Millennial Group Research Articles

PELATIHAN PENGEMBANGAN AGRO EDU WISATA MENUJU SMART VILLAGE YANG BERKELANJUTAN PADA KELOMPOK MILENIAL

Agro edu-tourism is an alternative to community economic development, especially in rural areas, which can increase the income and welfare of local residents through the tourism and agriculture sectors. Sindulang Village is one of the villages that has great potential in the agricultural and tourism sectors. With this great potential, the Sangga Buana University Community Service team together with partners from local millennial groups aim to make the agricultural land area in Sindulang Village an Agro Edu Tourism object towards a sustainable Smart Village. One of the important factors to achieve the realization of the objectives of this activity is by improving the quality of human resources of partners. Several problems were found that became obstacles to the realization of agro edu tourism development in terms of knowledge about the agricultural production process, digital marketing-based marketing, and Tourism Awareness Groups. The method of implementation in this activity is by conducting training, demonstrations, and discussions with service partner participants. The results of the implementation of the training increased understanding and knowledge of the material raised from the obstacles experienced. So that after the training is carried out, agro edu tourism planning towards a smart village which is the goal of this activity can be continued by looking at various other factors, guidance on utilizing digital marketing, keeping financial records, photography, managing the development of tourism packages, and handling tourism risk management.

Effect of Financial Literacy on Impulsive Buying Behavior Towards Online Food Delivery of Generation Z and Millennials in Indonesia with Media as A Moderating Variable

The rapid growth of online food delivery applications (OFDA), coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of financial literacy on impulsive buying behavior towards OFDA among Generation Z and Millennials in Indonesia, with media as a moderating variable. This study employed a quantitative approach. The object of this study is Generation Z, aged 17-27 years old, and Millennials, aged 28-43 years old, living in Indonesia. The number of participants includes 434 for Generation Z and 407 for Millennials. The research uses Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) to examine the relationships between variables and compare effects across generational groups. The findings reveal that financial literacy positively and significantly affects impulsive buying behavior towards OFDA in the entire group, Generation Z and Millennials. The effect is stronger in Generation Z than in the complete and Millennial groups. The study also found a significant moderating effect of media usage, highlighting the importance of considering digital influences in financial behavior research. Based on these findings, the study recommends further research to explore the underlying factors causing this positive relationship. For practical applications for individuals, the study suggests that Generation Z and Millennials should implement their financial knowledge more effectively to manage their finances and distinguish between essential and non-essential spending. The study suggests incorporating financial literacy into curricula through courses and practical programs for educational institutions. The study suggests leveraging digital platforms for government bodies to provide interactive financial literacy content. This research significantly advances the understanding of financial literacy's impact on consumer behavior in the digital age, particularly in the context of OFDA among younger generations in Indonesia; by including media usage as a moderating variable, the research explores how digital media exposure influences the relationship between financial literacy and impulsive buying behavior. This aspect of the study underscores the media's significant role in shaping financial behaviors in the digital age.

Becoming Europeanized Muslims: Religious Identity Formation among Millennials in the Indonesian Muslim Diaspora in the Netherlands

Abstract This article aims to provide insight into the formation of religious identity among the millennial generation of the Indonesian Muslim diaspora in the Netherlands, identifying its main influencing factors. Our empirical study identified a dynamic and diverse process regarding the formation of the millennial group’s religious identity, expressed dynamically in various aspects of Islamic teachings at the level of religious beliefs, morals or ethics, and practices. The negotiation process between their Islamic and Western identities produced various identity statuses, namely diffusion, foreclosure, moratorium, and achievement. The process shifts between exploration and commitment. The study concludes that religious identities formed through exploration are more established and more adaptable to environmental changes than those based on commitment with no exploration. Second, the formation of the Indonesian Muslim millennial diaspora’s religious identity is influenced by three key factors, namely social environment, reference groups, and role models.

A Study on Awareness and Acceptance for Use of Gen Z Learning Tools in Teaching among the Arts and Science College Teachers in Tiruchirappalli

Since ancient times, the teaching and learning process has continued to evolve. The curriculum is revised in accordance with societal requirements and technological availability. People who have greater exposure to current technologies use them in every aspect of their daily lives. The present study examines the understanding and acceptance of Gen Z learning technologies among college teachers, who fall into the millennial group. The study’s findings demonstrate that teachers are fully aware of ICT technologies at different educational levels. The researcher has developed hypotheses and used Chi-square tests, Regression and Correlation were used to analyze the hypotheses in order to identify these factors. According to the study’s findings, all of the teachers have knowledge about ICT resources, and all they require is a technologically advanced campus setting.

