Consumption Of Green Products Research Articles

Exploring Green Consumerism: The Impact of Environmental Knowledge, Social Influence, and Attitudes on Millennials' Purchase Intentions

Indonesia is experiencing a demographic bonus, where millennials make up a significant portion of the productive age population. This demographic shift presents challenges in meeting labour market demands, as well as consumption patterns, particularly concerning sustainable consumption. Simultaneously, environmental issues such as climate change and unsustainable resource usage have become pressing global concerns. Millennials have a crucial role in addressing these challenges by adopting environmentally friendly behaviours, including green product consumption. However, the factors that drive millennials' green purchase intentions, particularly in Indonesia, remain understudied. This study aims to investigate the influence of environmental knowledge, environmental concern, social influence, and attitude on the green purchase intentions of Indonesian millennials. The research employs a quantitative descriptive approach, using purposive sampling to collect data from 150 millennials in Banjarmasin. Data were analyzed using Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) method. The findings reveal that environmental concern indirectly affects green purchase intention through the mediating role of attitude. Additionally, social influence and environmental knowledge have significant positive impacts on both attitude and green purchase intention. The study highlights the importance of enhancing environmental knowledge and leveraging social influence to encourage sustainable purchasing behaviour among millennials. Marketers can use these insights to design effective strategies that promote eco-friendly products to this demographic. Future research could explore other factors, such as perceived product quality and price sensitivity, to gain a more comprehensive understanding of green consumer behaviour.

Exploring the Effects of Low-Carbon Labels on Purchase Intentions for Green Agricultural Products

Expedited economic expansion and innovative technological advancement have precipitated considerable environmental predicaments, giving rise to extensive ecological conundrums worldwide. In response to the pressing situation, numerous countries have implemented policies aimed at reducing carbon emissions. One such initiative is the “low-carbon label”, which signifies a commitment to lowering carbon emissions. On one hand, it offers consumers an effective means to identify low-carbon products, thereby enhancing their willingness towards green consumption. On the other hand, it motivates businesses to transition towards greener practices, thereby guiding the market towards more environmentally friendly directions. This transition has had a significantly positive impact on reducing carbon emissions and promoting the development of a low-carbon economy, highlighting its critical value within the broader environmental movement. This study focuses on exploring whether the low-carbon label can influence consumers’ willingness to purchase green agricultural products. The theoretical framework was developed based on the theory of perceived value and SOR theory. The data were gathered through a randomized survey conducted in China. The research findings suggest that the perceived environmental value, functional value, and emotional value have significant impacts on consumers’ willingness to purchase green agricultural products. Trust in low-carbon labels plays a critical role in mediating the relationship between perceived value and consumers’ purchasing intentions for green agricultural products. Our research yielded the following conclusions. (1) Consumers are progressively cultivating an independent pro-environmental persona and increasingly aligning themselves with sustainable development, as indicated by their affinity towards carbon labels. (2) The selection of low-carbon agricultural products by consumers is contingent upon sensory perception, emphasizing environmental spillover value, functional enhancement, and emotional support. (3) Consumer confidence in green low-carbon agricultural products stems from an intuitive perception perspective, suggesting that low-carbon labels should accentuate functional and emotional values. The study suggests proactive measures to enhance the role of low-carbon labels in the consumption of green agricultural products. These measures include three parts: (1) Improving the content system of low-carbon labels and integrating digital technologies to reconstruct trust systems; (2) strengthening promotional efforts focusing on enhancing consumers’ intrinsic value perceptions; and (3) establishing a national-level low-carbon labels certification system, raising standards, and strengthening supervision.

The influence of ecolabels in the consumption of green products: a study on Durban consumers

