Market For Green Products Research Articles

The Influence of Green Marketing Communication and Brand Credibility through the Mediation of Environmental Attitudes and Moderation of Income Levels on Purchasing Decisions of Green Marketing Products in Aceh

The issue of environmental sustainability has become increasingly important, particularly in the context of green product marketing, making it crucial to understand the factors that influence green product purchasing decisions. This study aims to clarify how brand credibility and green marketing communication affect consumer behavior through environmental attitudes and the moderating impact of income levels. Primary data from 300 green product consumers, gathered via a structured questionnaire and analyzed using Structural Equation Modeling (SEM-PLS), reveal several key findings. Brand credibility significantly enhances both environmental attitudes and purchasing decisions, with environmental attitudes playing a critical mediating role in these relationships. Green marketing communication also positively impacts environmental attitudes and purchasing decisions. Additionally, income levels positively affect purchasing decisions but negatively moderate the interaction between environmental attitudes and purchasing decisions. These results underscore the essential role of environmental attitudes in mediating the effects of brand credibility and green marketing communication on purchasing decisions, as well as the nuanced influence of income levels on consumer behavior regarding sustainable products.

Understanding the consumer purchase behaviour towards green electronic products: using insight from the theory of planned behaviour

PurposeThis research investigation aims to explore the factors that affect purchasing behaviour among consumers in India in the context of green electronic products with the aid of the extended theory of planned behaviour (TPB) by incorporating two additional constructs, namely environmental concern and ethical obligation.Design/methodology/approachThe current research adopted a quantitative methodology, utilising a survey (questionnaire) to gather data from respondents residing in Delhi-NCR, India. A convenience sampling technique was used to select these respondents. Both online and offline modes were used to collect the data. Moreover, to evaluate the theoretical foundation of the investigation, the researchers employed PLS-SEM (partial least square structural equation modelling) on 346 useable samples.FindingsThe outcome reveals that attitude, subjective norm and perceived behaviour control (PBC) are significant predictors, supplementary constructs such as environmental concern are not significant predictors, whereas ethical obligation is a substantial predictor of purchase intention. Consumer purchase behaviour, in turn, is influenced by consumer purchase intention.Practical implicationsThe outcome of this research could help the country’s legislators formulate policies and programs related to current environmental problems faced by our planet. Marketers could understand the factors that drive consumers' purchasing behaviour towards green electronic products and design effective marketing strategies accordingly. Thus, by enhancing the company’s green image, marketers of green products may potentially increase future purchases, all of which contribute to solving worldwide environmental problems.Originality/valueThis research confirms the usefulness of TPB in understanding Indian consumers' purchasing intention and behaviour towards green electronic products. It further extends the TPB by showing that new components, environmental concerns and ethical obligations influence Indian consumers' purchasing intentions and behaviour. Moreover, prior studies mostly used both additional constructs for green products. Current research used specific types of green products, i.e. green electronic products, as very few studies are available on these products that apply TPB, which makes this study novel. In contrast to previous research that primarily examined purchase intention, this study takes a further step by investigating the connection between intentions and consumers' purchase behaviour. It establishes intention as a precursor to behaviour, specifically towards green electronic products. Additionally, this study introduces new constructs and explores the Indian context, significantly contributing to the existing literature.

The Role of Perceived Authenticity in Increasing Green Purchase Intention: Systematic Literature Review

This study explored the relationship between perceived authenticity and consumer purchase intention in green products, especially in the context of increasing awareness of sustainability among consumers. Using the Systematic Literature Review (SLR) method, this research explores the dynamics of the relationship between perceived authenticity and consumer intention for green products. Analysis of key findings reveals that perceived authenticity is not just a concept but is a key element that forms the basis of consumer trust in brands and products. The results of this study highlight the important role of perceived authenticity as the main instrument in forming positive relationships between brands, consumers and green products. The implications are particularly relevant in a marketing context, where strategies that establish and maintain product authenticity are crucial. This study provides in-depth insight into how perceived authenticity not only influences consumers' perceptions of the sustainability of green products but also directly impacts purchase intention. This study also emphasizes the importance of marketing strategies that build and maintain perceived authenticity. This strategy not only helps brands win consumer trust but also becomes a catalyst in driving change towards more sustainable and responsible consumption. Thus, this study significantly contributes to business practitioners and academics in understanding the dynamics of the green product market amidst the shift in consumer values towards sustainability.

