With the increasing pollution caused by plastic products, people’s awareness of environmental protection has gradually increased. Based on the advantages of China’s bamboo resources and bamboo industry, the International Network for Bamboo and Rattan launched the ‘Utilizing bamboo as a sustainable alternative to plastic’ initiative in November 2022 to accelerate the implementation of the United Nations 2030 Agenda for Sustainable Development. This initiative provides a nature-based solution for global sustainable development, which will have a profound impact on promoting global green development, industrial science and technology, social services, cultural exchanges, and other fields. It has a huge market capacity and application potential. This study aims to understand the research status, hotspots, development trends, and prospects of this initiative. WoS and China National Knowledge Infrastructure (CNKI) were searched for the relevant literature on ‘utilizing bamboo as a sustainable alternative to plastic bamboo as plastic’ and ‘bamboo resources’ from the establishment of the database to 2024. Bibliometric methods and VOSviewer were used to analyze 1855 literatures with the above two keywords published in the Web of Science core set database from 2000 to 2024. A visual analysis was performed on the number of publications, national research institutions, researchers, number of citations, and research topics of the literature. For example, China, the United States, and India ranked in the top three in terms of the number of articles published, with 1103, 267, and 167, respectively. China had the highest number of citations, reaching 26,607. At the same time, the literature with ‘bamboo’ as the keyword in CNKI was analyzed to understand the species of bamboo currently studied. A literature investigation was carried out around the resource cultivation of the bamboo industry in our country, and it was found that the research on ‘use bamboo as plastic’ and ‘bamboo resources’ had been valued by scholars at home and abroad, and had formed a relatively stable research group. Using scientific and technological innovation to improve the product quality of ‘bamboo instead of plastic’, expanding its application scope and market demand, and realizeing the sustainable industry development of ‘bamboo instead of plastic’ is the current research hotspot and the future development direction.