Consumer Groups Research Articles

A data privacy survey on personal identifiable information (PII) left on rental vehicle infotainment systems

In the current automotive ecosystem, the trend of pairing mobile devices to connected vehicles is gaining momentum, providing a vast number of benefits such as hands-free driving and remote vehicle control. However, along with these conveniences arises the issue of data accumulation, ranging from vehicle diagnostics to personal identifiable information (PII). The problem emerges when a consumer rents a vehicle, pairs their mobile device to the infotainment system, and neglects to remove their device prior to returning the vehicle. This oversight can potentially expose vulnerabilities with the current renter’s PII for subsequent renters to exploit. Research indicates that renters often overlook the deletion process prior to returning the rental vehicle and are unaware of whose responsibility it is to perform this task. In this survey, we investigated the experiences and perceptions of a group of consumers who have previously rented vehicles. We wanted to know if the participants were aware they were responsible for deleting their mobile device from the rental vehicle before returning it, the renters’ importance and tolerance for risk if they overlooked the deletion process leaving their shared data on the infotainment system for subsequent users, and if they were aware who was responsible for deleting their shared data. Lastly, we explored if the participants supported an automated solution to perform this manual deletion process. The goal of this paper is to demonstrate the significance of safeguarding PII in connected vehicles and advocate for the adoption of an automated solution to mitigate this privacy risk.

Exploring young consumer's understanding of local food through proximity and social representations

The ever-changing nature of consumers' understanding of local food highlights the need for in-depth research. This study explores how Gen-Z consumers define, perceive and experience local food. Through the analysis, we extend the existing conceptualization of local food by differentiating three aspects of proximity: geographical, value, and relational proximity. We contribute novel insights into the differentiation of proximity to the established understanding for this specific consumer group. Methodologically, we use a free association game played with Gen-Z consumers in Hungary. Theoretical frameworks, including social representation, central core and proximity theories, are used to uncover implicit knowledge about local food. The results reveal a consumer understanding that associates health, freshness, taste, quality and trustworthiness as the central core of the local food concept. Surprisingly, value and relational proximity gain importance, while geographical proximity takes a peripheral role. This study facilitates a re-evaluation of the local food concept in light of evolving consumer understanding, while also establishing a link between proximity theories and social representation theory. The findings provide practical implications that distinguish different aspects of proximity that are relevant to farmers and policy makers in light of evolving consumer understandings.

Price discrimination in merger review in South Africa: Implications of recent case precedent

ABSTRACT Mergers have the potential to give firms access to more data from which to draw insights about consumers. This may help firms to better discern which consumers are price insensitive or captive, or exhibit behavioural biases, that they can exploit by charging them higher prices or nudging them towards higher priced options. Based on recent case precedent, we believe that the transfer or sharing of data or techniques in mergers involving price-discriminating firms may be sufficient for meeting the requirement of merger-specificity without there needing to be an increase in market power. Recent local case precedent also provides insight into when mergers impacting on just a small group of consumers are likely to matter. It suggests that the competition authorities in the country should be more concerned where consumers are vulnerable and where access to the services/products is particularly important to this group.

Marketing Strategies in the Digital Age: Opportunities and Challenges

Purpose:Transformation and Response to Enterprise Marketing Strategies in the Digital AgeWith the rapid development of information technology, the digital era has come in all its aspects, bringing a new landscape to enterprise marketing strategy. The digital age brings many opportunities. First, there is more accurate market positioning, and enterprises use technologies such as big data, Can in-depth analysis of a variety of consumer data, accurate grasp of their needs and preferences, so as to clearly identify the target market, like millet through the analysis of user data, accurate positioning of young, the pursuit of cost-effective consumer groups, to launch products that meet their needs. Secondly, there is a wider distribution channel. The popularization of the Internet and social media has allowed enterprises to quickly spread their marketing information to all parts of the world, and Bytedance's products have utilized the advantages of their own platforms to achieve widespread information distribution. Moreover, more efficient customer interaction, enterprises can communicate with customers in real time through the online platform, timely access to feedback, improve customer satisfaction, such as Huawei through the online community interaction with users to improve products and services. However, the challenges cannot be ignored. Data security and privacy protection have become critical issues, and once a data breach occurs, it can seriously damage the reputation of a company, as some high-profile companies have been questioned over data security. The difficulty of accurate marketing is that the market changes rapidly, consumer demand is diverse and volatile, and it is difficult for enterprises to accurately grasp it at all times. The complexity of multichannel integration also causes problems for enterprises, and the characteristics and user groups of different channels are different, making integration difficult. Domestic and foreign enterprises have many successful experiences to learn from. For example, Apple pays attention to the user experience and has built a unique brand image and marketing model through the convergence of online and offline channels. In response to the challenge, enterprises should strengthen data security management and establish strict protection mechanisms. Continuous improvement of data analysis capabilities to better adapt to market changes; At the same time, we should focus on coordination between channels to achieve complementarity of strengths. In short, enterprises need to take full advantage of opportunities in the digital age, actively cope with challenges, and formulate effective marketing strategies in order to gain a foothold and develop in the fierce market competition.

