Organisational culture shapes communication patterns and effectively implements Total Quality Management (TQM) practices. However, there is limited empirical research on how organisational culture influences these aspects, especially in developing countries like Nigeria. This study aimed to examine the role of organisational culture at Champion Breweries PLC in Akwa Ibom State, Nigeria, in enabling or hindering communication and TQM practices. A quantitative survey was conducted with a sample of 278 employees. The results revealed that while Champion Breweries' culture encourages openness and continuous improvement to some degree, enhancements are needed in organisational transparency, cross-departmental collaboration, employee involvement, and learning orientation to support communication and TQM fully. Key cultural aspects that facilitate effective practices include teamwork, shared goals and customer focus. However, empowerment and continuous improvement mindsets need reinforcement. Leadership is pivotal in championing culture evolution focused on greater openness, collaboration and empowerment. The study concludes that shaping a quality-focused culture is crucial for optimal TQM implementation and communication effectiveness. It provides insights into realigning organisational culture with quality objectives through initiatives targeted at assumptions, values, structures and leadership role modelling. It is recommended that, the leadership at champion breweries, needs to spearhead culture change through their communication and behaviours, consciously. Also should transparency, collaboration, learning and empowerment that are vital for commination and TQM effectiveness.
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