The solvent effects on the electronic absorption and emission fluorescence spectra for a series of chalcone cyclic analogues were studied. The singlet-state excited dipole moments and the ground state dipole moments of the cyclic chalcone analogues E-2- benzylidene-1-benzosuberone E-2-(4′-methoxybenzylidene)-1-benzosuberone E-2-(4′-dimethylaminobenzylidene)-1-benzosuberone were calculated by using solvatochromic shift method by means of equations using the variations of Stokes’ shift with the solvent's dielectric constant and refractive index values. It was found that the excited state dipole moments calculated by the solvatochromic shift method were greater than the ground state dipole moments indicating a substantial redistribution of the pi-electron densities in a more polar excited state for each derivative.