Green innovation imperative for natural resource-driven sustainable economic recovery: Linking rights Structure, corporate social responsibility, and renewable energy contracts

This study examines the complex relationships necessary for a sustainable economic recovery, focusing on the interplay between contracts for renewable energy, natural resource use, corporate social responsibility (CSR), and rights frameworks. Motivated by the increasing scrutiny of environmental practices, this research aims to highlight the need for sustainable business models during the transition to a more environmentally sensitive economy. The study area encompasses diverse sectors where CSR goals can be aligned with renewable energy project frameworks through natural resource utilization. Methodologies include a novel composite CSR evaluation indicator designed to complement industry rankings and a thorough analysis of CSR within the mining industry. Results demonstrate how aligning CSR with renewable energy initiatives can reshape profit models for stakeholders and emphasize the changing green product market as a catalyst for economic resurgence. Recommendations in the area of policies focus on the reasoned utilization of natural resources and the application of innovations following the principles of CSR. This research provides critical guidance to relevant authorities and institutions charged with ethical responsibility, ensuring the proper utilization and implementation of renewable energy sources to create a more ecological future based on green technology and sustainable resource management.

Green Purchsing Behaviour among Generation Z Consumers in Kathmandu Valley

Purpose: The study attempts to examine the general perception regarding green products and determinants of green purchasing behavior. Subsequently, the purpose of this study is to examine the factors that influence green purchasing and general perception among Generation Z in Kathmandu valley. Design/Methodology/Approach: The causal comparative research design was employed in the study to investigate the causal link between determinants of green purchasing behavior. Data, gathered from 221 respondents through structured questionnaires distributed via KOBO toolbox, utilized convenience sampling. Quantitative analysis involved both descriptive and inferential statistics, employing the PLS-SEM method. Findings: The study finds environmental knowledge, government influence, and social influence have significant impact on green purchase behavior. However, environmental attitude, and environmental responsibility did not influence the green purchasing behavior of Gen Z in Kathmandu valley. Research Limitations/Implications: This study is limited to Generation Z in Kathmandu valley, utilizing cross-sectional data, which may restrict generalizability. Future research should explore the determinants of green purchasing behaviors. Nevertheless, the outcome of the study will assist all stakeholders, including policymakers and marketers in Kathmandu Valley. Practical Implication: The application of this study is extensive. The study's findings will assist businesses, marketers, policymakers, and environmental advocates. Understanding these factors can help businesses tailor their products, marketing strategies, and communication efforts to better appeal to this demographic, thereby increasing their market share in the growing green product market. Similarly, the study's findings can contribute to the promotion of sustainable consumption practices in Kathmandu Valley, aligning with global efforts to address environmental challenges. Originality/Value: To the best of the author’s knowledge, this study is one of the earliest studies to examine the relationship between green purchasing behavior among gen Z in Kathmandu valley by using PLS-SEM.

A new strategy model for reducing industrial pollutants using structural equation modeling (SEM): a case study.