Anthropomorphic Design in Mortality Salience Situations: Exploring Emotional and Non-Emotional Mechanisms Enhancing Consumer Purchase Intentions

This study investigates the role of anthropomorphic design in alleviating consumer anxiety induced by mortality salience and delves into the underlying emotional and non-emotional mechanisms. Through a series of meticulously designed experiments, we confirm that anthropomorphic design significantly enhances positive emotional responses in consumers, reduces negative emotions, and thereby increases their preference and willingness to purchase products. Even after the diminution of emotional reactions, anthropomorphic design continues to sustain consumer preference by enhancing psychological intimacy. These findings reveal the crucial role of anthropomorphic design as an effective emotional regulation strategy in consumer purchasing behavior, enriching the application of terror management theory and emotion regulation theory in consumer behavior research. Furthermore, our study provides valuable practical guidance for product design and marketing strategies, especially for consumer groups frequently facing high-pressure situations. Products with anthropomorphic designs may be more appealing to these consumers, helping to mitigate their death anxiety and enhance psychological well-being.

Consumer private data collection strategies for AI-enabled products

The increasing use of artificial intelligence (AI) to enhance products and services has enabled personalized offerings and smarter functionalities through the analysis of consumer data. However, privacy concerns present significant challenges to the effective utilization and commercialization of AI-enabled products. To address these concerns, firms must carefully navigate consumer data privacy and develop appropriate data collection strategies to support future product intelligence, particularly with AI technologies like ChatGPT. This study examines two primary data collection approaches: the uniform policy strategy and the option menu strategy. A mathematical model is constructed to assess these strategies, considering factors such as information externalities and heterogeneous consumer privacy concerns. By comparing firm profits, consumer surplus, and social welfare under both strategies, the study finds that the option menu strategy becomes optimal when there are considerable differences in privacy concerns across consumer groups or when even smaller differences exist, but consumers place a high value on personalized services. These insights offer guidance to firms and policymakers in formulating appropriate data collection strategies for AI-enabled products.

Development of mathematical models of power consumption at coal plants

The object of research is coal enterprises where powerful electrical equipment is used (underground installations up to 3000 kW, tunneling complexes of 500–1500 kW, technological complexes of 6–10/0.4 kV, etc.). The deficit of generated capacities, caused by growing energy consumption, can be reduced by regulating power consumption modes. The relevance of this issue is determined by the need to conduct a research of the electricity consumption system, to determine the qualitative and quantitative characteristics of electricity consumption using mathematical models. The lack of mathematical models makes it difficult to analyze energy intensity and consumption modes of each technological operation in the overall balance of electricity consumption of coal enterprises. The article considers the structure and classification of the main technological groups of energy consumers, the development of mathematical models for each type of load modes, as well as a generalized model of electricity consumption of coal enterprises, with the use of mathematical apparatus of probability theory and mathematical statistics. As a result of the work, mathematical models of the electricity consumption process for the main technological groups and for models of daily electricity consumption of coal enterprises as a whole were developed, and it was also established that technological objects of electricity consumption are divided into three different values, in terms of power consumption modes: constant, uniform and pulse. For each class of consumers their statistical characteristics were obtained. The work results can be applied for managing power consumption modes of coal enterprises

A Survey of Melatonin in Dietary Supplement Products Sold in the United States.

