Great Malang Research Articles

Assessment of Emergency Exit Pathways and Fire Safety Measures in Football Stadium X: An Examination Following Indonesian Guidelines

The most significant football stadium riot tragedy occurred at the National Stadium (Estadio Nacional) in Lima, Peru, resulting in 362 fatalities. The second largest tragedy transpired at the Kanjuruhan Stadium, Malang Regency, Indonesia, leading to 135 deaths. This research aims to evaluate the conformity of evacuation routes and fire protection systems at the one of Football Stadium in Greater Malang, in accordance with the standards and regulations applicable in Indonesia. This analytical descriptive study employs a quantitative research design. The research process involved examining the factual conditions on the ground and subsequently comparing the suitability of evacuation routes and fire protection systems against the standard benchmarks and regulations in place in Indonesia. The results of this study indicate that the conformity level of the evacuation routes, comprising emergency stairs, evacuation routes, safety signs, assembly points, and emergency exits, is at 61.9 percent, denoting adequate compliance. Conversely, the active fire protection systems, encompassing portable fire extinguishers (APAR), hydrants, fire alarms, fire detectors, and sprinklers, show 0 percent compliance, meaning no conformity exists. This study is anticipated to serve as a reference for enhancing evacuation routes and fire protection systems at Football Stadium X: stadium in Greater Malang.

Beyond digital international tourism communication network for tourism quality improvement

Collaboration is essential for any tourism location to be successful in solving difficulties. The study aims to explore the motivations behind the collaboration of Malang Raya (Greater Malang), Indonesia. We focus on the prerequisites organizations must meet to participate in collaborative international tourism initiatives. We applied the qualitative technique. There are 30 informants from public relations, governments, scholars, media, international tourists, travel agents, communities, and tourism associations. We conducted semi-structured interviews and observations. The results demonstrate that the digital network of international tourism communication collaboration in Malang Raya is not optimal yet. The efforts made by the Destination Management Organization (DMO) in Malang Raya in the future will become a ‘diamond’ for improving the quality of tourism. International tourism will be brilliant, valuable, and of good quality. The international tourism communication collaboration digital network implemented: a) the digital collaboration between tourism departments at some universities in Malang Raya with some hotel companies and the Association of the Indonesian Tours and Travel Agencies; b) the digitalization of small and medium enterprises collaboration in Malang Raya, Indonesia such Batu Local Guide; c) online taxi which operated in Malang Raya destinations namely Grab and Uber to facilitate international tourists reach the destinations; d) for improving digital tourism communication network, Malang Raya has Malang Tourism Information Centre; e) Malang Raya destinations collaborated with smartphone sim card providers in tourism information services; f) Malang Raya has ngalam.co, and gumebyar.malangkab.go.id to integrate destination information and accommodations.

Dukungan sosial teman sebaya dan resiliensi dengan stres akademik pada mahasiswa rantau tahun pertama

The number of universities in Java Island and the uneven quality of universities in Indonesia have resulted in the tendency of students to travel. Both academic and other adjustments, culture shock, communication difficulties can cause stress and anxiety. This also happens to first-year students who are in the stage of emerging adulthood where students will experience transitions that cause change and stress. Among the factors believed to impact academic stress levels are peer social support and resilience. The present study aimed to investigate the relationship between peer social support, resilience, and academic stress among first-year students from regional areas. The research sample consisted of 395 first-year undergraduate students (S1) from the University of Muhammadiyah Malang who originated from areas outside Greater Malang. Accidental sampling was employed as the sampling technique. The sampling technique uses accidental sampling. The research design used was correlational with spearman correlation analysis techniques and multiple correlations using SPSS 24. The results showed that the value of sig. F change of 0,142 > 0,05 means that there is no simultaneous or shared relationship between peer social support and resilience with academic stress. The implication of this study suggests that first-year regional students should actively maintain peer social support through frequent communication and engagement in campus activities to alleviate academic stress.

