Green Places Research Articles

The Effect of Green Marketing Mix on Tupperware Purchasing Decisions in Yogyakarta City

This research aims to analyze the influence of the green marketing mix on purchasing decisions for Tupperware products in the city of Yogyakarta. The independent variables used in this study are Green Product, Green Price, Green Place, and Green Promotion, while the dependent variable is purchasing decisions. Employing a causal quantitative approach, data collection involved distributing questionnaires to 100 respondents who had previously purchased Tupperware products in Yogyakarta. The questionnaire items for all variables were validated and proven reliable. Classical assumption tests demonstrated normally distributed data, a regression model without multicollinearity, and no occurrence of heteroscedasticity. The research findings indicate that Green Product, Green Place, and Green Promotion have positive and significant effects on purchasing decisions. However, Green Price does not exhibit a positive and significant impact on purchasing decisions. These results provide valuable insights into the factors influencing consumers' decisions to purchase Tupperware products with a focus on the green marketing mix elements.

The Effect of Green Marketing Mix on Purchasing Decisions of MSME Products in Improving Environmental Quality

The background of this research is based on the importance of Green Marketing in MSME Product Purchasing Decisions. Issues regarding the environment are a problem that is being highlighted by the wider community. These problems include air pollution, water pollution, and the most phenomenal is the waste problem. Waste is increasingly becoming a big problem when the amount of waste is increasingly accumulating and difficult to recycle. Problem One form of consumer demand is the desire for health due to the increasing spread of diseases transmitted through food, therefore food producers produce products containing organic food ingredients. healthy, does not contain additional chemicals and is safe for consumption. The phrase "back to nature and green" is a mission that has been activated in the world and a culture that has reappeared in society. The aim of the research is to analyze the influence of the Green Marketing Mix on purchasing decisions for MSME products in improving the quality of the environment. The analytical method for this research is quantitative research. The design of this research uses a cross sectional design method with a sampling technique using purposive sampling. This research uses data analysis with the Partial Least Square (PLS) approach. Green Product results have no effect on Purchasing Decisions. Green Products have an influence on improving the quality of the environment. Green Price has no effect on Purchasing Decisions. Green Prices have no effect on improving environmental quality. Green Place influences purchasing decisions. Green Place has no effect on improving the quality of the environment. Green Promotion influences Purchasing Decisions. Green Promotion has an effect on improving the quality of the environment. The buyer's decision has no effect on improving environmental quality.

Konseptualisasi Green Marketing:Pendekatan Pemasaran Dalam Upaya Mempertahankan Loyalitas Pada Klinik Navaagreen Tiban Kota Batam

This research aims to examine the emergence of the back to nature movement which influences the lifestyle of millennial people who prefer environmentally friendly products in skincare products that are based on green products even though they are more expensive. Products that still use containers or raw materials that are not environmentally friendly are no longer a top priority. The next phenomenon is the increasing awareness of having healthy skin, which is a unique form of consumer behavior, especially experienced by women. The increasing trend in beauty care has also encouraged the growth of beauty products that do not have official permission from the Food and Drug Supervisory Agency (BPOM). Indirectly, this will reduce the level of consumer use of beauty products in the long term. This research contextually includes four supporting dimensions which provide the foundation for the existence of green marketing-based skincare products, namely green product, green price, green place and green promotion. This research uses a quantitative survey method with samples taken from 100 users of Naavagreen beauty clinic services. This research is a quantitative descriptive research where the data analysis process uses linear regression analysis between construct variables. The results of the research are that variables X1, X2 and X3 have a positive and significant effect, while variable X4 has a negative and insignificant effect. Meanwhile, simultaneously the variables in this research have a positive and significant effect.