In the United States, melatonin products are widely available as dietary supplements. During the past few decades, melatonin products have gained popularity primarily as a sleep aid, with a variety of product forms available for different age groups of consumers. Recent reports have highlighted a rise in melatonin ingestion among children reported to poison control centers. The increased use of melatonin-containing products, the diversity in product forms, and reported label discrepancies has emphasized the need for additional research to better understand the marketplace. This work aims to measure melatonin content in products sold as dietary supplements and marketed for children, evaluate method performance across different product categories, and determine if product form has an impact on melatonin stability. One hundred ten (110) dietary supplement products labeled to contain melatonin and marketed towards children were purchased and analyzed using a targeted LC-MS/MS method validated for the qualitative determination of serotonin and quantification of melatonin, N1-acetyl-N2-formyl-5-methoxykynuramine (AFMK), and N1-acetyl-5-methoxykynuramine (AMK). Melatonin was identified in 108 of 110 products (98%) with a median concentration of 1.2 mg/g (range: 0.017-130 mg/g) or 1.7 mg/serving (range: 0.042-50 mg/serving). Further, in the tested products, melatonin content ranged from 0% to 667% of the label declaration. This study provides evidence to inform safety assessments and investigate potential factors that may influence reported concentrations, such as product stability and matrix influences.

Knowledge, practices and perceptions of energy labelling of nut products among Australian consumers and stakeholders: an online survey.

Nut consumption in Australia is low, perhaps due to concerns with weight gain. However, nut consumption is not associated with increased weight, in part because of their lower metabolisable energy. Current energy labelling for nuts use Atwater factors, which over-represent the available energy from nuts. Therefore, this research aimed to examine stakeholders' knowledge, practices and perceptions of displaying true metabolisable energy on nutrition labels and its perceived impact on nut consumption. An anonymous and voluntary survey was conducted online. Eligible respondents lived in Australia, were aged 18 years or older and had either no formal nutrition education (consumer group) or had formal training and were working as a stakeholder (stakeholder group; working in nutrition/dietetics, public health, food industry, food regulation or nut growing). Convenience sampling and snowballing were used to recruit respondents primarily via online advertisement. Three hundred and forty-eight respondents (63.2% female; 71.0% aged 18-39 years; 69.0% Bachelor's degree or higher) were included in the analyses. A larger proportion of stakeholders agreed that nut consumption assists with weight management (67.9%) compared with consumers (47.6%). Theoretical food packaging showing both Atwater and metabolisable energy in the nutrition information panel was favoured among consumers and stakeholders, though 62.3% of consumers reported that a lower metabolisable energy of nuts would not impact their consumption. This study indicates a need to further investigate the impact of metabolisable energy labelling on nut intake. Further education about the relationship between nuts and body weight is required for consumers and stakeholders.

Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population

Starting from the underlying logic of the impact of social media on consumers, this article focuses on analyzing the shopping habits of young consumers and the influence and shaping of social media on their consumption behavior. It analyzes the positive and negative effects of social media and puts forward relevant opinions and suggestions. Compared to the adult consumer group, the adolescent consumer group has not yet formed a relatively fixed consumption value system, and their consumption behavior is more susceptible to various external factors. Adolescents are in a critical period of character development and self-value establishment, so they will pay attention to social trends and seek the unique value of their own existence during this stage. Social media, as a fast channel for transmitting information, is also the main communication platform for adolescents. It provides a huge amount of information, including product purchasing channels, consumer evaluations, etc. These pieces of information constantly influence adolescents’ thoughts and subtly shape their shopping behavior. This article advocates for the correct guidance and shaping of the values of young people, exercising and cultivating their independent thinking ability, to enable them to have healthy and good consumption behavior.

The Impact of Short Video Platform Marketing Strategies on Consumer Purchase Intentions: A Case Study of International Sportswear Brands

Social networking platforms have continued to evolve and expand their online shopping capabilities in recent years, and among these applications, short video platforms (e.g., TikTok, Instagram, etc.) have been one of the most influential and promising categories in the last five years. In order to study how the marketing methods of short video platforms work, this article explores and discusses the marketing methods of international sportswear brand Adidas on the Shakeology platform in a targeted way through a case study model, including short video posting, online shopping link homepage, and live streaming room. From the content of the case study, this paper concludes that the marketing channels of the short video platform can be categorized into three main ways: the release of short videos of the official public number, the advertisement videos of bloggers of the same category, and the promotion in the live broadcasting room. The degree of effectiveness of these channels is often closely related to consumers’ purchasing tendencies. Typically, advertising videos as well as live-streaming pitches will pinpoint potential consumer groups through big data, and consumers make subjective judgments of interest in the video content based on psychosocial effects. Throughout the process, recognizing consumer needs is an essential focus for marketing success.

Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy

Environmental pollution is a hot issue that the world cares about, and fuel vehicles are one of the main reasons for the greenhouse effect. All countries in the world have also realized this and proposed corresponding policies to stop the further deterioration of this impact. China actively responded to accelerate the development of the new energy vehicle industry through policy support. Among them, BYD, as a pioneer, showed industry leadership. This article will analyze the market of China’s new energy vehicles based on the status of the development of new energy vehicles, and use the SWOT model to analyze BYD’s advantages, opportunities, and risks. Through research on this article, driven by strong policies in the Chinese new energy vehicle market, it has achieved significant growth. As a market leader, BYD comprehensively covers consumer groups, showing a strong market penetration. However, despite the outstanding results, BYD still faces threats and challenges from various aspects such as market competition and technological innovation. Looking forward to the future, BYD needs to continue to optimize the layout of the product and strengthen its core competitiveness to cope with potential risks. Its development direction is expected to maintain a steady rise and continue to lead the vigorous development of China’s new energy vehicle industry.

Assessing foodborne outbreak risk in Chinese households: A national survey analysis of pork handling practices

ObjectiveThis study aimed to assess the risk of foodborne outbreaks associated with household food handling practices in China and identify the consumer groups that are at higher risk for foodborne outbreaks. MethodsA national survey of household pork handling practices was conducted in China. The risk of foodborne outbreaks stemming from consumers’ improper handling practices was assessed utilizing the Weighted Harmonic Outbreak Prevention Index (WHOPI). The index categorized these practices into three levels of good hygienic practice (GHP): low (WHOPI≤0.35), medium (WHOPI: 0.36–0.70), and high (WHOPI>0.70). Logistic regression analyses were used to identify groups at higher risk for foodborne outbreaks. ResultsA total of 2730 households from seven provinces in mainland China were analyzed. Based on WHOPI, only 0.4 % of households demonstrated a high level of GHP, while 55.4 % showed a low level of GHP. The primary non-conforming stage was separation practices, followed by cooking and purchasing practices. Nearly two-thirds of households (64.8 %) didn’t have a separate cutting board for raw meat, and 44.9 % of them claimed to use the same board to handle ready-to-eats afterward. Logistic regression indicated more attention is required for those living in southern and rural areas, working in non-public institutions, possessing lower levels of education, and being single or widowed. ConclusionThe household food handling practices of Chinese consumers involve serious food safety risk. Education programs and interventions concerning safe handling practices in households are urgently needed.

Making the match: How Chinese food‐movement organizations develop consumers in the alternative market

AbstractMany social movement organizations promote their agendas in market spaces. As such they need to attract consumers to their cause. This article used longitudinal qualitative data collected between 2018 and 2023 in Chinese alternative food markets to explore their consumer recruitment and ongoing efforts to match movement ideologies with consumers' values, particularly regarding what makes “good food.” I argue that an iterative, two‐way learning process between organizations and consumers helped facilitate good matching and establish a stable consumer base. Organizations educated consumers about the production process and producers' stories, aligning their missions with consumers' pursuit of safety and taste and distinguishing them from mainstream markets. Consumers resonated with this cultural work but required responsible producers and market organizers. Some organizations fostered self‐affirming discussions to redirect consumer demands, while others interacted with and learned from the dynamic culture within consumer groups to co‐create their new definition of good food. This mutual learning motivated organizers to adjust their visions of ideal consumers to align movement ideologies with consumers' desires, creating the right amount of differentiation in alternative markets. This paper advances the literature on social movement organizations' market activities by revealing the interactive learning process and the diversity of alignment strategies.

Differences in perspectives on sustainability attributes of dietary protein sources between reduced animal-based dieters and nondieters

The United Nations Sustainable Development Goals envision a sustainable future that includes a shift in food consumption, aiming to reduce anthropogenic environmental impacts. Protein sources are crucial in sustainable diets because of their high environmental influence. Although consumers play a pivotal role in driving the shift towards more sustainable food consumption patterns, research on the perceptions of specific dietary groups regarding protein sources is limited. In this study, the perceived sustainability attributes of eight common protein sources between reduced animal-based dieters (RABs) and nondieters (NDs) were evaluated. Using a cross-sectional survey, we measured demographic data, food consumption frequency, perceived healthiness, and environmental friendliness. We performed conjoint analysis on the importance of the protein sources’ sustainability attributes (nutritional score, ecological score, price, product category). In total, 294 RABs and 247 NDs participated. The majority of the sample consisted of highly educated, childless women aged 18–39 years with high incomes, residing in cities, and responsible for food in their households. The presence of a nutritional score had a positive effect on both consumer groups’ perceptions of product sustainability, whereas the presence of an ecological score negatively affected consumer preferences for more sustainable products. The perceptions of the sustainability of protein sources varied significantly between RABs and NDs. Overall, RABs underestimated the healthiness of animal-based products, whereas NDs underestimated the environmental impact of protein sources. Among the animal-based protein sources, eggs and fish were seen as the most sustainable, with significantly higher means for NDs (p < 0.001). Among the sustainability attributes, plant-based foods and nutritional scores had a significant positive effect on both groups’ choices. For RABs, all animal-based protein sources had a significant negative effect on food choice. These results support the assumption that nutritional scores can improve the nutritional quality of food choices, whereas ecological scores can reduce the environmental impact of food choices. These findings underscore the need for tailored communication strategies and interventions to promote sustainable food choices among diverse dietary groups.

