Great Place Research Articles

Development of Modern Business Ideas and Technologies in Ukraine

Abstract. Introduction. Every year, the world has a lot of technology around us everywhere. What was previously thought to be a fantasy is now routine. What was previously thought to be a fantasy is now routine. The society tries to make its life easier by introducing technological progress into the revolution. Modern rates of scientific and technological progress and dependence of economic growth of leading countries and the world economy on efficiency of use of science and technologies have made necessary combination of efforts and resources of different countries for achievement of global scientific and technological goals. Purpose. The purpose of the research is to analyze the development of modern business ideas and technologies in the economy of Ukraine and abroad. Results. It has been established that Ukraine is still far behind economically developed countries of the world. The flow of investments into startups of Ukraine and the company was considered. It is well known that the USA is the main investor of the startup of the branch of our state and the catalyst for the development of the Ukrainian innovation environment. It is clear that Ukrainian industrial enterprises are gradually introducing innovative technologies into their activities and are moving to a more technological process of production, but given the changing Ukrainian economy, the instability of the financial market and the lack of state support for fundamental changes in the near future are not expected. It has been proved that Ukraine is a great place for investments, as most startups, which are innovative companies in our country, with it inclination, and this industry is promising and will help our state to take a course in the direction of digitization of business and improvement of our innovative environment. It is justified that the state, based on the recommendations of science, is called on to send clear and clear signals to businesses on promising most important directions of production activity, to orient and direct its business activity in the direction required for the society, to indicate directions of overcoming the delay of our enterprises from the level of their foreign competitors. Conclusions. Requirements of time, rapid development and introduction of modern ideas and technologies in practically all spheres of society cause economic entities at all levels of functioning to change their direction and activity in a qualitative way, to react to the challenges of the present time, to adapt and introduce new developments and technologies. In our opinion, it is the use of modern technologies, the newest ideas can become a catalyst for their development for domestic enterprises. As the global development is actively developing, innovative technologies become more popular, which not only accelerate all processes at the enterprise, but also minimize costs by introducing efficient use of resources into each of the processes.

The impact of internal marketing philosophy on a firm’s strategic orientation

The study investigates the impact of internal marketing philosophy on implementing strategic goals to leverage an innovative internal marketing concept for business growth. In the context of firms’ strategic orientation, the organization’s development, market position, and practices used to promote the desired organizational behavior are being examined. The paper focuses on large companies in Greece, which belong to the retail, manufacturing, and healthcare sectors. Moreover, these companies have been certified by “Great place to work.” A qualitative method via Nvivo software was used. Data were collected from 10 semi-structured interviews. Participants are executives with significant working experience and different managerial positions. The findings document the impact of the internal marketing concept on company development through policies concerning strengthening the organization’s presence and recruiting qualified employees. Moreover, the influence of the internal marketing concept on an organization’s market position with regard to a positive working environment and management style is highlighted. Finally, team environment emerges as a dominant trait in the organizational context, while values such as honesty, integrity, and reliability appear as critical features of the desired behavior. The study provides an updated managerial perspective by establishing a link between the theory of internal marketing and business process mapping. The results enable executives to focus on elements that better serve the implementation of strategic goals. Acknowledgment This study has been funded by the University of West Attica / Special Account for Research Grants.

Women and great places to work: Gender diversity in leadership and how to get there

Women and great places to work: Gender diversity in leadership and how to get there

A Two-Level Multi-Modal Analysis for Depression Detection From Online Social Media

According to World Health Organization statistics, depression is a prominent cause of concern worldwide, leading to suicide in the majority of these cases if left untreated. Nowadays, social media is a great place for users to express themselves through text, emoticons, images, etc., which reflect their thoughts and moods. This has opened up the possibility of studying social networks in order to better comprehend the mental states of their participants. The primary goal of the research is to examine Twitter user personas and tweets in order to uncover traits that may signal depressive symptoms among online users. A two-level depression detection method is proposed in which suspected depressed individuals are identified using social media features, personality traits, temporal and sentiment analysis of user biographies. Using the support vector machine classifier, these qualities are integrated with additional linguistic and topic features to achieve an accuracy of 89%. According to the research, effective feature selection and their combinations aid in enhancing performance.

