Green Campaign Research Articles

Policy recommendations for community empowerment in climate change adaptation: A study of the Go Green Pandawara Group campaign in Support of SDG 13 Climate Action

This research aims to formulate policy recommendations for community empowerment in facing climate change through a case study of the Go Green campaign conducted by the Pandawara Group in alignment with SDG 13: Climate Action. This campaign focuses on raising public awareness about the importance of climate change adaptation efforts through concrete actions such as reforestation, waste management, and carbon footprint reduction. The method used in this research is a qualitative approach with case study analysis. Data were collected through interviews, observations, and documentation of campaign activities. The study results show that the Go Green campaign by the Pandawara Group successfully encouraged active community participation in various environmentally friendly programs. However, there are challenges to the program's sustainability, particularly related to long-term commitment and more robust policy support from the government. Therefore, this research provides several policy recommendations, including strengthening collaboration between the government, communities, non-governmental organisations, and the private sector and integrating climate change adaptation programs into regional development plans. Implementing these policies is expected to strengthen the community’s capacity to face the impacts of climate change.

Risking established businesses: Does the green capital city encourage sustainable green entrepreneurship pioneering?

In the context of establishing businesses in a new region, neglecting environmental orientation may lead to the omission of crucial motives for entrepreneurs’ migration and the subsequent course of their businesses. This present study aims to investigate the effect of green space quality (GSQ), green campaign (GC), and green attitude (GA) on green entrepreneurship pioneering intention (GEPI). Further, national pride (NP) was added as a moderator. This study utilized a cross-sectional approach using a survey method targeting small and medium-sized enterprise (SME) owners who will be relocated to the new capital city. Partial least square structural equation modeling was employed in the data analysis. The results revealed that GSQ, GC, and GA positively influence GEPI. Also, NP moderates the positive influences of GC and GA on GEPI. Entrepreneurs were motivated to pioneer green entrepreneurship in the new region due to environmental factors. Furthermore, their nationalism reinforces the connection between environmental motivations and the aspirations to undertake such pioneering endeavors. The findings present valuable insights for governments to formulate policies that encourage entrepreneurs to migrate internally and establish new economic nodes. Further, the results demonstrate how nationalism encourages green business pioneering endeavors in an untapped market.

Relevance of Ancient Sundanese Manuscript "Bujangga Manik" to Aspects of Sustainable Development Goals (Sdg’s) Through Literary Anthropology Study

The research was motivated by two things, namely the scientific concept of literary anthropology which is interdisciplinary with one of the characteristics of focusing on ethnography and the significance of the ancient Sundanese literary manuscript Bujangga Manik in the Sundanese literary and cultural treasures as a presentation of human thought in its day and an inexhaustible source of inspiration. The problem that arises is whether the manuscript can become a hypogram for the awakening of new thoughts and developments in addressing issues of environmental problems, especially climate change that is rapidly leading to global warming. Therefore, the world community is simultaneously calling for a green campaign, also known as the issue of Sustainable Development Goals or SDG's. To answer this, the descriptive analytical method will be used with the steps of collecting data and analyzing it in two stages. The problems to be answered are: 1) the main character's activities, reasons, and consequences, and 2) the relevance of the research results to the SDG's program. The character's activities are very important because they are related to signs that represent humans in their time. The relevance of SDG's will show that this manuscript is able to be empowered and cross the current time span.

Pengaruh Kampanye Hijau “Bring Back Our Bottles” terhadap Citra Merek (Studi Kasus Pada Konsumen The Body Shop di Kota Bandung)

Indonesia is the second largest producer of marine plastic waste in the world with 187.2 million tons of waste. The beauty industry worldwide produces more than 120 billion packages every year. The rate of the beauty industry is increasing every year and in 2023 it increased by 4.75% and is predicted to continue to increase until 2027. However, there was a decrease in The Body Shop index, in 2021 by 5.6% then in 2022 by 3.7% and finally in 2023 by 3.2%. This indicates a decrease in The Body Shop brand image. The purpose of this study is to determine the effect of the "Bring Back Our Bottles" green campaign on The Body Shop brand image. The data collection technique used is non probability sampling with purposive sampling research with a total of 90 respondents who have bought or used The Body Shop in Bandung City aged 17 years and over. Empirical data in this study were collected using a one shoot study approach and then processed and analyzed using simple regression using SPSS version 26. The results showed that the "Bring Back Our Bottles" green campaign had a positive effect on brand image. Therefore, the management of The Body Shop can prioritize to improve all indicators that make up the green campaign because it is expected to have a positive impact on brand image.

