Green Consumption Research Articles

Green konsumerisme Sebagai Kritik Terhadap Peran Manusia Dalam Gerakan Lingkungan

As public awareness and government pressure increases, industries are undertaking "green marketing" efforts. Green marketing is a combination of activities, including product modifications, changes to the production process, packaging changes, and advertising modifications to promote environmentally friendly products (Mishra and Sharma, 2014). Green marketing seeks to tempt green consumers in an effort to expand the market and increase profits. Environmentally friendly production practices are no longer seen as an obligation, but rather as a strategic business tactic that is profitable. Thus, green consumerism is part of green capitalism that seeks to reduce environmental impacts by utilizing market forces and profit motives (Scales, 2014). Scales also adds that green consumerism refers to the formation of a new commodity fetishism, whose impact is greater than it seems. Because in trying to provide information about the "greenness" of a product, green consumerism simplifies what green is. Environmental impacts are simplified and abstract concepts such as "green" are reduced to labels, symbols and metrics. This can direct consumers' focus to one issue and forget about others. Departing from the facts above, this paper will provide an understanding of how biased the role of humans in environmental preservation is today. Using descriptive qualitative research methods by focusing on literature reviews and research data from journals and documentary videos related to invisible hand practices and the ecogreen industry.

Association of alcohol with lung cancer risk in men with different growth hormone receptor genotypes

ObjectiveTo test whether genetic variants of the growth hormone receptor gene (GHR) modulate the effect of lifestyle variables on lung cancer (LC) risk. Materials and methodsThis population-based cohort study involved 6,439 men from the Japan-Hawaii Cancer study drawn from the Kuakini Honolulu Heart Program who were cancer-free at baseline examination (1965–1968; age 45–68 years) and followed-up until December 1999. We determined the association of GHR SNP rs4130113 genotypes GHR-AA (common allele A homozygotes) and GHR-G (minor allele G carriage) with alcohol drinking, BMI, physical activity and cigarette smoking in relation to LC and non-small cell LC (NSCLC). Results were expressed as hazard ratios and 95 % CIs estimated from Cox proportional hazard models. ResultsOver mean 26.7 ± 7.4 SD years follow-up, 190 LC cases, including 133 NSCLC cases, were diagnosed. After adjusting for age, education, alcohol intake, BMI, physical activity, cigarette smoking, green tea consumption and dietary saturated fat, main-effect Cox models showed that compared with GHR-AA, GHR-G was associated with protection against LC: HR = 0.75 (95 % CI, 0.56–1.00). Full Cox models showed GHR-G interacted with alcohol intake only (β = 1.171; p = 0.0003; drinks per week: β = 0.279; P = 0.0025). Stratified analyses showed that for GHR-AA, drinkers had reduced LC risk (HR = 0.53; 95 % CI, 0.34–0.84), and that <2 drinks/week had the strongest protection (HR = 0.39; 95 % CI, 0.18–0.84). In contrast, for GHR-G, alcohol drinkers had increased LC risk (HR = 1.74; 95 % CI, 1.11–2.75) which was dose-dependent (P for trend = 0.003). Results for NSCLC were similar. ConclusionIn men with the GHR-AA genotype, alcohol drinking at a low dose poses significantly less risk of LC compared with non-drinkers and higher alcohol consumption., the overall relationship being U-shaped. In contrast, in GHR minor allele carriers, alcohol posed a progressively greater risk of LC as amount consumed increased

Green energy, green innovation, and political stability led to green growth in OECD nations

