Consumption Of Green Products Research Articles

The evolution mechanism of green products supply and demand in a demand‐driven market

AbstractPromoting the production and consumption of green products is one of the essential ways to achieve sustainable development. However, although some studies have explored the evolution mechanism of the supply and demand system, these scholars have not noticed that in today's prosperous economy, demand‐driven markets have become mainstream in many countries. This paper establishes an evolutionary game model with producers and consumers in a demand‐driven market and analyzes the evolution mechanism of the system. The results indicate that (1) producers are willing to produce green products only if they can obtain excess green profits; (2) the lack of supply is the critical factor hindering consumers from purchasing green products; (3) additionally, there are multiple evolutionary paths under different substitution relations of different products; (4) interestingly, green premium and the consumers' sensitivity can simultaneously mitigate the perceived losses even when green products are insufficient. The theoretical and practical implications of these findings are further discussed.

Research on strategies for improving green product consumption sentiment from the perspective of big data

Promoting green development by stimulating consumers’ green consumption sentiment is an important measure to achieve carbon peaking and carbon neutrality goals in China. This article uses Python to crawl a total of 139075 consumer review data from 164 green products on the JingDong (JD.com) e-commerce platform from June 1, 2020 to May 6, 2023, identifies consumers’ key focus on green products in the four fields of clothing, food, housing, and transportation. And it explores the mechanism of joint action between each content, analyzes consumers’ green consumption sentiment and their causes, and deeply studies the dimensions of consumer demand by using TF-IDF segmentation weight analysis, word cloud mapping, network semantic analysis, sentiment analysis, and theme word mining. The research has found that: (1) The green consumption sentiment of consumers has an increasingly positive time trend. (2) Consumers prioritize appearance for clothing and home products, quality for food products, and service for travel products. And customer service attitude is an important factor that leads to the transformation of positive sentiment to negative sentiment. (3) The basic attributes that consumers pay attention to green products are mainly quality, appearance, transportation, price, service, and brand. Consumers’ attention to the green features and basic attributes of green products shows a significant growth trend. And consumers’ attention to the green features of green products can enhance their recommendation and loyalty. (4) The combined effect of consumers’ core and sub-core concerns forms consumers’ evaluation of green products. The participles in the core circle are the positive core determining factors for consumers’ green consumption sentiment, while the participles in the secondary core circle are the driving factors that make green consumption sentiment approach the maximum value. (5) Consumers’ demand for green products is mainly reflected in three dimensions: aesthetic acceptance demand, leisure and entertainment demand, and physiological and safety demand. The findings of this paper can provide a reference for the planning of green transition, upgrading of enterprises and the improvement of the production, design and sales process of green products, and provide a reference for the formulation and implementation of government policies to promote green consumption.

A Study on Awareness about Green Washing in Oxford College

The knowledge of environmental issues and green washing has been of great prominence in the twenty-first century. The main focus of this study is on the effects of green washing on the environment and public health, as well as the awareness among oxford college students. The goal was to examine the student awareness, green product consumption, and the effects of greenwashing. Primary data was the study's main source of obtaining data , and it was obtained using a questionnaire. Both online and offline modes of responses were obtained. The survey revealed that many students are still unaware of the concept of "green washing," and it is necessary to raise awareness of it among the students.

Research on Government Green Subsidy Strategy of Heterogeneous Agricultural Product Supply Chain

To promote dual carbon targets, this study builds a heterogeneous agricultural product supply chain comprised of a green agricultural product producer, an ordinary agricultural products producer, and a retailer. This study constructs four strategic government green subsidy models, wherein the nongovernment subsidy, government subsidy for green agricultural producers, subsidy for green consumers, and dual subsidies. Based on Stackelberg’s game theory, this study analyzes the impact of differentiated green subsidies on heterogeneous agricultural product supply chain decision-making. The results show that the government will provide green subsidies only when the input cost coefficient of green quality is within a certain threshold. Consumers’ preference for green agricultural products will improve the level of green quality. The dual subsidy strategy of the government has the highest social welfare and can stimulate the motivation of green production. When considering the subsidy expenditure, the green consumer subsidy strategy can achieve a higher level of green quality and promote the consumption of green agricultural products. The government should combine different subsidy target effects and subsidy effects to provide appropriate green subsidy strategies. According to the corresponding subsidy strategy, the producers and retailers of heterogeneous agricultural products carry out green investment, reasonable pricing, and precision marketing.