The Influence of Green Marketing Mix on Brand Image and Purchase Decision of Eco-Friendly Cosmetic Products

Lumna is a company with an interest in developing cosmetics with eco-friendly ingredients and packaging. Lumna requires a suitable marketing strategy to create and market eco-friendly cosmetic brand and product. Consequently, this investigation aims at examining the influence of a green marketing mix on brand image and purchasing decisions for eco-friendly cosmetics. The approach of the study is a quantitative that use survey method by distributing online questionnaires. Descriptive Statistic and Multiple Linear Regression (MLR) were used to analyze the data. This study's sample consisted of 376 female respondents aged 17 to 25 from Jabodetabek and Bandung who have purchased or used eco-friendly cosmetic products and are environmentalists. The sample was selected using a technique called purposive sampling. The results indicated that the green marketing mix consisting of a green product, a green price, a green place, and a green promotion had a significant and positive influence on the brand image and purchasing decisions of eco-friendly cosmetic products simultaneously and partially. Green promotion is the green marketing mix element with the most significant influence. If properly implemented, a company's green marketing mix is an effective strategy for establishing an image as a brand and influencing consumers' decisions to purchase eco-friendly products.

The Impact of Green Marketing Mix on Brand Image of Unilever Indonesia

Today, this environmental issue encourages companies to start looking for a marketing idea that prioritizes marketing campaigns to care for the environment, known as green marketing. The company strives to build an image in the minds of its customers by emphasizing the concept of environmental sustainability. This study aims to understand whether the green marketing mix affects the brand image of Unilever Indonesia. This research applied quantitative research with a survey method. The research proposes a conceptual model consisting of the following variables: green product, green price, green place, green promotion, and brand image. The results show that all independent variables partially affect the brand image variable. The most influential variables are green products and green prices. The target population for this study was Unilever’s customers, using a sampling technique in the form of purposeful sampling, with 160 respondents. The results of this study show that each independent variable affects the dependent variable brand image. Based on the findings, this study provides theoretical and managerial implications for companies building a positive and strong brand image.
 Keywords: green marketing, brand image, marketing strategy

Пространственное распределение гнёзд врановых птиц (Corvidae) в компонентах урбанизированной среды (на примере Кировского района г. Саратова)

This study is dedicated to the nest placement peculiarities of four species of the Corvidae family: the Jackdaw, Rook, Hooded Crow, and Eurasian Magpie – in the urbanized environmental components on the territory of the Kirovsky district of Saratov. The following methods were used in the work: route and areal accounting, cartographic modelling, plotting isolines based on cartographic data, assessing the reliability of differences in the number of corvid nests using Pearson’s chi-squared test, determining the rate of urbanization of various areas of the model area based on the method used by E. L. Lykov, assessing the dependence of the number of nests on the rate of the territory urbanization using Spearman’s correlation coefficient. The distribution of 652 nests according to the biotopes was analyzed, the assessment of the corvid nesting density in various urban environmental habitats was carried out. The nest placement density reaches its maximum in the areas with abundant green places, a large number of nesting sites, both of natural and anthropogenic origin and low rate of human disturbance, being in the areas with low-rise buildings, in the forest belts, in the natural park “ Kumysnaya polyana”and in the old Voskresenskoe cemetery. The Jackdaw and the Rook are the most selective for breeding sites species, their nests being located in human buildings and on closely placed tall trees. The Hooded Crow nests most evenly and successfully occupied the habitats of Saratov. The Magpie’s nesting areas are more associated to large groups of woody vegetation, the highest density of its nest placement was observed in the natural and natural-anthropogenic components of the urban environment. The negative relation between the quantity of nests of the two species – the Hooded Crow and the Magpie – and the rate of the territory urbanization was revealed. The nesting of the Jackdaw and the Rook are affected mostly not by the urbanization rate, but the availability of breeding sites.

PENGARUH GREEN PRODUCT, GREEN PRICE, GREEN PLACE, GREEN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN TUMBLER STARBUCKS TANGERANG

In the current era of globalization brings various changes that have an impact on aspects, especially on the environment. characterized by the occurrence of damage such as global warming (global warming) this is triggered by waste that is difficult to decompose such as plastic waste. So the Starbucks company is involved in implementing green marketing by producing Starbucks tumbler products to reduce plastic packaging. The purpose of this study was to analyze the effect of Green Product, Green Price, Green Place, Green Promotion on the Purchase Decision of Starbucks tumbler users.The analysis method in this study uses quantitative primary data, the test stages carried out are: validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test and coefficient of determination. The data used in this study used a questionnaire instrument, and the valid data collected were 100 respondents. The sampling method in this research is purposive sampling. The testing tool used is SPSS. The results of this study indicate that the variables Green Product, Green Price, Green Place, Green Promotion partially have a positive effect on purchasing decisions. While simultaneously the variables Green Product, Green Price, Green Place, Green Promotion have a positive and significant effect on the purchasing decisions of Starbucks tumbler users.

Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Produk Tupperware

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

The Application of Rain Water and Solar Energy System on Green Roof One of The Building in Sakarya University

In our present day, consuming water and energy sources at a rapid rate, losing green areas, air pollution which is caused by gas emissions, global warming and actions that damage the balance in the ecosystem have made it necessary to take precautions. In this perspective, using water and energy sources sufficiently, finding new energy sources and using ecofriendly roofs are crucial for the world's future. Green roof systems, built for the purpose of preventing global warming, and stopping climate change, are the eco-friendly systems that reduce the heat in a city, prevent air pollution, and eliminate too much water accumulation in the city's infrastructure by holding rain water. In this study, decreasing the climate change by holding carbon emissions with green roof, finding the solutions for problems of water scarcity by saving water with the rain harvest system, saving the electricity by lightening the street lamps with stocking the energy coming from the solar system have been aimed. It has been tried to decrease the negative effects of climate change to the environment. The appropriate building has been determined for the inclination and height of roof where a green roof can be built by analyzing some buildings' roofs in Sakarya University in the study. In the scope of experimental study, an extensive green roof system has been designed on the roof of boiler room building. By gathering the rain water on green roof, green places have been watered regularly. The garden has been lightened by producing electricity with solar energy. The contributions have been added to sustainability owing to these sensitive systems for environment.

Urban Forest and Recreational Facilities along Treated Malir River

Nature is the best teacher and reconnects the mechanically lost man with originality. Considering the fundamental role of nature in the nurture of mankind, this study aims to emphasise the need for green spaces within the urban metropolis for improved lifestyles and a sustainable environment. The conditions of the United Nation Sustainable Development Goals (UN-SDG) necessitate a cleaner environment, clean air, water and sanitation. The quantitative research proposes jogging track, artificial forest implementation and recreational facilities along with the treated Malir river water sections. For this research, a questionnaire-based analysis is conducted. This study proposes a notion of urban forest recreation for the citizens, dwellers and monetary contribution for maintaining such facilities based on the quantitative analysis of the collected data. As a result, the analytics of the survey reveals that people would welcome the use of such options for recreation. According to the data received, the respondents ponder that these green places could enhance their quality of life with a preference for sharing green space with their family and friends and also increase some soothing hobbies in urban areas. Most respondents prefer urban forestry supporting water sports, boating and fishing areas in Karachi. The feasibility of the proposed model is ensured with critical analysis and assessment of public income for Tax, preferences of green places assessment, use of recreational areas, and willingness to pay for entry in the green area.

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

The study examined the relationship between green marketing practices and customer purchase behavior of beverage firms in Port Harcourt, Nigeria. The population for the study comprise of customers of (12) twelve selected beverage firms in Port Harcourt. (www.businesslist.com.ng.2018). A total of one hundred and twenty (120) customers, ten (10) customers each was drawn from the selected twelve (12) beverage firms in Port Harcourt from the sample population for the study. The study also adopted the simple random sampling technique, which enable all members of the population to have equal chances of being selected in the sample.. The study adopted Pearson Product Moment Correlation Coefficient (PPMCC) and this was done with the help of SPSS software version 20.0. A total of ninety two (92) copies of questionnaires were distributed customers of beverage firms in Port Harcourt. Out of the 92 copies distributed, 83 copies were duly completed which represent 90.2%. The study revealed that there is a positive and strong relationship between green product, green price, green promotion, green place and personal and psychological factors. The study therefore concludes that there is a significant relationship between green marking practices on customer purchase behavior of beverage firms in Port Harcourt. The study further recommends , that Beverage firms in Port Harcourt should always package their products with materials that are friendly with the environment.

