Green Purchase Research Articles

Conservation of resources for sustainable performance in tourism

This study aims to examine the impact of green purchasing, waste management, eco-friendly design of products and services, and customer relationship management on sustainable performance in the South Asian tourism industry. The contemporary tourism and hospitality industry increasingly focuses on environmental sustainability. The tourism sector is considered to contribute significantly to the economy. It allows employment and generates economic profits, resulting in an increase in overall economic activity. This study used deductive and quantitative approaches to evaluate the research hypotheses. Data was gathered from 463 tourism-related businesses situated across diverse locations in Pakistan. This study discovered that green purchasing has a significant impact on sustainable performance. Similarly, waste management, eco-friendly design of products and services, and customer relationship management all had a significant impact on sustainable performance. This research presents a framework that highlights the practices of tourism businesses in attaining sustainable performance, utilizing the Conservation of Resources (COR) theory for support. The inclusion of COR theory in examining variables related to sustainable performance is considered a unique and pioneering contribution to interdisciplinary fields such as supply chain management and the tourism industry. Furthermore, this study is the first of its kind in the South Asian region, specifically in Pakistan.

Green Purchase Intention in the Digital Era: The Interplay of Environmental Concern and Green Attitude

The integration of sustainable practices has become more relevant nowadays in addressing the growing environmental issues. This study examines the interplay of digital media interaction and environmental concern to determine the factors driving green purchase intention among individuals in Kerala. The research provides a theoretical and practical framework of marketing of green products. The study also checks the mediating role of green attitude on the relation between these factors and green purchase intention. The findings disclose that all the relationships between the factors were positive and contributing to the intention for green purchase. This emphasises the fact that creation of environment concern together with awareness through digital media interaction can create green attitude and which in turn prompts green purchase intention among the youth in Kerala. Keywords: Environmental concern, digital media interaction, green attitude, and green purchase intention

Consumers’ Purchase Intention toward Electric Vehicles from the Perspective of Perceived Green Value: An Empirical Survey from China

This study aims to expand the current understanding of the antecedents and consequences of green purchase intention within the context of perceived green value (PGV). This study uniquely combines PLS-SEM and NCA to provide a comprehensive analysis of the factors influencing green purchase intention, offering a novel methodological contribution to the field. By examining the roles of influence and interaction as key precursors to perceived responsibility and self-efficacy, the research adds new dimensions to understanding how these factors shape green purchase intentions. Additionally, we explore how PER and PSE impact green purchase intention (GPI), primarily through their mediating effects. The survey data collected from consumers reveal that PGV positively influences GPI. Furthermore, both PER and PSE exhibit significant chain mediation effects, with the mediation effect of perceived environmental responsibility being particularly strong. This study provides actionable insights for policymakers and electric vehicle manufacturers, emphasizing the importance of green education, certification systems, and the promotion of environmental and economic attributes to foster green purchasing behavior. The findings suggest that government efforts should focus on intensifying green education and promoting the establishment of certification and evaluation systems for electric vehicle products. Meanwhile, electric vehicle manufacturers should highlight the environmental and economic benefits of their products to stimulate green purchasing behavior.

Unlocking new opportunities in the industry 4.0 era, exploring the critical impact of digital technology on sustainable performance and the mediating role of GSCM practices