Pembangunan Sistem Informasi Pelaporan Masalah Lingkungan Berbasis Web di Universitas Kristen Satya Wacana

Meeting environmental challenges necessitates the exploration of new and inventive solutions. The Environmental Quality Index (IKLH) report revealed an uptick in Indonesia's index to 72.42 in 2022 from 71.45 in 2021, despite a worsening air quality trend. Acknowledging the importance of Human Resource Management and "Go Green" education in promoting environmental consciousness, this paper proposes the adoption of Laravel for expeditious handling of environmental issues at UKSW. Through the utilization of the Waterfall model and UML methodology, the system integrates MVC architecture, streamlining the process of environmental problem reporting for students. Rigorous Black Box Testing ensures the seamless functionality of the system. Ultimately, this initiative seeks to fortify the university's environmental stewardship while advancing the Go Green campaign, thereby fostering a campus environment that is both pristine and sustainable.

Implementasi Program Adiwiyata Terhadap Karakter Peduli Lingkungan di SD Inpres Ta’binjai Kabupaten Gowa

The objective of this research is to describe the implementation of the Adiwiyata program in fostering environmental care characters at SD Inpres Ta'binjai, Bontonompo District, Gowa Regency. The study aims to serve as an evaluative tool for Adiwiyata schools regarding environmental care characters that still need improvement within the school environment. Employing a qualitative descriptive method, data collection techniques encompass interviews, observations, and documentation. Data analysis involves data reduction, presentation, and drawing conclusions. The findings reveal that the implementation of the Adiwiyata program in shaping environmental care characters among students at SD Inpres Ta'binjai has been effectively executed. The school has integrated its policies into its vision and mission. Environmental education activities are participatory, involving all school elements—teachers, staff, and students. Noteworthy environmental facilities include accessible sinks in each classroom, eliminating the need to travel to distant bathrooms, and medicinal plants on campus for student health. The implementation showcases outstanding and agile initiatives such as green campaigns and health campaigns. Overall, the research underscores the successful integration of the Adiwiyata program in nurturing environmental care characters among students at SD Inpres Ta'binjai, Bontonompo District, Gowa Regency, with commendable environmental initiatives and facilities.

Sustainable Development in Management Thinking: Past Contributions, Present Challenges and Future Directions

The aim of this paper is to present the main arguments around the concept of sustainable development as a business perspective and the influence that this concept has brought to firms and their operations. It explains relevant literature on sustainable development describing its foundations, their current challenges and some of the future directions along which the concept can achieve its intended purpose. The arguments suggest that before calling for a massive green campaign in business, there are unresolved issues around the concept of sustainable development, there is a particular need to understand the real motivation of firms for sustainable. For example, at the industry level, a firm’s behavior is a complex issue to control – either through pre-established legal parameters or through a voluntary approach. The interest in sustainable practices has created important implications for managers in almost every industry looking to better understand the arguments around the concept of sustainable development and the commitment that firms should make to address these environmental challenges. Research centered only on economic benefits or only on environmental issues can lead to an incomplete vision of the opportunities for firms that both approaches can generate if they are correctly combined.