Economic developments over recent decades have led to environmental issues. Industries have been introduced among the main causes of environmental degradation. From this perspective, this research work identifies strategies for reducing industrial pollutants. In the first part, the factors concerned and their impacts on mitigating industrial pollutants are identified. Then, the initial model is developed. The case examined here is Mashhad Industrial Zone, Mashhad, Iran, wherein the questionnaire was distributed. Given the non-normal data in this study, the initial model fit is further measured by structural equation modeling (SEM), using SmartPLS. Upon the model fit confirmation, the research hypotheses, i.e., the factors affecting the reduction of industrial pollutants, are assessed. The results indicated that, among the variables examined, seven components can significantly prevent industrial pollutants. In view of this, green industry status quo with the effect size of 0.3 has the greatest possible impact on diminishing industrial pollutants. The next uppermost strategies for this purpose are government incentives, management commitment, green product marketing, competitive strategies, government oversight, and political issues, with the effect size values of 0.21, 0.20, 0.19, 0.15, 0.12, and 0.09, respectively. Financial issues and government regulations are not directly linked with lowering pollutants emanating from industries.

Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia

Adopting a green lifestyle by living a healthy life has the consequence of purchasing more expensive green products. This study aimed to explore the factors affecting consumers’ willingness to pay more for green convenience products. This willingness can be influenced by consumers’ attitudes, green lifestyles, and purchase intention. The respondents were 225 individuals who had purchased green products from bulk stores in Bandung and Jakarta. The data were obtained through online surveys, specifically distributing G-form. The majority of respondents are women at 78.7% and 39.1% were aged between 26-35 years. Subsequently, the samples were collected using cluster random sampling, which included selecting groups or areas to be sampled, and the data were processed using SEM-LISREL. The results showed that green lifestyles influenced willingness to pay more for convenience goods, while attitudes were only indirectly influenced. The intention to make a purchase was a significant predictor of how much consumers were willing to pay more. The majority of respondents are willing to pay around 10-25% more for green products. Simultaneously, attitudes and green lifestyles had a significant influence, with purchase intention as a mediator. These results can be used to develop green convenience product marketing strategies at bulk stores in Indonesia by providing confidence in product attributes that encourage consumers to pay a premium price.

Optimal production plan in a production inventory model under the coexistence of both green and regular products: A study on Indian textile industry

The necessity to restrict environmental pollution worldwide has led to the development and implementation of green products. Various sectors within the industrial domain are now placing emphasis on the creation of environmentally friendly products in order to minimize their impact on the environment. The textile industry, both in India and globally, significantly contributes to environmental pollution through the release of untreated effluents into water and the emission of carbon into the atmosphere. Consequently, the popularity of green apparel is steadily increasing as a means to alleviate this crisis. It has been reported that, despite customer preference for green apparel, factors such as the cost of these products and a lack of consumer awareness regarding their importance deter a significant portion of potential buyers from making purchases. In order to stimulate demand for green apparel, the government could implement a subsidy scheme and initiate advertising campaigns highlighting the benefits of using such products. In the market, green apparel and regular apparel are viewed as substitutes for one another and coexist. As a result, there is a constant price competition between these two types of products. This research examines the optimal inventory decisions of manufacturers in a production inventory model where both green and regular products are present and product substitution is allowed. The demand for both types of products is influenced by their respective selling prices. Furthermore, the level of greenness and the efforts put into advertising green products have positive effects on generating demand for these products. The resulting objective function in this model is non-concave, and the quantum behaved particle swarm optimization technique is utilized to solve the corresponding optimization problem. Additionally, Mathematica software has also been employed to verify the efficiency of the proposed solution algorithm. To provide economic validation of the proposed model, a numerical example is presented. Finally, a sensitivity analysis of the key parameters is conducted to gain insights into their impact on the optimal solution. The results indicate that strategic and well-executed advertising campaigns, along with government subsidy schemes, can boost the market for green products and generate greater profits for manufacturers.