Russian wheat export to African countries at the present stage: key development features, challenges and opportunities

The Russian Federation traditionally remains one of the most important producers and suppliers of wheat on the world market of agricultural raw materials and food. The countries of the African continent, on the contrary, form the largest group of importers and consumers of this product. The purpose of the article is to identify the main trends in the dynamics of Russian wheat exports to African countries at the present stage, as well as to identify the key features of this aspect of trade relations between the parties. The article examines the dynamics and features of export-import relations between the Russian Federation and African countries in the field of international wheat trade through the prism of food security theory. The paper presents an analysis of numerical indicators of wheat production in Russia and its exports to African countries in comparison with indicators of total supplies to the world market, identifies specific features of Russian exports focused on supplies to the African region, and concludes that Russia needs to expand its participation in ensuring food security in the Global South. The source base is statistical materials containing numerical indicators of wheat production and trade by countries and regions of the world, published by international organizations (FAO, International Trade Center, UNCTAD/WTO), national executive authorities, their subordinate institutions and the Bureau of Statistics (Rosstat, USDA); as well as analytical and information and news publications on the topic.

Exploratory Data Analyses Indicate an Overuse of Dietary Supplements among Male Gym Users in Germany

Background: Dietary supplements (DS) are very popular with the general population, physically active people and professional athletes are often taken without professional advice. Adverse effects on consumer health are increasingly being reported and there are concerns about overdoses of certain nutrients. There are initial indications that some groups of people have a higher affinity to DS than others. It appears that the type of sport and possibly gym membership could have an influence on consumer behaviour. Therefore, this study aimed to identify high consumer groups of DS among the general population in Germany. Methods: The consumption of DS was assessed using an online questionnaire including information about physical activity, gym membership and the consumption and intake doses of DS. Completed questionnaires were returned by 244 participants (m=153, f=91; 30.7±10.4 years SD). The answer options were valued, and subjects were categorized in low, average and high consumers (indicating overdosing). A configural frequency analysis was performed using the independent variables gender, gym membership, consumption. The configurations were tested with an exact binomial test and the p-value was corrected according to Bonferroni (0.05/12=0.0042). Results: Three significant configurations were found (p≤0.0042). The configuration, ‘male-gym member-average consumption’ as well as ‘male-gym member-high consumption’ were significantly overrepresented. Male gym members with low consumption behaviour were significantly underrepresented. Conclusion: This analysis suggests that male gym users in the German population have a higher risk of excessive DS consumption than other subgroups. Awareness campaigns regarding the risk of intake and overconsumption of DS can be targeted to high-risk groups. Due to the small sample size and the different types of fitness gyms, further studies are needed to make clearer statements and identify more precise risk groups.

Combretum micranthum G. Don (Combretaceae): Its physiological effects on hydro-electrolyte metabolism, renal tubular function and blood pressure

