Green Behavior Research Articles

Dope dyeing of tannic acid modified ultra‐high molecular weight polyethylene fabric

AbstractIn this study, we examined dyeing behavior of tannic acid modified ultra high molecular weight polyethylene fabric. Whole study was conducted to see the effect of tannic acid on dope dyeing performance of the fabric. Tannic acid and its complex with sodium salt TA‐Na+ complex were used for pretreatment. After dope dyeing, the color strength of fabrics, color fastness, surface morphology, and fiber structure were characterized by k/s value, color difference, scanning electron microscopy (SEM), electron dispersive spectroscopy (EDS), and Fourier transform infrared spectroscopy (FTIR), respectively. The effect of treatment conditions was also discussed. The results had shown better color strength and washing fastness were obtained after tannic acid treatment, especially after TA‐Na+ complex treatment. SEM observation indicated the tannic acid adhesion on fabric surface. Both EDS and FTIR results showed the enhancement of surface polarity. And the UHMWPE fabric treated with 1% (w/v) TA‐Na+ with pH ranging 4–5 for 6 h showed better color durability over time. Approach was suitable because of sustainable, green behavior of tannic acid and entire process had a low cost.

ESG divergence and corporate strategic green patenting

Based on a sample of Chinese A-share listed companies from 2010 to 2020, we find that ESG divergence motivates companies to engage in green innovation patent applications, but such behavior is more strategic than genuine quality improvement. Following thorough robustness checks, this conclusion remains unchanged. We find that among large-scale enterprises, those with more government subsidies, and those with more severe agency problems, ESG divergence leads to more apparent green innovation behaviors aimed at increasing the quantity and reducing quality. Moreover, we observe that ESG investors magnify the relationship between ESG analysis and strategic patenting.

Implementation of employee green behavior in improving green practice at the grand hyatt hotel Bali

Implementation of employee green behavior in improving green practice at the grand hyatt hotel Bali

The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape

Purpose The ever-evolving landscape of financial technology (Fintech) has revolutionised payment methods and raised questions about what drives user behaviour in adopting these innovative solutions. This study, using narrative transportation theory as an underpinning theory, aims to investigate into the dynamics of green user behaviour in adopting Fintech payments. Design/methodology/approach This study used a deductive approach, and with data obtained from 635 respondents through the purposive sampling technique, partial least squares structural equation modelling was employed to yield significant insights. Findings The study found a positive association between green brand positioning and product differentiation. However, it unexpectedly didn't impact user attitudes towards Fintech payments. Green brand image and perceived performance positively influenced product differentiation. Perceived product differentiation fully mediated the association between green brand positioning and user attitudes. The study introduced fear of missing out's (FOMO) moderating role, enriching eco-conscious marketing insights and user behaviour understanding. Research limitations/implications This study reveals crucial implications for marketers, policymakers and user experience (UX) designers operating within the Fintech industry. It emphasises green brand positioning's impact on product differentiation, user attitudes and its mediating role. It advocates for sustainability integration, innovation, strategic messaging and user-centric improvements to optimise user perceptions and competitiveness in the evolving Fintech landscape. The study's cross-sectional design may limit the ability to establish causal relationships over time and overlook temporal changes in green Fintech adoption dynamics; thus, longitudinal studies are warranted to better understand the evolving nature of user attitudes and behaviours towards green Fintech payments. Originality/value This study adds novelty to the existing body of literature by introducing the dimension of innovation appeal to green brand positioning and employing narrative transportation theory in the Fintech realm. The findings also add novelty by highlighting the moderating impact of fear of missing out in predicting the association between green brand positioning and product differentiation in the realm of green Fintech and green use behaviour.

A Pathway from Green Norms to Green Creative Behavior: Integration of Gender and Approach Motivation

A Pathway from Green Norms to Green Creative Behavior: Integration of Gender and Approach Motivation

Do Green Practices Influence Pro-Environmental Behavior? An Analysis of the Role of Green Mindfulness.

