Adoption Of Green Products Research Articles

Influence of Digital Marketing, Consumer Trust, and Brand Loyalty on Purchase Intention (Case Study of Green Product Consumers)

This study explores the influence of digital marketing, consumer trust, and brand loyalty on purchase intention in the context of green product consumers. Utilizing a sample of 248 respondents and employing SmartPLS for data analysis, the research reveals significant positive relationships between the constructs. Digital marketing significantly impacts purchase intention, consumer trust, and brand loyalty, highlighting the importance of effective digital strategies in promoting green products. Consumer trust and brand loyalty are also found to be critical in driving purchase intentions. The findings underscore the need for companies to invest in transparent, ethical, and engaging digital marketing efforts to build long-term consumer relationships and promote sustainable consumption. This study contributes to the literature on green marketing and provides actionable insights for practitioners aiming to increase the adoption of green products.

Green Marketing: Opportunity for Innovation and Sustainable Development

In the time of escalating environmental concerns and growing consumer consciousness, the concept of green marketing has emerged as a vital strategy for businesses to earn profitability with sustainability. the consumers now a days are more concerned about the health and environmental protection issues. This research paper aims to focus on sustainable development and green marketing with its impact on society and its opportunity for innovation. The paper explains how green marketing strategies, product design, packaging, promotion, and distribution, not only reduces environmental impact but also promotes innovation within organizations. Moreover, it highlights the role of consumer behavior and market dynamics in shaping the adoption of green products and services. Furthermore, the paper examines the challenges and opportunities associated with implementing green marketing initiatives, this research paper underscores the transformative potential of green marketing as a driver of innovation and sustainable development

Consumer Perception Towards Green Products

This qualitative research investigation delves into the intricate landscape of consumer perception and adoption of green products, aiming to unveil the underlying factors that shape consumer behaviour in the realm of sustainability. With growing environmental concerns and an increasing emphasis on eco conscious consumption, understanding how consumers perceive and engage with green products is paramount for businesses and policymakers alike. Through in depth interviews and thematic analysis, this study uncovers the multifaceted dimensions influencing consumer decisions regarding green product adoption. Themes such a s environmental consciousness, perceived value, trust in green claims, and barriers to adoption emerge as central aspects shaping consumer attitudes and behaviours. Moreover, the study illuminates the nuanced interplay between individual beliefs, social influences, and contextual factors in driving consumer preferences for green products. Insights gleaned from this research provide valuable implications for marketers, policymakers, and sustainability advocates seeking to foster greater acceptance and uptake of environmentally friendly products within the marketplace.

The Influence of the Green Product Milo UHT Drink on Consumer Purchase Interest Using the Simple Regression Analysis Method

This research aims to evaluate the influence of Green Product Milo packaging on consumer buying interest. A quantitative descriptive research method was used by applying path analysis through a questionnaire distributed to 120 Milo consumer respondents. The research results show that Green Product adoption has a positive effect on repurchase intention. The implication is that companies need to maintain Green Products by continuing to innovate quality and environmentally friendly products and increasing promotions through potential media such as Instagram. Statistical analysis shows that there is a significant relationship between the level of product completeness and consumer attractiveness (p < 0.05). Although the correlation between the level of environmentally friendly products and purchase intention is relatively weak (correlation 0.411), the regression model shows a positive influence. From the results of ANOVA calculations, this regression can be used to predict purchasing interest in environmentally friendly products. It can be concluded that Green Products have a significant influence on consumer buying interest by contributing 16.9% to the variability in buying interest. This research provides an important contribution to companies in making strategic decisions related to product development and marketing.