Water Sensitive Planning for the Cities in the Global South

Water Sensitive Planning (WSP) recognizes the centrality of water in the urban built environment, something often overlooked in urban planning systems. WSP was primarily developed for western city contexts but many cities in the Global South are rapidly urbanizing, and informal settlements are the predominant form of development, with limited existing water provision. A new WSP framework is needed for these contexts. This paper envisions what a WSP theory would look like for a city in the Global South to enhance water security, using Delhi as a starting point. Firstly, the substantive components of WSP are identified from the literature. Secondly, this framework is critiqued with respect to the extent to which it is appropriate for planning rapidly urbanizing cities, especially in India. Finally, the key principles of WSP for cities in the Global South are suggested. Notable principles include integration of water planning and city planning; linking of drains with statute protected water bodies; green places as recharge areas; reuse of adequately treated wastewater for irrigation purposes; and building roads and drains as per hydrogeography of a place.

The The Impact of Green Price, Green Promotion, and Green Place on the Economy of Communities in Tourism Areas through Environmental Sustainability Entering the New Normal

This study aims to analyze and explain (1) determine the effect of Green Marketing on environmental sustainability in tourists; (2) To find out the effect of Green Marketing on the economy of the community in tourists; (3) To determine the effect of environmental sustainability on the economy of the community in tourist areas; (4) To determine the effect of Green Marketing (green price, green promotion and green place) on the economy of the community in tourist areas through environmental sustainability as an intervening variable. This study uses a data collection method with a questionnaire with a quantitative approach. The population that becomes the object of research is tourists who visit tourist areas in Malang Raya. Testing the analysis using SEM with the Smart PLS analysis tool. Green price does not directly affect the sustainability of the environment, while green promotion and green place directly affect environmental sustainability. Green prices, green promotions, and green places do not have a direct effect on the community economy, while environmental sustainability has a direct effect on the community economy. Green prices do not indirectly affect the community economy through environmental sustainability, while green promotion and green places indirectly affect the community. Community economy through environmental sustainability.

The Relationship between Marketing and Green Services with the Tourism Industry

Green or environmental marketing includes activities that are designed to create and facilitate exchanges to satisfy human needs, in such a way that satisfying these needs and desires with minimal harmful and destructive effects on the environment. This type of tourism with different names; Flexible tourism, responsible tourism, beneficial tourism or alternative tourism are known. Therefore, the main goal of this research is to investigate the effect of green marketing on attracting tourists in hotels in the east of Gilan province. Based on the goals, this research is of the type of applied research and is based on data collection and research design in a descriptive-survey method, and since we are looking to find the relationship between the variables of the research, this research is also of the correlation type. In the current research of the statistical community, all the tourists of the hotels in the east of Gilan province, of which there are 100,000 people, of which 390 people were selected by simple random sampling using Morgan's table. A questionnaire was used to collect data. We have used the regression model to check the false assumptions, and the results indicate that the green price has a positive and significant effect on the attraction of tourists in the hotels in the east of Mazandaran province. Green services have a positive and significant effect on attracting tourists in hotels in the east of Gilan province. Green promotion has a positive and meaningful effect on attracting tourists in hotels in the east of Gilan province. Also, the green place has a positive and significant effect on attracting tourists in hotels in the east of Gilan province.

THE EFFECT OF GREEN PRODUCTS, GREEN PROMOTIONS, GREEN PRICES AND GREEN PLACES ON INTEREST IN BUYING SAVING PRODUCTS OF BANK OCBC NISP (CASE STUDY AT BANK OCBC NISP HEAD OFFICE BRANCH)

This study aims to analyze the Influence of Green Products, Green Promotion, Green Prices and Green Places on Interest in Buying Savings Products at Bank OCBC NISP (Case Study at Central Bank OCBC NISP). This study uses primary data and the data used in this study were obtained. from distributing questionnaires to Bank OCBC NISP Customers located at Bank OCBC NISP's head office. The data in this study were processed using the SPSS version 26 application. This study used a sample of 150 respondents who were customers. The results of the study partially show that Green Products, Green Promotions and Green Prices have an influence on consumer buying interest, while Green Places have no influence on buying interest.

