This paper examines the routine convenience shopping behaviour of two groups of disadvantaged consumers: households containing unemployed adults and households containing retired adults. Some hypotheses relating their behaviour to stereotypes of 'subsistence consumers' are tested against findings from the Cardiff Consumer Panel survey of 1982. It is shown that the 'unemployed' and 'retired' groups did not generally possess attitudes to shopping consistent with this stereotype, and that the food and grocery shopping expenditure and store choice patterns of the 'unemployed' were in general similar to those of the control group, except that superstores were used less and distances travelled to major grocery shopping opportunities were shorter. The retired also travelled shorter distances, and were more likely to use independent or affiliated stores than were the other groups. The implications of these findings for further geographic research and retail planning are discussed briefly.
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