The impact of information factors on green consumer behaviour: The moderating role of information overload

Although green product consumption is increasing globally, the predictors of this behaviour remain unclear, especially in developing countries where green products are not widely produced or consumed. This study examines the influence of information factors on consumer empowerment and green consumer behaviour. A quantitative approach was adopted, and data were collected by surveying 301 green product consumers residing in Baghdad, the capital of Iraq. The data were analysed by structural equation modelling using Smart-PLS version 4. The results confirm that both the central and peripheral routes of the elaboration likelihood model (ELM) guide consumers’ buying decisions about green products. Furthermore, the study revealed that consumer empowerment increases green consumer behaviour and information overload moderates the influence of information credibility on consumer empowerment. The present study contributes to the consumer behaviour literature by re-examining ELM within the context of green consumption, thereby broadening the understanding of the influence of information factors on consumers. Marketers can use the findings to develop targeted strategies for their products.

Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis

Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis

Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants

Purpose The purpose of the current study is to help remove the obstacles to sustainable production and consumption by revealing the determinants of green consumption behaviour, which is one of the precursors of sustainable economic growth. This study aims to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour. Design/methodology/approach This study examines the effect of the extended TPB model on consumers’ intention to buy green products in Turkey, which has a Middle Eastern culture and is a developing economy. In the study, data collected from 409 participants with the questionnaire method were analysed using SmartPLS 4.0 and IBM SPSS 26 statistical programs. Findings The study findings revealed that all the structural elements of TPB (attitude, subjective norms, personal behaviour controls) and social media marketing and digital marketing interactions contribute to consumers’ green product purchasing behaviour. The study findings also demonstrated that the use of social media is not effective in the purchasing of green products. Originality/value Understanding consumers’ perspective on purchasing green products is crucial for policymakers, businesses and marketers, as it helps formulate appropriate strategies to support sustainable economic growth. In this respect, this study has important implications for sustainable consumption and production. In addition, to the best of the authors’ knowledge, the study is the first to examine consumers’ green product purchasing behaviour in the context of sustainable economy.

The influence of corporate social responsibility information transparency on the consumption of green agricultural products on digital platforms

ABSTRACT Companies’ information transparency on online platforms is important for online customers. However, determining what key social responsibility information to make available is challenging for firms. In terms of green product transactions online, whether corporate social responsibility (CSR) transparency affects online green purchase willingness remains unclear. Therefore, this study investigates the influence of CSR information transparency on the online consumption of green agricultural products. Data were collected from a sample of 562 Chinese online consumers and the structural equation modelling method was used. The results show that both dimensions of CSR transparency had a positive effect on consumers’ online identification and online green purchase willingness. In addition, consumers’ online identification positively affected their online green purchase willingness. These findings can guide agricultural enterprises in determining what social responsibility information to reveal and be of practical importance in encouraging enterprises to pursue social sustainability on digital platforms.

Factors Affecting Green Products Consumption Behavior: Testing a Moderated Mediation Model

Factors Affecting Green Products Consumption Behavior: Testing a Moderated Mediation Model

Urban Residents’ Green Agro-Food Consumption: Perceived Risk, Decision Behaviors, and Policy Implications in China

With the continuous improvement of living quality, food safety and healthy consumption awareness of urban residents have increased significantly. Green agricultural products marked as healthy, safe, and nutritious have become popular. At present, green agro-food is boosted by markets and policies in China, but consumers’ trust is not optimistic. Based on the theory of perceived risk and planned behavior, this research constructs a model to analyze the decision-making of urban residents’ green agricultural product consumption from the aspects of personal attitude, perceived risk, and subjective norm. Through a questionnaire survey of 329 residents in Tianjin, the empirical results show that: (1) Personal attitude and subjective norm positively affect residents’ willingness to consume. (2) Perceived risk negatively affects residents’ willingness to consume. (3) Functional risk has the highest impact, followed by time risk, financial risk, and psychological risk. In this regard, urban residents’ consumption of green agro-food could be continuously explored and promoted from the aspects of traceability supervision, circulation efficiency, and product brand and publicity.

Effect and formulation of ecolabel policy: A perspective of green supply chain decision and coordination.

Ecolabel policy has become an important strategy to encourage the consumption of green products throughout the world, contributing to sustainable development which is an inevitable choice for human society. Considering the manufacturer's reputation, consumer's environmental awareness, and effects of ecolabel certification on product demand, this study proposes several Stankelberg game models containing one manufacturer and one retailer to compare the optimal decisions and the impacts on the green supply chain with/without ecolabel certification, where four different scenarios are investigated in the centralized and decentralized situations. The results indicate that the ecolabel policy only functions below a threshold associated with the consumer's environmental awareness, which is higher in the decentralized situation. On the contrary, the optimal ecolabel standard in the centralized decision-making situation is higher than that in the decentralized ones if maximizing the environmental benefit. For the manufacturer, only when producing products as the ecolabel standard can it get the optimal profit. Finally, a wholesale price contract with the manufacturer's reputation is proposed, which improves the product's green degree and the environmental benefit to the optimal level in a decentralized supply chain.

