Green Purchase Intention Research Articles

Towards a Greener Future: Exploring Factors Influencing Green Purchase Intention and Pro-Environmental Behavior among Young Consumers

While economic growth has undeniably enhanced individuals' quality of life, it has also played a role in numerous environmental issues, such as pollution, depletion of natural resources, escalating greenhouse gas emissions, and the consequential phenomena of global warming and climate change. This study examines the antecedents of green purchase intention (GPI) and pro-environmental behaviour (PEB) and the role of green purchase attitude (GPA) and green trust (GTR) as mediators. The results revealed that green knowledge, social status and perceived value are significant predictors of GPI, which significantly predicted PEB, while GPA and GTR are significant mediators.

Antecedents of Green Purchasing Intentions among Higher Education Population in Malaysia

This empirical study aims to operationalize the relationship between the direct and indirect influence of factors on green purchase behavior through the mediation of green purchase intention in the context of the Malaysian higher education population. It employed Structural Equation Modeling to assess the strength of relationships between the constructs. The research findings indicate that green purchase intention mediates the relationship between its antecedents and green purchase behavior. This indirect effect is more prominent in the factors of environmental knowledge and green trust. The study helps scholars further understand the facilitating mechanisms of green purchase behavior.

Determining Supporting Factors For Green Purchase Intentions In Agro-Industrial Products With The Analytical Hierarchy Process (AHP)

Environmental awareness surged globally and in Indonesia recently, sparking interest in eco-friendly products like Oatside oat milk. To leverage this trend, understanding green purchase intentions, which represent consumers' desire to buy environmentally friendly products, is crucial. Identifying factors that influence these intentions can offer valuable insights for businesses seeking to emulate Oatside's success in Indonesia. This research adopted a mixed-methods approach, combining qualitative and quantitative methods to uncover these factors from the perspectives of environmental experts and consumers. The study aims to support the growth of environmentally friendly agro-industrial products and sustainable consumption. The methodology involved interviews with five experts, expert-based weight and rank assessments using the Analytical Hierarchy Process, and validation through consumer ranking questionnaires. Fifteen factors supporting green purchase intentions for agro-industrial products emerged, including taste, product design, durability, raw materials, recyclable packaging, carbon footprint, waste management, social impact, curiosity, word of mouth, environmental concerns, knowledge, social influence, price perception, and self-image. Experts emphasized environmental knowledge (weight: 0.141), waste handling (weight: 0.124), and carbon footprint (weight: 0.101) as most important. Conversely, consumers prioritized taste, design, and curiosity. Some factors, like raw materials, durability, social influence, and self-image, held consistent importance for both groups. Notably, environmental knowledge exhibited a significant disparity in ranking, ranking first for experts but twelfth for consumers.

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How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study

PurposeThis cross-culture study aims to investigate how two cultural values, collectivism (COL) and long-term orientation (LTO), integrate with each other to trigger green consumption.Design/methodology/approachUsing data from three consumer surveys in Vietnam, South Korea and Poland, this study employs polynomial regression with response surface analysis as a methodological approach to assess the complementary, balanced and imbalanced effects of cultural dimensions (COL and LTO) on consumers' green purchase intention (GPI) and behaviors.FindingsFirst, this study found that, in Vietnam, both COL and LTO had a significant positive effect on GPI. However, only COL demonstrated a significant effect on GPI in South Korea and Poland. Second, this study also revealed that, in all three countries, when COL and LTO were in agreement, the degree of GPI was higher when COL and LTO were higher. The findings also showed that an increase in the imbalance between COL and LTO integration in the Vietnam sample led to a decrease in consumers' GPI. However, this relationship was insignificant in the South Korea and Poland samples.Originality/valueThis study enriches the understanding of green purchase behavior (GPB) and its underlying cultural factors within a cross-cultural framework. In particular, it enhances the knowledge of the debated relationship between different facets of cultural values (specifically, COL and LTO) and pro-environmental behavior, shedding light on this complex relationship in the context of the three different countries.

