Green Behavior Research Articles

Analysis of green practice at food and beverage department of ML hotel

The aim of this research is to find out how far green practice behavior has been implemented in the food and beverage department at the M Hotel, Bali. Green practices are important to practice because this is one way to support efforts to reduce global warming. Green practice includes green action, green food, and green donation. Green action is demonstrated by activities that protect and preserve nature, such as reducing the use of plastic and recycling waste, and using environmentally friendly equipment. Green food consists of using local and organic food ingredients that support the environment for the long term. Meanwhile, green donations take the form of donating funds, participating in community projects, and educating the public about the impacts of environmental damage and how to overcome them. This research data collection method was carried out using interviews, observation, documentation, and literature study. Interviews were conducted with 4 people as informants. They are a manager of food and beverage, supervisor of food and beverage service, bar supervisor, and chef de partie. This research uses qualitative analysis techniques. The data is then reduced by summarizing and grouping the data and then displaying it in a table for further conclusions. In this research, it is known that the food and beverage department has implemented green practices but still need to be improved.

Corporate Social Responsibility as a Predictor of Employee Green Behavior: The Mediating Role of Green Psychological Capital and Green Mindfulness

Corporate Social Responsibility as a Predictor of Employee Green Behavior: The Mediating Role of Green Psychological Capital and Green Mindfulness

Organizational green culture and employees’ green behavior: a moderated mediation model with employees’ environmental awareness and organizational disseminative capacity

ABSTRACT Based on the social information processing theory, a conceptual model was proposed in which employees’ environmental awareness was considered a mediator and organizational knowledge disseminative capacity was considered a moderator to deeply analyze the effect of organizational green culture on employees’ green behavior. The method of multi-regression analysis and structural equation modeling were used to verify the hypotheses based on the results of the questionnaire of 321 employees. The results show that organizational green culture has a positive effect on employees’ green behavior; two dimensions of employees’ environmental awareness have a positive direct effect on employees’ green behavior; employees’ environmental awareness has a mediating effect on the relationship between organizational green culture and employees’ green behavior; and organizational knowledge disseminative capacity moderates the relationship between organizational green culture and employees’ environmental awareness.

Green Marketing, Green Price and the Effect to Green Purchase Behavior in Young Consumers

Environmental sustainability is essential for maintaining the quality of life and climate. Along with the modernization of the times and the increasingly massive free radicals, green marketing needs to be implemented to support environmental sustainability. This study aims to develop a research framework that can improve purchasing decisions for environmentally friendly products by increasing green marketing and price. This research is a quantitative study with a sample of 120 students. The results showed that green marketing has a significant positive relationship with green purchase behavior. Furthermore, the results also show that green price is positively related to green purchase behavior.

Employee Green Behavior In Shipping Industry: A Scale Development Study

Objective: The purpose of this study is to develop a scale of employee green behavior measurement tools by testing five behavioral taxonomy in forming a green behavior ship crew. Theoretical Framework: In this topic, the rapid development of marine logistics contains consequences for maritime environmental problems. Air and water pollution that occurs in the sea, around 70-80% is claimed to occur because human behavior does not pay attention to environmental maintenance in carrying out their work activities. Employee behavior in maintaining a sustainable work environment is known as Employee Green Behavior. Method: This study is a quantitative research with a survey method. The overall structure and measurement of the scale are confirmed by the Confirmatory Factor Analysis (CFA). Analysis using SEM AMOS 24 software. Results and Discussion: The results show that the EGB instrument used has met the criteria for the validity and reliability of the measuring instrument. The results of the study also explain that the factors that shape Employee Green Behavior in ship crews in the shipping industry, consist of conserving, working sustainability, avoiding harm, influencing others, and taking initiative. Research Implications: This Employee Green Behavior Scale can be used to understand how behavior (act and do) ship crew in maintaining environmental sustainability while working in accordance with their job duties on the ship, so that an Employee Green Behavior behavior model can be developed to support the environmental performance of shipping companies. Originality/Value: This research contributes to formulating the EGB measurement tool scale in the shipping industry.

