For full-waveform inversion (FWI) with sparse survey layout, it is crucial to optimize the source and receiver geometry toward full-wave illumination. We propose a sparse geometry optimization method and workflow for target-oriented FWI using finite-frequency illumination analysis. The frequency-dependent impact of a source-receiver pair to the wavefield sensitivity kernel and diagonal terms of approximate Hessian matrix are derived under visco-acoustic model assumptions. Based on the reciprocity principle, we use virtual sources in target zone to efficiently calculate the Green's function and illumination from acquisition surface. Optimal locations of sparse receivers are determined by comparing band-limited illumination at reference stations and their surrounding region through an illumination attribute scan. FWI model residual errors are used to evaluate the performance of optimized geometry layout for a given target zone. The performances of different geometries are compared to determine a suitable frequency band for FWI geometry optimization. Synthetic deep water model and ocean bottom node acquisition geometry are used to verify the feasibility of the workflow. Numerical tests in target-oriented FWI show that optimized geometry with constraints of band-limited illumination below10 Hz has better performance than that above 10 Hz. An extension of our geometry optimization method to sparse source configuration is straightforward.