Purpose – This study aims to investigate the mediating role of green mindfulness in relationship between green practices and guest pro-environmental behavior in homestays in Arunachal Pradesh, India with special reference to Ziro valley. The study seeks to contribute valuable insights to the field of sustainable tourism by focusing on the specific dynamics at play in the ecologically diverse Ziro Valley, exploring the linkages that influence guests' environmentally friendly behaviors during their stay in homestays. Design/methodology/approach - The study was conducted in Ziro valley of Arunachal Pradesh, India from 282 domestic tourists visiting Ziro Valley, Arunachal Pradesh, India. Structured questionnaire was used to collect the data and stratified random sampling was adopted for the study. Ordinary least square structural equation modelling (OLS-SEM) was employed to measure the hypothesized relationships. Findings – The findings of the study show that, there exist both direct and indirect relationship between green attributes and pro-environment behavior. The mediating variable green mindfulness mediates the relationship between green attributes and pro-environment behavior among the respondents staying in the home stays in study area. The nature of mediation was partial mediation. Research implications – The findings emphasize the potential for green initiatives to not only align with environmental goals but also enhance the guest experience, creating a unique and immersive stay. Moreover, the study highlights a shared responsibility, urging both hosts and guests to actively engage in pro-environment behavior and embrace green mindfulness. Originality/value – This study explore the mediating role of green mindfulness between green practices and guest pro-environmental behavior in homestays in Ziro Valley, Arunachal Pradesh. The findings contribute unique insights to sustainable tourism, emphasizing the significance of green initiatives in enhancing guest experiences and fostering shared responsibility for environmental consciousness between hosts and guests.

How can Green Ambidextrous Leadership Most Enhance Employees’ Green Innovation Behavior

How can Green Ambidextrous Leadership Most Enhance Employees’ Green Innovation Behavior

Employee Responses to (In)Congruence of Green Behavior in Team: An Impression Management Perspective

Employee Responses to (In)Congruence of Green Behavior in Team: An Impression Management Perspective

Getting What You Want or Backfiring? Green Transformational Leadership and Employee Green Behavior

Getting What You Want or Backfiring? Green Transformational Leadership and Employee Green Behavior

Factors influencing customer purchase behavior through purchase intention on green cosmetic product

Introduction: The cosmetic industry provides several plastic packaging problems for the environment. It has been shown that 120 billion units of packaging are produced annually by the global cosmetic industry. Campaigns for environmentally friendly products for cosmetic packaging are growing. This study aims to determine the effect of plastic packaging on the environment. Methods: Research on environmentally friendly cosmetic products was conducted by distributing online questionnaires distributed through online platforms. The total respondents of the questionnaire were 215 generation z people who were then analyzed with PLS-SEM. Findings: The results showed that personal norms have a significant effect both directly and mediated by green purchase intention on green purchase behavior. Conclusion: However, environmental concern does not have a significant effect, even though it has been mediated by green purchase intention on green purchase behavior in environmentally friendly cosmetic products in Indonesia. Novelty/Originality of this study: This study explores the factors influencing the purchasing behaviour of eco-friendly cosmetic products among Indonesian Generation Z and reveals the critical role of personal norms in driving sustainable consumption. This study provides valuable insights for the cosmetic industry in developing effective marketing strategies for eco-friendly products.

From intention to action: How environmental setback perception mediates green purchase behaviour

This research explores the interaction between perceptions of environmental degradation during the pandemic and their subsequent effect on eco-conscious purchasing activities. This study constructs a theoretical framework by combining insights from established behavioural and consumption value perspectives. We analyse responses from 390 participants and utilize structural equation modelling to validate our model. The main findings indicate that participants believed the environmental conditions deteriorated during the pandemic, a perception that mediated the link between intentions for green purchasing and actual purchasing actions. The study also examines the model results by the individual differences in age and gender. Furthermore, except for functional value price, most consumption values resulted statistically significant on attitudes towards green purchasing. These insights are pivotal, providing relevant implications for the fields of marketing, sustainability, and policymaking, elucidating novel determinants for consumer's eco-friendly purchasing intentions and behaviours in a post-pandemic scenario. Comprehending these novel determinants is crucial for establishing effective strategies to encourage sustainable consumption patterns and to mitigate potential setbacks in forthcoming crises.

Investigating Eco-Awareness and Green Human Resource Management: A Correlational Study on Sustainability and Workplace Performance

The main aim of this research project was to make everyone environmentally conscious, increasing the overall productivity, reducing the cost, increasing the efficiency and productivity of employees and sustainability. Moreover, it helped to implement green resource management at the workplace for employees to prioritise and protect the environment. Many variables were taken into consideration for the study. That included 1. Green Human Resource Management, 2. Green Purchase Intention, 3. Workplace Environment, 4. Motivation, 5. Performance, 6. Social Support, 7. Stress, 8. Job Satisfaction, 9. Voluntary Green Behaviour, and 10. Environmental Concern in a sample of 151 participants. The research used the theory of planned behaviour to look at how certain things are related. They used surveys with a 5-point Likert scale to measure these factors. The study included adults over 18 from different backgrounds. The gathered data underwent analysis through JASP, including descriptive analysis, t-tests, ANOVA, and correlation tests. The result shows that age is linked to job satisfaction and green organisational identity; area of residency is linked to environmental concern: and gender is linked to social support and stress.