Pengaruh Functional Value, Social Value dan Emotional Value terhadap Green Purchase Intention, Dengan Green Trust Sebagai Variabel Intervening (Studi pada Konsumen Produk Ramah Lingkungan di Yogyakarta)

This study aims to identify the impact of the variables functional value, social value, and emotional value on the variable green purchase intention with the intervening variable green trust. Quantitative research method was used in this study with data obtained through a questionnaire (gform). Purposive sampling using the Hair formula was used to select a sample of 126 participants who filled out the questionnaire and processed using SPSS 24.0 for analysis using multiple linear regression analysis. This study yielded various results, including a significant positive relationship between the functional value variable and the green trust variable. There is a significant positive relationship between the social value variable and the green trust variable. The emotional value variable does not have a significant influence on the green trust variable. The green trust variable has a significant positive influence on the green purchase intention variable. Functional value does not have a positive and significant effect on green purchase intention. Social value does not have a positive and significant effect on green purchase intention. Emotional value does not have a positive and significant effect on green purchase intention.

Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

The present study analyzes the effectiveness of consumer price sensitivity in expanding the use of green products. It investigates how the purchase behavior of Iranian consumers is affected by different aspects of perceived risk, such as financial, performance, psychological, and social risks. This study uses the four main concepts of ‘Perceived Risk’ (PR), ‘Attitude towards Green Products’ (AGP), ‘Price Sensitivity’ (PS), and ‘Green Purchase Behavior’(GPB) to develop a model to increase green purchase intention. This research uses an experimental study, using a survey method (questionnaire distribution)to confirm the hypotheses and discover its management concepts, and uses Structural Equation Modeling (SEM). The results show that the variable of “Perceived Risk” has a positive effect on “Attitude towards Green Products” and “Price Sensitivity”. “Attitude towards Green Products” has a positive effect on “green purchasing behavior” while “Price Sensitivity” has a negative effect on “green purchasing behavior”. This study focuses on existing literature by providing experimental evidence showing the importance of green consumption in the Iranian industry. The present model provides valuable input to policymakers and marketers to work from the perspective of policies and green marketing strategies and the research framework of purchasing green products to preserve the environment and the prevalence of green consumption among consumers.

Towards Green Behavior: Egoistic And Biospheric Values Enhance Green Self-Identities

The focus of this study aims to analyze the egoistic, biospheric and green self-identity values of green purchase intentions in Indonesia who have experience consuming green brands. Because the research approach used purposive nonprobability sampling, questionnaire techniques and PLS data analysis were chosen. The results of this study show that egoistic value has a positive effect on green self-identity but negatively on green purchase intention. The value of the biosphere hurts green self-identity but positively on green purchase intention. Finally, green self-identity has a positive effect on green purchase intention. Of course, this will be an essential contribution to future research as additional knowledge, especially for governments, developers, managers or other business actors in realizing environmentally friendly behaviour. The practical and theoretical implications of this study are discussed in more depth.

How perceived usefulness leads to green purchase intention with a mediating effect

How perceived usefulness leads to green purchase intention with a mediating effect

How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis

This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior. Based upon a sample of 4062 consumers in Vietnam, we methodologically adopted a polynomial regression with response surface analysis to shed the light on how a higher degree of eco-friendly consumption intention and behavior is synthesized from the balance between high green extrinsic and intrinsic motivations. Conversely, a large imbalance between green extrinsic and intrinsic motivations will lower the level of environmentally friendly consumption. Additionally, this study indicates that green purchase intention is the most important predictor of green purchase behavior, and that green purchase intention significantly mediates the insolated and joint effects of green extrinsic and intrinsic motivations on eco-friendly consumption behavior.

Motivating Factors Influencing Green Buying Behavior of Generation Z: An Application of Theory of Planned Behavior (TPB)

This study used the Theory of Planned Behavior as the theoretical foundation to investigate the motivating factors influencing Generation Z consumers' green purchasing behavior in Pakistan. Using a random sampling technique, the researchers gathered information from over 300 Gen Z consumers between the ages of 10 and 25 using a survey questionnaire. Utilizing a quantitative research approach, the study used Smart PLS 3.0 software and Partial Least Square Structural Equation Modelling (PLS-SEM) to analyze the data. Green purchase intention, green buying behavior, green attitudes, perceived behavioral control, and green social norms were the variables examined. The results of the study indicate that there is a significant relationship between "green attitudes," "green social norms," and "green purchase intention” with green buying behavior, with a p-value of less than 0.05 and t-value where of more than 1.96. However, with a p-value larger than 0.05 and a t-value less than 1.96, green perceived behavior control was not a significant predictor. Overall, the study indicates that Pakistan's Generation Z customers are more concerned with environmental issues and are favorably inclined to buy eco-friendly goods. These findings have implications for managers who can create more environmentally friendly products specifically targeting Gen Z.