COLLABORATION AMONG FARMER’S AND INTERMEDIARY TRADERS IN MARKETING OF GREENHOUSE HYDROPONIC PRODUCTS IN GREATER MALANG

The emergence of negative effects associated with conventional agriculture encourages a transition from conventional to modern agriculture. Hydroponic farming, which utilizes water as a growing medium, is one form of modern agriculture. This research aimed to find out the management of farming business governance of hydroponic greenhouse products in Greater Malang, which includes commodities marketed, marketing institutions involved, the form of marketing channels that occur, and marketing functions used by analyzing marketing margins and farmer's share and knowing the corporate system between traders of hydroponic greenhouse products in Greater Malang. This study analyzed the data using qualitative and quantitative descriptive methods. Moreover, this study utilized ten samples determined by purposive sampling with consideration the aim of this research is clear, namely to find out the marketing of hydroponics greenhouse products in Greater Malang. In addition, the sample for this study was selected using the snowball sampling method, which sampled the marketing channels of the previous ten samples. The results of this study indicate that the management of hydroponic greenhouse vegetables in Greater Malang begins with the most frequently traded product, in this case, lettuce. Participating marketing institutions included farmers, collecting traders, retailers, restaurant consumers, and end consumers. Level 1 marketing channel is the channel with the most consumers. The marketing functions used are the exchange function, the procurement function, and the facilitating function. Level 0 marketing channels have no marketing margin value because the price farmers receive is identical to that of consumers. Marketing channel level 0 for all commodities and marketing channel level 1 for all commodities are deemed efficient for the farmer's share. The cooperative system among hydroponic greenhouse vegetable sellers in Greater Malang is harmonious, contributing to a healthy market atmosphere.

PATHET SEBAGAI STRUKTUR ADEGAN WAYANG KULIT JAWATIMURAN SUBGAYA MALANGAN

Malangan’s puppet is a shadow puppet that grows and develops in East Jawa, precisely in the Greater Malang
 area. Malangan’s puppet differs from other styles in the scene structure department, which is covered by five
 pathet (Javanese gamelan modes) concepts. The purpose of this research is to describe the structure of the
 scene using five pathet concepts with the sample of the Malangan’s puppet script, Gathotkaca Lair. This
 Study applied the descriptive qualitative method. The research data were drawn from the data source of the
 Malangan’s puppet script with the Gathotkaca Lair’s play. The data collection employed content analysis
 techniques by evaluating several character dialogues that represent the scene structure in each pathet. The
 data analysis technique implemented the Miles & Huberman interactive model. The results of the study
 suggest that the scene structure in the Gathotkaca Lair’s script is well packaged into five pathets. The five
 pathets are pathet sepuluh (tenth), pathet wolu (eight), pathet sanga (ninth), pathet miring, and pathet
 serang. Pathet sepuluh serves as the opening act, while pathet serang is the closing act.
 
 Keywords: Structur of the Scene,, Malangan’s Puppet, Pathet

Transformasi Fungsi Penutup Kepala Berbahan Kain sebagai Media Identifikasi Identitas Masyarakat dalam Aktivitas Seni Pertunjukan di Malang Raya

This article explains the transformation of the function of cloth head coverings to identify people's identities in performing arts activities in Malang Raya. These cloth head coverings have types, shapes and techniques for wearing them, as well as meanings that determine the ethics of their use. This complexity is to be able to reveal the transformation of its use function in the artistic activity environment. Because the use of cloth head coverings has never been used to identify the social identity of people in greater Malang. This is the aim of this research, namely to reveal and explain the function of cloth head coverings used in artistic activities. The research method used is descriptive qualitative with data collection techniques in the form of interviews with key informants who are competent in the field of performing arts, observing the activities of wearing cloth head coverings used by the community in arts activities, and reviewing documents, in the form of pictures, photos or reliefs on temples. -temple. Data analysis uses the theory of continuity and change, symbolic interactional, and functional structure. The research results found two important factors that can indicate the social identity of the people of Malang Raya as follows: (1) Social status, (2) Symbolic, (3) and Spiritual.