Green marketing for eco-friendly vegetable products at Wanita Tani Karya Manunggal Group

Green marketing is a marketing concept that carries the green concept, considering the environment in terms of green products, green prices, green places, and green promotional activities carried out. This service activity was carried out in Sawahan Hamlet, Pandowoharjo village, Sleman district, with the target participants being KWT Karya Manunggal members. This activity aims to increase participants' understanding and apply green marketing from environmentally friendly vegetables produced by KWT activities. Implementing FGD activities is face-to-face, accompanied by questions and answers, and assistance until the product is ready to be marketed. The participants enthusiastically followed the service activities, and KWT Karya Manunggal succeeded in having a logo used as a brand in marketing products. In addition, the team succeeded in obtaining the copyright for environmentally friendly vegetable packaging from DJKI under the Ministry of Law and Human Rights. To expand the market, social media is used to reach a broader range of consumers by presenting images of dancing products, thereby reducing physical contact with consumers.

Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Love Beauty And Planet Di Surabaya

This study aims to determine and explain the effect of a green marketing mix on green product purchase intention partially. This study uses a quantitative method with analysis using the application IBM SPSS V.20. the determination of the sample in this study uses purposive sampling techniques which is a non-probability technique where the researcher selects a sample with certain considerations with characteristics that have been determined based on the research objectives, in the hope of answering research problems. The number of samples in this study was 90 respondents. The results of the study are the effect of green product has a significant effect on green product purchase intention, green price has a significant effect on green product purchase intention, the green place has an effect but not significant on green product purchase intention, and green promotion has a significant effect on green product purchase intention.

The relationship between children’s third-place play, parental neighbourhood perceptions, and children’s physical activity and sedentary behaviour

ABSTRACT This study takes a child-centred approach to examine the relationship between children’s third-place play, parents’ perceptions of their neighbourhood environment, and time spent by children in physical activity and sedentary behaviour during weekday out-of-school hours. A total of 1102 children aged 8–13 years from 19 schools across Auckland, New Zealand took part in a public participation geographic information systems (PPGIS) survey utilising closed- and open-ended questions and child mapping of destinations. The results suggested that playing in green places near home were associated with more time spent in light physical activity and less sedentary behaviour. Children who played in street places near home (e.g. driveways, footpath, carpark) spent more time in moderate to vigorous physical activity. Although parental perceptions of their neighbourhood environment were not directly associated with children’s time spent in physical activity, children with parents who perceived their neighbourhood as more connected were more likely to engage in third-place play.

Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on it. The moderating role of the environmental attitude of consumers and the role of consumers’ demographics as control variables are also assessed. The study used structural equation modeling to corroborate 405 responses of millennial consumers of green personal care products. Multi-group analysis was used to assess the control variables. Findings indicate that green products, green place, and green promotional strategies significantly impact green buying intentions. The moderating role of environmental attitude provided some interesting results. Income and education play a significant role in the green buying intention of different customers. Marketers can expressly understand the critical areas of their strengths and the direction in which the efforts need to be channeled in their upcoming endeavors.

Elaborasi Green Marketing dan Islamic Marketing Ethics (Studi Kasus UMKM di Indonesia)

Islam contains teachings that emphasize the value of morality in every behavior, including in conducting business activities. Business ethics need to be based on good values in the Qur'an. These good values are respect, protect, and the environment. Along with the activities of UMKM in Indonesia, the potential for natural damage also increases if their business activities do not promote environmentally friendly businesses. Marketing companies that have the necessary values in the era of environmental awareness will attract more consumers. This study uses an approach with analytical descriptive analysis, with the aim of examining the combination of ethical values of Islamic marketing and green marketing in the business of UMKM. The results of the study found that specifically the green marketing concept can be realized in the concept of Islamic marketing ethical values. The two marketing concepts have similarities in social responsibility and environmental value-based marketing. Elements of green marketing that are in accordance with Islamic business ethics values include green products, green prices, green places, and green promotions. The elaboration of Islamic marketing ethics and green marketing shows the commitment of business actors in meeting consumer needs, wants, and desires in the era of sustainable development.