A Case Study on Green Campaign through Collaboration by Enterprises and Public Institutions

A Case Study on Green Campaign through Collaboration by Enterprises and Public Institutions

MODEL AFIRMATIF BAGI MASYARAKAT PESISIR PANTAI DI WILAYAH JAKARTA UTARA TENTANG BATIK JUMPUTAN BERMOTIF ALAM VERSI MILENIAL

Community service activities are carried out in an effort to strengthen women's capacity so they can develop the jumputan batik home industry and the millennial version of natural fashion designs. Operationally the product of community service activities is jumputan cloth using natural dyes. The training materials for community service activities are the skills of making jumputan batik patterns with natural characteristics, as well as green campaigns on environmental preservation and sustainable lifestyles through getting used to implementing 7R (recycle, reuse, reduce, replace, repair, replant, refill). Counselling on environmental materials in sustainable development was delivered in a planned manner to 27 Coastal Communities in the North Jakarta Region virtually. The community is expected to be able to design skills. In the virtual process, they have shown: enthusiasm, collaboration, curiosity, participation in providing ideas, discipline, new ideas, creativity, interest, ability to express opinions and motivation. The millennial version of natural character fashion products can soon be widely promoted at the local, regional, national and global levels. Demand for fashion products with coastal batik motifs with a millennial version of nature shows the high enthusiasm of coastal communities in North Jakarta for products with the concept of supporting a circular economy by implementing the 7R.

Renewable Energy Test - Biogas As Fuel In Otto Cycle

The use of renewable energy such as biogas is a must to support the achievement of the targets that have been echoed through the go green campaign, namely public awareness of the clean air environment. The power of the otto cycle combustion engine is highly dependent on the conversion and heat of combustion (% CH4 in biogas) as well as the stoichiometric fuel-air ratio requirements. A performance test of the otto cycle motor fueled with biogas with various methane contents has been carried out. It was found that biogas with 95% CH4 at 3000 rpm produces the highest power of 3.906 kW, compared to the power of gasoline, but with a 4.8% decrease in power. Meanwhile, the average power produced from biogas with 55% CH4 content is 2,296 kW. The average torque of the biogas engine (95% CH4) is 7,609 (N.m) and the highest is 9,014 (N.m), but still 24% lower than the gasoline engine. The most efficient operation of the engine fueled with biogas was observed at 1,831 L/h biogas consumption as opposed to 1.4 L/h when the engines was run using gasoline. In other words, a lower % of CH4 was attained with a x% increase in fuel consumption. The average specific fuel consumption (SFC) of biogas (95% CH4) is 0.717 kg/kW.h, on the other hand, the gasoline engine is 0.395 kg/kW.h. The highest thermal efficiency of a biogas engine attained at maximum loading can match the efficiency of an ideal gasoline engine, which is close to 25%.

Dampak Green Campaign pada Media Sosial Terhadap Purchase Intention Slow Fashion Product dengan Environmental Attitude sebagai Variabel Mediasi

According to a survey by the Ministry of Industry, in 2019, the export growth of the apparel textile industry in Indonesia increased significantly to 56% of creative economy exports. Fast-fashion products encourage consumers to dress continuously, following trends at low cost. The fact is that fast-fashion products harm both social and environmental aspects. However, slow-fashion products have a longer product life cycle, better quality, and relatively higher prices and require full awareness from fashion businesses and consumers to slow down the production and consumption cycles of fashion products. Slow-fashion businesses carry out campaigns through Instagram, hoping that consumers will become aware of environmental conditions, adopt green behaviour and change attitudes toward consuming slow-fashion products to preserve the environment. This research is expected to provide information to slow-fashion businesses regarding purchase intention and environmental attitudes from green campaigns through Instagram to support environment-based business activities, especially slow-fashion products from Indonesia. The quantitative research method is obtained from a Likert scale questionnaire survey and analyzed using Structural Equation Modeling. Using the convenience sampling method, 128 respondents found that green campaigns and environmental attitudes positively and significantly affect the purchase intention of slow-fashion products. Furthermore, environmental attitude is mediating variable between green campaigns and slow fashion product purchase intention

Green initiatives towards environmental sustainability: Insights from libraries in Kenya