The impact of environmental strategy on environmental performance: mediating role of green human resource management and moderating role of green consciousness of top managers

The significant influence of green human resource management (GHRM) on a firm’s environmental performance (EP) has garnered considerable attention in recent literature. Research on GHRM has primarily focused on its impact on employee green behavior or outputs, neglecting its role as an organizational-level resource in facilitating the implementation of environmental strategy (ES). Additionally, limited attention has been paid to the influence of green consciousness (GC) of top managers on this process. Drawing on the resource-based view and upper echelons theory, this study employed a moderated mediation model to explore the relationships among ES, GHRM and GC of top managers. Data were collected from questionnaire responses of 476 senior executives from Chinese warehousing or logistics firms, gathered in three phases using a time-lagged approach. Results indicated that GHRM partially mediates the relationship between ES and EP. Additionally, it was found that GC of top managers moderates the relationship between ES and GHRM, acting as a boundary condition for the mediating effect of GHRM on EP. The study concludes with a discussion of several theoretical and practical implications arising from these findings.

Go green: How does Green Credit Policy promote corporate green transformation in China

AbstractOur study explores the relationship between Green Credit Policy (GCP), bank competition, and corporate green transformation. Previous research mainly focused on the impact of GCP on corporate green practices from a single dimension, with limited attention to bank competition and the overall process of corporate green transformation. Using machine learning methods and Baidu Maps API, we innovatively construct indicators for the green transformation of Chinese A‐share‐listed companies and bank competition from 2007 to 2020. We treat China's Green Credit Guidelines as a quasi‐experiment and find that GCP has a positive impact on corporate green transformation, with bank competition strengthening this effect. Notably, the influence of state‐owned banks and foreign banks is more pronounced. Mechanism analysis indicates that alleviating financing constraints and promoting green behavior are critical mechanisms through which GCP affects green transformation. Furthermore, this effect is more pronounced in state‐owned enterprises, companies with high environmental transparency, regulated industries, and regions with stronger environmental regulations.

Social Media Information Sharing: Is It a Catalyst for Green Consumption among Gen X and Gen Y Cohorts?

This study aims to identify the influence of Generation X and Generation Y on green buying behavior in the Indian context. Based on social cognitive theory and the generational cohort theory, the authors test the impact of Perceived Environmental Responsibility and Social Media Information Sharing on the relationship between Generation X and Y cohorts and their green buying behavior. This study uses the Quan-Qual approach to triangulate the results. A structured questionnaire was used to collect data from 427 respondents, and the hypotheses were tested with covariance-based structural equation modeling using AMOS software (AMOS 26 software). To probe further into the findings, in-depth interviews were conducted with 60 respondents from Gen X and Gen Y cohort groups, and the data were analyzed using NVIVO software. The findings reveal that the Gen X cohort seems to engage more in green buying behavior compared to the Gen Y cohort. Also, Social Media Information Sharing mediates the green buying behavior for Gen X and moderates it for Gen Y. Moreover, the qualitative inquiry confirms that the Perceived Environmental Responsibility of both Gen X and Gen Y cohorts does not significantly impact their green buying behavior.

Green investor behavior and corporate green innovation: Evidence from Chinese listed companies

Businesses embracing green innovation can encourage high-quality green economic development in addition to reducing emissions. In this paper, we use the Difference-in-Differences (DID) to investigate the influence of green investor behavior on the green innovation of companies, using the first-ever green investor investment in a company as a quasi-natural experiment. According to research, green investors have the power to accelerate corporate green innovation greatly. Three key strategies that green investors can use to do this include raising institutional investment levels, enhancing the green perception of executives, and bringing in top talent. Heterogeneity analysis shows that non-high-polluting, big, and state-owned enterprises (SOEs) are more likely to benefit from green investors' green innovation effects. Further analysis reveals that (ⅰ) green investors' influence on an enterprise's level of green innovation can help it improve its ESG ratings; (ii) green investors can encourage green innovation in source control but have little effect on green innovation in end-of-pipe treatment; (ⅲ) green investors can support both non-green and green innovation in enterprises, but have a greater influence on green innovation. This study strengthens the micro relationship between green investors and corporate green innovation. It also supports the theoretical underpinnings of corporate green innovation, which is significant for advancing green innovation, environmental protection, and high-quality economic development in emerging economies.

Green Behavior in Africa countries: A Bibliographic Review

Sustainable behavior in Africa has garnered increasing attention due to the continent's significant environmental and socio-economic challenges. This study critically analyzes existing literature on sustainable behavior in African countries, focusing on environmental conservation, resource management, and community development. By employing bibliometric analysis, the research identifies key trends, influential authors, and emerging topics in the field. The findings reveal the multifaceted issues faced by African nations, including inadequate infrastructure, deforestation, soil degradation, socio-economic disparities, and political instability. This comprehensive overview provides valuable insights for future research and policy development, highlighting the need for targeted support and education to promote sustainable practices in Africa.