Care

Care

Boarding for Youth Mental Health Conditions: How Can Hospitalists Be Part of the Solution?

Boarding for Youth Mental Health Conditions: How Can Hospitalists Be Part of the Solution?

CitiusTech: employee engagement amidst disruption

Research methodology The case was developed by interviewing Rizwan Koita, CitiusTech chief operating officer (CEO) and cofounder. Case overview/Synopsis CitiusTech, Inc. was a privately held health-care technology and consulting services provider with over 6,000 employees worldwide, with the majority in India. Since 2015, CitiusTech has been certified as one of India's best workplaces by the Great Place to Work Institute®.The case is set in 2020 when CitiusTech's business operations were severely disrupted as its customers suspended work on health-care technology projects to focus on responding to the COVID-19 pandemic. As a result, Rizwan Koita, CitiusTech's CEO and cofounder, suddenly found himself with a considerably large, highly qualified, underused talent pool and a significant loss in revenue. Instead of laying off highly skilled and trained employees, CitiusTech took a long-term view of the situation, believing that business would pick up in the third or fourth quarters and there would be a need to scale up teams. However, as 2020 was closing, Koita wondered if he had done enough to enhance employee engagement amid the disruption caused by COVID-19. Complexity academic level This case is intended for use in undergraduate courses focusing on leadership, industrial and organizational psychology or human resources management. This case may be positioned after students have been familiarized with the fundamental concept of employee engagement.

KİŞİSEL NOTLARDAN TOPLUMUN ORTAK HAFIZASINA SAVAŞ DÖNEMİ HATIRALARI: ATATÜRK’ÜN HATIRA DEFTERİ

Toplumların siyasi, sosyal ve kültürel tarihi bakımından önemli kaynaklar arasında yer alan hatıratlar, askeri tarih için de büyük önem taşır. Özellikle zaferle sonuçlanan savaşlar, toplumların hafızalarında büyük yer edinir. Anlatılan tarihi olaylar, geleceğe yönelik bir rehber vazifesi görür. Hiç şüphesiz; I. Dünya Savaşı sırasında yaşananları kaleme alanlar, hatıralar vasıtasıyla bugünü kavramak isteyenler için tarih somut birer kanıt niteliğindedir. Toplumsal hafızanın güçlenmesine vesile olan esas, yani askeri mücadele hatıraları illiyet bağını da beraberinde güçlendirmektedir. Bununla birlikte hatıratların gündelik yaşam rutininde kültürü, ideolojiyi ve kimliği ortak paydada buluşturan ve dönemi analiz yapabilmek üzere araç olan bir niteliği de bulunmaktadır.