Environmental protection is an increasingly pressing issue all over the world. Ozone depletion, the greenhouse effect, global climate change and global warming are among the rising environmental concerns. The increasing number of environmentally conscious consumers has resulted in numerous Go Green campaigns and a Go Green movement, along with solutions and calls for consumers, corporations and governments to be more proactive in going green in every aspect. Libraries are no exception. Although it is so important, little is known about the green-library concept in the African context and among Kenyan libraries. Like some other developing countries, Kenya has responded to climate change in various ways because of its adverse impacts. It is important to explore how libraries are planning for a sustainable future. Subsequently, this study aimed to explore the adoption of green-library concepts in Kenya for environmental sustainability with a view to proposing strategies that can be used to guide libraries in going green. The study adopted a qualitative approach. A sample of 12 libraries was purposively drawn from a population of 227 academic, public and special libraries in Kenya. Data was collected using semi-structured interview schedules complemented by observation and a document review, and analysed using grounded theory. The findings show that libraries in Kenya, under their umbrella organizations, have taken advantage of their knowledge of green concepts through adopting and implementing green practices and coming up with strategies to enhance green libraries and promote environmental sustainability. They have done this mainly through redesigning and renovating to meet ever-changing user demands in line with green-library standards. The study concludes that librarians in Kenyan libraries understand green-building concepts and have adopted different green initiatives, albeit partially to reposition and maintain their position globally. The study proposes three strategies for fully going green: active user involvement in green initiatives; improving performance and growth measuring metrics; and maintaining green-library standards in accordance with the IFLA’s Environment, Sustainability and Libraries Section (ENSULIB) green-library checklist.

Awe and guilt: Desirability and feasibility appeals in social media green campaigns

AbstractAs the world has become increasingly concerned about environmental plastic pollution, private and public sectors remain devoted to creating effective green marketing campaigns on social media platforms. Drawing upon construal level theory and appraisal tendency theory, this research examines the interaction effect of green ad appeals and two distinct emotions—awe and guilt—on consumers' social media engagement and pro‐environmental intentions. The findings from two experimental studies demonstrate that when individuals experience awe, desirability (vs. feasibility) message appeals generate stronger engagement in social media green campaigns. In contrast, it was found that when individuals experience guilt, feasibility (vs. desirability) message appeals enhance social media engagement and pro‐environmental behaviors more effectively. This research offers novel theoretical contributions to the existing body of literature and provides practical insights by suggesting that awe and guilt act as moderators leading to greater consumer responses when used with matching social media messages promoting green campaigns.

Green Campaign of The Gili Eco Trust in Forming Public Awareness about The Environment to Realize Gili Trawangan Zero Waste

Gili Trawangan, a renowned tourist destination in West Nusa Tenggara Province, faces a significant waste challenge due to the high influx of visitors. Each day, approximately 20 metric tons of waste, including an astonishing 10,000 glass bottles, accumulate on the island. To instigate a shift in the behavior of the local community, business owners, and tourists, Gili Eco Trust has launched an educational campaign. Additionally, Gili Eco Trust actively engages in community-based waste management by establishing a waste bank and pursuing profitable waste reduction strategies. This includes innovative upcycling of glassware and systematic collection of recyclables, diverting them away from landfills. Gili Eco Trust has Instagram and Facebook accounts. Its social media is interactive. They reply to comments and direct messages from their followers. Online media should be interactive to allow the audience to ask questions about the program. The uploaded caption describes the glass bottle recycling process, starting from cleaning trash, melting glass bottles into glass sand, and becoming strong bricks. This campaign invites and urges local communities and stakeholders to carry out waste management and educate them to protect the environment, provide continuous information, and understand and motivate certain activities or programs through continuous and planned communication.