Correlation between knowledge level, side effect severity, family support, and antiretroviral therapy adherence in HIV/AIDS patients in Greater Malang, East Java, Indonesia

Human Immunodeficiency Virus (HIV) is a virus that attacks and weakens the human immune system, leading to Acquired Immune Deficiency Syndrome (AIDS) symptoms. East Java is one of the provinces in Indonesia with a high HIV prevalence. Antiretroviral therapy (ART) is a critical approach to slow down the growth rate of HIV since no medicine has been found for HIV/AIDS patients. Therefore, high adherence to ART is necessary to reduce viral replication and prevent the development of resistance. This study aimed to investigate the correlation between knowledge level, side effect severity, family support, and ART adherence in HIV/AIDS patients. This observational analytic study with a cross-sectional design was conducted in September-October 2022 at the Netral Plus Indonesia Foundation and Malang Islamic Hospital. The study included 55 HIV/AIDS patients, and the Spearman correlation test was used to analyze the data. There was no significant relationship between knowledge level, side effects, and adherence to ART treatment (p = 0.959; p = 0.719). However, family support was found to be significantly related to adherence to ART treatment (p = 0.004). The findings of this study suggest that family support is a crucial factor in the adherence to ART treatment among HIV/AIDS patients.

Potential of Market Vegetable Waste as Animal Feed in Greater Malang

This study aims to determine the potential of vegetable waste as animal feed from various traditional markets in the city of Malang. This research is descriptive and experimental. The descriptive method is used to overview the diversity, the amount of availability of various vegetable waste for each season, the type of vegetable waste that dominates the market that is suitable for livestock consumption, and the nutritional value of vegetable waste. The experimental research method used a randomized block design ANOVA with an accuracy of 1% to determine the chemical quality of vegetable waste that dominates several markets and the chemical quality of vegetable waste based on shelf life with observations of 0, 2, 4, and 6 days of storage. The results showed that the accumulation of vegetable waste per day in the selected market was 3774.76 kg in dry matter, equivalent to meeting the consumption needs of 308.14 ruminant units. The conclusion is that the nutritional value of vegetable waste from the market is the same as the nutritional value of elephant grass from DM, OM, CP, DMD, and OMD. Vegetable waste from the market easily loses its nutritional value as a result of the decay process.

Tinggalan Tradisi Megalitik Situs Watugong, Kelurahan Tlogomas, Kecamatan Lowokwaru, Kota Malang: Kajian Bentuk, Fungsi, dan Makna

There are remnants of late prehistoric life in the Greater Malang, one of which is located in the Metro watershed, which stretches from Malang City's west to south. The area was once inhabited during the Megalithic period, as evidenced by the remains of the megalithic tradition along the Metro watershed, which was considered a holy river for its rich natural resources. Watugong Village is a human settlement area that supported the megalithic tradition because it has a cultural heritage site from the end of the Neolithic era to the arrival of the Hindu-Buddha period. This research aims to determine the form, function, and meaning of the megalithic tradition remains found at Watugong Site. Researchers used descriptive-morphological analysis, accompanied by an analysis of contextual relationships between the megalithic remains on the site and the surrounding environment and findings, then did comparative analysis to compare research object data with other similar research objects, and ethnoarchaeological analysis to find out the meaning of the continuous rituals to preserve the beliefs of their ancestors that are still carried out by the local community. The results obtained were that the archaeological remains at Watugong Site are of a megalithic pattern with a cross-time context at the same time as the Hindu-Buddhist influence began to enter the Watugong Village area, and the tradition of honoring ancestors derived from the megalithic tradition is still carried out today by the local community.

Entrepreneurial Marketing Capabilities: A Comparative Study of Male and Female Small and Medium Business Owners