The Influence of Green Consumption Values on How Consumers Form Overall Sustainability Perceptions of Food Products and Brands

Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in the food sector, it is challenging for consumers to recognize these products because of a multitude of sustainability indicators. Therefore, it is important to understand how green consumers form their perception of product sustainability based on the information provided. This research draws on means–end chain theory and the elaboration likelihood model (ELM) to explain how green consumers form an overall product sustainability perception by considering environmental and social product sustainability benefits. To provide preliminary evidence, we analyzed the survey data of 1,577 European consumers who assessed three different food products. Using structural equation modeling, we found that consumers with higher green consumption values perceive environmental and social sustainability product benefits to a greater extent than those with lower green values. Increased perceptions of environmental sustainability benefits, in turn, enhance overall product sustainability perceptions, ultimately leading to a higher perceived brand sustainability. By integrating and applying means–end chain theory along with the ELM in a green product consumption context, our study provides insight on the impact of environmental and social product sustainability benefits on consumers’ product sustainability perceptions. As such, the results offer a valuable starting point for further investigation of sustainable marketing strategies and consumers’ product sustainability perceptions. Additionally, our findings provide guidance to food marketers seeking to promote sustainable products.

Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify how perceptions on COVID-19 affected the variables of planned behavior and responsible purchase intention during the pandemic in Colombia. A total of 320 consumers participated in an online survey, and the responses were analyzed using a structural equation model (SEM) and AMOS 24 statistical software. The results were positive regarding the development of better environmental awareness, indicating that COVID-19 (COV) influenced the attitude (ATT) of individuals and contributed to subjective norms (SNs) and perceived behavioral control (PBC), and that SNs and ATT influence eco-friendly purchase intention (EFPI). However, PBC does not contribute to EFPI. Colombian consumers have become aware of the importance to society of buying eco-friendly products, and planned behavior is an opportunity for organizations to formulate new portfolios relevant to the needs of the market. This is an important opportunity to sensitize consumers to the purchase of environmentally friendly products and for the identification of commercial strategies by companies that bet on the formulation and commercialization of eco-friendly portfolios that generate value for society.

Theoretical study of the dilemma in the consumption of green products

Participation in implementing green behavior is often a dilemma and an exciting study for many researchers. Through this research, a theoretical study of dilemmas in the consumption of green products is conducted by searching for international journal articles. In this study, a five-stage method of data processing of research journal articles was applied, including (1) Stage-1: Article search using Dimensions software; (2) Stage-2: Selection of one main article; (3) Stage-3: Searching articles related to prior works using Connected Papers software; (4) Stage-4: Processing articles based on the work cloud using ATLAS. ti software; and (5) Stage-5: Searching and processing articles using VOSviewer and Biblioshiny software. The articles collected were 637 articles (Stage-1) and 1946 (Stage-5). The conclusions obtained through this study are: (1) Studies on dilemmas in green product consumption need to be followed up through comprehensive follow-up studies; (2) Potential areas of study include: (a) the level of belief in green products that explains the rationalization of green product consumption; (b) economic and social aspects that critique the advantages and disadvantages of green product consumption.

Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam

For the past few years, environmental degradation has become increasingly worse. Most nations, particularly developing nations, are experiencing excessive economic expansion, which has decreased natural resources and increased environmental pollution. Numerous nations have created plans to safeguard the environment and lessen harmful human effects on its resources. Transforming to using green products is the most powerful strategy to protect the environment. This study aims to investigate Vietnamese consumers’ decision to buy green products by assessing influencing factors, typically consumer consciousness. Data were collected from consumers across several major cities in Vietnam and analyzed using structural equation modeling (SEM). The primary factors include consumer awareness, consumption trends, reference groups, government policies, demand for green products, and economic factors. Research results show that most of the variables have a positive impact on the transition to green product consumption. Consumer awareness strongly impacts the transition to the consumption of green products and environmental responsibility on green purchase intention. The findings also reinforce the current view that pro-environmental factors override self-interest in buyer decision-making. Research results also show that government policies also affect green consumption behavior. Therefore, the government needs to develop policies to encourage green consumption.

Analysing the aspects of sustainable consumption and impact of product quality, perceived value, and trust on the green product consumption

AbstractIn the current scenario, consumers’ approach and decision to go for green products is a result of the environmental challenges faced by society at large. The benefits of using green products are well known in society. Green products are user‐friendly and contribute towards sustainable consumption. This paper investigates the effect of varied aspects of sustainable consumption on the consumption of green products. The empirical evidence focused on product quality, perceived value and trust as significant factors. A survey of 350 Indian consumers using green products was used to perform a descriptive quantitative study. The proposed hypotheses were tested using regression analysis. Findings revealed that product quality, perceived value and trust all had an impact on green product consumption. The study has found that consumers prefer green products because of their attribute of maintaining the natural environment. Therefore, based on the associated quality of green products, the relative value obtained and developed trust, an increase in green‐concept‐based product consumption can be achieved. This study recommends that future research should focus on further micro‐level aspects that constitute these important factors, namely product quality and perceived value, and trust all having a vital effect on green product consumption.