In the context of industry 4.0, digital technology has become one of the core drivers of production and operations for enterprises, promoting the transformation of businesses towards more sustainable development models. Concurrently, green supply chain management (GSCM) practices contribute to the development of sound business strategies for driving sustainable development. This study examines the impact of digital technology on sustainable performance in the context of industry 4.0, from the perspective of practice-based view (PBV) theory and information processing theory (IPT). It also focuses on the mediating role of GSCM practices in the influence of digital technology on sustainable performance. Data was collected from 486 manufacturing enterprises in China for empirical analysis using the PLS-SEM method. The results indicate that: (1) Under the industry 4.0 context, digital technology (IDT) has a significant positive impact on environmental performance (EP), economic performance (ECP), and social performance (SP). (2) IDT has a significant positive effect on green manufacturing (GM), green purchasing (GP), green design (GD), green information systems (GIS), reverse logistics (RL) and investment recovery (IR). (3) GM, GP, GD, GIS, RL, IR have significant positive effects on EP, ECP and SP. (4) Among the six different dimensions of GSCM practices, IDT has a partially mediating effect through CM on EP, a partially mediating effect through GM on ECP and SP, a partially mediating effect through GP on EP and SP, a partially mediating effect through GD on EP, ECP, and SP, a partially mediating effect through GIS on ECP and SP, a partially mediating effect through RL on EP, ECP, and SP. Finally, IDT has a partially mediating effect through IR on EP and SP. It is noteworthy that GP does not have a mediating effect between IDT and ECP, GIS does not have a mediating effect on EP, and IR does not have a mediating effect between IDT and ECP. By conducting in-depth research on the impact of digital technology on the economic, environmental, and social performance of enterprises in the industry 4.0 environment, this study aims to promote the enhancement of sustainable performance for businesses. It also aims to provide specific strategies and practical guidance for enterprises to promote sustainable development in the industry 4.0 era.

Green Environment via Theory of Consumption Values: Impact of Attitude Towards Environment and Green Product Quality on Green Purchase Intention

Green Environment via Theory of Consumption Values: Impact of Attitude Towards Environment and Green Product Quality on Green Purchase Intention

Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns

Recent advancements in research on green marketing indicate that green marketing strategies have a notable impact on consumers’ attitudes, intentions, and behavior. However, despite consumers expressing environmental concerns and holding positive attitudes toward green initiatives, their enthusiasm is not consistently translated into actual purchase intentions and green purchases, revealing a noticeable gap between attitudes, intentions, and behaviors. To date, the drivers contributing to this gap have been narrowly investigated, particularly focusing on consumers’ growing apprehensions about greenwashing. Based on an integrated framework of the theory of planned behavior (TPB) and green purchase behavior (GPB), the present study probes the conditional indirect effect of consumers’ attitudes toward green purchases on green purchase behavior through their purchase intentions that are moderated by greenwashing concerns. An online survey with 364 participants indicates that purchase intentions mediate the relationship between attitudes and green product purchase behavior. Attitude toward green products in high (compared to low) levels of greenwashing concerns seems to have a significantly less positive effect on green purchase intention and in turn on green purchase behavior.

The influence of green products on green purchase intention mediated by green brand awareness

Consumer behavior has shifted to concern for the environment. Creating green products has become a big agenda for every entrepreneur, and they must continue to follow global changes. This study aims to analyze how green products can affect green purchase intention mediated by green brand awareness. This study uses quantitative methods to determine the relationship between variables. The sample used in this study was 120 respondents. Questionnaires were used for data collection and analysis using SmartPLS software version 3. The analysis results confirm that green products can positively and significantly affect green purchase intention and partial green brand awareness. Green brand awareness can also affect green purchase intention positively and significantly. At the same time, green brand awareness can mediate the relationship between green products and green purchase intention positively and significantly

The significance of green purchase behaviour: mediating and moderating role of waste management and eco-regulation

This study examines the significance of green purchase behaviour in small and medium-sized enterprises (SMEs) and explores the mediating and moderating roles of waste management and eco-regulation in this context. The theoretical frameworks of resource-based view was utilized to conceptualize the relationships and dynamics between green purchase behaviour, waste management, eco-regulations, and sustainable performance in SMEs. Insights from these theoretical perspectives help in understanding how internal resources, capabilities, external pressures, and institutional factors interact to drive sustainability practices and business outcomes. Using a cross-sectional design, a questionnaire survey was administered to 225 SME owners. Using the Structural Equation Modelling (SEM) technique of Partial Least Squares (PLS), this study empirically analyses the relationships between green purchase behaviour, waste management practices, eco-regulations, and sustainable performance in SMEs. The results confirmed that green purchase behaviour (GPB) positively impacts waste management (WM). Furthermore, WM positively impacts financial performance (FP), social performance (SP) and environmental performance (EP). The results validate the mediating role of WM. The moderating results revealed that eco-regulation (ER) does play a moderating role in proposed relationships. As SMEs worldwide grapple with the imperative to adopt sustainable business practices, this study provides valuable insights and a roadmap for SMEs seeking to navigate the complex landscape of environmental responsibility and social accountability. The findings provide practical guidance for SMEs striving to strike a balance between economic success and environmental stewardship, fostering a holistic approach to sustainability of SMEs.