This study analyzes the determinants of green economic growth in OECD countries, focusing on the role of technological innovation, clean energy adoption, environmental innovation, and political stability. Employing panel data analysis techniques, including Dynamic Seemingly Unrelated Regression (DSUR), Common Correlated Effects Pooled-FM (CUP-FM), and Common Correlated Effects Pooled-BC (CUP-BC), the study examines the asymmetric relationships between these factors and green growth over both the short and long run. The findings suggest that technological innovation significantly influences green growth in OECD nations, with positive and negative shocks in innovation showing distinct impacts on green growth consumption, which emphasizes embracing and expanding green technology to enhance sustainable economic development and minimize environmental damage. Similarly, clean energy adoption plays a crucial role in fostering green economic growth, with positive relationships observed between renewable energy consumption and green growth in the short and long run. Environmental innovation also positively correlates with green growth, highlighting the significance of developing new products and services to manage environmental challenges. Besides, political stability is a critical determinant of green growth, with stable political environments fostering investor confidence and encouraging long-term sustainable investments. The study underlines the complex interplay between these factors, emphasizing the bidirectional causality relationships observed among clean energy adoption, political stability, innovation, and urbanization. These findings underscore the multifaceted nature of sustainable development pathways, highlighting the need for integrated policy approaches to promote green growth agendas. The study contributes to comprehending the factors driving green economic growth in OECD countries and provides insights for policymakers and practitioners seeking to advance sustainability goals. By underlining the importance of technological innovation, clean energy adoption, environmental innovation, and political stability, the study proposes valuable insights into the pathways toward achieving environmentally sustainable and economically viable growth.

Factors Affecting the Students’ Usage Intention towards Electric Transportation in Ho Chi Minh City, Vietnam

Abstract Emissions from vehicles are increasingly causing serious consequences to the environment. Therefore, most countries around the world have implemented action plans to reduce and prevent such a bad situation. One of the most popular solutions is electrification of the transportation system. Ho Chi Minh City is no exception to that trend by deploying electric transportation with a variety of vehicles. However, the level of social consumption of this friendly means of transportation is still limited, including among students. This current article is aimed at identifying factors that affect students’ intention to use electric transportation, including: (1) Personal factors (environmental attitude, green consumption attitude, knowledge, perception towards green products, environmental responsibility, capabilities), (2) interpersonal factors (social values) and (2) external factors (public policy, availability, price). By using questionnaires, the research carried out a direct survey of 300 students studying at Vietnam National University, Ho Chi Minh City. Research results show that public policy, green consumption attitudes, environmental responsibility, and social values have a significant relationship with student’s intention to use electric transportation, in which public policy is the biggest motivator. From the research results, the paper is solutions to promote use aimed at improving environmental quality.

A Pilot Study of E-Commerce Consumers' Green Purchasing Intention in China: TPB Perspective

The frequent occurrence of environmental accidents and the heightened awareness of environmental protection among citizens have led to the emergence of green consumption as a social phenomenon. As a major global e-commerce market, Chinese consumers' green purchasing intention contributes significantly to environmental protection. The present study sought to develop pertinent scales utilizing the Theory of Planned Behaviour (TPB), with questionnaires employed to assess the influence of attitudes (A), subjective norms (SN), and perceived behavioral control (PBC) on Chinese e-commerce consumers' green purchasing intention (GPI). A total of 88 valid questionnaires were collected for the pilot study. The results indicated that the kurtosis's magnitude for all latent variables is less than 2, while the magnitude of the skewness is less than 1. This signifies that the data results have successfully passed the normality test. Furthermore, the Cronbach's alpha value and KMO for all variables exceeded 0.8, indicating high internal consistency. The total variance explained (TVE) surpassed 50%, demonstrating a substantial amount of variability accounted for. Additionally, the composite reliability (CR) was higher than the threshold. The value was higher than 0.8, and the average variance extracted (AVE) exceeded 0.5. This demonstrates that the questionnaire successfully underwent reliability and validity assessments. The findings of the pilot study have contributed to the advancement of research in the field of green consumption, offering insights into the prediction of green purchase intentions among Chinese e-commerce consumers.

Impacts of low-carbon city pilot policy on ecological well-being performance across Chinese cities: A spatial difference-in-difference analysis

Attaining a win-win goal among ecological conservation and well-being development is an inevitable requirement for China's transition towards low-carbon cities. Using a dataset of China's 277 cities during 2007-2021, this paper explores the local-neighbor impacts of the Low-Carbon City Pilot (LCP) policy on ecological well-being performance (EWP) by adopting the spatial difference-in-difference (SDID) approach. Then, explaining its action mechanism from a green lifestyle perspective. The results show that: (1) the quantity of sample cities with excellent EWP levels is on an upward trend, rising from 13 in 2007 to 76 in 2021, an increase of 22.75%; (2) LCP policy facilitates the growth of EWP in local cities and exerts notable spatial spillover effects, enhancing EWP in neighboring cities within 1300 km; (3) Improving residents’ green consumption awareness is an effective mechanism for LCP policy to enhance EWP of local and surrounding cities; (4) The local-neighbor effects of LCP on EWP are more significant in non-resource, government innovation-preferring and large cities. These results can offer valuable insights for policymakers in formulating environmental strategies that reconcile ecological environment with well-being growth.