Investigating the sustainability of the tourism industry through consumer intention to purchase electric three-wheelers: the case of Sri Lanka

Purpose In the realm of tourism and sustainability, transportation and mobility hold a crucial position. Among the green product categories, three-wheeled electric vehicles have gained significant attention due to their environmental benefits. However, research on consumers’ intentions to purchase these vehicles is limited, particularly in Asian destinations like Sri Lanka. This study aims to bridge this gap by examining the direct and indirect impacts of green brand awareness, green brand associations and green perceived quality of local Sri Lankans’ intention to choose branded electric three-wheelers in future purchase decisions. Design/methodology/approach A questionnaire survey garnered 400 usable responses, and structural equation modeling was used to test hypotheses. Findings The results indicate that green brand awareness, green brand associations and green perceived quality have a direct positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions and green trust. Also, green trust has a positive and significant direct effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions. Furthermore, the results indicate that only green brand associations and green perceived quality have an indirect positive and significant effect on consumers’ intention to choose branded electric three-wheelers in future purchase decisions through green trust. Originality/value This research contributes to the tourism industry and other sectors involved in sustainability efforts in several ways. First, it emphasizes the importance of fostering positive associations with eco-friendly attributes and perceived product quality to build consumer trust and influence their purchase intentions for green products. Second, the study underscores the relevance of highlighting eco-friendly product attributes to stimulate consumer interest and adoption of green products. Finally, it theoretically underscores the significance of building trust through transparent and credible sustainability initiatives.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

A Study On Consumer Purchase Behavior Towards Green Products

This research aims to investigate and analyze consumer purchase behavior towards green products, with a specific focus on understanding the factors influencing the adoption of sustainable and environmentally friendly choices. In the context of increasing environmental consciousness, consumers play a pivotal role in driving demand for products with reduced ecological impact. Employing a mixed-methods research design, including surveys and in-depth interviews, this study seeks to explore the intricacies of consumer decision-making processes and behaviors related to green products. Key objectives include assessing the level of awareness and understanding of green products, identifying the factors influencing consumer preferences, and examining the role of factors such as product labeling, brand trust, and perceived environmental impact. The study also aims to uncover any challenges or barriers that may hinder the widespread adoption of green products. The findings of this research are expected to contribute valuable insights for businesses, policymakers, and marketers, helping them better understand and cater to the preferences and motivations of consumers in the growing market for sustainable and eco-friendly products.

Exploring coevolution in the diffusion of green products between consumers and enterprises—An agent-based model of two-layer heterogeneous networks

China has implemented comprehensive low-carbon policies to promote the widespread adoption of environmentally friendly technologies. However, the complexity of interdependent consumer and enterprise decisions poses challenges to this process. In this study, we propose a new approach that combines complex networks and agent-based modelling (ABM) to develop a framework for the collaborative evolution of consumer and enterprise responses to green product promotion. We also innovatively include social factors in our model. This study investigates the impact of various factors on the adoption of green products, including consumer subsidies, government education and propaganda and carbon pricing. The results show that consumers and enterprises exhibit similar strategic evolutionary trends due to their interdependence and mutual influence. Consumer subsidies can effectively stimulate the widespread adoption of green products. Government education and propaganda activities in the initial stages of promotion can effectively drive the proliferation of green products at a relatively low cost. Carbon pricing plays a dual role in promoting the proliferation of green products. Lower carbon pricing has a minimal influence on the overall equilibrium proportions between traditional enterprises and green product enterprises. Higher carbon pricing can act as a catalyst for enterprise-level transformation, encouraging businesses to transition towards greener practices. Sensitivity analysis reveals that consumer subsidies remain the most critical factor in promoting green products, even in the presence of social factors. Demand-side policies can more effectively facilitate the promotion of green products.

An evolutionary game model of manufacturers and consumers’ behavior strategies for green technology and government subsidy in supply chain platform