Mechanisms of Media Persuasion and Positive Internet Word-of-Mouth Driving Green Purchasing Behavior: Evidence from China

As environmental issues intensify, sustainability development is becoming mainstream, with environmental topics gaining increasing attention in the media and online. Shifting consumer behavior in China toward green purchasing is crucial for mitigating environmental pollution and achieving sustainable, low-carbon consumption. This study constructed a theoretical model combining media persuasion (MP) and positive internet word-of-mouth (PIM) with green purchasing behavior (GPB), based on the Stimulus–Organism–Response (SOR) and persuasion theories, to explore consumer responses to environmental information campaigns. A total of 357 valid samples were collected through an online questionnaire survey and subjected to analysis using the structural equation model (SEM). The results indicate that MP, PIM, and environmental attitude (EA) significantly influence GPB. Specifically, EA partially mediates the relationship between MP, PIM, and GPB, while environmental knowledge (EK) negatively moderates the relationship between independent variables and EA. Additionally, EK moderates the mediating effect of EA. The findings highlight that the effective implementation of MPs and PIMs can facilitate the creation of positive EA, which stimulates consumer GPB. This is essential for promoting sustainable consumption. This research contributes to sustainability by providing insights and practical suggestions for developing green marketing strategies that support environmental goals.

Theory of Planned Behavior on Green Marketing Influence to Green Purchase Decision

This study investigates the correlation between green marketing and consumer buying behaviour, with a specific focus on Garnier Men consumers in Semarang. A total of 162 participants, who were well-acquainted with Garnier Men products and had knowledge of green marketing, were chosen using purposive sampling. The study utilises Structural Equation Modelling (SEM) with AMOS 24.0 software to analyse the data. The key findings suggest that green marketing has a considerable impact on consumer attitudes and subjective norms, but it does not have a direct effect on green purchase decisions. Attitudes, subjective standards, and perceived behavioural control were identified as key factors influencing green purchase behaviour. The report emphasises the necessity for organisations to prioritise these variables instead of exclusively depending on green marketing methods. Furthermore, the study emphasises the significance of providing concise and easily understandable information regarding the environmental effects of products. The research, however perceptive, is constrained to a particular demographic and product line, indicating that future research should encompass a wider array of age groups, professional backgrounds, and product categories in order to improve its generalizability.

Internet development, information availability, and Chinese enterprises’ cooperative green technology innovation

Cooperative green technology innovation is potentially the answer to the lack of motivation for independent green innovation, which can effectively alleviate many difficulties faced by enterprises engaging in independent green innovation. Internet development provides new opportunities to stimulate innovative cooperation of enterprises. However, little literature has studied the impact of Internet development on enterprises' cooperative green technology innovation. Based on the data of Chinese A-share 3284 listed companies from 2010 to 2019, this paper uses a panel two-way fixed effects model to assess the effect of Internet development on enterprises' cooperative green innovation. The findings are: (1) Internet development significantly drives firms' collaborative green innovation behavior. The result remains robust even after performing a series of robust tests. (2) The Internet empowers green innovation cooperation among firms by improving information availability, including market information availability and technical information availability. (3) The heterogeneous results show enterprises use the Internet to accomplish high-quality collaborative green innovation. Internet development is more helpful in encouraging the cooperative green innovation of enterprises located in central cities and state-owned enterprises. This study provides novel and targeted policy implications to empower enterprises’ green innovation cooperation and drive sustainable economic development through Internet development.