ESG 경영에 대한 중국 소비자 인식 조사 및 소비행동에 관한 연구

This study investigated Chinese consumers' awareness of ESG management and empirically analyzed the impact of consumer awareness of ESG management on consumption behavior. An online survey was conducted targeting general adult consumers living in first-tier cities in China. Of the 531 total respondents, 336 consumers who were aware of ESG management were used in the final analysis, and the SPSS 29 and AMOS 26 programs were used for statistical analysis. The results of the study are as follows. First, the level of awareness and perception of ESG management by Chinese consumers was found to be very high. Second, the impact of Chinese consumers' awareness of ESG management on consumption behavior was found to have a statistically significant positive effect. Third, Chinese consumers' awareness of ESG management had a significant moderating effect by gender on the relationship between consumption behavior and ESG management. Male consumers' awareness of ESG management was found to be relatively higher than that of female consumers, and both groups were found to have an impact on consumption behavior. In the case of women, eco-friendly consumption behavior was found to be higher than that of men, and men's ethical consumption behavior was found to be higher. Based on the above research results, the implications for raising Chinese consumers’ awareness of ESG management and companies are as follows. First, it is necessary to establish management strategies that take into account the level of Chinese consumers’ awareness of ESG management. Second, ESG management is closely related to consumers’ living environment and consumption behavior, but research on consumer awareness of this is insufficient, and research on ESG consumption behavior related to ESG management is needed. Third, as shown in the results of this study, Chinese consumers’ awareness of ESG management affects consumption behavior, so consumer-centered ESG management activities are needed. Fourth, it is necessary to secure transparency and reliability through disclosure of evaluation agencies and verification methodologies for ESG management.

Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants

Despite the growing importance of green consumption, the green attitude–behaviour gap remains a key challenge, highlighting the discrepancy between consumers’ expressed environmental concerns and their actual sustainable-purchasing practices. This study identified key determinants of consumers’ sustainable behaviours and the influence of sustainable development goals-related marketing communication across socio-demographic groups. A quantitative causal research design was employed based on a self-administered online questionnaire targeting the Slovenian population (N = 502). The findings indicate a positive, though weak (ρ = 0.384), correlation between consumers’ attitudes and their behaviours. A substantial and significant positive influence of marketing communication, psychological, and social determinants on pro-environmental behaviour was found, while lifestyle inhibited this behaviour. An analysis of the marketing communication dimension showed that it had the greatest influence on men, consumers aged 35 years or more and those with lower education and income, especially through the information received, trust, and advertisement attractiveness. These results suggest the need for tailored marketing strategies that emphasise practical benefits and trustworthy information to effectively promote sustainable practices. This research underscores the importance of clear and credible marketing communications in fostering sustainable consumer behaviour, particularly in regions where scepticism towards marketing claims is widespread.

Selling of care offerings and the ethicalisation of consumption

With care being increasingly present and offered for sale on markets consumers are more often asked to consider ethical questions. However, ethical consumption literature has not paid close attention to how the selling of different care offerings contributes to the ethicalisation of consumption. To illustrate and conceptualise this phenomenon, the present paper builds on an object-focused study of care products and services from both online and offline Swedish clothing retail settings. The Callonian notion of qualification, which refers to the attachment of different characteristics in the making of exchangeable goods, is drawn on theoretically to study how care offerings, such as repair kits and laundry tools, are offered for sale. The findings suggest that the qualifications propose a shift from care-less consumption, where the care offerings are made central to the performance of caring consumption through everyday mundane activities. Thus, the paper shows that the way care products and services are offered for sale wants to intervene and shape how caring consumption is made possible through markets and how it should be performed through ethicalised mundane chores.