 Mustafa Kemal Atatürk sosyal, ekonomik ve siyasal düzende köklü değişikliklere yol açan I. Dünya Savaşı’nda birçok cephede savaşmıştır. Görev aldığı cephelerde yaşadıklarını düzenli olarak not alan Atatürk’ün yazma tutkusuna 1916 yılında 16. Kolordu Komutanı olarak görev yaptığı karargâhında da şahit olunur. Söz konusu cephede, bir yandan Muş ve Bitlis’i işgalden kurtarmak üzere harekâtlar planlamış, bir yandan da milletin kaderinde dönüm noktası sayılacak olayları kaleme almıştır. Böylelikle Mustafa Kemal Atatürk’ün askerlik hayatının en parlak safhası tarihin önemli vesikaları arasında yer alan hatıralar vasıtasıyla toplumsal hafızaya kazınmıştır.
 “Atatürk’ün Hatıra Defteri” adlı eser, Mustafa Kemal’in yaveri Şükrü Tezer’in anlatımıyla vücut bulmuştur. Tezer, 28 Şubat 1916 tarihinde Edirne’ye Mustafa Kemal Paşa’nın yaverliğine atandığı andan itibaren onun yaşantısına ve askeri mücadelesine yakından şahit olmuştur. Şükrü Tezer imzalı bu eser, Kasım-Aralık 1916 tarih aralığında Mustafa Kemal Paşa’nın kaleminden kâğıtları çiçek motifli ve yaprak kenarlarında sarı yıldızlar bulunan deftere düşen anılarla zenginleşmiştir. 
 Bu çalışmada Şükrü Tezer’in Atatürk’ün Hatıra Defteri adlı eser incelenecektir. Bu inceleme aynı zamanda I. Dünya Savaşı’nın 1916 yılına ışık tutacaktır. Mustafa Kemal görevde bulunduğu bu cephede kaleme aldığı notlarda, onun düşünce dünyasını zenginleştiren kitaplara da atıf yapmıştır. Paşa’nın yazdığı notlar, tarihsel konulara duyduğu ilgi yanında edebiyat tutkusunu da yansıtmaktadır. Paşa’nın cephede yaşadıkları onu anlamak için bir rehber vazifesi görmektedir. Türk milleti için verdiği faydalı bilgiler, geleceğe aydınlatmak ve çağdaş medeniyetler seviyesine ulaşmak üzere atılan her adımda bir ışık niteliğindedir. Görev aldığı bu cephede Mustafa Kemal Paşa’nın kaleme aldığı bu notlar, aynı zamanda dönemin gidişatı hakkında analiz yapabilmek üzere milleti için temel prensipleri oluşturmuştur. Paşa’nın bu entelektüel birikimi kâğıda düşen söz konusu notlar vasıtasıyla sosyal, kültürel, askeri ve siyasi birçok konuda okuyana fikir verdiği gibi Türklük bilinç ve duygusunu da güçlendirmektedir. Askerî harekâtın planlanması ve uygulanmasının seyri içinde Mustafa Kemal Paşa’nın vazifesine olan aşkı, yaşananları kaydetme tutkusuyla birleşince incelenen bu eserin gelecek nesillere azim ve güven vereceği şüphesizdir.

