Grocery Products Research Articles

Correlates of Buying Behavior for Grocery Products

Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a high degree of brand loyalty in a product category different than those exhibiting less loyalty? In what way are the characteristics of customers who tend to purchase a product at a low cost per unit different from those who pay higher prices? The author reports the results of five studies, each focused on one of the above questions. The studies provide some interesting insights into the usefulness of household purchasing characteristics as bases for market segmentation.

Correlates of Buying Behavior for Grocery Products

Do heavy buyers of a grocery product have different economic characteristics than light buyers? Are private-brand-prone customers really different? Are customers who exhibit a high degree of brand loyalty in a product category different than those exhibiting less loyalty? In what way are the characteristics of customers who tend to purchase a product at a low cost per unit different from those who pay higher prices? The author reports the results of five studies, each focused on one of the above questions. The studies provide some interesting insights into the usefulness of household purchasing characteristics as bases for market segmentation.

Correlates of Grocery Product Consumption Rates

Media strategies aimed at penetrating the heavy half are frequently based on matching socioeconomic and demographic profiles of the media under consideration to those believed representative of the target group. This assumes that socioeconomic and demographic variables are correlated with product consumption. The authors evaluate the validity of this assumption by analyzing the relationship between socioeconomic-demographic variables and consumption for each of 57 grocery products.

Correlates of Grocery Product Consumption Rates

Correlates of Grocery Product Consumption Rates

Household Correlates of Purchase Price for Grocery Products

The authors report a study of the correlation between selected household socioeconomic and purchasing characteristics and the average purchase price paid for a grocery product, replicated over each of 44 different food and household items. Though the partial correlations are low, they nonetheless are reasonably consistent across products.

Household Correlates of Purchase Price for Grocery Products

Household Correlates of Purchase Price for Grocery Products

THE FOOD PROCESSOR'S STAKE IN PUBLIC HEALTH--AN INDUSTRY VIEWPOINT.

The Food Processor's Stake in Public Health—An Industry Viewpoint Paul E. Ramstad, Director, Grocery Products Quality ControlPh.D. CopyRight https://doi.org/10.2105/AJPH.54.12.2037 Published Online: August 29, 2011

On the Price Consciousness of Consumers

The authors report on an enquiry they carried out in Nottingham, to determine the extent to which housewives are conscious of the price of an article at the time of its purchase. They find that for many of the fifteen grocery products covered, a high proportion of housewives were aware of the prices, although the proportion varied somewhat between the products. The results of the enquiry are analysed in several ways and their implications discussed.

Early Prediction of Market Success for New Grocery Products

This article describes novel methods of using consumer panel statistics to predict the success of new grocery products. Since about four out of five such products fail, even modest improvements in early identification of successes is important. The authors show how greater attention to successive waves of repeat buying and to intervals between purchases make significant improvement practical. They link these somewhat neglected statistics to a mathematical model of penetration.

Early Prediction of Market Success for New Grocery Products

Early Prediction of Market Success for New Grocery Products

Selection of Newspapers for Grocery Products Advertising

Selection of Newspapers for Grocery Products Advertising

Selection of Newspapers for Grocery Products Advertising

Selection of Newspapers for Grocery Products Advertising