Knowing green, buying green: University students green knowledge and green purchase behavior

Green purchase behavior can significantly contribute to environmental protection, which should be further encouraged. In promoting green purchase behavior, individual green knowledge may play a vital role. This study aims to explore how and when green knowledge influences individual green purchase behavior. Based on trait activation theory, this study proposes that individuals with more green knowledge can better know the impact of their daily behaviors on the environment, including their consumption behaviors. Specifically, individuals with more green knowledge will have more environmental concerns and thus show higher preferences for green consumption. Further, by integrating the environment individuals live in, this study proposes that resource inadequacy will strengthen the effects of green knowledge. Survey data collected from 606 Chinese university students at three-time points supported our hypotheses. This study also discussed the theoretical and practical implications.

Global Advertising Messages for Cosmopolitan Consumers to Promote Green Buying Behavior: A Cross-country Investigation

Global Advertising Messages for Cosmopolitan Consumers to Promote Green Buying Behavior: A Cross-country Investigation

The influence of agility on green purchasing practices: the role of supplier governance and supplier relationships

PurposeThis paper aims to illuminate the nuanced dynamics of green supply chain management (GSCM), specifically focusing on the intersections of supplier relationships, supplier governance and organizational agility. Recognizing a gap in the understanding of how these elements confluence to promote green purchasing, the paper uses a quantitative study on data collected from the Australian food industry. Advanced analysis techniques provide empirical evidence underscoring the pivotal roles these elements play, expanding on current GSCM literature within a resource-based view.Design/methodology/approachThis study, based on a questionnaire sent to Australian food professionals, used higher-order reflective constructs to assess supplier relationships and governance. Data was analyzed using partial least squares structural equation modeling and Hayes PROCESS, considering factors like firm revenue and manager experience. Both the reliability of measures and mediation hypotheses were stringently validated using established guidelines.FindingsThe comprehensive study validated supplier governance's key influence on green purchasing and supplier relationships. Notably, organizational agility emerged as a crucial mediator, underscoring the interplay of these constructs. Concurrently, the reflective measurement model exhibited robust validity and reliability. Interestingly, demographic factors such as company size, revenue and managerial experience showed no discernible impact on green purchasing practices.Practical implicationsIn the Australian food sector, supplier governance and relationships are pivotal for advancing green purchasing. This study emphasizes the value of organizational agility in amplifying these practices. Managers, when aligning with supplier relationships enhanced by communication and mutual aid, can foster robust green initiatives. Embracing these insights and the critical importance of supplier governance, managers can drive more sustainable, informed supply chain decisions in the industry.Originality/valueIn pursuit of understanding the relationship between supplier governance, supplier relationships and green purchasing, this research uniquely situates itself within the resource-based view (RBV) to reveal critical theoretical and practical implications. By focusing on the Australian food industry, the study spotlights the often-overlooked mediating role of organizational agility in linking supplier relationships with green purchasing efforts. In doing so, this research not only strengthens the argument for fortified supplier relationships – as a catalyst for enhancing agility and thereby green practices – but also re-contextualizes the RBV in a fresh light. This new perspective provides managers with an enriched model, emphasizing the imperative of solid supplier governance for sustainable, agile and green supply chain operations in the food domain.