Business challenges in the digital marketing era are getting tougher because competitors don't only come from within the country, but also come from various countries around the world. For this reason, an entrepreneur needs to have a proactive attitude, be innovative, and dare to take risks to improve his business performance. The purpose of this study is to (a) explore entrepreneurial marketing capabilities in female and male entrepreneurs in East Java. (b) Analyze the strengths and weaknesses of male and female entrepreneurs in terms of Proactiveness, Calculated Risk-taking, Innovativeness, Opportunity Focus, Resource Leveraging, Customer Intensity, Value Creation, and Legitimacy. (c) developing an effective entrepreneurial marketing model for MSMEs managed by women and men. This type of research is qualitative phenomenology. The research location is in Greater Malang which consists of Malang city, Malang district and Batu city. The research subjects were 12 SMEs engaged in the food and beverage sector, consisting of 6 SMEs managed by women and 6 SMEs managed by men. The research instruments were interviews, observations and documentation. To increase the level of data accuracy, triangulation is carried out, both method triangulation and source triangulation. While the analysis was carried out using the Miles formula, with stages a) data collection b) data display c) data condensation and d) conclusion drawing/verifying. The output of this research is publication in international journals, and intellectual property rights. The results showed that in implementing entrepreneurial marketing (Entrepreneurial Marketing), male entrepreneurial competencies were more dominant in terms of risk taking, encouraging purchase intentions, creative value and legality. Meanwhile, female entrepreneurs have more dominant competencies in terms of being proactive, innovative, focusing on opportunities and seeking sources of funds. It is recommended that women MSMEs are more suitable for managing food and beverage businesses on a pioneering scale, while men are more suitable for managing businesses that are already experiencing growth.

The Influence of Environmental Conditions and Entrepreneurial Orientation on Coffee Shop Performance Mediated by Innovation in Post Covid 19 Pandemic (Study on Business Coffee shop in Greater Malang, Indonesia)

Environment and entrepreneurial orientation affect company performance. Innovation as a mediator of environmental condition and entrepreneurial approach on coffee shop performance. This quantitative research is explanatory. This study uses PLS for analysis. This finding company's performance after the Covid 19 epidemic based on environmental factors and entrepreneurial orientation. From November 2021 to April 2022, it was held at Malang Regency (Malang Districts, Malang City, and Batu City). This study includes the coffee business owner and investor making strategic decisions. This study analyzed 224 coffee shops in Malang that fulfilled the criteria. In other words the higher uncertainty on environmental condition (external factor) and entrepreneurial oriantation (internal factors) it trigger the high value of innovation in coffee shop. Innovation increased coffee shop performance. This means environmental conditions and entrepreneurial orientation influence innovation and coffee shop performance. Entrepreneurial orientation through innovation (mediator) affects coffee shop performance. The more environmental and entrepreneurial orientation affect innovation, the better the coffee shop's performance, especially post covid-19. Environmental factors and entrepreneurial orientation influence innovation, according to this study. Environmental conditions, entrepreneurial orientation, and innovation influence coffee shop performance both directly and indirectly. This study is one of the few example studies that exemine environmental condition, entrepreneurial orientation, innovation impact on company performance also the phenomena post covid 19 effect on coffee shop which is this phenomena include in this studies.

Acceleration Programs For Entrepreneurship Growth and Development on Community-Based Telematic Creative Industry in Malang Raya

The shift from the information economy to the creative economy has brought the creative industry as one of the sectors that make a major contribution to the economy of a country. This research was conducted with the aim of developing a program for accelerating the growth and development of entrepreneurship in the creative telematics industry in the Greater Malang area. The research was conducted on the creative industry community, local government agencies, business actors, and academics. Data collection techniques using interviews, focus group discussions, direct observation, and documentation. The data were analysed using qualitative descriptive analysis techniques. The research concludes that the training in the field of telematics is a major need, in addition to assistance, facilitation and aid. The priority training programs that need to be carried out are 3D animation training, financial management training, marketing management training, cinematographic production training, digital motion pictures training, photography design training, managing files & programs training, and web design training. This research provides some policy recommendations for government, business, academic or intellectual, and telematics communities.

The Impact of Implementation of Large-Scale Social Restriction Policies (PSBB) on Income of Micro Business Before and During the Covid-19 (Study on Micro Business in Indonesia)

The " pageblug " or "Pandemic" of Covid-19 has been causing a decline in people's purchasing power, hampering the investment activities and weakening the national economy. The government implemented a Large-Scale Social Restriction (PSBB) policy to reduce the rate of community mobility as an effort to inhibit the spread of Covid-19 in community. This study purpose aims to examine the income difference of Micro Business actors before and during the implementation of PSBB. This study uses accidental sampling or convenience sampling by considering the number of populations that cannot be estimated and convenience to interact directly or indirectly with respondents. The Google form link has been distributed to 300 respondents from Micro Business in Sanggau Regency, Flores Area, and Great Malang Region. There are 73 respondents filled in. Wilcoxon Signed Ranks Test results show that p<0.01. It can be interpreted that there are income differences of Micro Business actors before and during the PSBB Policy implementation. Keywords: Large-Scale Social Restriction (PSBB), Micro Business, Income, Covid-19. DOI: 10.7176/EJBM/14-6-06 Publication date: March 31 st 2022

