The Great Whale River, located on the southeast coast of Hudson Bay in Canada, forms a large river plume under complete landfast ice during early spring. Short‐term fluctuations of plume depth have motivated the present numerical study of an under‐ice river plume subject to tidal motion and friction. We introduce a simple two‐layer model for predicting the vertical penetration of the under‐ice river plume as it propagates over a deepening topography. The topography is idealized but representative. Friction on the bottom surface of the ice cover, on the seabed, and at the plume interface is parameterized using the quadratic friction law. The extent of the vertical penetration is controlled by dimensionless parameters related to tidal motion and river outflow. Model predictions are shown to compare favorably with under‐ice plume measurements from the river mouth. This study illustrates that isopycnal deepening occurs when the ice‐cover vertical motion creates a reduced flow cross‐section during the ebbing tide. This results in supercritical flow and triggers the downward plume penetration in the offshore. For a given river discharge, the freshwater source over a tidal cycle is unsteady in terms of discharge velocity because of the variation in the effective cross‐sectional area at the river mouth, through which freshwater flows.