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

PurposeThis study aims to determine the antecedents that influence attitudes towards the use of environmentally friendly household appliance products and consumers' green purchase intention among consumers in Harare, Zimbabwe.Design/methodology/approachData were collected from 329 consumers in Harare, Zimbabwe's commercial capital who were served from five using a structured questionnaire via an online web-based cross-sectional survey. Hypothesised relationships were tested through structural equation modelling with the aid of Smart PLS software.FindingsGreen product awareness, social influence, perceived benefit and attitude towards green appliances were found to have a significant positive effect on green purchase intention.Research limitations/implicationsThe study's findings may not be generalised to other contexts as sample data was only collected in Zimbabwe. Complementary cross-sectional research studies can be done in other parts of the world to enable cross-cultural comparisons and methodological validations.Practical implicationsThe green appliance and energy saving practices are vastly growing, with many multinational appliance companies introducing green products within their product lines and adopting the concept of sustainability through modifications in production, design and consumption of household appliance products that encompass fewer harmful consequences on the environment in response to their concerns about the scarcity of natural resources, environmental well-being and the potential detriment of future generations.Originality/valueNotwithstanding the limitations of the current study, the results have the potential to contribute to an improved understanding of influence attitudes towards the use of environmentally friendly household appliance products.

THE INFLUENCE OF GOVERNMENT SUPPORT ON GREEN PURCHASE INTENTION

Green consumption is the main driving force for sustainable economic growth and the main factor for the high-quality economic development of various countries. Based on the S-O-R (stimulus-organism-response) theory, this paper constructs a conceptual model of green purchase intention with government support as an independent variable, green trust as an intermediary variable, and green purchase intention as a dependent variable. An empirical analysis has been carried out. The research shows that the government's material, informational, and emotional support all have a positive impact on consumers' green trust, and green trust plays a mediating role between government support and green purchase intention.

Quantitative insights into green purchase intentions: The interplay of health consciousness, altruism, and sustainability

Quantitative insights into green purchase intentions: The interplay of health consciousness, altruism, and sustainability

A rising trend in eco-friendly products: A health-conscious approach to green buying

This study aims to develop and test the hypothesis of the relationship between green perceived value, green perceived risk, green trust, and green purchase intentions especially the moderator effect of gender on relationship of green trust and green intention to clarify their correlation. This study focuses on the interdependence between the four factors mentioned (green perceived value, green perceived risk, green trust, and green purchase intentions) in order to increase green purchase intentions in modern society, which is an important factor to be concerned about in this environmental era. The technique of research applied in this study is nonprobability sampling with snowball sampling method. Structural Equation Modeling (PLS-SEM) was used to test the cause and effect relationships in the research. A survey conducted by 214 respondents who concerned in buying eco-friendly product were asked to fill the questionnaire to analyze the hypothesis. The analyzed results show that the moderator effect of gender on relationship of green trust and green intention, green perceived value has a positive effect on both green trust and green purchase intentions. Then, green perceived risk positively affects green trust but has no impact on green purchase intentions. In comparison, green trust is an important factor that leads to green purchase intentions.

녹색구매의도의 영향요인

This study examines the effect of customers' protection motivation theory, planned behavior theory and green product purchase intention for consumers using green product. To this end, the theory of protective motivation and the theory of planned behavior were explained, and the relationship between them was verified theoretically and empirically. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 218 customers.
 The results of the study confirm first, Threat appraisal on protection motivation theory derived a positive (+) effect on Attitude. Second, Coping appraisal on protection motivation theory derived effects on Attitude. Last, Attitude, Self-efficacy, Subjective norm on planned behavior theory derived a positive (+) effect on green purchase intention.
 The study provides On a theoretical level valuable insights into the protection motivation theory and planned behavior theory that are the base for judging the green product purchase intention in research related to Green product , which is increasing in recent years. but there is also a limitation that the is demographic limited.

Environment Friendly Coffee Shop Intentions: How Does Peer Pressure Mediate Among Millennials?