Quarter Life of Crisis in the Millennial Group in terms of Social Comparison and Resilience

Quarterlife of crisis (QLC) is becoming a new trend for individuals who are confused about their role in society. The demands of social roles and expectations from the environment are increasing as individuals enter more complex stages of adult life. The tendency of QLC is experienced by many millennials today, especially in Semarang City. The conduct of this study aims to analyze the relationship between social comparison and resilience to quarterlife of crisis in the millennial group. The sample criteria used were aged 22-29 years and lived in the city of Semarang with a sample of 105 people. The sampling technique used is purposive sampling. The research instruments were quarterlife crisis scale (α = .898), social comparison scale (α = .859), and resilience scale (α = .943). The data analysis method used was regression analysis of two predictors and product moment correlation with JASP 0.16 software. The results of this study showed R = 0.919; R2 = 0.845 and F = 279.002 (p < .0001) means that social comparison and resilience affect the quarterlife of crisis in the millennial group. The value of the coefficient of determination of social comparison variables and resilience to quarterlife crisis variables was 84.5%. The conclusion of the study is that social comparison and resilience simultaneously affect the quarterlife crisis. The implications of the results of this study are expected to be useful not only for millennials but also parents and the surrounding community in understanding their condition about their readiness to face the future by not giving much "pressure" in the form of stigma / negative labels if they do not meet the expected standards.

Banking Selection Criteria among Millennials: Insights from Islamic and Conventional Banks

The increasing number of millennials presents an enticing market opportunity for business. Understanding their preferences is the key to attracting their sympathy and interest. Thus, this study aims to analyze banking selection criteria for Islamic and conventional banks among the young generation. A group of students represents the millennial group in this study. Data is collected through questionnaire instruments, and factor analysis is employed to capture millennials' preference for banking. The finding highlights a relatively lower level of knowledge and awareness among millennials regarding the products and services offered by Islamic banks. Interestingly, among them, an inverse relationship exists between the criteria for selecting Islamic and conventional banks. Factors associated with banking preference among millennials are managerial performance and service quality, religiosity, recommendations, and finances. This study provides valuable insights for banking industry players, enabling them to understand millennial banking preferences better and formulate suitable marketing strategies.JEL Classification: G21, G32, D81How to Cite:Rama, A., & Wiranata, S. (2023). Banking Selection among Millennials: Insights from Islamic and Conventional Banks. Signifikan: Jurnal Ilmu Ekonomi, 12(2), 341-354. https://doi.org/10.15408/sjie.v12i2.35104.

Hey brand, let me take a selfie to get you out of the crisis

PurposeThis study investigates the brand selfies that have the capability to help brands thrive through crises. The brand selfies spark a self-inferential process that makes customers feel connected to the brand and makes them biased toward a specific brand during an uncertain situation.Design/methodology/approachA total of 166 questionnaires were analyzed through structural equation modelling (Smart PLS) and a niche group of young millennials from Thailand was selected based on their luxury items usage, frequency of visits to leisure spas and hotels, expensive car showrooms, branded jewelry stores and luxury watch shops.FindingsThe study highlights the emergence of brand selfies during the crisis and the priority given by customers as compared to brand-generated content or promotional campaigns. The results indicated a positive influence of brand selfies on brand preferences directly and through the mediation of brand signature.Research limitations/implicationsIt is fascinating for brands that customers voluntarily include their products in their carefully crafted and staged selfies that deliver their image and massages as social signifiers during a chaotic situation.Originality/valueThe research classifies the impacts of brand selfies in the luxury, leisure and tourism market of Thailand and its assistance in thriving through crises. The study is one of the rare studies that present brand selfies as a hassle-free promotional tool for brand signature and a game-changing strategy to deal with crises.

