Green Identity Research Articles

Understanding the Impact of Environmentally Specific Servant Leadership on Employees' Pro-Environmental Behaviors in the Workplace: Based on the Proactive Motivation Model.

The increasingly severe environmental situation has brought challenges to the world, and organizations are aware of the importance of environmental management and are committed to changing individuals' environmental behavior patterns. Based on the proactive motivation model, this study constructs a moderated multiple mediation model to explore the impact mechanism and boundary conditions between environmentally specific servant leadership (ESSL) and employees' workplace pro-environmental behaviors (WPB). This study examines 440 Chinese industrial sector employees, and the linear regression method test results show that: (1) ESSL significantly promotes employees' WPB. (2) Green self-efficacy (GSE), green organizational identity (GOI), and environmental passion (EP) act as multiple mediators between ESSL and employees' WPB. (3) Green shared vision (GSV) positively moderates the relationship between ESSL and employees' WPB. This study provides a new theoretical perspective on how ESSL affects employees' WPB, which is analyzed from three aspects: "can do", "reason to", and "energized to". This new mechanism reveals that leaders should transform their leadership style to that of environmental service, and focus on enhancing the employees' GSE, GOI, and EP. Moreover, ESSL should make copious use of green strategy tools, such as GSV, to realize the above mechanism.

Green Ganesha Chaturthi: The Ritualising and Materialising of a Green Hindu Identity and the Emerging of an Alternative Representation of Ganesha

With the world facing an ecological crisis, Hindus are challenged to reflect on the ways they impact their environment. The last few decades witnessed a rise of theological reflections on Hindu traditions—especially scriptures and concepts (not least by western scholars)—that advocate environmentally friendly perspectives. This stands in sharp contrast with the multiple examples of how Hindu ritual practices cause harm to the environment. Ganesha Chaturthi is a festival that due to the public element of immersion of Ganesha idols, has led to severe pollution of waterbodies. Because of the attention that has been paid to this lately, the festival now calls for ecofriendly alternatives. This article analyses how recently, environmental awareness is ritualized and materialized in the festival of Ganesha Chaturthi. For this, fieldwork was conducted during Ganesha Chaturthi in Chennai and Mumbai in 2022. The focus of the article lies on the ecofriendly material and ritual innovations of the festival—for instance the variety of Ganeshas made of biodegradable materials—and the dynamics of interaction with (alleged) traditions to validate a Green Hindu identity in general and the development of a Green Ganesha in particular.

The role of green human resource management practices in supporting the green organizational identity

هدف البحث الحالي بصورة رئيسة لمعرفة العلاقة بين ممارسات إدارة الموارد البشرية الخضراء والهوية التنظيمية الخضراء وذلك من خلال تشخيص مستويات الاهتمام بممارسات إدارة الموارد البشرية وبأنظمة الهوية التنظيمية الخضراء. وانطلق البحث من مشكلة واقعية تمثلت بضرورة تحصين الشركة المبحوثة لأنظمة الهوية التنظيمية الخضراء لديها نتيجة التحديات الكبيرة التي تواجهها في عملها اليومي والمتمثلة بصعوبة الاعمال التي تؤدي الى استمرار اعمالها، الامر الذي يتطلب الاهتمام بتنمية ممارساتها وادامتها بالشكل الذي يمكنها من تعزيز وتنمية هويتها التنظيمية لكي تتمكن من مواجهة تلك التحديات. وتمثلت اهمية البحث بأهمية المتغيرات للمصنع المبحوث اذ من الممكن أن يسهم هذا البحث بتطوير ممارسات إدارة الموارد البشرية الخضراء لديها فضلا عن صيانة وتدعيم انظمة هويتها فيها وذلك من خلال الاخذ بالتوصيات التي سيقدمها هذا البحث. فمن خلال مراجعة الدراسات ذات العلاقة بمتغير ممارسات إدارة الموارد البشرية الخضراء نجدهن ركزت على ثلاث ابعاد رئيسية لتطويره وهي (التوظيف الاخضر، التدريب والمشاركة الخضراء، إدارة الأداء الاخضر والتعويضات). اما مراجعة الدراسات الخاصة بالهوية التنظيمية الخضراء نجدها ركزت على بعدين هما (لابداع الاخضر، الابتكار الاخضر)، وسيعتمد البحث المنهج الوصفي التحليلي من خلال بيان ووصف المضامين الفكرية لمتغيرات الدراسة وتصميم استمارة استبيان لهذا الغرض ومن ثم تحليلها احصائياً باستخدام البرنامج الاحصائي (SPSS) وصولا الى الاستنتاجات والتوصيات التي من شأنها ان تساعد المنظمة المبحوثة في تعزيز انظمة هويتها التنظيمية.