STRATEGI BRANDING ECO GREEN CAMPAIGN KOMUNITAS MAT PECI UNTUK MEWUJUDKAN WISATA ALAM DENGAN KEARIFAN LOKAL

The Ciliwung River is a source of life for the community around the watershed (Watershed)in the Jakarta, Bogor and Bekasi areas. But now there has been tremendous damage to theecosystem in Ciliwung and most of it is caused by human activities. Some of the damage to theCiliwung river ecosystem includes waste pollution due to industrial and household waste due toland conversion from upstream to downstream, forced taking of river border areas to be used ashousing, hotels, villas, factories and shopping centers and offices. The Mat Peci Community is acommunity that cares about the Ciliwung River which has the aim of providing education aboutthe importance of preserving the Ciliwung River to protect natural ecosystems.This study aims to examine in more depth (1) to find out the preparation stage in making theEco Green campaign Branding Strategy to realize nature tourism with local wisdom, (2) todetermine the stages of implementation and promotion increate a Branding Eco Green campaign Strategy to realize nature tourism with local wisdomand (3) to find out the evaluation stage in making an Eco Green campaign Branding Strategy torealize nature tourism with local wisdom. This study uses a qualitative research method with a casestudy research design. Data collection techniques use semi-structured interviews and passiveparticipant observation and literature review. The sampling technique uses a snowball samplingtechnique and the grand theory used is the theory of social construction of reality. This researchwas conducted at the Mat Peci Community, Srengseng, South Jakarta.The results of this study indicate that the community strategy carried out by the Mat Pecicommunity is in line with the explanation above, namely community development based on selfrelianceand participatory. There are three community development strategies that are carried out,namely environmental conservation (Environment), providing education about river conservation(Education), and independent empowerment of residents around the Ciliwung river basin(empowerment). Dialogic communication carried out by the Mat Peci community is acollaborative concept, namely building interactions between residents, the Mat Peci communityand also organizations, companies or other institutions by building facilities, infrastructure orcarrying out activities that provide knowledge and benefits both scientifically and economically soas to create 'capital'. social', namely the economic independence of citizens, where residents canuse infrastructure to meet their needs or make colors for river conservation and recycle waste as asource of livelihood.

Communication perspectives on social change towards electrification for 2-wheeled vehicle users

This study discusses the perspective of social change communication on electrification for people who use 2-wheeled vehicles. The method used in this study is descriptive qualitative with data collected from journals, articles, and books related to the perspective of social change communication related to electrification for people who use 2-wheeled vehicles which are described empirically. The conclusion obtained is that the public needs to be educated by means of good communication, as a form of the world's green campaign to welcome carbon neutrality in 2030, in this case 2-wheeled electric vehicles can be used as the right and comprehensive mobility solution for users who are currently still using fossil fuel vehicles. This can also be used as part of the social change of society in the current era to reduce the effects of global warming, and reduce the impact of greenhouse gases, especially in urban areas, especially those derived from exhaust gas expenditures in the form of carbon emissions containing pollutants. This change in the use of 2-wheeled electric vehicles also helps in the formation of social changes for the community and the environment to benefit from environmental conditions and healthier air quality.

Green Campaign of Food Waste Handling: Communicating the Food Sustainability

Several cities in Southeast Asia are dealing with a variety of issues related to food waste management. The rapid growth of fast food retail in Jakarta, Manila, and Bangkok has resulted in a high level of food waste. This food waste, if not properly processed, will be harmful not only to individual health but also to the environment. Food waste management, which is primarily the responsibility of retail companies, requires the use of effective strategies and tactics. Some of the tactics that can be used include increasing consumer awareness, changing the behaviours of corporate agents, and adjusting stores and items. Another strategic approach is to lobby the government to enforce food waste management regulations. The purpose of this study is to determine which communication channels are effective in communicating the dangers and environmental awareness of the impact of food waste, based on public perception in the Southeast Asian community. How do Southeast Asians handle food waste, manage food waste, and become aware of the dangers of food waste? This study employs a quantitative approach, with questionnaires distributed at random via Google Form to 400 respondents, including 198 Indonesians, 105 Filipinos, 73 Thais, and 24 Singaporeans. According to the study’s findings, the majority of respondents were aware of the food waste problem and took measures to address it effectively. The remaining respondents were already aware of the dangers posed by food waste, but chose to disregard the gravity of the situation. Some respondents, however, are completely unaware of their food waste. Another finding is that Singaporeans have the highest level of awareness in Southeast Asia, with more than 65 percent of Singaporeans aware of the environmental dangers posed by food waste.