The purpose of the study is to ascertain the influence of ecolabels in the consumption of certified green products. It explores ecolabels in Durban, hoping to gain valuable insights into ecolabels’ role in influencing the consumption of certified green products. The study employed a quantitative and a non-probability sampling method to understand the influence of ecolabels among green consumers in Durban. To ensure that the data represents the diversity of Durban consumers, a random sampling method was adopted. The data was collected using questionnaires and analysed using the IBM SPSS Version 25. The study employed a sample of 384 customers from retail malls within selected Durban suburbs. The findings revealed that consumers generally have a positive perception of ecolabels and are likely to recommend certified green products. However, the data also revealed that there is scepticism around certified green products as they are considered expensive and can perhaps be attributed to the high cost of certification, credibility issues and the cost associated with the ecolabelling. There is a potential trend towards wider acceptance, with more respondents trusting the authenticity of ecolabels than not. The study also found that older respondents and those with higher income tend to have a more positive perception of ecolabels, potentially due to higher disposable income and greater familiarity with the concept. This suggests that addressing concerns about cost and credibility could further increase positive consumer perception of ecolabels. Businesses can use these findings to develop strategies to address consumer concerns about the cost and credibility of certified green products. They can also target marketing efforts towards older demographics and higher-income consumers who are more receptive to ecolabels. Policymakers can use the findings to evaluate the effectiveness of existing ecolabeling programs and also develop strategies to increase consumer awareness and trust in ecolabels, especially younger audiences.

Green Product Consumption: A Rural Women's Perspective

Consumer awareness and perception towards green products have become increasingly significant in the context of sustainable consumption and environmental conservation efforts. This study investigates the dynamics of consumer behavior regarding green products, examining factors that influence awareness, attitudes and purchasing decisions. The study was conducted in Hisar and Mahendergarh districts of Haryana during the period of 2022-23. In each district, two villages were chosen, Dabra and Neoli Kalan in Hisar and Kanina and Dewas from Mahendergarh. From each village, a total of 10 rural women were selected. Impact of training and workshop programs on KAP of rural women was assessed by using self- developed interview schedules on consumer behavior of rural women with regard to green products. The objective of study was providing training and workshops to rural women regarding eco friendly products. Results reveal that 52.5% of respondents within the age group of 27-33 years, 37.5% had completed senior secondary education, and 57.5% were married. About 45% to 65% of respondents reporting an 'average' level of awareness in both districts. Among respondents, 60% experienced the highest gain in knowledge regarding point-of-purchase and health benefits. The mean difference noted post-exposure consistently exceeded that observed pre-exposure, indicating significant improvements. Cent percent of respondents exhibited a favorable overall attitude and training and workshops had significantly enhanced respondents' attitudes towards various aspects of green products. The data also reveals a 10% to 15% rise in green product usage post-exposure, accompanied by a decrease in non-usage from 10% to 35% across all green product categories in both districts. Results also revealed that approximately 10% of respondents from each district perceived green and non-green product prices as similar on average. A majority of respondents from Hisar (75% always, 25% often) and Mahendergarh (70% always, 30% often) expressed willingness to purchase green products if priced equivalently to non-green alternatives. Conclusively results showed significant knowledge gain and favorable attitudes toward green products.

Switching to green vehicles for last-mile delivery: why perceived green product knowledge, consumption values and environmental concern matter

PurposeThis study investigated the intention of carriers to switch to green vehicles in last-mile delivery (GVLDs) in an emerging market.Design/methodology/approachA research model was developed based on the association between consumption value theory (CVT), perceived GVLD knowledge and environmental concern. An online survey was administered to carriers who use conventional vehicles for last-mile delivery. This study examined the model using structural equation modeling.FindingsResults indicate that environmental concern and attitudes toward adopting GVLDs are significantly cultivated through consumption value. Specifically, epistemic value was the most significant in promoting environmental awareness, while social value was paramount in fostering attitudes toward GVLDs. Furthermore, perceived GVLD knowledge motivated consumption value. Similarly, environmental concern positively impacted attitudes toward adopting GVLDs. Finally, environmental concerns and attitudes induced carriers’ intention to switch to GVLDs.Practical implicationsThe findings can help policymakers, manufacturers and logistics providers understand carriers’ decisions of shifting to GVLDs from a perspective of perceived consumption value, green product knowledge and environmental preservation while discussing practical recommendations for promoting the switch to GVLDs.Originality/valueThis study is an early endeavor that elucidates the switching behavior toward adopting GVLDs. It emphasizes incorporating perceived GVLD knowledge and environmental concern into CVT in the context of a developing country. This study enriches the understanding of how to promote environmental awareness and attitudes toward adopting GVLDs.