Imam Ali (Ali Ibn Abi Ṭalib), The Peak Personality Who Shaped Arabic Poetry with His Wise Words

Imam Ali, the sultan of wise words, who had a good command of the Qur'an, hadiths, and poems of the period of ignorance (Jahiliyyah), used literary sentences even in his everyday conversations. He proved to be the pinnacle of literature by skillfully bringing together words in his poems with deep meanings. His poems were examined in Arab and Turkish sources to reveal the literary power of Imam Ali and the beauty of the used language. Studies on the literary aspect of Imam Ali in the Arabic field are more than the studies in the Turkish field. In the literature, much research was conducted about Imam Ali, but very few of these studies examined his literary language side. As he was the basis of Islamic sciences and the master of scholars who grew up in these fields, he occupied a great place in the literature of Muslim countries. We tried to make up for the lack of analysis of Imam Ali's literary language in this context. Imam Ali was a great person who needed to be examined in every aspect of literature. We tried to reveal his literary side, which was a guide for those who came after him.

Psychobilly: Subcultural Survival

Psychobilly: Subcultural Survival details the history, development, and continuation of the psychobilly subculture. Psychobilly builds upon the work of various subcultural, post-subcultural, performance studies, and other theoretical frameworks to explain the different factors that make up the psychobilly subculture, a small but dedicated group drawing on influences of punk, rockabilly, horror movies, and others to create a unique style, music, and a set of behaviors. In Psychobilly, Kimberly Kattari delves into the multiple aspects of the subculture, examining the history, style, evolution, and fierce continuation of psychobillies in the present. Psychobilly would be of interest to anyone in folklore, subcultural studies, punk, rockabilly, or horror circles.Chapter 1 opens with the early history of psychobilly as it started in England, evolving from former Teds, rockabillies, and punks in the 1970s and 1980s, who felt these scenes had lost their original rebellious spirit. Kattari weaves an excellent narrative drawing on fieldwork as well as previous publications. Like most origins, the word “psychobilly” is shrouded in mystery. While the term arose in various capacities—with proto-psychobilly acts like Screaming Jay Hawkins and Screaming Lord Sutch as well as the Cramps providing some early indications of what was to follow—it was the Meteors who led the first wave of what would become psychobilly. Rejected from the larger rockabilly scene due to their experimental and aggressive performances, groups like the Meteors found their own way in the music world where, combined with the punk scene of the late 1970s and 1980s, they created something unique.From my own personal experiences playing and participating in the Midwestern punk scene of the early 2010s, the traces of punk subculture are clearly evident in psychobilly—disillusionment, estrangement, and wanting to create something openly resistant to larger society. However, while sharing some similarities, psychobilly emphasizes an apolitical approach that celebrates all things carnivalesque. Through emphasizing these various transgressive behaviors, Kattari perfectly captures the distinctive forms of performance within psychobilly. Music, rather than a force of decrying sociopolitical oppression prevalent in several subgenres of punk, is instead used as a form of escape. Morever, such performances celebrate all things macabre, dark, and grotesque—all which are absolutely lovely. “Wrecking”—a term involving a variety of moves as diverse as walking like zombies to slamming into one another to throwing punches—highlights a communal release of aggression.Equally exciting is the style meant to clearly designate the rejection of popular culture and the restraints of mainstream society: a mixture of rockabilly, punk, and specific contributions such as the instantly recognizable wedge quaff hairstyle. One goal shared by many in the various punk subcultures, and especially psychobilly, is to intentionally shock or make others uncomfortable through dress—which explains why someone in a passing vehicle once told me I was going to “burn in hell” for wearing a metal shirt incorporating religious iconography. As successive “waves”—new iterations, influences, and bands—of psychobilly continued in the following decades, efforts to intentionally reject larger society manifested in a multitude of ways, such as through dress, lyrical content, performances, and many other formats.Particularly enjoyable and relevant to my own studies within punk subculture is chapter 4, “Male Dominance and Female Empowerment.” Some of the larger issues within the scene—as well as in other subcultural studies—are the treatment of women as objects, sexual ownership and dominance, and downplaying or outright rejecting female psychobilly groups as distinctly not psychobilly. Although much of psychobilly intentionally breaks with parts of popular culture, its maintenance of typical discourses of male hegemony continues to be a severe point of conflict. The disparity between male and female behaviors, style, and other elements exemplifies the hypocritical approaches within the scene.Toward the end of Psychobilly, the focus shifts toward psychobilly in the digital age and, with decades of existence, the methods of gatekeeping toward what is, and what isn't, psychobilly. Although some have heralded the rise of the internet as the destruction of subcultures, the case of psychobilly—where a small but dedicated group of individuals is spread across the globe—illustrates the opposite: friendships are maintained while new members, potentially isolated, are able to find a like-minded community. Kattari also explores in depth the notion of gatekeeping as psychobilly becomes more established and new waves emerge.Psychobilly: Subcultural Survival is an excellent exploration of an often underlooked subculture. By providing an amazing overview of the subculture's history, style, behavior, and developments, the book insightfully demonstrates the continued existence of subcultures within the age of the internet. For anyone wanting to get into subcultural studies and the corresponding theoretical framework, this is a great place to start.