The impact of employees' pro-environmental behaviors on corporate green innovation performance: The mediating effect of green organizational identity.

Employees' behaviors, as well as the employees' pro-environmental behaviors (PEB), affect the company in many dimensions. Although green innovation performance (GIP) has become an important measurement of a corporate's green development, research investigating PEB from the employees' perspective remains scarce, especially in emerging markets. Therefore, in this study, we developed an original framework to explore the effects of employees' PEB on corporate GIP and examined the underlying mechanism by conducting a survey in China. The results of the empirical analysis showed that employees' PEB increases corporate GIP by positively influencing green organizational identity (GOI). In addition, we also proved how leaders' PEB positively influences GIP, whereas innovation resistance (both technology resistance and resource resistance) has a negative effect on GIP. This study attempted to contribute to theoretical research and practical decision-making in the field of green organizational behavior.

Evidence of Greenwashing in Talent Attraction: Can Job Seekers Successfully Detect Deceptive Job Advertisements?

This research explores the effects of greenwashing on employer branding and job pursuits. Through the lens of signaling theory, we specifically examine the interaction of deceptive green marketing and perceived green organization image, aiming to highlight the conditions under which talents disregard the authenticity of job advertisements. Across four field experiments, using a total of 941 actual job seekers, we found that genuine green marketing leads to the highest attraction scores. However, when the perceived green identity of a company is low, green marketing can lead to an even lower number of applications than no green marketing. Thus, green marketing does not increase job attraction per se. It is rather a function of identity and ad campaign design. We also found that among participants with high environmental attitudes, the negative effects of greenwashing are amplified, resulting in even lower job pursuit intentions. On the contrary, job seekers with high person-organization fit appear to be unaffected by deceptive marketing. We are among the first studies to incorporate the notion of inauthentic green employer branding in job advertising and, in doing so, provide a new theoretical viewpoint of how talent’s perceptions of employers are built and modified. Our results aim to show to employers that providing misleading information harms job attraction and to provide insights on how to reduce greenwashing practices in the recruitment domain.

Analysis of Green Self Identity and Environment Concern on Adopt Electric Vehicle Intention with Perception of EV and Subjective Norm as Mediation Variables

The issue of environmental damage often arises in recent years, as a result of continuous and uncontrolled emission of harmful atmospheric pollutants. through various human activities. The consumption of fossil fuels by industry as well as the transportation system is considered to be the main reason, from which several studies have paid considerable attention to the pollution caused by vehicles. As indicated by the statistics of the International Energy Agency (IEA), a recent estimate of the number of one million vehicles used worldwide, with daily consumption of about 60 million barrels per day (nearly 70% of total oil production); nearly 36 million barrels of daily oil consumption is attributed to private vehicles, which cause the emission of 14 million tons of carbon dioxide. As a result, the replacement of conventional vehicles with renewable energy vehicles can be considered as a promising solution. In this regard, electric vehicles are expected to reduce negative effects on the environment and also help conserve scarce non-renewable fuel reserves throughout the life cycle. Electric Vehicles are considered an effective alternative to sustaining transportation through the reduction of oil dependence and subsequent air pollution, leading to significant health and environmental benefits. The purpose of this study is to analyze consumer behavior towards the intention to adopt an electric vehicle by involving the variables of Green Self Identity, Environment Concern, Perception of Electric Vehicle, and Subjective Norms. With 250 respondents spread across Indonesia and using the SmartPLS software, the results of a partial analysis of Green Self Identity proved to have an effect on Environment Concern. Meanwhile, Environment Concern was proven to affect Perception of EV and Subjective Norms, but did not affect Adoption Intention. For the indirect effect analysis, Perception of EV and Subjective Norms variables proved to be mediating variables between Environment Concern and Adoption Intention.

Understanding technological, cultural, and environmental motivators explaining the adoption of citizen science apps for coastal environment monitoring

Environmental and nature conservation authorities are calling for a collective effort to break or reduce the current cycle of environmental degradation. Much of the response depends on scientific knowledge production based on thematically and geographically comprehensive datasets. Citizen science (CS) is a cost-effective support tool for scientific research that provides means for building large and comprehensive datasets and promoting public awareness and participation. One of the greatest challenges of CS is to engage citizens and retain participants in the project. Our work addresses this challenge by (1) defining the role that technological, cultural, and environmental dimensions play in the adoption of CS apps for coastal environment monitoring, and (2) providing base knowledge about the profile of the apps’ most likely users and the functional features they require to be successful. Collectivists and people who assume a green identity are the most likely users of these apps. Drivers of their use are the promotion of citizen empowerment, habit development, provision of facilitating conditions, and proof of environmental performance.The outcome of this study is a set of guidelines for project managers, app developers, and policymakers for citizens’ engagement and retention in CS coastal environment monitoring projects through their apps.