Perceived greenwashing and employee green behavior: The roles of green organizational identity and self‐serving leadership

AbstractGreenwashing has become a common way in which many enterprises address expectations related to corporate social responsibility. As an abnormal and fake type of social responsibility behavior, greenwashing causes many problems, thus highlighting the importance of exploring the impact of corporate greenwashing. However, previous studies have mainly examined the impacts of greenwashing on enterprises, industry, and society, and the impact of greenwashing on individual employee behavior, which is important with regard to the sustainability of the enterprise, remains limited. The main purpose of this study is to explore how perceived greenwashing affects employee green behavior (EGB). Based on the stimulus–organism–response theory and social cognitive theory, a two‐wave survey was conducted to investigate 232 Chinese enterprise employees. The impact of perceived greenwashing on EGB was analyzed. The mediating role of green organizational identity (GOI) and the moderating role of self‐serving leadership in this context were examined. The results reveal that perceived greenwashing is negatively related to EGB. Furthermore, GOI mediates the direct relationship between perceived greenwashing and EGB. Self‐serving leadership weakens the positive relationship between GOI and EGB. This study thus develops a theoretical model of greenwashing and EGB. It also provides empirical evidence that can support attempts to promote EGB.

Sustainable mobility and sports tourism: applying the theory of planned behaviour to football supporters

ABSTRACT Today, the importance of sustainable tourism has become a global issue. Sport tourism is a relatively recent area of focus, and football tourism is probably the most popular in leisure sport travel. Sustainable mobility is vital to reducing the environmental impact of sport tourism. Since attending football matches has a significant impact in terms of travel, this study investigated football spectators’ behaviours in relation to sustainable mobility. By administering approximately 1,500 questionnaires to French football supporters, this study explored what affects supporters’ decisions regarding mobility options. Based on the theory of planned behaviour, this study investigated the individual behaviour resulting from intentions, which in turn is influenced by attitudes, subjective norms, and perceived behavioural control. This study also considered the role played by other internal factors, such as environmental concerns. Using structural equation modelling, the results highlight that supporters’ attitudes and opinions, and their perceived control of the behaviour and society’s subjective norms influence their behavioural intention in relation to adopting sustainable mobility actions. This study recognizes the strong willingness to adopt green behaviours among football supporters, which football organizations and tourism actors should support.

Leader Fault Tolerance and Employees’ Green Silent Behavior: The Mediating Role of Psychological Ownership and Moral Disengagement

Leader Fault Tolerance and Employees’ Green Silent Behavior: The Mediating Role of Psychological Ownership and Moral Disengagement

How public opinion of food safety affects green food purchase intentions: The mediating role of insecurity and the moderating role of green label trust

Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in the environment of social media. To fill up this gap, this research adopted a sequential two-stage mixed-methods approach to identify and examine the effects and mechanisms of public opinion of food safety on consumers' green food purchase intentions. In the initial qualitative research phase, the public comments on the microblogging platform was analyzed and we identified four top hot topics: public opinion of food safety, insecurity, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the survey-based research, we introduced the protection motivation theory and the hyper-attention cognitive model to construct a conceptual model. Based on this conceptual model, we conducted an empirical test with 1087 online questionnaires. The result showed that POFS had a significant positive effect on consumers' GFPI; consumer insecurity mediated the relationship between POFS and GFPI, and GLT played a moderating role between them. This study illustrates a psychological mechanism by which public opinion of food safety motivates consumers to switch to green food and provides new insights into green food consumption behaviour. It is an essential reference for encouraging green food consumption and promoting sustainability in the food industry.

Power versus morality: uncovering the underlying mechanisms of consumer response to perceived visual sustainability in package design

Purpose Visual sustainability has gained significant relevance for both firms and consumers. While the importance of perceived sustainability in package design is well researched, there is a research gap regarding divergent responses of consumers to perceived visual sustainability. This research aims to close this gap by providing deeper insights into the underlying mechanisms of perceived visual sustainability in package design. As a boundary condition, this work also investigates gender differences in response to a design’s visual sustainability. Design/methodology/approach To explore the mediating influences of cognitive (i.e. a product’s gentleness and power) versus emotional (i.e. moral satisfaction) attributes as well as the role of consumer gender in the perceived visual sustainability–purchase intention relationship, the authors extend previous research through three experiments. Findings Study 1 provides initial evidence supporting the main effect of perceived visual sustainability on purchase intention. Findings of Study 2 show that moral satisfaction serves as a significant driver of purchase intention for females, while power-related attributes are more influential for males. Study 3 provides additional evidence for the main effect, the interaction effect with consumer gender and underlying mechanisms. Practical implications These findings have important implications for marketers and designers aiming to design packages that appeal to different consumer groups based on their (gender-specific) values regarding visual sustainability. Originality/value This work extends the literature on green behavior by highlighting the importance of perceived visual sustainability as a factor that influences purchase intention and the role of cognitive versus affective mechanisms in shaping consumer responses to design sustainability.