Precursory Prevention: Togetherness for Better Health

Precursory Prevention: Togetherness for Better Health

General

General Christopher T. Begg, Fred W. Guyette, Michael W. Duggan, and William J. Urbrock Christopher T. Begg Catholic University of America Fred W. Guyette Erskine College and Seminary Michael W. Duggan Calgary AB, Canada William J. Urbrock University of Wisconsin Oshkosh 904. [Transforming Memories of Collective Violence] Sonja Ammann and Julia Rhyder (eds.), "Editorial Introduction: Transforming Memories of Collective Violence: Key Methods and Future Direction," HeBAI 10 (1, 2021) 1-10. As guest editors of this issue of HeBAI, A. and R. provide an introduction to the issue organized under the following headings: (1) Approaching Ancient Narratives of Collective Violence; (2) Defining Collective Violence; (3) Remembering Collective Violence in the Hebrew Bible; and (4) The Articles in this Issue. For abstracts of the five articles making up the remainder of the issue, see ##911, 913, 1407, 1428, 1429.—C.T.B. Google Scholar 905. [Inquiring of the Dead] Shaul Bar, "Inquiring of the Dead," JBQ 49 (3, 2021) 171-79. In the ancient world it was common practice for people to spend the night in a temple or shrine and to make a sacrifice, in hope of receiving a divine message through a dream. Today this ancient practice is referred to as "incubation." In the Hebrew Bible we read that Jacob/Israel stops off in Beersheba on his way to Egypt and offers sacrifices, after which the Lord does appear to him in a vision at night (Gen 46:1-4). Solomon goes to Gibeon, the site of the great high place, where he offers a thousand animals on the altar there—and the Lord appears to him in a dream at night (1 Kgs 3:4-15). Some people inquired of the dead to learn about future events, as Saul did in 1 Samuel 28, but two verses in Leviticus clearly state that this is prohibited (Lev 19:31 and 20:6). An explicit criticism of the practice is also found in the retelling of Israelite history in Psalm 106: "They attached themselves to Baal Peor and ate sacrifices of the dead" (Ps 106:28). In Isa 65:4, a similar practice is described. In the Hebrew Bible, however, the understanding is that Israel worships a living God. God is the God of the living, not of the dead.—F.W.G. Google Scholar 906. [The Question of "Cultic Prostitution" in the OT] David Bindrim, "Schuld sind de Kanaanäer und die 'Versumptheit beider Geschlechter'. (Kult)prostitution im Alten Testament," Erotik und Ethik, 229-44 [see #1683]. In this discourse-analysis contribution, B. surveys the alleged references to cultic prostitution in ancient Israel as well as in the ANE in general. He begins his discussion with a consideration of those OT passages in which mention is made of qĕdēšîm, a term that is often understood as designating cultic prostitutes. In a second step, B. shows that we have very little evidence regarding the existence of prostitution in the ancient Israelite context, this leading him to conclude that one should be very cautious about making absolute statements regarding the phenomenon: in the interests of historical accuracy, one does best to acknowledge that we simply do not know much about the matter. [Translated and adapted from editors' introduction, p. 9—C.T.B.] Google Scholar 907. [Blood Guilt and Monetary Compensation in Biblical Law and Mari Letters] Yigal Bloch and Nathan Wasserman, "Blood Guilt and Monetary Compensation in Biblical Laws and Mari Letters," Beit Mikra 66 (1, 2021) 7-32 (Hebrew). In our article, we discuss a question bearing on the fundamental principles of criminal law in the Hebrew Bible: are these principles self-standing postulates on which the [End Page 341] biblical laws are based (as suggested by Moshe Greenberg) or rather late generalizations based on specific legal norms and statements that predate them? We address this question by considering Mesopotamian documents about a millennium older than the biblical legal corpora, i.e., two eighteenth-cent. b.c.e. letters from Mari on the Middle Euphrates and a nineteenth-cent. b.c.e. treaty between two towns in the Diyala basin. Despite the spatial and temporal...

Impact of Podcasts and Video Marketing Strategy on Growth of Businesses in the Private Sector: Perspective from the United States