Active exterior cloaking for the two-dimensional Helmholtz equation with complex wavenumbers and application to thermal cloaking.

We design sources for the two-dimensional Helmholtz equation that can cloak an object by cancelling out the incident field in a region, without the sources completely surrounding the object to hide. As in previous work for real positive wavenumbers, the sources are also determined by the Green identities. The novelty is that we prove that the same approach works for complex wavenumbers which makes it applicable to a variety of media, including media with dispersion, loss and gain. Furthermore, by deriving bounds on Graf's addition formulas with complex arguments, we obtain new estimates that allow to quantify the quality of the cloaking effect. We illustrate our results by applying them to achieve active exterior cloaking for the heat equation. This article is part of the theme issue 'Wave generation and transmission in multi-scale complex media and structured metamaterials (part 2)'.

I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior

In the context of romantic relationships, partners regularly observe each other's unsustainable behavior. But how do these unsustainable behaviors influence each member of the couple? This research shows that how consumers respond to their partners’ unsustainable behaviors depends on the amount of relationship power they possess: high-relationship-power individuals compensate for their partners’ unsustainable behavior by acting in a more sustainable manner relative to their baseline tendencies, but low-relationship-power individuals do not increase their own sustainable behavior. This effect occurs because high-relationship-power partners feel more responsible for the reconstruction of the couple identity after it has been damaged by their partner's unsustainable choice; as a result, they have a stronger desire to signal a positive couple identity (i.e., a positive couple sustainable identity). Consistent with this theory, this effect is attenuated for high-relationship-power individuals who have weak green identities. Seven studies provide evidence for these findings by measuring and manipulating relationship power and assessing hypothetical and actual sustainable behaviors. This research contributes to the sustainable behavior literature and highlights effective ways to promote sustainable behavior in households.

Psychological predictors of Sustainable Transportation Behaviour: Implications for Low Carbon Economy and Society

There’s been a consistent increase in carbon emissions globally in the recent decades, primarily because of a consistent increase in personal transportation needs. Thus sustainable transportation behaviour has become a pertinent variable for investigation. The current study thus aimed to study the impact of environmental consciousness, green identity, values (biospheric, altruistic, egoistic), and consideration of future consequences on sustainable transportation behaviour such as usage of public transport and carpooling. The study employed a quantitative survey design with 351 participants in total and (M=67% F=33%) who were daily commuters to offices or universities. Results indicated that environmental consciousness, green identity and consideration of future consequences to be positively correlated with sustainable transportation behaviour. Biospheric and altruistic values were also found to have a positive correlation with sustainable transportation behaviour while egoistic values had a negative correlation with sustainable transportation behaviour. These findings have implications for a low carbon economy and society since they highlight important psychological variables that can promote sustainable transportation behaviour at an individual level and reduce overall carbon emissions.

“We are the Green Capital”: Navigating the political and sustainability fix narratives of urban greening

With increasing attention on green(ing) cities, urban nature is used to increase liveability, to create new sectors such as tourism, and to boost international investment. What counts as desirable green intervention generally follows internationally accepted practices as cities aim for international recognition. Here, we examine the historic production of a green identity and the ways in which urban leaders have navigated local politics to enact greening. We focus on the mid-sized city Vitoria-Gasteiz (Basque Country, Spain), the 2012 European Green Capital. Based on a critical discourse analysis of archival data and in-depth interviews, we explore the production of a green city-identity over a period of forty years and determine four key processes: (i) early good leadership with a social city being core objective of urban planning, (ii) the need for building shared goals in a context of a violent political conflict in the Basque Country, (iii) policy mobilities and thriving for becoming a green pioneer internationally, and (iv) de-politization of green and sustainability discourses. We argue that the initially perceived social green amenity - an outcome of early progressive urban democratic experimentation - that served as a unifying project across polarized political fractions turned into an economic cultural asset for economic growth, shifting from a political to a sustainability fix.