Determinants of Green Product Buying Intention: A Developing Country Case Study

People are now concerned more about environmental issues and desire to buy eco-friendly products. As awareness of green products has expanded, a growing focus has been on green product consumption. Therefore, this study aims to determine the factors influencing consumer buying intention towards green products in Bangladesh. In this regard, we developed a research model with the concepts of environmental awareness, green product awareness, green product price, green promotion, and health concerns. We collected empirical data through an online survey of 313 respondents interested in green product consumption. The suggested relationships in the proposed model were examined using the structural equation model. The data was analyzed using SPSS 25.00 and Smart PLS 3.0. The results of this study show that environmental awareness, green product awareness, and health concerns significantly influence the attitude towards green products, which, in turn, influences green product buying intention. The findings also indicate that health concern is the most significant factor in predicting users' attitudes towards green products. The findings suggest that this comprehensive model can improve green product purchase intention, boost sales, and influence this area favourably.

The evolution mechanism of green products supply and demand in a demand‐driven market

AbstractPromoting the production and consumption of green products is one of the essential ways to achieve sustainable development. However, although some studies have explored the evolution mechanism of the supply and demand system, these scholars have not noticed that in today's prosperous economy, demand‐driven markets have become mainstream in many countries. This paper establishes an evolutionary game model with producers and consumers in a demand‐driven market and analyzes the evolution mechanism of the system. The results indicate that (1) producers are willing to produce green products only if they can obtain excess green profits; (2) the lack of supply is the critical factor hindering consumers from purchasing green products; (3) additionally, there are multiple evolutionary paths under different substitution relations of different products; (4) interestingly, green premium and the consumers' sensitivity can simultaneously mitigate the perceived losses even when green products are insufficient. The theoretical and practical implications of these findings are further discussed.

Moderating Impact of Drive for Environmental Responsibility Between Cognition, Affection, and Conation and Green Products Purchase Decisions

Sustainable consumption is important to current environmental issues. This study examines how factors like cause-related marketing and brand attitude influence the decision to purchase green products. Moreover, how consumption of green products can be increased, with a focus on the role of individual environmental responsibility, in this research, brand attitude is studied as a multidimensional construct, including brand cognition, affection, and conation. These aspects of brand attitude have a positive and mediating impact on Green Product Purchase Decisions (GPPDs). The data was collected from the general population of Pakistan using a purposive sampling technique. Data was collected from 457 respondents through structured and self-administered questionnaires. The results of this study show that cause-related marketing positively influences consumers' decisions to purchase green products. Additionally, brand cognition, affection, and conation i.e. (thoughts, emotions, and intentions related to the brand) play a role in mediating this influence on green product purchase decisions.

Research on strategies for improving green product consumption sentiment from the perspective of big data

Promoting green development by stimulating consumers’ green consumption sentiment is an important measure to achieve carbon peaking and carbon neutrality goals in China. This article uses Python to crawl a total of 139075 consumer review data from 164 green products on the JingDong (JD.com) e-commerce platform from June 1, 2020 to May 6, 2023, identifies consumers’ key focus on green products in the four fields of clothing, food, housing, and transportation. And it explores the mechanism of joint action between each content, analyzes consumers’ green consumption sentiment and their causes, and deeply studies the dimensions of consumer demand by using TF-IDF segmentation weight analysis, word cloud mapping, network semantic analysis, sentiment analysis, and theme word mining. The research has found that: (1) The green consumption sentiment of consumers has an increasingly positive time trend. (2) Consumers prioritize appearance for clothing and home products, quality for food products, and service for travel products. And customer service attitude is an important factor that leads to the transformation of positive sentiment to negative sentiment. (3) The basic attributes that consumers pay attention to green products are mainly quality, appearance, transportation, price, service, and brand. Consumers’ attention to the green features and basic attributes of green products shows a significant growth trend. And consumers’ attention to the green features of green products can enhance their recommendation and loyalty. (4) The combined effect of consumers’ core and sub-core concerns forms consumers’ evaluation of green products. The participles in the core circle are the positive core determining factors for consumers’ green consumption sentiment, while the participles in the secondary core circle are the driving factors that make green consumption sentiment approach the maximum value. (5) Consumers’ demand for green products is mainly reflected in three dimensions: aesthetic acceptance demand, leisure and entertainment demand, and physiological and safety demand. The findings of this paper can provide a reference for the planning of green transition, upgrading of enterprises and the improvement of the production, design and sales process of green products, and provide a reference for the formulation and implementation of government policies to promote green consumption.