Highly tailorable, ultra-foldable, and resorbable thermoelectric paper for origami-enabled energy generation

Recently, owing to the increased focus on environmental initiatives such as the green campaign and green economy, thermoelectric (TE) energy harvesting technology using polymer-based TE materials has attracted significant attention. Among the various polymers used in TE materials, cellulose plays a crucial role in substituting petroleum-based polymers as it is an abundant natural organic biomass resource. Herein, we first developed the origami and kirigami-enabled resorbable TE paper, with a self-assembled inorganic particle network layer below the cellulose polymer bio-matrix layer, through a simple drop-casting process. The prepared p- and n-type TE papers exhibited relatively high-power factor values of 3.11 and 1.16 μW·m−1·K−2, respectively, at 298 K. Furthermore, the fabricated flexible TE energy harvester (f-TEH) achieved an output performance of 38.55 mV, 12.14 μA, and 95.17 nW for a temperature difference of 24 K without the degradation of electrical and mechanical stability. Finally, we demonstrated the high applicability of TE papers in TEHs of complicated shapes by cutting or folding the materials and analyzing their TE performance. We believe that the results of this study not only present a breakthrough in designing tailorable and foldable TEHs for energy harvesting applications but also have significant implications in the field of green technology.

Policy Development for Initiating Green Universities in Sri Lanka: A Case Study Based on the NSBM Green University

The higher educational institutes expand their scope of operational capacities while enhancing the accountability and sustainability in the terms of environment. Similar to the government conventional universities, recently oriented private institutes consecutive to develop the strategies and projects related to green technology. The green campus concept allows operating main functions of the institute, students and staff to utilize energy and resource in sustainable manner. In this paper addresses policies that have initiated to use the resource and energy efficient, the problems occurred during the development of green campus, analyzes based on the impact of the green area to reduce carbon foot print and possible approaches that can be used from other international Green Universities. The study selects NSBM Green University as the location. NSBM Green University is one of the green universities in South Asia and sets an example for the whole South Asia by paving the way for environmental sustainability. The main objective of the study is to identify the potentials of NSBM green university under the framework of green technology. On other hand, the investigation focuses attention on three main scopes namely; reduction of the carbon foot print by expanding the green area, by introducing eco-friendly power generation units and consisted of waste disposal. Meanwhile, the study tries to address the policy framework of the NSBM Green University to promote environmental friendly life style among the university staff and students. The strategies depict application of efficient technologies, and university resource management policy initiatives. The research adopts a case study approach to initially and in depth analysis related to the contextual insights of policy development in the NSBM Green University. The study emerges efficient action cores of energy and resource utilization; it further saves land, energy, water, material and environment protection. The study identifies the attributes like demonstrating green buildings, demonstrating energy efficiency retrofits, demonstrating renewable energy applications, demonstrating energy saving management and finally introducing energy saving management systems. Besides, study reveals NSBM University can strive for a positive reputation through the implementation of the green technology. High level of initiative ideas, sensitive of students for the green campaign and enforcement of the government to motivate for altering green concepts are synthesized in the study as the main results. As the conclusion green master plan is cooperated with green education, culture and activity in the institute.
 Keywords: Green university, Policy, Energy

Informal Waste Recycling Economies in the Global South and the Chimera of Green Capitalism

AbstractThis paper contends that green growth/economy strategies directed at the global South through ideas such as the circular economy (CE) can maintain and reproduce predatory practices that aggressively exploit racialised groups, while simultaneously cannibalising their environments. These green strategies facilitate transfers of wealth from the global South to the North through new socio‐spatial frontiers for wealth creation, global South cities, and their expanding, dispossessed, unhoused, and racialised army of informal labour. Green growth/economy strategies—mechanisms that attempt to “green” capitalism—are portrayed as a chimera that can reproduce racial forms of exploitation and accumulation in discursive and material ways. Green campaigns that attempt to reconstruct notions of waste and value, and re‐imagine informal waste work as good and safe, neglect an accounting of race and the historical, political, and economic factors that make possible waste recycling as a viable economic strategy for sustainable development in the global South.