for example, the change in flows between TOYOTA group and GM group for the fiscal year where TOYOTA group’s sales beat GM’s sales, which is a reasonable scenario.

Selling Time: Swatch Group and the Global Watch Industry

AbstractThis illustrative case analyzes and evaluates Swatch Group and its core competencies and global strategies in the changing and highly segmented watch industry. Originating from Switzerland, the Group is a major watch manufacturer in the world with a unique brand portfolio that includes low priced as well as luxury watches such as Breguet, Blancpain, Longines, Rado, Omega, and the like. Swatch Group, formerly known as Socitéde Microélectronique et d'Horlogerie (SMH), sells its products through 500 Swatch watch shops, uses 15,000 retailers and 1,000 shop‐in‐shops, and over 140 kiosks in global markets. The Group is vertically integrated and supplies virtually all the components and parts for its line of watches. In 2009, Swatch Group's sales stood at $5.37 billion and the company continues to be an entrepreneurial entity with efficient research and development (R&D), creating many technological breakthroughs and marketing campaigns. Swatch Group is expected to grow in the coming years although the 2008 financial crisis, competition, and changing markets remain some of the major hurdles for the company. The article ends with selected developments and future changes that may impact the company in the coming years. © 2012 Wiley Periodicals, Inc.

Roche group's sales organization models long‐term sales force effectiveness

AbstractRecent studies of high‐performing sales organizations reveal that five characteristics help these organizations stay ahead of the pack. And the secrets of their long‐term success aren't what you might expect. The Diabetes Care Hospital Group of Roche Diagnostics, not in a growth industry, redesigned its sales effort by applying those characteristics—and grew their business. © 2004 Wiley Periodicals, Inc.

OLD BECOMES NEW

ONE OF THE NEWEST POLYMER companies around is, ironically, one of the oldest. Bayer Polymers, a result of last year's reorganization of German chemicals giant Bayer, is set to become a legally independent company in the fourth quarter ofthis year. With annual sales ofmore than $12 billion, it will account for nearly 40% of Bayer Group's sales, making it the largest unit within the holding company And, as Hagen Noerenberg, chairman of the polymers company, noted at the press conference to officially launch Bayer Polymers earlier this month, it is a serious global player, with annual production of 5.8 million metric tons of a variety of polymer materials turned out at 120 sites around the globe. Bayer Polymers has 23,000 employees worldwide, although that number is set to be reduced by 5,300 by 2005 to contain costs. 'The reorganization of Bayer Polymers was not about window dressing, Noerenberg said. It was about a complete overhaul. ...