Green transformational leadership and green creativity? The mediating role of green thinking and green organizational identity in SMEs

For countries and organizations to achieve sustainable development, radical green creativity is required. Despite the fact that the influencing elements of green creativity have received a lot of attention, there is little research on the antecedents of green creativity. The current study attempted to fill the gap by exploring the underlying mechanism of green thinking and green organizational identity as mediators. This study aimed to examine the impact of green transformational leadership on green creativity through mediators, such as green thinking and creative organizational identity in SMEs. We gathered data from 460 respondents from SMEs operating in Pakistan using a survey questionnaire. The findings revealed that green transformational leadership had a significant impact on green organizational identity, which cultivated green creativity in SMEs. Additionally, results portrayed that green organizational identity performed mediation in the relationship between green transformational leadership and green creativity. Moreover, green thinking mediates the association between green transformational leadership and green creativity. This study offers novel insights into how to stimulate green transformational leadership and cognitive processes in SMEs to encourage green creativity. The implications for management and practitioners are discussed in light of the study's findings.

Persuasion, information technology, and the environmental citizen: An empirical study of the persuasion effectiveness of city applications

As the negative environmental impacts of cities continue to grow, citizens must be involved in climate change mitigation initiatives. A range of policy instruments can be used by municipal policy makers to encourage citizens to engage in environmentally responsible behaviours. Information and communications technology (ICT) is an important lever for changing individuals' behaviours and thus is increasingly found among the policy approaches adopted by cities. This research focuses on cities' use of ICT-enabled persuasion. Combining the unimodel of persuasion with the persuasive system design framework, the research develops and tests a theoretical model explaining how dimensions of the user context (green identity, goal intention) and technology context (integration support) influence the persuasiveness of city-sponsored applications with respect to environmentally responsible behaviours performed in the home and community. A survey of 203 individuals in North America shows that goal intention and integration support provided by the applications significantly influence perceived persuasion effectiveness for environmentally responsible behaviours at home. For environmentally responsible behaviours in the community, all three independent variables have a positive influence on the perceived persuasion effectiveness. The research extends the digital government literature by investigating an emerging policy intervention and providing a novel theoretical explanation of how elements within an ICT-enabled persuasion event come together to affect individuals' behaviours. Furthermore, the research provides municipal policy makers with new insights into how to design an ICT-enabled policy instrument for encouraging greater environmental citizenship.

How customers matter to tourism employees’ green creative behavior?

Albeit customers can contribute to the organization through co-creating value, research has been relatively missing about how customers contribute to organizational sustainability by driving employees, especially in the tourism industry, to undertake green creative endeavors. Our inquiry aims to unpack how and when involving customers in green programs can activate tourism employees’ green creative behavior. Employees and managers from tour companies in an Asia-Pacific market context provided the survey responses, which were put through structural equation analysis. The results revealed that tourism employees’ green role identity and green creative self-efficacy functioned as a dual mediation pathway to link customer green involvement to green creative behavior among tourism employees. Organizational green culture played a moderating role for the impacts of customer green involvement on employee green role identity and green creative self-efficacy. This study advances the stream of green behavior scholarship by unfolding the mechanisms to explain how involving customers can stimulate tourism employees to generate and implement novel green service solutions.

Environmental Challenges and Green Innovation Strategy: A Vigorous Development of Greener Dynamics

This study investigated the strengths of internal and external environmental challenges to the Green Innovation Strategy (GIS). This study tried, also, to observe GBIS’ predictive power of on Green Organizational Identity (GOI), Green Innovation (GI) and Green Creativity (GC). The researchers gathered the cross-sectional data from the top managers of Saudi Arabia’s manufacturing industries. We employed a Structural Equation Model (SEM) to obtain the outcomes to form the data. This study’s findings demonstrate that external pressures, such as Policy Pressure (PP) and Market Pressure (MP) and internal driving forces such as Innovation Resources (IR) and Innovation Capability (IC), have a positive and significant effect on GIS. This study’s findings demonstrate, also, that GIS has a positive and significant effect on GOI, GI and GC. Finally, this study’s findings show that GOI is a considerable predictor of GI and GC. This study’s findings provide the path for policymakers to formulate Environmental Regulations (ER) and laws regarding pressure and incentive regulations. Finally, and more particularly in the context of Gulf countries, this study’s findings contribute to the literature on green management, innovation and Environmental Management (EM).

Behaving green.. who takes the lead? The role of responsible leadership, psychological ownership, and green moral identity in motivating employees green behaviors

AbstractThere has been a growing interest in the organizational and individual factors that affect employees green behaviors. However, it is necessary to examine their interactive effect in order to help clarify the mechanism by which such behaviors are developed and how they could be better reinforced. To address this issue, we have developed and tested a dynamic model of the interactions among responsible leadership, psychological ownership, and green moral identity in predicting employees green behavior. Empirical data were collected from 292 employees working in one of the holding companies, Egypt. The results support the hypothesized model, in which responsible leadership is a significant predictor of employees green behaviors. Moreover, it was found that psychological ownership significantly mediates the relationship between responsible leadership and such behaviors, while green moral identity significantly moderated that relationship. The theoretical and managerial implications of results are discussed. Primarly, organizations should reinforce leaders’ sense of commitment toward protecting the environment. In turn, leaders should instil the concept of environmentalism as a continuous way of life in workplace culture.