Green Purchase Intention in the Digital Era: The Interplay of Environmental Concern and Green Attitude

The integration of sustainable practices has become more relevant nowadays in addressing the growing environmental issues. This study examines the interplay of digital media interaction and environmental concern to determine the factors driving green purchase intention among individuals in Kerala. The research provides a theoretical and practical framework of marketing of green products. The study also checks the mediating role of green attitude on the relation between these factors and green purchase intention. The findings disclose that all the relationships between the factors were positive and contributing to the intention for green purchase. This emphasises the fact that creation of environment concern together with awareness through digital media interaction can create green attitude and which in turn prompts green purchase intention among the youth in Kerala. Keywords: Environmental concern, digital media interaction, green attitude, and green purchase intention

How to promote the application of green pesticides by farmers? Evolutionary game analysis based on “government–farmer–consumer”

Green pesticide use, as a key means to reduce pesticide use, plays a crucial role in promoting environmental and food safety. However, the effectiveness of green pesticide use policies in China falls short of expectations. Existing research mainly examines the policy promotion issues of green pesticide use from a static and single-agent perspective. However, green pesticide use behavior is a dynamic process influenced by multiple factors, including the government, farmers, and consumers. This paper builds an evolutionary tripartite game model of the government, farmers, and consumers from the perspective of dynamic strategy evolution and explores the evolutionary conditions that affect the stability of the tripartite game strategy during green pesticide application. The results show that 1) through different partnership models, the government, farmers, and consumers can evolve to a stable state. 2) Keeping the government’s regulatory intensity in the market for green agricultural products within a reasonable range will help farmers apply green pesticides. 3) Users’ preference for high-quality vegetables will increase the market selling price of green products. 4) Maintaining the government’s ecological subsidies for green pesticides will help stimulate farmers’ enthusiasm for using green pesticides. Therefore, the government should appropriately strengthen ecological subsidies and market supervision, guide consumers’ green consumption behavior, and encourage farmers to use green pesticides.

A Study on the Problems and Prospects of Green Marketing in India

Abstract: Environmentalism has fast emerged as a worldwide phenomenon. Economic forces practicing green marketing strategies to respond the problems and issues of environmental challenges. Many consumers now display concern about environmental deterioration. Increasingly often they ask how much impact a product will have on the environment during its lifespan or during its disposal. This is the major impetus for green products and green marketing. Based on the data collected through a various literatures and studies, the paper makes an assessment of the extent of the problems and prospects of green marketing in India and lists implications of the study findings for the government and non-governmental organizations engaged in marketing of green ideas and products in the country. In the concluding section, suggestions provided for undertaking more thorough investigations in the area.

Exploring the Influence of Green Product Attributes on Consumer Perceived Value and Purchase Intention: Taking Green Household Appliances as an Example

Purpose - This study takes green household appliances as an example to investigate how green product attributes impact consumers’ perceived value and purchase intention. It further explores the moderating role of consumer innovativeness and mediating role of perceived value. Design/Methodology/Approach - The research participants were 259 Chinese consumers, whose relevant data were collected through a questionnaire survey. The data analysis was performed with structural equation modeling using SmartPLS. Findings - The results indicate that green products’ core (functional and value-for-money) and peripheral (emotional and social) green attributes both positively influence consumer perceived value, which, in turn, positively affects their purchase intention. Perceived value plays a positive mediating role between green product attributes and consumer purchase intention. However, the moderating effect of consumer innovativeness is not significant. Research Implications - First, this study explores the impact of green product attributes on consumer purchase intention from multiple dimensions, enriching empirical research on green product attributes. This provides a theoretical foundation for enterprises to strategically implement green product marketing strategies. Furthermore, based on the research findings, we recommend that relevant enterprises emphasize green product and technology research and development, guiding consumers toward environmentally friendly purchasing behavior with targeted approaches. This, in turn, will lead to ongoing development of the green market and green consumption.