Study on consumers' motivation to buy green food based on meta-analysis

IntroductionThere exists a noticeable gap between consumers' willingness to purchase green food and their actual purchase behavior. However, the awareness of green development is a crucial factor influencing this purchase behavior and acts as an internal driving force promoting green consumption. Consumers' green development awareness is shaped by various psychological motivations, including environmental concern, health consciousness, knowledge, norms, and price considerations. The existing literature often focuses on specific regions or groups, lacking comprehensive cross-regional and multivariate evaluations, and frequently overlooks the potential impact of moderating variables such as economic development level, product type, and behavior type.MethodsTo clarify the overall effect of each motivational factor on green food purchase behavior, this study conducted a meta-analysis. We selected eight causal variables and three moderating variables that significantly influence consumers' green food purchase behavior. The analysis included 132 independent effect values from 45 research papers.ResultsThe meta-analysis revealed that: Consumers' green food purchase behavior is significantly positively correlated with eight motivational factors: environmental awareness, health awareness, green attitude, green knowledge, subjective norms, price awareness, perceived behavior control, and perceived usefulness. Economic development level, product type, and behavior type significantly affect consumers' green food purchase behavior. The impact of motivational factors on actual purchase behavior is weaker than on purchase intention, suggesting that interventions should focus on converting purchase intentions into actual purchase behavior. The findings indicate that environmental responsibility, government policies, and marketing strategies can influence consumers' psychological motives, guiding them toward more responsible consumption choices.DiscussionEnhancing consumers' environmental and health awareness is essential, and policy support and marketing strategies can effectively promote green food consumption. These insights underscore the importance of targeted interventions to bridge the gap between green purchase intention and behavior.

To save the environment is my moral duty: investigating young consumer’s green purchase behaviour with moderated mediation approach

PurposeThe purpose of this study is to investigate the role of ethical obligation and environmental concern in young consumers’ green purchase behaviour using Ajzen’s (1991) theory of planned behaviour as underpinning theoretical model.Design/methodology/approachData collected from 253 college students of a major higher education institution in Northern India were analysed by using structural equation modelling and moderated mediation analysis in AMOS 22.0 and SPSS 20.0.FindingsInvestigating why environmental concern does not significantly translate into green purchase intention, the study demonstrates that the effect of environmental concern was mediated through attitude and ethical obligation. In addition, the study also found that the effect of environmental concern on attitude was positively moderated by ethical obligation. Moreover, subjective norms were found to exhibit no direct effect on green purchase intention; rather, this effect was indirect and mediated through attitude and perceived behavioural control. The results of moderated mediation analysis further demonstrated that the indirect effect of subjective norms on green purchase intention through attitude was found conditional on the values of perceived behavioural control.Originality/valueThe study offers a valuable contribution by signifying the moderating role of ethical obligation in green purchase behaviour. It also contributes to the existing knowledge by assessing the conditional indirect effect of subjective norms on green purchase intention which is rarely examined in the literature.

Role of social media influencer toward environmental involvement and green buying behavior

AbstractSustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior.

Climate therapy: Developing a climate change charter for Cancer Trials Ireland (CTI).

e23214 Background: Climate change is a threat to human existence. Healthcare is the 5th leading cause of CO2 emissions globally, while clinical trials generate the equivalent of half the CO2 emissions of Denmark. Consequently, both enterprises represent significant, potentially modifiable, causes of climate change. In response to this climate toxicity (PMID 36773799), CTI launched the National Green Cancer Clinical Trials Initiative in 2022. A climate charter, which was to consist of a living document of actionable areas, was commissioned by the CTI board to implement them. Methods: Carbon footprint touch points of CTI’s activity on climate change were identified such as travel, procurement, energy use, financial management. An online scoping review of existing academic and non-academic sustainability initiatives, funding agency and national policy documents, peer reviewed and grey literature sources was conducted using the terms climate change and sustainability. Action points were categorised and collated. No exemplar climate charters for clinical trial organisations were identified in the search. Results: 5 pillars of interaction with sustainability initiatives were evident. These were education, engagement, empowerment, embedding, and emphasising. These pillars related to 8 themes for climate smart involvement by CTI staff and members. Personal commitment to sustainability at an individual level eg dietary choices, EU climate pact participation. Trial design and management eg sustainability assessment & integration into protocols Recycling and waste management at central office and sites. Energy and water use eg optimise computing infrastructure, prioritise low carbon sources. Procurement and contracts eg promote green purchasing, integrate environmental and social sustainability clauses in contracts, sustainability assessment of financial services including pensions Meetings and conferences eg prioritising virtual meetings, select conference venues and accommodation with environmental certs. Commuting and business travel. Outreach eg, to University partners, trainees, network with Green Trial groups. Conclusions: The climate charter provides a structure to facilitate sustainability integration at CTI. This living document registers existing activities, highlights areas for engagement, facilitates horizon scanning and outreach to emerging initiatives, empowers staff , and demonstrates an organisational commitment to climate smart, clinical trial conduct.