A Study on Awareness about Green Washing in Oxford College

The knowledge of environmental issues and green washing has been of great prominence in the twenty-first century. The main focus of this study is on the effects of green washing on the environment and public health, as well as the awareness among oxford college students. The goal was to examine the student awareness, green product consumption, and the effects of greenwashing. Primary data was the study's main source of obtaining data , and it was obtained using a questionnaire. Both online and offline modes of responses were obtained. The survey revealed that many students are still unaware of the concept of "green washing," and it is necessary to raise awareness of it among the students.

Consideration of Direct and Indirect Factors Affect Electronic Wordof-Mouth: the Change of Green Product Consumption in the Capital of Vietnam

Consideration of Direct and Indirect Factors Affect Electronic Wordof-Mouth: the Change of Green Product Consumption in the Capital of Vietnam

Research on Government Green Subsidy Strategy of Heterogeneous Agricultural Product Supply Chain

To promote dual carbon targets, this study builds a heterogeneous agricultural product supply chain comprised of a green agricultural product producer, an ordinary agricultural products producer, and a retailer. This study constructs four strategic government green subsidy models, wherein the nongovernment subsidy, government subsidy for green agricultural producers, subsidy for green consumers, and dual subsidies. Based on Stackelberg’s game theory, this study analyzes the impact of differentiated green subsidies on heterogeneous agricultural product supply chain decision-making. The results show that the government will provide green subsidies only when the input cost coefficient of green quality is within a certain threshold. Consumers’ preference for green agricultural products will improve the level of green quality. The dual subsidy strategy of the government has the highest social welfare and can stimulate the motivation of green production. When considering the subsidy expenditure, the green consumer subsidy strategy can achieve a higher level of green quality and promote the consumption of green agricultural products. The government should combine different subsidy target effects and subsidy effects to provide appropriate green subsidy strategies. According to the corresponding subsidy strategy, the producers and retailers of heterogeneous agricultural products carry out green investment, reasonable pricing, and precision marketing.

The impact of information factors on green consumer behaviour: The moderating role of information overload

Although green product consumption is increasing globally, the predictors of this behaviour remain unclear, especially in developing countries where green products are not widely produced or consumed. This study examines the influence of information factors on consumer empowerment and green consumer behaviour. A quantitative approach was adopted, and data were collected by surveying 301 green product consumers residing in Baghdad, the capital of Iraq. The data were analysed by structural equation modelling using Smart-PLS version 4. The results confirm that both the central and peripheral routes of the elaboration likelihood model (ELM) guide consumers’ buying decisions about green products. Furthermore, the study revealed that consumer empowerment increases green consumer behaviour and information overload moderates the influence of information credibility on consumer empowerment. The present study contributes to the consumer behaviour literature by re-examining ELM within the context of green consumption, thereby broadening the understanding of the influence of information factors on consumers. Marketers can use the findings to develop targeted strategies for their products.

Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis

Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis

Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants

PurposeThe purpose of the current study is to help remove the obstacles to sustainable production and consumption by revealing the determinants of green consumption behaviour, which is one of the precursors of sustainable economic growth. This study aims to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour.Design/methodology/approachThis study examines the effect of the extended TPB model on consumers’ intention to buy green products in Turkey, which has a Middle Eastern culture and is a developing economy. In the study, data collected from 409 participants with the questionnaire method were analysed using SmartPLS 4.0 and IBM SPSS 26 statistical programs.FindingsThe study findings revealed that all the structural elements of TPB (attitude, subjective norms, personal behaviour controls) and social media marketing and digital marketing interactions contribute to consumers’ green product purchasing behaviour. The study findings also demonstrated that the use of social media is not effective in the purchasing of green products.Originality/valueUnderstanding consumers’ perspective on purchasing green products is crucial for policymakers, businesses and marketers, as it helps formulate appropriate strategies to support sustainable economic growth. In this respect, this study has important implications for sustainable consumption and production. In addition, to the best of the authors’ knowledge, the study is the first to examine consumers’ green product purchasing behaviour in the context of sustainable economy.