The Influence of Green Marketing and Green Product Strategies on Purchasing Decisions (Case Study: Le Minerale Gallon Water in Lampung)

The purpose of this study is to demonstrate the efficiency and effectiveness of Green Marketing. We use a case study approach focusing on the branding efforts of Le Minerale's single-use gallon water, which has gained recognition recently. Initially considered environmentally unfriendly, Le Minerale attempted to counter this perception through extensive promotion incorporating strong environmental elements and the principles of Green Marketing. To support this Green Marketing effort, they also sought to convince consumers that their gallon water is a Green Product, featuring easily recyclable packaging and water that does not undergo chemical processes. To measure Green Marketing and Green Product, we utilized the following indicators: the presence of eco labels, environmental advertisements, and eco brands. The quantitative data analysis technique we employed is the associative method to determine the relationship between two or more variables. We also conducted Focus Group Discussions and interviews to reinforce our findings, in addition to relying on Likert scale-based questionnaires. Our goal is to produce a journal and scientific report explaining the relationship between Green Product and Green Marketing as independent variables influencing the purchasing decision of Le Minerale gallon water. For data processing, we have prepared SPSS technology. We hope that this research can serve as a foundation for studies on the importance of environmentally-focused promotion. Below is our research proposal on the effectiveness of Green Marketing and Green Product on the purchasing decision of Le Minerale gallon water.

Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism.

Studies have shown that product scarcity appeals affect consumers' perceived scarcity, willingness to pay, and other responses, and that scarcity appeal has the potential to cause consumers to pay higher attention to the product. However, there is a lack of research on the psychological responses of consumers to scarcity appeal from the perspective of perceived green washing. In this paper, three experiments are conducted to demonstrate the impact of product scarcity appeals on consumers' purchase intentions. The research shows that when green products use product scarcity appeals as a strategy, consumers' purchase intentions are affected, but consumers' information processing about the product is the most important determinant. Perceived green washing mediates the negative effect of product scarcity appeals on green product purchase intentions. And impression management motives moderate the negative effect of product scarcity appeals on green product purchase intentions. The findings of the study not only help companies to effectively adopt the right advertising strategies to improve their marketing effectiveness, but also help them to explore the market for green products.

Disruption Risk Analysis of Substitutable Dual Product Supply Chain: A System Dynamics Framework

Uncertain events such as earthquakes, epidemics, and wars have increased the risk of supply chain disruption. Due to the needs of carbon reduction policies and environmental protection, a large number of enterprises have started to produce both traditional and green products. Studying the issue of supply chain disruption for such enterprises has significant practical significance. We have developed a system dynamics model for a substitutable dual product supply chain with two levels of supply sources. Through simulation analysis, we found that (1) supply chain disruption can cause fluctuations in the manufacturer’s inventory, and disruptions from second tier suppliers have a higher impact on the manufacturer’s inventory than that from primary suppliers. In addition, the disruption of traditional products will cause consumers to flow to the green product market, resulting in a sudden increase in order for green products and components in a short period of time, causing a delayed impact on the inventory of suppliers and manufacturers of green products. (2) The disruption of upstream suppliers in traditional products causes the highest profit losses for all traditional product suppliers, while the disruption of downstream suppliers in green products causes the highest profit losses for the manufacturer and all green product suppliers. (3) From the perspective of the service level, compared to other components, the disruption of critical components in traditional products poses the highest risk of out of stock in the supply chain, while the risk of out-of-stock in the intermediate component of green product is the smallest. (4) Common sense may suggest that the more the suppliers disrupt, the higher the damage of the supply chain. However, due to the ripple effect, this article finds that from the perspectives of profit, inventory, and service level, multisupplier disruption is not necessarily inferior to single supplier disruption.

