Abstract Housing is a social and developmental issue of public concern, which is related to the personal interests of every household and the people’s “living in a home”. The article quantifies the housing choice behavior of urban residents by the ring index of residential housing purchase price, and solves the problem of sample selection error by using the propensity to match score to match the experimental group and the control group. A double difference model is used to analyze the net effect of the implementation of housing market regulation policies on urban residents’ housing choice behavior. Parallel trend test in the experimental and control groups before and after the implementation of housing market regulation policies in 2018 shows significant differences, the ATT value of HSB after propensity score matching is positive, and the sample mean of the control group is 0.452 lower than that of the experimental group. The coefficient of the effect of housing market regulation policies on the behavior of urban residents’ housing choices is 0.351 and shows significance at the 1% level. The active implementation of housing market regulation policy can help optimize the housing purchase price index, which in turn stimulates the housing choice behavior of urban residents and promotes the stable and healthy development of the housing market.