The influence of corporate social responsibility information transparency on the consumption of green agricultural products on digital platforms

ABSTRACT Companies’ information transparency on online platforms is important for online customers. However, determining what key social responsibility information to make available is challenging for firms. In terms of green product transactions online, whether corporate social responsibility (CSR) transparency affects online green purchase willingness remains unclear. Therefore, this study investigates the influence of CSR information transparency on the online consumption of green agricultural products. Data were collected from a sample of 562 Chinese online consumers and the structural equation modelling method was used. The results show that both dimensions of CSR transparency had a positive effect on consumers’ online identification and online green purchase willingness. In addition, consumers’ online identification positively affected their online green purchase willingness. These findings can guide agricultural enterprises in determining what social responsibility information to reveal and be of practical importance in encouraging enterprises to pursue social sustainability on digital platforms.

Factors Affecting Green Products Consumption Behavior: Testing a Moderated Mediation Model

Factors Affecting Green Products Consumption Behavior: Testing a Moderated Mediation Model

Urban Residents’ Green Agro-Food Consumption: Perceived Risk, Decision Behaviors, and Policy Implications in China

With the continuous improvement of living quality, food safety and healthy consumption awareness of urban residents have increased significantly. Green agricultural products marked as healthy, safe, and nutritious have become popular. At present, green agro-food is boosted by markets and policies in China, but consumers’ trust is not optimistic. Based on the theory of perceived risk and planned behavior, this research constructs a model to analyze the decision-making of urban residents’ green agricultural product consumption from the aspects of personal attitude, perceived risk, and subjective norm. Through a questionnaire survey of 329 residents in Tianjin, the empirical results show that: (1) Personal attitude and subjective norm positively affect residents’ willingness to consume. (2) Perceived risk negatively affects residents’ willingness to consume. (3) Functional risk has the highest impact, followed by time risk, financial risk, and psychological risk. In this regard, urban residents’ consumption of green agro-food could be continuously explored and promoted from the aspects of traceability supervision, circulation efficiency, and product brand and publicity.

Effect and formulation of ecolabel policy: A perspective of green supply chain decision and coordination.

Ecolabel policy has become an important strategy to encourage the consumption of green products throughout the world, contributing to sustainable development which is an inevitable choice for human society. Considering the manufacturer's reputation, consumer's environmental awareness, and effects of ecolabel certification on product demand, this study proposes several Stankelberg game models containing one manufacturer and one retailer to compare the optimal decisions and the impacts on the green supply chain with/without ecolabel certification, where four different scenarios are investigated in the centralized and decentralized situations. The results indicate that the ecolabel policy only functions below a threshold associated with the consumer's environmental awareness, which is higher in the decentralized situation. On the contrary, the optimal ecolabel standard in the centralized decision-making situation is higher than that in the decentralized ones if maximizing the environmental benefit. For the manufacturer, only when producing products as the ecolabel standard can it get the optimal profit. Finally, a wholesale price contract with the manufacturer's reputation is proposed, which improves the product's green degree and the environmental benefit to the optimal level in a decentralized supply chain.

The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands

Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in the food sector, it is challenging for consumers to recognize these products because of a multitude of sustainability indicators. Therefore, it is important to understand how green consumers form their perception of product sustainability based on the information provided. This research draws on means–end chain theory and the elaboration likelihood model (ELM) to explain how green consumers form an overall product sustainability perception by considering environmental and social product sustainability benefits. To provide preliminary evidence, we analyzed the survey data of 1,577 European consumers who assessed three different food products. Using structural equation modeling, we found that consumers with higher green consumption values perceive environmental and social sustainability product benefits to a greater extent than those with lower green values. Increased perceptions of environmental sustainability benefits, in turn, enhance overall product sustainability perceptions, ultimately leading to a higher perceived brand sustainability. By integrating and applying means–end chain theory along with the ELM in a green product consumption context, our study provides insight on the impact of environmental and social product sustainability benefits on consumers’ product sustainability perceptions. As such, the results offer a valuable starting point for further investigation of sustainable marketing strategies and consumers’ product sustainability perceptions. Additionally, our findings provide guidance to food marketers seeking to promote sustainable products.