The Analysis of Survival Strategies in Small Medium Enterprises During Coronavirus Pandemic

This study aims to (a) describe the problems faced by SMEs during the Pandemic and the capacity of SMEs in solving these problems (b) analyze the survival strategy of SMEs in order to survive during the pandemic. This type of research is a qualitative case study. The research location is in Malang Raya, which includes the city of Malang, Malang district and the city of Batu, East Java. The research subjects were 30 business managers of fashion SMEs in Malang, consisting of 10 owners and 20 employees. Collecting research data through interviews, observation and documentation. Data analysis uses SWOT analysis which includes strengths, weaknesses, opportunities and threats. The results showed that the problem faced by fashion MSME actors during the Covid 19 pandemic in Greater Malang was the decline in the number of sales until some went out of business. Most of the fashion MSME managers have not been able to operate digital marketing, so they still hope that consumers will come to buy directly to the store. Survival strategies are recommended for MSMEs to survive during the pandemic: a) Adaptation to changes in people's behavior during the pandemic. (b) Increasing mastery of technology both through training and self-study (c) Expanding target consumers from offline market to offline and online. (d) Adding online marketing networks through resellers in the marketplace, (e) Diversifying products, both main and additional products according to community needs during the pandemic

Capturing Social Issues Through Signs: Linguistic Landscape in Great Malang Schools, Indonesia

This study aims to analyze the signs associated with social issues in school spaces by using the Linguistic Landscape approach. Data were obtained from 10 public and private schools in Great Malang, Indonesia through photography. The study reports several findings, namely (1) Indonesian schools are monolingual, bilingual, and multilingual with the dominant use of Bahasa, English, Arabic and Javanese, (2) phrases and clauses dominate the appearance of data in linguistic aspects, compared to words. Therefore, they are very effective in mediating messages conveyed in signs, (3) it comprises of eight themes, namely environment, juvenile delinquency, health, discipline, motivation, attitude and behavior, religion, and nationalism, (4) there are 9 out of 18 values of character education, namely hard work, creative, discipline, national spirit, religious, honest, environmental care, reading hobby, and love for peace. In conclusion, Bahasa Indonesia is associated with the symbol of nationalism and language policy, where English, Arabic and Javanese symbolize modernization, Islam, and the local culture, respectively. Furthermore, the themes and values of character education that emerge represent the conditions of the problems faced by students. This finding suggest education through signs, evoke perceptions and attitudes which is used to strengthen character education in schools to solve social problems.

Studi Perubahan Karakteristik Hidrologi (Debit Puncak dan Waktu Puncak) Akibat Perubahan Tata Guna Lahan di DAS Lesti dan DAS Gadang Kabupaten Malang

Greater Malang, East Java Province is one of a region with fastest growing population. The increasing amount of residential area in a limited area can occur ecosystem damage in a watershed, caused by decreasing catchment area. One of the affected hydrological characteristics was the increasing peak discharge at the watershed outlet. Therefore, the objective of this study is to understand the correlation between changes in land use and hydrological characteristics in Lesti and Gadang Watershed. Sets of hourly rainfall and discharge (2014-2018), topographic maps, watershed maps, and land use maps are used in this study. Calculations analysis are operated by Microsoft Excel and ArcGIS 10.3 software. The results of land use are classified into dry forest, industrial forest, shrubs, farm, settlement, dryland farming, paddy field, savanna, and airport. It has been mentioned that the final result of this study were the decreasing area of dry forest and the increasing amount of settlement, accordant with increment average discharge.

Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency

The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.