Only the Friendly Face? The Consequences of Consumer Education for Green Consumerism in Remanufacturing

Empirical studies suggest that investing in consumer education on green consumption not only naturally induces environmental sustainability but also yields various economic benefits for the original equipment manufacturers (OEMs). However, as far as we know, these studies overlook the potential cannibalization of new product sales. By developing a theoretical model that involves consumer education on green consumption when choosing between in-house or outsourcing remanufacturing, we find that if allowing the flexibility of remanufacturing outsourcing, consumer education on green consumption introduces opportunities for opportunistic behaviors that can compromise both profitability and environmental objectives. Specifically, when OEMs engage in remanufacturing, either in-house or through outsourcing, we observe that the incentive to invest in consumer education on green consumption is greater for in-house remanufacturing compared to outsourcing. This heightened incentive for consumer education enables OEMs to maintain higher profits under remanufacturing in-house, which results in a threat to environmental sustainability.

Active learning-based machine learning approach for enhancing environmental sustainability in green building energy consumption

Green building (GB) techniques are essential for reducing energy waste in the construction sector, which accounts for almost 40% of global energy consumption. Despite their importance, challenges such as occupant behavior and energy management gaps often result in GBs consuming up to 2.5 times more energy than intended. To address this, Building Automation Systems (BAS) play a crucial role in enhancing energy efficiency. This research develops a predictive model for GB design using machine learning to minimize energy consumption and improve indoor sustainability. The dataset is utilized to predict cooling and heating individually, with data visualization by graphically illustrating dataset features and preprocessing through Z-Score normalization and dataset splitting. The proposed model, based on active learning and utilizing ML regressors such as Random Forest (RF), Decision Tree (DT), Gradient Boosting (GB), Extreme Gradient Boosting (XGBoost), CatBoost (CB), Light Gradient Boosting Machine (LGBM), K-Nearest Neighbor (KNN), and Logistic Regressor (LR), shows significant performance improvements. The CBR-AL model achieves impressive results with values of 0.9975 for cooling (Y1) and 0.9883 for heating (Y2), indicating a high level of accuracy. The model’s success in reducing energy consumption and improving sustainability has potential ripple effects, including substantial cost savings, reduced carbon footprints, and improved operational efficiency in green buildings. This approach not only enhances environmental sustainability but also sets a benchmark for future advancements in predictive modelling for energy management.

Exploring the Effects of Low-Carbon Labels on Purchase Intentions for Green Agricultural Products

Expedited economic expansion and innovative technological advancement have precipitated considerable environmental predicaments, giving rise to extensive ecological conundrums worldwide. In response to the pressing situation, numerous countries have implemented policies aimed at reducing carbon emissions. One such initiative is the “low-carbon label”, which signifies a commitment to lowering carbon emissions. On one hand, it offers consumers an effective means to identify low-carbon products, thereby enhancing their willingness towards green consumption. On the other hand, it motivates businesses to transition towards greener practices, thereby guiding the market towards more environmentally friendly directions. This transition has had a significantly positive impact on reducing carbon emissions and promoting the development of a low-carbon economy, highlighting its critical value within the broader environmental movement. This study focuses on exploring whether the low-carbon label can influence consumers’ willingness to purchase green agricultural products. The theoretical framework was developed based on the theory of perceived value and SOR theory. The data were gathered through a randomized survey conducted in China. The research findings suggest that the perceived environmental value, functional value, and emotional value have significant impacts on consumers’ willingness to purchase green agricultural products. Trust in low-carbon labels plays a critical role in mediating the relationship between perceived value and consumers’ purchasing intentions for green agricultural products. Our research yielded the following conclusions. (1) Consumers are progressively cultivating an independent pro-environmental persona and increasingly aligning themselves with sustainable development, as indicated by their affinity towards carbon labels. (2) The selection of low-carbon agricultural products by consumers is contingent upon sensory perception, emphasizing environmental spillover value, functional enhancement, and emotional support. (3) Consumer confidence in green low-carbon agricultural products stems from an intuitive perception perspective, suggesting that low-carbon labels should accentuate functional and emotional values. The study suggests proactive measures to enhance the role of low-carbon labels in the consumption of green agricultural products. These measures include three parts: (1) Improving the content system of low-carbon labels and integrating digital technologies to reconstruct trust systems; (2) strengthening promotional efforts focusing on enhancing consumers’ intrinsic value perceptions; and (3) establishing a national-level low-carbon labels certification system, raising standards, and strengthening supervision.