MILLENNIAL GENERATION DECISIONS ARE BASED ON SOCIAL FACTORS AND PRICES WHICH ARE MODERATED BY LIFESTYLE

In the last few years, the fitness center industry has experienced significant growth, much of it due to the increasing interest of millennials in adopting healthy and active lifestyles. The current study explores the factors that influence millennials' decision to become members of the ruling class, with a particular emphasis on social and price factors. In addition to that, she describes how the principles of a good life might moderate the interaction between these factors and the process of developing a thesis. Since each variable X in this study significantly affects variable Y through variable Z as a moderating, findings are obtained using quantitative methods and statistical tools. The results show that, in addition to consideration of price, social factors significantly impact the millennial generation's decision to join a fitness center. Additionally, lifestyle selections have been demonstrated to lessen this effect, with specific lifestyle preferences either enhancing or minimizing the influence of social and financial variables on membership decisions. This study advances our knowledge of the factors that influence millennials' use of exercise facilities and provides insightful information to stakeholders and marketers in the fitness sector. A fitness center can more successfully target millennial groups by customizing its offers and marketing methods by understanding the connections between social variables, pricing policies, and individual lifestyle choices. 

Sharia Stocks and Muslim Millennials Investors in Indonesia: Between Religious and Economic Motives

Purpose: The objective of this study was to explore why Muslim millennials in Indonesia prefer to invest in Islamic stocks on the Indonesia Stock Exchange (IDX). Theoretical framework: Muslim millennials prefer stock investments that align with religion and align with the consistency and moral integrity upheld by the Muslim community, including investing. Design/methodology/approach: This study was a qualitative research method with a case study approach. Data were collected through in-depth interviews with ten millennial Muslim investors who invest in Islamic stocks in the IDX. Data analysis was carried out using thematic descriptive analysis. Findings: The findings of this study suggest that millennial Muslim investors in Indonesia prefer to invest in Islamic stocks for the following reasons: adherence to Islamic values and beliefs, ethical investment, risk management, diversification, and the potential for better returns. Research, Practical & Social implications: We suggest further studies to include a case study of a more specific group of Muslim millennials to determine the influence of previous investment experiences, personal characteristics, and financial situation on their preferences in investing in Islamic stocks. In addition, it can also conduct comparative studies among several different countries or cultures to identify the factors that influence sharia stock investment decisions to provide a broader and representative picture. Originality/value: This study provides insights into the factors that drive millennial Muslim investors in Indonesia to invest in Islamic stocks. This study's findings could benefit investors, the capital market industry, and policymakers in developing targeted strategies to attract millennial investors. Additionally, this study contributes to the literature on the Islamic capital market and investment behavior in emerging markets

Habits of the Millennial Heart: Individualism and Commitment in the Lives of Young, Underemployed Americans

ABSTRACT This article presents an exploratory mapping of millennial individualism. In doing so, it complicates the common popular and scholarly narrative that millennials as a generation are less committed to the broader social order. Instead, drawing from recent advances in the study of American culture, I show that millennial individualism can be compatible with extra-individual commitment. Analyses draw from in-depth interviews with a sample of underemployed millennials regarding their experiences with work and education, as well as their future orientations and life goals. Findings demonstrate that respondents relate to the broader social order using three styles of millennial individualism – self-realization, reflexive moralism, and utilitarian traditionalism. While the sample does not allow for generalization to the entire generation, the findings presented here demonstrate the clear potential of millennial individualism to translate into traditional institutional milestones, higher life purposes, and the greater good. Respondents with backgrounds from across the social class spectrum draw from individualistic discourses to construct an array of extra-individual commitments. Nevertheless, those from working-class backgrounds are more likely to orient their lives around the attainment of traditional milestones. In demonstrating how a group of millennials actually think about their lives in relation to society, findings suggest that millennial orientations may represent the latest iteration of American individualism rather than a break from the traditional social order.

Alt Lit, Illuminati Girl Gang and Porn Carnival: A Decade

The kind of twenty-first-century poetry that contains the language of late capitalism, products and brands, and resembles the syntax of text messaging, Instagram comments and memes, is a result of the collective rhetoric of a Millennial group of writers that came of age on the Internet. Online communities and publications that emerged between 2010 and 2016 such as Alt Lit, Internet Poetry, Illuminati Girl Gang, and others, have in fact paved the way for provocative multimodal poetry books such as Rachel Rabbit White’s Porn Carnival (2019). These groups of writers, now many in their early to mid-thirties, are the founders of new digital discourse communities, online journals, and digital reading series, which experienced renewed relevance during the Covid-19 crisis when in-person readings were not possible. This paper discusses the aesthetic and social effects of online discourse communities on the production of poetry books, emphasizing how digital communities function as a continuous and collective writing project on their own.