This study aims to determine whether these products are environmentally friendly among millennials. The millennial generation occupies the second-largest position in coffee consumption. The above statement shows the importance of Indonesia focusing more on millennial consumers as a large and potential market for environmentally friendly products. This study aims to determine whether the product is environmentally friendly; in this case, the green coffee shop affects consumer buying interest with Peer Pressure as the mediating variable. This study used non-purposive sampling with snowball techniques. The questionnaire data was tested using Partial Least Square (PLS) from 255 millennial respondents in Indonesia. The results showed that Environmental Knowledge, Environmental Awareness, Social Values, and Eco-Friendly Labels influence Green Purchase Intention through Peer Pressure as an intervening variable. Thus, it can be said that millennial consumers positively influence environmentally friendly products to increase consumer buying interest further. In addition, our results also show that Peer Pressure mediates the relationship between Environmental Knowledge, Environmental Awareness, Social Values, and Green Labels on Green Purchase Intentions of millennial consumer groups in Indonesia.
 Keywords— Green Marketing; Green Purchase Intention; Peer Pressure; Social Value

Enhancing Green Purchase Intentions: The Effects of Product Transformation Salience and Consumer Traceability Knowledge

Drawing on the literature on green innovation, recycling, digitalization, and human associative memory (HAM) theory, this study applies the concept of product transformation salience (PTS) to the context of green consumption, investigating how PTS affects consumer green purchase intention. This study also examines a mediating variable (perceived green brand coolness) and a moderating variable (consumer traceability knowledge) that are related to green innovation and green skepticism. Three experimental studies were used to test our proposed hypotheses. Our results demonstrate that presenting PTS leads to higher green purchasing intentions compared to conveying a general green message without PTS information. Furthermore, perceived green brand coolness partially mediates the relationship between PTS and purchase intention, indicating that PTS enhances brand coolness and purchase intention more strongly. Moreover, when consumer traceability knowledge is high, the presence of PTS leads to greater purchase intentions than when PTS is absent. Alternatively, when consumer traceability knowledge is low, a general green message increases green purchase intentions. Our findings have significant implications for successfully implementing green communication strategies and promoting green and digital transformation.

INVESTIGASI KOMPONEN GREEN MARKETING TERHADAP GREEN PURCHASE INTENTION PRODUK UKM JAWA TIMUR

Plastic waste is now a concern for the people, especially Indonesia, which is known to be dangerous because it is difficult to decompose and cannot be recycled. The biggest source of plastic waste comes from household activities and the food and beverage industry. Therefore, business actors are required to change all business activities to be environmentally friendly. One of them is the East Java UKM business actors who have the characteristics of food/snacks in each region. The purpose of this study was to analyze the influence of the components of green marketing, namely green brand knowledge, environmental knowledge, attitudes towards green purchase intention on typical East Java UKM brands/products. The research method used is a quantitative approach by distributing questionnaires through social media to 100 respondents. The criteria for the respondents were consumers who had purchased typical East Java UKM products, one of which was pudak, jubung, getuk banana, madu mongso and jumbrek, ranging in age from 18-55 years. The data analysis method uses multiple linear regression and was processed using the SPSS 16 program. The results of the study show that green brand knowledge and attitudes have a significant effect on green purchase intention. Meanwhile, environmental knowledge has no effect on green purchase intention. 
 Keywords: GBK, EK, Attitude, GPI

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention

AbstractDaily green products have gained growing awareness in recent years. Perceived values of consumers are crucial for companies to promote the formation of holistic value of green products to consumers. In addition, understanding different motivation types of consumers to adopt green purchase behavior is critical. To answer the research call to better conceptualize green purchase intention, this study aims to investigate how consumers' perceived values influence different motivation types, and in turn, affect their green purchase behavioral intention. An extended research model by integrating customer value theory (CVT) and self‐determination theory (SDT) is developed to explain green purchase behavioral intention. Three hundred and five participants were recruited, and the findings were analyzed using partial least square structural equation modelling (PLS‐SEM). Results suggested that the three perceived values (i.e., emotional value, functional value, and relational value) significantly predict perceived green product value, while perceived green product value predicts four types of regulations (i.e., external regulation, introjected regulation, identified regulation, and integrated regulation). Results also showed that autonomous motivation (i.e., identified regulation and integrated regulation) significantly predicts green purchase intention. These findings provide theoretical implications to SDT and customer value theory in the field of green business strategy management and practical implications to green businesses and governments.