ABSTRACT With the popularisation of the concept of sustainable traditional wickerwork, wickerwork cultural and creative products have become the most popular craft production. Kansei consensus on the design of wickerwork lamps has become a key factor influencing the communication between manufacturers and customers. Therefore, the purpose of this paper is to develop a product evaluation model for wickerwork cultural and creative products that meet the emotional satisfaction of users. Firstly, this paper could build a three-level evaluation grid diagram driven by user attractiveness through EGM, and extracts key dimensions in the perceptual vocabulary using FA. Secondly, evaluation indicators are constructed and grey relation analysis (GRA) is used to synthetically assess the priority order of evaluation indicators based on the obtained weight values. Finally, in order to effectively deal with uncertain product evaluation information, the intuitionistic fuzzy VIKOR method was used to evaluate representative product design solutions, and the most perceptually attractive product design solution was preferentially selected. This study selected wickerwork lamps as the design case of cultural and creative products, the results of the study enable designers to accurately grasp customers’ emotional perceptions of wickerwork products and obtain the best wickerwork production design solution.