Building Green Human Resource Behavior with Integrity: An Islamic Human Resource Management (HRM) Approach

This research aims to explore how the application of Islamic Human Resource Management (HRM) principles can shape human resource behavior that embodies integrity and aligns with Islamic teaching values, while also integrating green HRM practices to promote environmental sustainability. Using a qualitative approach and in-depth literature study, this research analyzes the concept of Islamic HRM, the core values it encompasses, and human resource management practices that are consistent with Islamic principles. Additionally, this study examines the role of green HRM in fostering environmentally responsible behaviors among employees, highlighting the synergies between Islamic HRM and sustainability. The research results show that the application of Islamic HRM can cultivate human resource behavior characterized by integrity, trust, fairness, responsibility, and environmental stewardship. This research also provides examples of best practices from organizations that have successfully implemented both Islamic HRM and green HRM principles in managing their human resources. The findings of this research offer valuable insights for human resource practitioners, organizational leaders, and academics in designing strategies to develop human resource behavior that not only aligns with the values of Islamic teachings but also supports sustainable business practices.

The Impact of the Cost of Travel Time and Feedback Type on Green Travel.

Green travel is a special type of pro-environmental behavior, which requires people to pay a time cost to reduce carbon emissions. This study explored the impact of the cost of travel time and feedback types on green travel. To verify the change of travel choice under different time costs, experiment 1 explored the impact of different costs of travel time on green travel. The results showed that with the increase in time cost, green travel behavior gradually decreased. This suggests that time costs can hinder green travel behavior. To intervene in this negative effect, experiment 2 explored the effects of different types of feedback intervention. The results showed that both environmental and health feedback could only intervene with green travel behavior when the time costs were low. This indicates that health and environmental feedback can intervene in the negative effects of travel time cost, but the cost range of the intervention is limited. This study has implications for promoting green travel behavior.

How Subjective Socioeconomic Status Influences Pro-Environmental Behavior: The Mediating Role of Sense of Control and Life History Strategy.

Understanding the psychological drivers of pro-environmental behavior across different socioeconomic statuses (SESs) is crucial for effectively addressing environmental challenges. To assist businesses and management departments in adequately identifying the psychological characteristics of target consumer groups from different SES backgrounds, our research manipulated subjective SES through three experimental studies to investigate the influence of subjective SES on pro-environmental behavior. Studies 1 and 2 adopted online experiments to examine the influence of subjective SES on pro-environmental behavior within the private sphere and the public sphere. Subsequently, Study 3 further investigated the psychological mechanisms through which subjective SES influences pro-environmental behavior. These results indicated that individuals from high SES backgrounds exhibit a greater propensity for green consumption behavior and contribute more financially to environmental organizations than those from low SES backgrounds. In addition, these studies further elucidated that the sense of control and life history strategy sequentially mediate the relationship. These findings provide empirical evidence for understanding whether and how subjective SES influences pro-environmental behavior, and enriching the theoretical framework of the relationship between subjective SES on pro-environmental behavior.

Market-based debt-to-equity conversion and corporate green innovation

Using a sample of Chinese listed data, this paper examines how market-based debt-to-equity conversions affect firms’ green innovation performance to offer policy recommendations that bolster sustainable development. The empirical findings show that these conversions can enhance the level of green innovation and that risk-taking has a mediating effect. Furthermore, enterprises can alleviate their financing constraints through debt-to-equity conversions, thus regulating green innovation behaviour.

Green Consumer Behaviour in Global Markets

Green Consumer Behaviour in Global Markets

Impact of religiosity on Pakistani youth green purchase intensions and behavior: extending theory of planned behavior