The Behavioral Patterns and Human Resource Development of Surabaya Millennial Workers Facing New Normality Amid the COVID-19 Pandemic

The young workforce dominates Surabaya, the millennial group or generation Z. New normal during the COVID-19 pandemic, causing young workers to work from home (WFH). This study aims to formulate policies on how stakeholders can formulate policies that follow the needs of workers and the development of human resources (HR). The method used is quantitative with a purposive sampling technique. The instrument used is the FWOQ scale, a 6-level Likert scale with 12 items given to 153 millennial worker participants. This research found that the millennial who did WFH due to the pandemic tended to experience difficulties. It is different from millennial workers who have been WFH since before the pandemic, which tends to be easier to handle. The barriers felt by the two groups tend to be the same, such as barriers-others, barriers-costs, and barriers-commitment. The originality of the research puts more emphasis on millennial workers who have the character of getting bored quickly, dynamically, and always wanting to be updated but face WFH. Research has also never been carried out in a more specific area, Surabaya.

Behavior of Purchasing and Consuming Coffee in The Era of COVID-19 Pandemic

Modern behavior in the global era had led to higher levels of coffee consumption by both millennial and non-millennial groups. This phenomenon appeared during the COVID-19 pandemic which was increasingly spreading. Therefore, the pandemic has influenced the changing pattern of buying and consuming coffee. The purposes of this research were to identify the lifestyle, the brand equity, the behavioral situation of buying and consuming coffee in millennial and non-millennial groups. The data from the research was collected by distributing online questionnaires to several respondents throughout Indonesia. The research method used multiple linear regression with 220 samples. The results for the millennial group obtained an R-value of 65.9 % and an R-value of 43.4 % indicating that the brand equity and the situation affected the behavior in buying and consuming coffee during the COVID-19 pandemic. Otherwise, the lifestyle had no effect. The results for the non-millennial group obtained an R-value of 65.9 % and an R Square value of 43.4 % indicated that the lifestyle and the situation affected the behavior of buying and consuming coffee during the COVID-19 pandemic c . Otherwise, brand equity had no effect on the behavior of buying and consuming coffee. Keywords: buying and consuming coffee, lifestyle, brand equity, situation

Website Aesthetic in Millenial’s Customer Experience on Satisfaction and Impulse Buying: EWOM as Moderator

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experience in terms of aesthetics on customer satisfaction and impulse buying with eWOM as moderation. Through this study, there is a goal to contribute in explaining the importance of website aesthetics in the consumer shopping experience by adding eWOM for the millennial group which can affect customer satisfaction and impulse buying. The research was conducted by collecting data through a survey using a questionnaire distributed online. Data were analyzed using Structural Equation Model- Partial Least Square (SEM-PLS). The findings in this study are first, good aesthetics can directly increase customer satisfaction, and second, aesthetics influence impulse buying. The research implication, so that companies can set up the eWOM area as an active and positive means for customers to exchange and share their own opinions about the online shopping experience.

Penggunaan New Media di Kalangan Orang Tua Golongan Millenial sebagai Media Pola Asuh Anak Masa Kini di Era Digital

: THE USE OF NEW MEDIA IN MILLENIAL PARENTS AS THE MEDIA FOR PARENTING . There has been a shift when parents get more access to information about parenting science from new media. Access to information in the world of parenting, which used to be only in the offline sphere, is now in the online realm. This qualitative method aims to obtain information about how parents educate their children in today's digital era. Data were collected through observation or interviews with several parents belonging to the millennial group. The results of this study can be seen that there has been a shift in sources of information on the values of parenting carried out by a number of parents of today's millennial groups who used to often get information about the values of parenting from their parents, in-laws, and several other elders. Currently, young parents of the millennial group actually get information about parenting values from the media. Parents also apply effective parenting if parents know what to do to educate children in the digital era which include: parents need to know and understand children's eye health, parents need to accompany children as digital generations and use digital media according to age and age. child development stage. Keywords: Social media, Parenting, New media, Children in the digital era