A growing business is one that is expanding in one or more ways, and there is no single metric used to measure growth. Instead, several data points can be highlighted to show a company is growing. These include: revenue, sales, company value, profits, number of employees, and number of customers. Over the past few years, the popularity of podcasts has grown enormously. A Podcast can be understood as a series of episodes, digitally programmed and formatted, focusing on a specific theme or topics like technology, start-ups, or anything else, it can be said that it is a radio in digital form. This study sought to understand the impact of podcasts and video marketing on growth of businesses in the private sector in the United States. This was a literature based study in which relevant literature was reviewed to derive study themes. The study found that in the US, Podcasts are going mainstream, and since the brand name goes online with the Podcasts on many platforms, it increases the brand’s visibility, and there are many tricks and hacks that businesses can use to enhance brand visibility through Podcasts. The study established that podcasts and videos offer individuals and organizations in the private sector alike the ability to effectively and affordably attract, convert, and transform consumers and grow their businesses. It has also been established that Podcast listening numbers have increased by 42% in the US since the start of the COVID-19 crisis, and more and more Americans are discovering content via this medium, it is thus a great place for advertisers to reach a more tech-savvy, educated consumer. The study concludes that many businesses in the United States use podcasts to attract their target customer to their business. By talking about things that their target customer is interested in, they then gain a captive audience to promote their products or services to. Keywords: Podcasts and Video, Marketing strategy, Business growth, Private Sector, United States

MARK TWAIN IS A PROMINENT REPRESENTATIVE OF AMERICAN REALISM

The following article discusses the main characteristics of American Realism and the great place ,contribution of Mark Twain to the development of that movement.

Biological activity of oxadiazole and thiadiazole derivatives.

The 5-membered oxadiazole and thiadiazole scaffolds are the most privileged and well-known heterocycles, being a common and essential feature of a variety of natural products and medicinal agents. These scaffolds take up the center position and are the core structural components of numerous drugs that belong to different categories. These include antimicrobial, anti-tubercular, anti-inflammatory, analgesic, antiepileptic, antiviral, and anticancer agents. In this review, we mostly talk about the isomers 1,2,4-oxadiazole and 1,3,4-thiadiazole because they have important pharmacological properties. This is partly because they are chemical and heat resistant, unlike other isomers, and they can be used as bio-isosteric replacements in drug design. We are reviewing the structural modifications of different oxadiazole and thiadiazole derivatives, more specifically, the anti-tubercular and anticancer pharmacological activities reported over the last 5 years, as we have undertaken this as a core area of research. This review article desires to do a thorough study and analysis of the recent progress made in the important biological isomers 1,2,4-oxadiazole and 1,3,4-thiadiazol. This will be a great place to start for future research.Key points • Five-membered heterocyclic compound chemistry and biological activity recent survey. • Synthesis and pharmacological evolution of 1,2,4-oxadiazole and 1,3,4-thiadiazole are discussed in detail. • The value and significance of heterocyclic compounds in the field of drug designing are highlighted. Supplementary InformationThe online version contains supplementary material available at 10.1007/s00253-022-11969-0.

It Is So Nice to See You: ACE Is Back!