Interaction of Enzyme-Substrate from Indigenous Cellulolytic Bacteria by Bioinformatics

This study aims to predict the degradation mechanism of cellulose substrate in silico from the results of isolation and test the potential of cellulolytic bacteria from rice fields in Greater Malang in producing cellulolytic enzymes, among others: β-1, 4 exoglunase, β-1, 4 endoglucase and β - glucosidase, identified isolates that have high potential in producing cellulolytic enzymes based on 16S rDNA ie isolates A, B, D and F. Only Isolate B was successfully predicted by its substrate enzyme interaction both homologically and based on the results of the isolation of the cellulite gene. Homology B isolate analysis results showed that the hydrogen bonds that occur in glutamic acid GLU257, tryptophan 207, serine 264 and glutamic acid 169, while hydrophobic interactions occur in tryptophan 207 bonds. While the results of the analysis based on isolation of cellulase encoding genes from isolate B were predicted in-silico showed the interaction between hydrogen bonds in tyrosin (TRY 299), glutamine (GLU201 and GLU 342.72), Asparagine (ASN 200) and glycine (GLY 384). This interaction is slightly different from the insilico results obtained homologically i.e there is no interaction with serine and glutamate acid, but with asparagine. Isolate B predicted that its homology in silico can degrade cellulose substrate with the binding affinity of -7.0 Kcal/mol while based on the results of isolation of cellulase encoding genes shows the degradation ability of cellulose substrate with the binding affinity of -6.5 Kcal/mol.

Innovation speed and competitiveness of food small and medium-sized enterprises (SME) in Malang, Indonesia

Purpose The purpose of this paper is to examine the role of creative destruction as mediation between the speed of innovation and competitiveness of food small and medium enterprises (SMEs). Creative destruction that is competence-based and market-based is usually done by incumbent enterprises to create barrier to entry and widen the distance with similar businesses, then the role of creative destruction as a mediation to strengthen the competitiveness is investigated. Design/methodology/approach To test this, data were collected from 161 SMEs that is the food SME population in Great Malang covering three areas namely Malang Municipality, Malang Regency and Batu Municipality. warp partial least square-structural equation modeling (WarpPLS-SEM) was applied because parameter estimation with WarpPLS-SEM is very efficient because it has greater statistical requirements than other covariant-based methods, which is more likely to deliver results that match the population condition (significant if that is in fact significant in the population). Findings The pace of innovation development is very important to improve the competitiveness of food SMEs. The idea of innovation is quickly realized and products that enter the market faster have a greater chance to improve competitiveness through profit and productivity. The pace of innovation development enhances the competitiveness of food SMEs. This study proves that competitiveness can be increased once the pace of innovation development is followed by creative destruction. Creative destruction in this case is done through increased competence and maintain the innovations that have been achieved by food SMEs. Increased business competence could be conducted through cost efficiency enhancing product quality and improving worker skill. It is conducted while maintaining the achieved innovation to strengthen the market network customer service and innovation in product packaging. The government’s role is proven not to strengthen the relationship of the pace of innovation development and competitiveness of food SMEs. The role of the government is reflected through credit facilities business licensing promotion marketing and training. These have been carried out by the government. Nevertheless, these activities do not generate widespread impact in strengthening the pace of innovation development to enhance the competitiveness of food SMEs. Research limitations/implications The main limitation of this study is that it analyzes processed foods and innovations in general. Future research should investigate one type of processed food based on the typology of innovation so as to provide more effective and efficient recommendations. Originality/value This is the first known analysis of innovation speed and creative destruction for SMEs of food sector.

IMAGE DAERAH TUJUAN WISATA: SUATU TINJAUAN DARI PERSPEKTIF WISATAWAN NUSANTARA

Companies increasingly turn to the marketing based on the consumers’ image and emotions in order to win mind share and heart share. The management of a tourist destination image is an important factor in achieving success in business tourism. This study aimed to examine the effect of service quality value towards the image, either directly or indirectly through tourist satisfaction as a moderating variable. Data obtained from the domestic tourists who visited tourist destination in Great Malang were analyzed by the method of Partial Least Square (PLS). The findings of this study explains that there are direct and indirect positive influence between the service quality value and the measurement of tourist object attraction, supporting means, empathy and feeling towards tourists’ image. Likewise there is a positive influence between satisfaction and tourist image.This study can help marketers (government agencies, private sectors in Great Malang), to better understand the contribution of the image of an increasing number of tourists. Thus marketers will be more careful in designing the right marketing strategy to make tourists more loyal.