With an increasing emphasis on sustainability and environmental conservation in recent years, a discernible global paradigm shift has occurred. This transformation has engendered a heightened interest in advancing the adoption and integration of green technologies across a spectrum of sectors, including supply chains. The main objective of this research is to analyze how stakeholder participation in the adoption of environmentally friendly practices can be strengthened in an appropriate platform supply chain environment. Firstly, this paper considers the impact of government subsidies and green technology investment on manufacturers, the government, and consumers in the supply chain market model. Secondly, a three-party evolutionary game model is constructed for the government, manufacturers, and consumers, and the equilibrium results are analyzed. In order to further uncover the factors influencing the cooperation of these parties, we conducted sensitivity analyses on two parameters: government subsidies and government subsidies for consumers to purchase green products. The principal findings can be summarized as follows: (1) Government subsidies wield a positive influence on the behavioral strategies of the three entities, motivating manufacturers to invest in green technology and propelling consumers towards the adoption of green products. (2) In comparison to direct subsidies bestowed upon manufacturers, an amplification of government subsidies for consumers exerts a more profound impact in spurring manufacturers to invest in green technology. These insights also furnish a deeper understanding of the decision-making mechanisms employed by stakeholders within the green supply chain.

An interplay of the consumption values and green behavior in developed markets: A sustainable development viewpoint

AbstractGreen products result from innovations aimed at designing products that cause less environmental harm, but they often come at a higher cost or are perceived as less effective. Therefore, there is a need to highlight the consumption values that trigger green product purchases. In our study, we conceptualize the consumer values, including social, conditional, and knowledge value, and investigate their effect on the green product purchase behavior among consumers in two developed countries. Our main contribution is that aside from looking at the direct impact of consumption values on purchasing behavior, we examine the mediating role of contextual factors that may strengthen or weaken this relationship. We consider the mediators such as environmental and health concerns, functional value, and social pressures. We compare how the mechanism underlying the interaction between consumption and green choices differs in masculine (USA) and feminine (Finland) countries. Our findings underscore the importance of integrating social and knowledge values into marketing strategies to foster green product adoption. Businesses should leverage advertising themes that resonate with customers' desire for social belonging and self‐improvement.

Exploring the Attitude Towards Sustainability on the Adoption of Green Products

Exploring the Attitude Towards Sustainability on the Adoption of Green Products

The Impact of Environmental Awareness Campaigns on Consumer Behaviour: A Comparative Analysis of Green Product Adoption

The Impact of Environmental Awareness Campaigns on Consumer Behaviour: A Comparative Analysis of Green Product Adoption

Factors influencing users' willingness to use new energy vehicles.

To understand potential users' behavioral intention (BI) to adopt new energy vehicles (NEVs), a media-based perceptions and adoption model (MPAM) of NEVs geared toward potential NEV consumers was constructed based on social cognition theory, the technology acceptance model, the value acceptance model, perceived risk theory, and the MPAM of autonomous vehicles (AVs). A sample survey including 309 NEV potential users was conducted and the results were analyzed through SPSS 24.0 and SmartPLS 3.0 to test the model and verify the research hypotheses. The results show that mass media (MM) has a direct influence on users' social norms (SNs) and part of product perceptions, and an indirect influence on their BI to adopt NEVs; SNs have a direct influence on product perception, and also indirectly affect BI toward NEVs. Product perception directly and significantly affects BI; perceived usefulness (PU), perceived ease of use (PEOU), and perceived enjoyment (PE) have a positive and significant influence on BI, while both perceived cost (PC) and perceived risk (PR) have a negative and significant impact. This study is a theoretical extension of the technology acceptance model (TAM) to green product adoption scenarios, such as NEVs, in the face of the external stimuli from MM information; it proposes product perception variables and media information effects that are different from the MPAM of AVs. The results are expected to greatly promote NEV design and marketing.

Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions

Governments worldwide have spent billions of dollars on monetary incentives for consumers to encourage the adoption of eco-friendly (“green”) products. However, there is little consensus on the effectiveness of delayed monetary incentives with complex structures, such as tax credits in increasing green product adoption and reducing carbon emissions. The literature is also limited on the mechanisms through which monetary incentives work in general. We address these issues by studying the impact of tax credit incentives on green and nongreen vehicle sales in the U.S. auto industry. A tax credit incentive could boost green vehicle sales through cost savings on the vehicle’s price. However, the incentive may prove ineffective because of important barriers to adoption (e.g., long charging times for electric cars). To measure the sales and emissions impacts of tax credits, we study incentive changes in South Carolina and Oregon via various quasi-experimental approaches and assess the generalizability of our key findings to Colorado. Unlike recent studies showing an insignificant or negative correlation between tax credits and electric vehicle adoption, our analyses show that unit sales of incentivized plug-in hybrid electric vehicles (PHEVs) increase by an average of 3.7% (up to 52.7% in some counties) following a $2,000 incentive. In contrast, PHEV sales remain unchanged after the incentive’s termination, implying a positive net sales effect. We also explore the underlying mechanisms for the incentive’s impact by examining various purchase funnel stages. In the awareness stage, the incentive’s positive effect on PHEV demand peaks around the consumers’ tax-filing period. As for the consideration stage, our analyses of online consumer search indicate that the incentive does not expand the consumer pool considering PHEVs. In the conversion stage, the incentive generates more sales for PHEVs in counties where (i) consumers are more likely to have PHEVs in their consideration sets regardless of the incentive (i.e., Democratic counties) and (ii) consumers value cost-saving more (i.e., counties with lower middle income). Also, the heightened demand for PHEVs following the incentive stems from the substitution from gasoline vehicles with high fuel efficiency. We estimate the average cost of reducing carbon emissions through tax credits to be $109 per ton, which is less expensive than tax rebates for conventional hybrids and subsidies for residential solar panels. This paper was accepted by David Simchi-Levi, Special Section of Management Science on Business and Climate Change. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mnsc.2023.4781 .

The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022

Green products are composed of renewable resources and aim to minimize waste by maximizing resource efficiency. Some examples of green products are recycled paper, herbal products, and energy-saving bulbs, which are easily recycled and benefit the environment by reducing waste during manufacturing. Consumers and organizations are becoming more environmentally conscious. Consumer adoption of green products, environmental activism, and stringent regulations can significantly reduce environmental degradation. The main focus of this paper is to consolidate findings on green marketing through a bibliometric study of articles published from 2011 to 23 May 2022 and present the results in a meaningful manner. In this study, we used VOSviewer software to map crucial current trends. It was observed that the key words sustainable, ethical, green, ecological, and eco-friendly marketing have received considerable attention in green marketing during the last decade.

A DYNAMIC PROFILE OF GREEN CONSUMERS

Consumers are showing a growing awareness of the environmental impact of their consumption choices and in response to this trend firms are increasingly including environmentally friendly options in their product portfolios. To develop marketing strategies that increase demand for these products, it is important for firms to have a good understanding of who green customers are and how the green consumer profile is evolving. This study uses household-level purchase data from the years 2013 and 2018 to examine the household characteristics that predict the preference for environmentally friendly products and provide insight into how this profile is changing over time. The results highlight younger, more educated households in high income brackets to be more likely to prefer green products. In terms of dynamics, the findings suggest a widening of the age gap in green consumption, with younger consumers increasingly adopting eco-friendly options, while consumers above the age of 45 appear reluctant in green product adoption.

Understanding the Factors Responsible for the Adoption of Green Products by Consumers in the Indian Market

The paper aims towards understanding the factors responsible for the adoption of green products by consumers in the Indian market. A well-structured survey questionnaire was developed and circulated to 327 participants. Various factors associated with the adoption of green products were taken into account. They were analyzed by using descriptive statistics and factor analysis. The paper concludes that 61.2% of the respondents were willing to adopt green products and the 77.1% of the respondents are aware of green products and various benefits associated with them. An effort was made to understand the influence of green labelling on the adoption of green products by consumers. From the survey, it was inferred that green labelling is an important tool used by consumers for verifying and procuring green products. It was also found that factors like “concerns about the environment” and “recommendations from family and friends” significantly influence consumer's purchase decisions about green products.

