Point-of-Interest (POI) recommendation stands as the cornerstone within a variety of location-based applications and services that intend to anticipate upcoming movements that users may be interested in. The current state-of-the-art methods have effectively explored spatio-temporal contextual features and users’ long-term and short-term preference patterns. Nevertheless, most existing work lacks the ability to effectively capture group movement patterns from trajectory collaboration. Additionally, they pay close attention to the accuracy of personalized recommendations, neglecting recommendation diversity, which refers to offering broader location options that extend beyond a user’s typical preferences, thereby avoiding excessive homogeneity or repetition. To address these gaps, this study proposes a Collaborative Trajectory Representation model (CTRNext), which enhances the diversity of recommendations while maintaining the precision of personalized preferences. To be specific, we first design two trajectory embedding layers to extract joint semantic interactions and the explicit spatiotemporal context-aware representation. Then, a trajectory semantic similarity calculation module that captures collaborative signals from potentially similar-minded users and eliminates barriers caused by trajectory length is proposed. Next, the implicit correlation and further updated representation between different check-in records are achieved through a multi-head self-attention aggregation module. Finally, we put forward a dual-driven user preference matching module to generate the preference-based next POI recommendation while enhancing diversity. Our approach demonstrates its remarkable recommendation accuracy through extensive experimentation on four real-world datasets, surpassing the performance of state-of-the-art methodologies.
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