Research on the Impact of BYD Group’s Green Innovation on Corporate Financial Performance under the Background of “Dual Carbon”

With the increasingly severe global climate change problem, the “dual carbon” goals (peak carbon emissions and carbon neutrality) have become a common focus of international attention. The report of the 20th National Congress of the Communist Party of China clearly emphasizes the need to accelerate the green transformation of development models, implement comprehensive strategies for frugal development, support the growth of green and low-carbon industries, and promote the concept of green consumption. At the same time, “Made in China 2025” also elaborates on the strategic concept of innovation-driven and green development centered, and strives for breakthroughs in key industries such as new energy vehicles. In such a macro environment, adopting green innovation measures by enterprises not only contributes to ecological protection but also has an undeniable impact on their economic performance and overall value. This article takes BYD Group as a case study to explore in detail the positive effects of green innovation on its economic performance. We first systematically organized and analyzed BYD’s specific practices in green innovation; Then, by examining three key financial indicators, BYD’s current financial situation was analyzed in depth; On this basis, combined with research data, the positive impact of green innovation on BYD’s financial performance was revealed; Finally, based on the analysis results, relevant suggestions are proposed to provide reference for the sustainable development of enterprises in the context of “dual carbon.”

Green horizons: Synergized green technological innovation and green energy consumption on ecological degradation

The ecological environment is at great risk due to economic activities owing to investments, rapid industrialization, and energy resources depletion, which pose significant environmental challenges globally. Recent research has emphasized on the crucial role of green energy consumption (GEN) and green technology innovation in attaining environmental sustainability. However, there are still areas that need to be addressed. This research study investigates the role of GEN, green technology innovation, and foreign direct investment while controlling the effect of economic growth (EGR) and trade openness level on the ecological footprint (EFP) using data from 1999 to 2022 for Pakistan. We used diverse econometric methodologies to ensure the data consistency. We examine the long-term relationships among the study variables using fully modified ordinary least-squares and canonical co-integrating regression. The results revealed that green technology innovation, and GEN emerge as pivotal in reducing environmental degradation. Conversely, foreign direct investment and EGR increased the EFP, validating the pollution haven hypothesis in Pakistan. These findings highlighted the significance of green technology innovation that increased GEN to address ecological degradation. These findings contribute to more extensive discussions on environmental sustainability and development of the green horizon, particularly in the context of developing countries like Pakistan.

Factors affecting consumers’ green product purchase decisions in Vietnam

Though previous literature on green consumer behavior focuses on the Vietnamese market, the concept of consumer behavior is quite broad and not yet clearly understood. Therefore, this paper aims to focus more on the behavior of consumers in Vietnam in terms of green product buying decisions and their determinants. This study used the research model of Kumar and Ghodeswar (2015) as the methodological input in addition to the variables modeled by them. Data were collected from a total of 350 respondents from 4 locations, namely Hanoi, Da Nang, Binh Dinh, and Ho Chi Minh City. The data were used for EFA, CFA and SEM structural model analysis. The results show that consumers decide to buy green products for many reasons. Such reasons are: they want to support environmental protection, drive for environmental responsibility, support products with green attributes (Eco-label), support the price of green products, and become involved in the green product experience. In particular, social appeal has a significant influence on the decision-making process. The originality of this study is that it examined new factors that influence consumers’ purchase decisions towards green products including products with green attributes (Eco-label) and the price of green products.

GREEN MARKETING: A STUDY OF CONSUMERS’ PURCHASING BEHAVIOR OF SELECTED ECO-FRIENDLY PRODUCTS

The phrase "green products" is widely used to describe products and services that try to protect or enhance the environment during manufacture, use, or disposal through resource conservation and decreased use of hazardous chemicals, pollution, and waste. The Present study is on the subject of green consumer purchase behavior. This study explores the awareness and knowledge of Green Products. After consumers realized how their purchasing decisions, directly and indirectly, impacted the environment and their health, they began making more green purchases. Most studies that analyze it don't clearly define any particular product categories, such as organic food, green clothing, green electronics, green cleaning trends, ethical personal accessories, reusable containers, eco-friendly home goods, green cosmetics or organic personal care, green furniture, etc. Contrary to general green products, different product categories have different factors that influence consumer choice. Therefore, the paper aims to perform a complete holistic review of the fragmented and divergent studies on specific product categories. The purpose of consumer behavior research on green issues is to identify the rules that govern green consumption and make specific suggestions for promoting green consumption. Each sustainability value should come from home.

Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer

The purpose of this study is to explore the limited exploration of the simultaneous influence of beneficial artificial intelligence, destructive artificial intelligence, and risky artificial intelligence on green purchase intention and green purchase behaviour using the Technology Acceptance Model (TAM) and Innovation Resistance Theory (IRT). Further, it also checks the impact of green purchase intention on green purchase behaviour. Data was collected using a well-structured questionnaire from 124 consumers through online mode and analyzed using Confirmatory Factor Analysis (CFA) for reliability and validity concerns and Structural Equation Modelling (SEM) for interaction among the variables. The study's results exhibit the positive impact of beneficial artificial intelligence on green purchase intention and green purchase behaviour. Also, it reveals that destructive artificial intelligence has a positive impact on green purchase intention but a negative impact on green purchase behaviour. In addition, green purchase intention is found to be the predictor of green purchase behaviour. The extant literature is found on the impact of artificial intelligence on purchase behaviour. However, no research has been done on consumer perception of artificial intelligence and its impact on green purchase intention and green purchase behaviour as per the author’s knowledge. This study contributes to the literature of artificial intelligence as well as green consumer behaviour.

Dietary interventions for Alzheimer's in Pakistan: The MIND diet perspective.

Dear Editor, Alzheimer’s disease (AD) stands as the prevalent type of dementia, making up 50–75% of total cases, and showing a higher incidence among elderly patients. (1). Pakistan is a lower-middle-income country with an estimated 150,000–200,000 patients affected by dementia (2). Nevertheless, the patient population faces inadequate healthcare resources, with only one neurosurgeon for every 1,000,000 patients (3). The Alzheimer's Association Facts and Figures Guidelines (2014) have highlighted diet as a modifiable risk factor in progression of AD (4). Thus, investigating lifestyle modifications in the early stages of AD to potentially alleviate the disease progression becomes imperative, considering the significant burden the disease imposes on the healthcare system. The MIND diet is a composite dietary approach, derived from both the Mediterranean and DASH diets. It underscores the consumption of leafy greens, berries, nuts, whole grains, fish, legumes, and poultry while advocating for the use of olive oil. Conversely, it discourages the intake of red meat, butter, cheese, pastries, and fried or fast-food items (5). Agarwal et al. investigated the impact of the MIND diet on AD pathology in 581 autopsied participants from the Rush Memory and Aging Project. Their research demonstrated a significant correlation between adherence to the MIND diet and a decline in overall disease pathology, particularly in the reduction of Beta-amyloid plaques (6). Furthermore, another study illustrated that increased compliance with the MIND diet was associated with a reduced risk of hippocampal sclerosis (HS), a neurodegenerative condition linked to AD, even after accounting for other factors, such as APOE-4 status and AD pathology (7). Moreover, Morris et al.'s longitudinal study on US participants found a 53% lower risk for AD among individuals who adhered closely to the MIND diet and a 35% lower risk for those with moderate adherence after a follow-up of approximately 4.5 years (8). These findings indicate a potential role for the MIND diet in reducing the risk of AD and slowing cognitive decline. A comprehensive literature search on PubMed and PakMediNet revealed a lack of research, evaluating the efficacy of the MIND diet in the management of AD in Pakistan. This underscores the inadequacy in the implementation of the MIND diet among the patients. Consequently, it is recommended that researchers submit research grant proposals about the efficacy of the MIND diet in AD to different funding organizations. ---Continue

Ethical Biographies: Product Provenance and the Pursuit of Ethical Consumption

Ethical Biographies: Product Provenance and the Pursuit of Ethical Consumption

Determinants of green consumption: a systematic literature review using the TCCM approach

Determinants of green consumption: a systematic literature review using the TCCM approach