Understanding the Influences on Green Purchase Intention with Moderation by Sustainability Awareness

The concept of sustainable development has gained significant traction in recent years, leading to a growing emphasis on green consumption. Previous studies have rarely emphasized the important role of sustainability awareness in influencing green consumption. This study explores the mechanism of the influence of sustainability awareness on green purchase intention, using the theory of planned behavior as a conceptual framework. The aim is to contribute to the promotion of environmental protection and green consumption. The research used an online five-point Likert scale questionnaire and collected data from university students in China. Useable data were collected from 419 respondents and were then validated and analyzed using structural equation modeling (SEM) and the PROCESS macro for SPSS 22.0. The findings suggest that attitudes toward green purchases, subjective norms, and perceived behavioral control have a positive effect on green purchase intention; sustainability awareness significantly and positively moderates the direct effect of attitudes toward green purchases on green purchase intention and the predictive effect of subjective norms on green purchase intention; and sustainability awareness significantly and negatively moderates the direct effect of perceived behavioral control on green purchase intention. The findings can be used to develop strategies that influence university students’ intention to purchase green products.

Eco-Design in Products and Services of SMEs: Motivation and Results

This research study examines the direct influence of customer preference and the potential moderating influence of laws and green purchasing on eco-design of products/services in small and medium-sized enterprises (SMEs). Also studied is the relationship between these variables and environmental and economic performance in SMEs. The analysis uses theoretical underpinning of stakeholder and neo-institutional theories, and survey data collected from a sample of SMEs. Regression path analysis is applied, bootstrapped with .95 CI (Bias Corrected and Accelerated) and 2,000 samples on all regressions. Significant relationships were found between customer preference and eco-design, moderated by impact of laws, and between eco-design and environmental and economic performance. Green purchasing was found to have no moderating effect on adoption of eco-design. Managerial implications are indicated and discussed.

Anxious Altruism: Virtue Signaling Mediates the Impact of Attachment Style on Consumers’ Green Purchase Behavior and Prosocial Responses

Anxious Altruism: Virtue Signaling Mediates the Impact of Attachment Style on Consumers’ Green Purchase Behavior and Prosocial Responses

Environmental concern, perceived marketplace influence and green purchase behavior: the moderation role of perceived environmental responsibility

PurposeConsumer green behavior is a spotlight topic in both theoretical and practical business environments. This study aims to investigate the primary drivers of green intention behaviors among Generation Z customers by integrating the Social Cognitive Theory and the Theory of Planned Behavior. Additionally, perceived environmental responsibility serves as a moderating factor.Design/methodology/approachThe study polled 283 Generation Z people who have purchased green products in Vietnam. Using the PLS_SEM model, we employ mediation and moderation analysis to investigate and evaluate the hypotheses.FindingsOur findings reveal that both environmental concern and perceived marketplace influence have direct effects on attitudes toward green products as well as indirect effect on green purchase intention. Unlike previous studies, perceived environmental responsibility behaves as a moderated factor, driving the relationship between consumers' attitudes and green purchase intentions.Practical implicationsThe outcomes of this study provide helpful implications for managers in improving green products based on the green purchase behavior of young customers.Originality/valueBy merging the Social Cognitive Theory and the Theory of Planned Behavior to analyze the antecedent variables of attitude and intention, this study contributes to the pro-environmental literature. It explains the underlying mediation processes of organisms and behavioral reactions, emphasizing the role of perceived environmental responsibility in regulating these frameworks. The results are critical in promoting green production and consumption in communities.

Green purchase intention factors: A systematic review and research agenda

Green purchase intention factors: A systematic review and research agenda