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Abstract
The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.
Highlights
During the Indonesian Reformation era, the economy was built on a democratic economic system (Riveong & Rachmad, 2018)
The democratic economic system provides employment opportunities and seeks for the public to achieve increased prosperity evenly and equitably. This requires efforts to improve the local economy in various programs, including the development of Micro Small Medium Scales Enterprises (MSMEs)
Social media and market place are full of various product and different sellers; the visual of photos and video will make its differences in the game of attraction
Summary
During the Indonesian Reformation era, the economy was built on a democratic economic system (Riveong & Rachmad, 2018). The democratic economic system provides employment opportunities and seeks for the public to achieve increased prosperity evenly and equitably. This requires efforts to improve the local economy in various programs, including the development of Micro Small Medium Scales Enterprises (MSMEs). In Indonesia, MSMEs are an important business sector. MSMEs can survive the economic crisis in 1998 because it requires little capital. They tend to use their capital, and as a result, they do not rely on the fluctuation of foreign currency. Various positive impacts of MSMEs make it a very strategic business sector to develop
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