A study on the influence of product environmental information transparency on online consumers' purchasing behavior of green agricultural products.

In 2020, the outbreak of COVID-19 has forced consumers to shift their consumption patterns online. However, the problem of online fraud in green agricultural products seriously undermines consumer trust and is detrimental to the sustainable consumption of green agricultural products. Therefore, it is particularly important to enhance consumers' trust in online sellers. This study aims to investigate how the product environmental information transparency(soil information transparency and water information transparency) affects online consumers' purchasing behavior of green agricultural products. This study constructs a theoretical framework of "product environmental information transparency - online consumer trust - online purchase behavior".We conducted an online randomized questionnaire to collect data from a sample of 512 consumers who had experience buying green agricultural products online fitted a structural equation model (SEM). The results show that (1) the two dimensions of product environmental information transparency have different effects on different dimensions of online consumer trust. Among them, soil information transparency has a significant positive effect on competence trust, while it does not have a significant positive effect on benevolence trust. Water information transparency has a significant positive effect on both dimensions of online consumer trust, (2) online consumer trust has a significant positive effect on online consumer purchase behavior, and (3) competence trust has a significant positive effect on benevolence trust. Our study shows that consumer trust in merchants is significantly enhanced by increasing the transparency of environmental information about green agricultural products. different dimensions of environmental information transparency have different effects on different dimensions of online consumer trust. Product information transparency is proposed as a tool for producers to use in the online marketing of green agricultural products. Consumers' access to information can be improved through online public disclosure of environmental quality indicators in the production process of green agricultural products, and ultimately enhance online consumption of green agricultural products.

Antecedents to Consumers’ Green Hotel Stay Purchase Behavior during the COVID-19 Pandemic: The influence of green consumption value, emotional ambivalence, and consumers’ perceptions

When traveling for tourism purposes during the COVID-19 pandemic, some consumers might want to stay at green hotels because of these products' images and practices. At the same time, these green establishments also need consumer support to remain in business once the virus is under control. This study explores green hotels' challenges and opportunities by examining the factors that contribute to consumers' green hotel stay purchase behavior during the COVID-19 pandemic. A total of 429 participants completed questionnaires, and the answers revealed that consumers' perceived health risks and green hotels' perceived persuasiveness can affect their emotional ambivalence that, in turn, can affect their green purchase behavior of hotel stays. Furthermore, the relationship between emotional ambivalence and purchase behavior can be moderated by consumers' green consumption values. The findings of this research contribute to the tourism literature and green product consumption research. In addition, implications for green hotel practitioners are discussed.

The influence of green fashion products on the achievement of the 12 Sustainable Development Goals for masters and doctoral students

Objective: Agenda 2030 encourages sustainable production and consumption through the SDG 12. In this case, the objective of the present study was to analyze how masters and doctoral students consume fashion products, what their conception about products of the circular economy and how this behavior can contribute to the reach of the SDG 12. Metodology: This is a descriptive and quantitative research with a data collection instrument based on questionnaires, examined using the non-parametric chi-square test to verify the existence of a relationship between the variables according to gender. Discoveries: Identified that the lack of knowledge of society and students about the subject and price of green products is the main challenge the CE faces. In addition, the reduction of pollution and waste was pointed out by the participants as one of the main influencers in the green products consumption. Regarding the knowledge of Agenda 2030 and SDGs, 91.18% demonstrated knowledge. 37.3% of the respondents are not willing to pay more for the purchase of green products. Research implications: This study contributes to the literature by extending information on sustainability and consumption and SDG12 in IHE students, focusing specifically on masters and doctoral students. Practical implications: Studies on perceptions and practices of green product consumption is important and can contribute to the awareness of higher education students and contribute to the achievement of the SDG12. Originality: This is an innovative study that can serve as a research agenda model for other IHEs and contribute to Agenda 2030 SDG12.

Bridging Intention-Behavior Gap on Green Products Consumption

The issue of green consumerism has been extensively researched, but its impact on the growth of the green product market is small. This happens because intentions that did not manifest in behavior. Emotions had the potential to encourage individuals to carried out the intended behavior. Therefore intentions that reinforced by emotions will soon turn into behavior. The research was conducted with an experimental design. The results show that emotions strengthen the relationship between behavioral intentions to buy and green products buying behavior. Research findings became valuable input for the creation of a green product marketing communication strategy. Giving advertising exposure with emotional appeal was expected to change intention to buy green product to actual purchases