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

Modern individuals create social networks to connect. A digital social landscape now exists within the society that enables interactions while providing convenience and efficiency. A social media platform called TikTok consists of comprehensive and diverse videos that empower users to upload and watch content as they desire. The researchers highly considered this feature which led them to explore the deliverance of marketing campaigns created on TikTok. In a more profound sense, since countless brands are scrutinizing TikTok to gather their consumers, the purpose and objectives of this study determined the effect of brand awareness and brand recall on the purchase intention of millennials. This study incorporated the Attention, Interest, Desire, and Action (AIDA) Model and Selective Exposure Theory (SET) to serve as the foundation of the analysis. The study employed descriptive causal analysis. The study surveyed a group of millennials, ranging from 25 to 40 years old, who currently reside in the Philippines' National Capital Region (NCR). The researchers distributed the survey through Google forms and then utilized frequency and percentage distribution, mean and standard deviation, and PLS-SEM to analyze the results. This study determined that marketing campaigns can largely input brand awareness among millennials compared to enhancing their brand recall. Furthermore, marketing campaigns trigger their purchase intention. This study is deemed a resource to business owners, marketing students and professionals, and academic institutions that hope to generate further information on the existence of TikTok and its marketing advantage.

Peran Brand Image Memoderasi Electronic Word of Mouth (E- Wom) Terhadap Keputusan Pembelian Online di Gorontalo

Advances in information technology and with the advent of online social networking sites, have changed the way consumers get information. This phenomenon has an impact on consumers, because the information is easily accessible and this greatly affects consumer decisions in making purchases. This study aims to examine the role of Brand Image in moderating Electronic Word of Mouth (e-WoM) on purchasing decisions. The research sample is a group of millennials who have Facebook, Shopee and Lazada accounts. The sampling technique used purposive sampling technique with a sample size of 100 respondents. The analysis tool uses regression and moderated regression analysis (MRA). The results showed that Electronic Word of Mouth (e-WoM) had a significant effect on purchasing decisions. Brand Image is able to moderate the influence of Electronic Word of Mouth (e-WoM) on purchasing decisions.

FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace

FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.

Perception of Gluten-Free Bread as Influenced by Information and Health and Taste Attitudes of Millennials.

Information on what drives consumers to like or dislike bread is needed to provide insight on developing gluten-free (GF) bread, using indigenous and sustainable crops in Africa, such as sorghum and millet. Consumer attitudes toward the health and taste aspects of food are major drivers of food choices. The objectives of this work were (1) to determine the health and taste attitudes (HTAs) and general perceptions of a group of millennial consumers in South Africa (n = 354), concerning GF breads; and (2) to determine whether HTAs affect the acceptability of sensory properties of commercial GF breads, as assessed by consumers (n = 173), under informed and uninformed conditions. Mean scores of the taste factors were higher compared to health factors, indicating a greater taste orientation. The sensory properties of standard wheat breads were preferred over two commercial GF breads, irrespective of the health/taste interests of consumers, or if they were informed/uninformed about the nature of the bread (GF or wheat). Knowledge that bread samples were GF reduced only the acceptability of the aroma of GF bread. GF bread was perceived as healthier, but less tasty. For this group of millennials, the sensory properties of bread was the main driver of choice.

Generasi Milenial dan Moderasi Beragama: Promosi Moderasi Beragama oleh Peace Generation di Media Sosial

After its launching in 2019, the religious moderation program has taken on conventional methods of religious gathering, seminar, and discussion, whereas the millennial generation, one of main targets of this campaign, are active social media users and unacquainted with these methods. Employing virtual ethnography with a digital observation to social media platform and online interview, this paper aims to investigate the religious moderation program in digital sphere as a strategy to counter radicalism that circulate in the virtual sphere. By focusing its analysis on the digital messages on religious moderation circulated digitally by the Peace Generation movement, this paper argues that religious moderation campaign targeting millennial group should be implemented in media which millennial generation are accustomed to such as social media. The application of social media in religious moderation campaign is not only strategic in distributing the messages but also an attractive method in providing accessible alternative content for the millennial generation.