Green organizational identity and sustainable innovation in the relationship between environmental regulation and business sustainability: Evidence from China’s manufacturers

Bridging government involvement and business sustainability, particularly in manufacturers, is becoming a new research interest. To enrich this knowledge area guided by the Institutional Theory, this study builds a multiple mediation model to investigate the effect of environmental regulation on business sustainability by concerning on the chain mediation effect of green organizational identity and sustainable exploration/exploitation innovations. China’s manufacturers that are a key component of emerging markets have been analyzed by this study because of their significant impacts on climate change, substantial contributions to the boom of industries, and distinctive governance structures. By investigating China’s manufacturers such as shipbuilding, energy, food, and daily necessities manufacturing sectors, we witness that the relationship between environmental regulation and business sustainability could be positively subsequently mediated by green organizational identity and sustainable innovation. While this identity does not exercise a positive mediation between environmental regulation and business sustainability significantly. Furthermore, both sustainable exploration/exploitation innovations exercise a significantly positive mediation between green organizational identity and business sustainability. We therefore conclude that manufacturers of emerging markets need a thoughtful deployment in pro-environmental psychologies and behaviors to closely bridge environmental regulation and business sustainability instead of only concerning on one aspect. This study has significant implications for emerging markets constructing a comprehensive as well as systematic pro-environmental path by using the merit of Institutional Theory to enhance business sustainability with more standardized and professional ways.

Enhancing Organizational Citizenship Behaviors for the Environment: Integrating Social Identity and Social Exchange Perspectives.

PurposeBased on social identity theory and social exchange theory, this study tests the influence of green organizational identity, exchange ideology and perceived organizational support toward the environment on organizational citizenship behaviors for the environment.MethodsThis study conducted a three-wave survey. The data was collected from 526 employees (95% response rate) across three organizations. Structural equation modeling based on AMOS and hierarchical regression analysis based on Hayes’ PROCESS on SPSS were applied to test all hypotheses.ResultsPerceived organizational support towards the environment had a positive influence on organizational citizenship behaviors for the environment, and green organizational identity played a partial mediating role in this relationship. In addition, exchange ideology moderated the relationship between perceived organizational support towards the environment and green organizational identity, and such that this relationship was strengthened as a result of a high level of exchange ideology.ContributionOverall, these findings contribute to the understanding of the integration of social identity theory and social exchange theory and the ways in which both theories influence organizational citizenship behaviors for the environment.

Hành vi thực hành xanh trong ngành lưu trú: Vai trò của niềm tin tổ chức xanh, nhận dạng tổ chức xanh và lãnh đạo chuyển đổi xanh

Green practices behavior has become an important topic in research on sustainable development. However, most of the green practices behavior researchers mainly focus on the general problem while the fundamental factors within the organization that explain green practices behavior have not yet been properly resolved thoroughly in a variety of market perspectives. The study uses a structural equation model to analyze data obtained from 315 employees at high-end hotels/resorts in Vietnam. Results 5/5 hypotheses are supported. Green practices behavior is influenced by: Green organizational trust, green organizational identity and green transformation leadership. Additionally, green organizational identity plays a completely mediating role in the relationship between green transformation leadership and green practices behavior. In particular, the relationship between green transformation leadership and green practice innovation is enhanced by the moderator role of organizational trust. Based on the research results, the article proposes a number of policy recommendations to help organizations promote the role of employees in enhancing green practices behavior.

The Impact of Ethical Leadership on Employees' Green Innovation Behavior: A Mediating-Moderating Model.

To enhance environmental protection and sustainable development, green innovation (GI) is an inevitable choice for enterprises. This study incorporates social identity theory and social learning theory to explore the impact of ethical leadership on employee GI behavior. In addition, this study also examines the mediating effects of green organizational identity (GOI) and the moderating role of strategic flexibility (SF). Using the structural equation modeling, an empirical survey was conducted among 300 Chinese manufacturing companies. The study found that ethical leadership (EL) positively affects employees’ GI behavior (EGIB). It also positively impacts the GOI, which led to EGIB. In addition, the study also confirmed that GOI played a mediating role in the relationship between EL and EGIB. The results further indicated that SF positively enhanced the effect of GOI on EGIB. The findings have important contributions to theory and practice in the current research context.