Purpose Although much research has examined sustainable consumption, one key factor that has been rediscovered is religion. This study aims to include religiosity as a background variable to extend the theory of planned behavior in measuring the Pakistani youth’s green purchase intentions (GPI) and green purchase behavior (GPB) of energy-efficient home appliances. Design/methodology/approach Built on a positivist research philosophy and a deductive approach of a quantitative design, a convenience sample of 317 participants was approached via online forms. Partial least squares structural equation modeling was used to analyze both the measurement model and the structural model. Findings The results suggest that religiosity impacts consumers’ beliefs to maintain control over green behavior and perceived behavioral control (PBC), followed by sustainable attitudes (SA), beliefs that significant others endorse green behavior subjective norms (SN) and GPI. Besides, PBC, SN and SA impact GPI. Furthermore, GPI and PBC impact GPB. Finally, PBC, SN and SA mediate the religiosity and GPI link. However, the moderation effect of PBC on the link of GPI with GPB was not supported. Research limitations/implications The model developed is specific to the Muslim population in Pakistan. Therefore, the model might only be able to be generalized to nations that have a similar culture to the Muslims in Pakistan or in other developing countries. Originality/value The current research advances the knowledge on the 2030 Agenda for sustainable development goal (SDGs) (Goal-12) by clarifying the mechanisms whereby religiosity impacts factors of sustainable consumption including SA, PBC and SN.

Perceived Status and Sustainable Actions: How Subjective Socioeconomic Status Drives Green Energy Consumption in Chinese Households

Household energy consumption plays a critical role in the context of global climate change. Utilizing data from the 2018 China Social Survey (CGSS), this study empirically examined the impact of subjective socioeconomic status (SES) on household green energy consumption behaviors using probit and ordered probit models. The mechanism of influence was further analyzed through the mediated effect approach. The results found include the following: (1) Although the proportion of households participating in green energy policies is similar to those not participating, the proportion of households deeply participating in multiple policies is very low; (2) subjective SES significantly influences both the rate and depth of household participation in green energy policies; (3) internet usage and understanding of green energy policies serve as mediating mechanisms for the promotive effect of subjective SES; and (4) subjective SES showed significant heterogeneity in its effects on different gender and education level groups. These findings contribute to the understanding of the drivers of household green energy use decisions and provide an important reference for governmental policymaking to enhance participation rates and degrees in green energy participation. Implications of these findings highlight the potential for targeted policies that address internet accessibility and educational outreach, which could significantly enhance the effectiveness of green energy initiatives across diverse socioeconomic groups.

Investigation into the Factors Affecting the Green Consumption Behavior of China Rural Residents in the Context of Dual Carbon

The achievement of the dual-carbon objective and China’s green and sustainable development are both heavily reliant on green consumption. This research paper employs the Likert scale method to construct a questionnaire encompassing internal and external factors that influence green consumption behavior, as well as various types of consumption behavior. It then administers the questionnaire to 1004 rural residents residing in the eastern, central, western, and northeastern regions of China, with the objective of gathering pertinent data on green consumption behavior. Drawing from the aforementioned, structural equation modeling was employed to investigate the impact of three external factors—market incentives, social pressure, and information boost—and two internal factors—environmental awareness and psychological factors—on diverse forms of green consumption behavior. The objective was to identify the most influential factors of various green consumption behaviors to facilitate the effective promotion of green consumption. The research findings indicate that internal factors exert a more substantial influence on green consumption behaviors compared to external factors. Specifically, market incentives ranks highest among the external determinants of green consumption behavior, and environmental protection cognition rank highest among the internal determinants of green consumption behavior.

Study on the impact of environmental awareness, health consciousness, and individual basic conditions on the consumption intention of green furniture

With the aggravation of global environmental issues and the rise in health consciousness, green consumption behavior (particularly the purchase of green furniture) has become a crucial pathway to promote sustainable development. This study aims to explore how environmental awareness, health consciousness, and personal basic conditions (gender, age, education, and income level) influence the intention to consume green furniture by extending the Theory of Planned Behavior (TPB). Through a survey of 1,024 consumers, the study finds that attitudes, subjective norms, and perceived behavioral control positively impact green consumption intentions, consistently supporting the basic assumptions of TPB. Further analysis reveals that environmental awareness and health consciousness not only directly influence consumers' purchase intentions but also indirectly promote the intention to buy green furniture by affecting attitudes, subjective norms, and perceived behavioral control. Additionally, education and income levels significantly enhance environmental awareness and health consciousness, while the effects of gender and age are relatively limited. These findings highlight the need to comprehensively consider the multidimensional influences of consumers' psychological attitudes, perceived social pressure, personal control, environmental and health consciousness, and personal basic conditions when promoting green consumption behaviors.

Eco‐centric success: Stakeholder approaches to sustainable performance via green improvisation behavior and environmental orientation in the hotel industry

Eco‐centric success: Stakeholder approaches to sustainable performance via green improvisation behavior and environmental orientation in the hotel industry