Correction: Stackelberg game analysis of government subsidy policy in green product market

Correction: Stackelberg game analysis of government subsidy policy in green product market

Understanding the Consumers’ Purchase Intention Toward Green Cosmetic Products in Malaysia

This research explores the evolving landscape of consumer behaviors within Malaysia’s growing market for green cosmetic products. Globally, the natural and organic cosmetics market has witnessed substantial growth, reflecting an increasing trend toward green cosmetic choices. In Malaysia, a market characterized by diverse consumer preferences and heightened environmental awareness, this study aims to unravel the intricate factors influencing consumers’ intentions in adopting green cosmetic products. Despite a preference for eco-friendly items, challenges arise from the perception that green products are inherently more expensive, leading some consumers to choose more economical alternatives. Sampling methods for this study involved a combination of purposive and convenience sampling. Situated in the unique socio-economic and cultural context of Malaysia, this research employs semi-structured interviews to delve into the factors shaping consumers’ purchase intentions. The findings reveal significant shifts in Malaysian consumers’ purchase behavior, notably an increased inclination to choose green cosmetics when armed with more information and a growing preference for products offering promotions and discounts. The study establishes a conceptual framework, highlighting the intention-behavior gap and brand loyalty as key factors driving these changes in purchase intention among Malaysians.

The Impact of Brand Positioning and Brand Knowledge on Impulsive Purchasing Intention with Mediating Role of Green Brand Attitude: Special Reference to Green Branded Products in Sri Lanka

The market for green products in Sri Lanka is small but rising. However, many green product producers adhere to the ideas of their Sustainable Living Plan (SLP) in order to manufacture green products that reduce emissions and stabilize natural ecosystems. Therefore, in order to provide their products a competitive edge in the eyes of consumers, green producers use green brand positioning tactics. The study's primary objective was to determine how brand positioning techniques and brand knowledge about green products influence the brand attitude and impulsive purchasing intention of consumers. This research study deployed a quantitative method of conducting interviews by developing a structured questionnaire. Multistage convenience sampling technique was deployed due to unavailability of an official data source on green product consumers. Moreover, data were collected from the green market places in Colombo, Kandy and Matara districts where the green products are available especially in supermarkets (Keells, Cargills) and green shops (Good Market). Accordingly, 300 responses were analyzed using SPSS software. Multiple regression analysis, correlation analysis and Hayes process Macro method were used to test the hypotheses. The findings showed that green brand positioning, brand knowledge, and brand attitude have a favourable influence on consumers' impulsive inclinations to buy green products. The findings also suggest that having a proper understanding of green brands will influence consumer sentiments towards green brands. The study states that green product marketers might further enhance green brand positioning by emphasizing the importance of a green product attribute to draw in large numbers of customers and to persuade them to make impulsive green purchases.

Stackelberg game analysis of government subsidy policy in green product market

Stackelberg game analysis of government subsidy policy in green product market

Eco-Efficiency, Environmental and Sustainable Innovation in Recycling Energy and Their Effect on Business Performance: Evidence from European SMEs

This paper examines the influence of adopting resource efficiency actions, saving water, saving energy, using renewable energy, saving materials, minimizing waste, selling scrap, recycling, using durable products, promoting environmental responsibility, and offering green marketing products and services on the performance of small and medium-sized enterprises (SMEs). More specifically, we investigate specific resource efficiency actions and their impact on production costs, investment, the available support for product expansion, and the effect of encountered barriers on SME performance. We develop a theoretical framework based on stakeholder- and resource-based theories to serve as the foundation for this analysis. We use these theories to explain the link between eco-efficiency actions, firm performance, and ecological behavior, along with public policy and innovation. This study uses Flash Eurobarometer survey datasets FL342, FL381, FL426, and FL456, which cover SMEs across time and sectors in 28 EU countries. The data are analyzed through descriptive and ordered logit regression analysis, using the Statistical Package for the Social Sciences (SPSS) to test the relationship between the above variables and the parameters. In terms of practical implications, these findings are crucial in helping SMEs pursue sustainable development. According to the findings, SMEs lack information on how implementing eco-efficiency action affects their financial health and sustainable innovation. This study can provide valuable insights into how implementing eco-efficiency practices can positively impact a company’s bottom line, good health, and employees’ well-being and how SMEs can use this information to make more informed decisions. Additionally, the findings can help inform policy makers about how to better support SMEs in pursuing sustainable development.