BackgroundHydro-electrolyte balance is necessary to maintain body homeostasis and blood pressure values within narrow limits. This is accomplished, in part, by renal responses. We conducted this study to determine the effects of Combretum micranthum on hydro-electrolyte metabolism, renal function and arterial blood pressure. Subjects and methodsWe conducted a pilot study including 40 subjects: 10 control subjects, 10 subjects under Combretum micranthum G. Don (400 mg/day), 10 subjects under furosemide (120 mg/day), and 10 subjects under spironolactone (50 mg/day).Anthropobiometric, cardiovascular parameters and the body composition were collected from each subject. Blood and 24-hour urine samples were collected for biological tests. ResultsAt baseline, clinical and biological parameters were comparable for all groups. Consumers of combretum micranthum had a significant decrease in global body fat percentage (−1.63 %; p = 0.045). In the group of combretum micranthum consumers, the body water mass (BWM) is significantly evolved in the direction of an increase (4.37; p = 0.023) and similar to what was observed in the group of subjects treated with spironolactone (0.67; p = 0.042). Consumption of combretum micranthum showed a marked reduction in hypertension indices (systolic blood pressure, diastolic blood pressure and heart rate) identical to that induced by consumption of furosemide or spironolactone. The consumption of combretum micranthum resulted in a significant reduction in kaliemia (−1.07; p < 0.0001) and without any notable effect on natremia (p = 0.119) and chloremia (p = 0.708). In contrast, furosemide and spironolactone caused a significant decrease in natremia (respectivly, −0.80; p = 0.022 and −0.50; p = 0.009). In the combretum micrathum group, the kaliuresis and the chloruresis were significantly increased (respectively, 373.9; p = 0.005 and 441.3; p = 0.028), interestingly, we found a remarkable decrease in natriuresis (−193.3; p = 0.074). In the group of furosemide consumers, the kaliuresis and the chloruresis were significantly increased (respectively, 380.24; p = 0.013 and 425.5; p = 0.013), but with a tendency to increase natriuresis. In the group of subjects taking spironolactone, the urinary concentrations of the three electrolytes studied (natriuresis, kaliuresis and chloruresis) was increased significantly (respectively, 357.5; p = 0.037 and 222.5; p = 0.005 and 563.4; p = 0.007). ConclusionCombretum micranthum would have constituents involved in the maintenance of hydro-electrolyte homeostasis and in the regulation of blood pressure through the involvement of several mechanisms, especially at the renal level. These actions would be attributable to its polyphenolic components. A broader study is needed to better understand the physiological mechanisms underlying these effects.

Algae-fungi symbioses and bacteria-fungi co-exclusion drive tree species-specific differences in canopy bark microbiomes.

With over 3 trillion trees, forest ecosystems comprise nearly one-third of the terrestrial surface of the Earth. Very little attention has been given to the exploration of the above-ground plant microbiome of trees, its complex trophic interactions, and variations among tree species. To address this knowledge gap, we applied a primer-independent shotgun metatranscriptomic approach to assess the entire living canopy bark microbiome comprising prokaryotic and eukaryotic primary producers, decomposers, and various groups of consumers. With almost 1500 genera, we found a high microbial diversity on three tree species with distinct bark textures: oak (Quercus robur), linden (Tilia cordata), both with rough bark, and maple (Acer pseudoplatanus) with smooth bark. Core co-occurrence network analysis revealed a rich food web dominated by algal primary producers, and bacterial and fungal decomposers, sustaining a diverse community of consumers, including protists, microscopic metazoans and predatory bacteria. Whereas maple accommodated a depauperate microbiome, oak and linden accommodated a richer microbiome mainly differing in their relative community composition: Bacteria exhibited an increased dominance on linden, whereas co-occurring algae and fungi dominated on oak, highlighting the importance of algal-fungal lichen symbioses even at the microscopic scale. Further, due to bacteria-fungi co-exclusion, bacteria on bark are not the main beneficiaries of algae-derived carbon compounds as it is known from aquatic systems.

Understanding consumer perception of a new product including apple pomace: The role of health, sustainability, and culinary engagement

The aim of the present study was to determine perception of a new product made with apple pomace including consumers from three different gastronomy cultures: Spain (Mediterranean), Poland (Central Europe), and Denmark (Nordic). The new product was mainly made from potato and apple pomace and had the typical texture of a savory snack (crisp-like), but it was characterized by its apple/sweet taste. Besides consumers from the aforementioned countries, a group of Foodies-consumers from 20 different nationalities participated in the study to determine potential differences on the product perception due to their high culinary knowledge/ingredients exposure. Over 600 consumers participated in the study. To segments consumers into different groups beyond nationality, the demographic questionnaire included the short version of the Food Choice Questionnaire, the Food Neophobia Scale, and questions on Dietary and Sustainability related habits. The hedonic response, as well as the intrinsic properties of the product (sweetness, sourness, saltiness, apple flavor, hardness, and crunchiness) were measured using Just-About-Right scales. Additional questions included assessment on the storytelling of the product, potential applications/consumption moments, and finally, the impact of adding a health (high in fiber) or a sustainable (made using by-products) claim. Analysis revealed variations in demographics across consumer groups, potentially influencing their perception of the new product. Including the question on applications/consumption moments of the new food, as well as gathering free words about the main aspects consumers valued about the food, were useful to better understand its potential in the market and design a proper communication strategy.