Editorial to the Inaugural Issue

Dear editors, reviewers, authors, readers, and other members of the whole scientific and professional community, Welcome to this inaugural issue of the Journal of Green Economy and Low-Carbon Development (JGELCD)! On behalf of the editorial board members, I express my gratitude to introduce the first issue of the JGELCD, which comprises a set of articles on the subject of economic change to sustain environment and reduce climate change. The articles provide multidisciplinary knowledge on complementary fields, due to the specificity of the aim and scope of the JGELCD. Therefore, this inaugural issue comprises five articles, whose short presentations follow below. Article 1 provides valuable underpinnings of the influence of logistics customer service on sustainability-focused freight transport practices of enterprises, based on a survey questionnaire. The results obtained - using the Kaiser-Meyer-Olkin test, the Bartlett Sphericity test, factor analysis, correlations, and hierarchical multiple regression - suggest that sustainability-focused freight transport practices are conditioned by auxiliary logistics processes within logistics customer service, management competencies, and capability of enterprises to employ resources in the feedback for the market requirement. Article 2 investigates technological drivers (like AI, ANNs, smart fuzzy logic systems, smart genetic algorithms, smart IoTs, and smart expert systems) to evaluate CO2 emissions, by applying machine learning in three directions, namely “supervised learning, unsupervised learning, and reinforcement learning”, to advance a clean Energy System. The results revealed that integration of sensors and predictive analysis may control the negative impact of climate change, on the one hand, and integration of sensor and machine learning algorithms may foresee future climate situations, on the other hand, with overall positive impact on economic activities. Article 3 provides insights for development of existing tourism potential on Pahawang Island (Indonesia), whose management is carried out by the local community. The underpinnings of this research reveal the main ways for improving the tourism, maintaining hospitality, cleanliness, comfort of tourists and protecting the environment. Article 4 highlights the factors responsible for the adoption of green products in the Indian market, based on a survey questionnaire. The main findings revealed that green labelling (as the most important tool for consumers to identify green products), “concerns about the environment” and “recommendations from family and friends” have a great influence on consumer's orientation for green products in India. Article 5 also relates to the tourism field, which investigates the distribution characteristics and spatial correlation of tourist accommodation spaces based on environment information. The main findings reveal significant and valuable information on this subject. Accordingly, this inaugural issue offers insightful knowledge on the environmental issue and climate change, related to the following fields: transport, logistics, technological drivers, tourism and green products. The authors are coming from Poland, Greece, Romania, Indonesia, India and China. Therefore, based on the internationally opening of the journal, we invite and welcome manuscripts’ submissions from around the world. All information related to the JGELCD are available on the website: https://www.acadlore.com/journals/JGELCD.

Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship

AbstractGreen purchase behavior is evolving and is of growing interest to academic and business circles. To encourage the adoption of green products, it is important to identify moderators that can enhance the consistency between attitude and behavior in the consumption of green products. Within this scope, the moderating effect of psychological factors, that is, green value and environmental knowledge on the link between green purchase attitude and behavior, is investigated. More specifically, this study proposed that green value and environmental knowledge simultaneously moderated the effect of attitude on behavior in relation to green purchase. A data set of 447 samples in Thailand collected through a personal survey method was analyzed. The results from Hayes' PROCESS technique shows that attitude toward green purchase is a weak predictor of green purchasing behavior. However, with low degree of green value and high degree environmental knowledge, green purchase attitude elicited the strongest effect on behavior.

Impact of subsidy policies on green products with consideration of consumer behaviors: Subsidy for firms or consumers?

The subsidy policies have been being implemented as one of the instruments to leverage the uptake level of green products or technologies. However, the fact shows that the occupation level of such products or technologies is still far below expectations. In this study, we investigate two subsidy policies and their impacts on a market that comprises two vertically differentiated products: green and less green products. We consider two subsidy policies, namely, subsidy for firm and subsidy for consumer policies. Under the subsidy for firm policy, a regulator subsidizes the firm who produces greener products while under subsidy for consumer policy, the regulator subsidizes the consumers who buy greener products. We set the scope on consumers who exhibit the same characteristics such as preferences and green awareness level. We incorporate the reference-dependent preferences theory to derive consumers’ decisions on buying the green or less green products under the influence of each subsidy. Given our specific framework, the counter-intuitive theoretical result shows that subsidy for firm policy is capable to induce a higher level of the adoption of green products than subsidy for consumer policy.