“More than 20 years ago, the Webb team set out to build the most powerful telescope that anyone has ever put in space. . . . Today we can say that design is going to deliver.” —Thomas Zurbuchen, associate administrator for NASA's Science Mission I readily admit, the time since ACE19 has been trying. The decisions to cancel ACE20 and ACE21 were hard to make. The tipping point in each case was AWWA's commitment to protecting public health—a commitment that extends beyond the delivery of safe drinking water to include safety at AWWA events for members and water colleagues around the world. As we know all too well, there was no possible way to hold ACE safely in 2020 and 2021. All of which makes this year that much more special. So, what do we have in store for ACE22? To start with, we will open the conference with a talk that is nothing short of out of this world. The opening-session keynote speaker is Thomas Zurbuchen, NASA's associate administrator for the Science Mission Directorate. My hope is he will talk about his work finding water on Mars and what it means for us here on Earth. Also, I suspect he will speak to the importance of the James Webb Space Telescope—the world's largest and most powerful space science telescope, which has the ability to view distant worlds around other stars. Speaking of looking forward, AWWA will officially launch its Water 2050 program at ACE22. This program will focus on water in the mid-century and the drivers that will take us there. The idea behind Water 2050 is that, by understanding these drivers—sustainability, technology, economics, governance, and social and demographic factors—water professionals can take steps to create our desired water future. As is the case for many things, Water 2050 (like NASA's Webb telescope) requires starting the work well in advance of needing the results. The reality is that in water years, 2050 is not that far away, so starting now is critical. At ACE22, the easiest way to learn more about AWWA's Water 2050 is to visit the AWWA pavilion on the exhibit floor. If you are an emerging professional (or the mentor for one), look for announcements at ACE about AWWA's Transformative Leaders Academy. This yearlong program is a mix of virtual and face-to-face events. It focuses on the leadership skills needed by the next generation of water leaders—those who will take us to 2050. We are fortunate to have partnered with WaterNow Alliance on this program and to have received a grant that allows us to waive the tuition for this inaugural year. The technical programs will be chock-full of the information you need, including the latest on the Infrastructure Investment and Jobs Act of 2021, the newest thinking from the US Environmental Protection Agency, and approaches to addressing cybersecurity. Check out the full ACE program on the AWWA Events app. As you would expect, the exhibit floor will be a great place to reconnect with business partners. The exhibitors are ready to greet you and provide updates. Many events like the Tapping Contest, Hydrant Hysteria, and Best of the Best water taste test will also be on the exhibit floor. And stop by the Innovation Hub, powered by Isle Utilities, to learn about emerging technologies and innovation. Wednesday evening, everyone can gather at the Wrap Party to celebrate the tradition of passing the gavel. This year's gavel-passing will not only symbolize a change in leadership but also how the water community is emerging stronger after facing three years of previously unknown challenges. Finally, I have a feeling that many ACE events will begin with someone saying, “It is so nice to see all of you!” I chuckle every time I hear that phrase, yet I know that people say it because it is true. Over the past three years, we have missed being together and now, as with other COVID-related limitations, that too can come to an end. See you at ACE22!

Defining the core of successful millennial leadership

The growing number of today’s leaders represent millennial leaders who have their specific approach to leadership work. This was a phenomenographical study in which 28 Finnish leaders from Great Places to Work companies were interviewed. The purpose was to define the core of millennial leadership. The leadership dimensions of social, psychological, and cognitive-operational leadership were distinguished from the millennial leaders’ perceptions. Social leadership comprised elements that highlighted interpersonal relations in leaders’ work. Psychological leadership evidenced leaders’ positive thinking about human growth and well-being. Successful leadership was seen through “human eyeglasses”. The leader’s strong service mentality as well as practice time and work management represented cognitive-operational leadership. The output of this study is a new perspective of millennial leadership. The developed definition of a successful millennial leadership will help to understand young leaders’ ideas about leadership and organizations to support their development in their work.

Loss and Return of Ecological View in the Discourse of Political Ecology

Ecological and human health conditions are at stake in today's most pressing issue: balancing the needs of the natural world with the requirements of human society. The long-term repercussions of social and environmental changes can be better understood by studying both ecological and political-economic history. Floodplains are a great place to learn how civilisation and nature interact over time in a region. To keep pace with the developments in both technology and society, wetland conditions and social-ecological phenomena are constantly re-engineered. Different land and access regulations simultaneously affect the management and health of wetlands. Among environmental studies, political ecology is a subfield that focuses on social relations and the co-production of the natural environment and human society. Political economy, post-modernism, and agrarian studies are among the sources of conceptual inspiration. This research attempts to evaluate prominent actors (e.g., government agencies and enterprises) and what is assumed in central discourses about environmental issues. The debate over ecology's place and significance in political ecology rage on. Several political ecology initiatives actively deal with biological sciences, whereas others stay within more human scientific sociological theories, where ecology generally pertains to the environment. Keywords: discourse; ecological view; loss; political ecology; return

BLUE WOLF AS TOTEM AND IDEAL-ARTISTIC SPIRIT IN THE SPIRITUAL WORLD OF THE KAZAKH PEOPLE

The precious legacy of ancient Kazakhs to younger generations, one of the first values is indeed the language. Language is a witness of previous generation’s existence. Language and human existence are considered in unity, language phenomena are studied in combination with the worldview, culture, as well as system of thinking. Spiritual, cultural being determines our orientation in life, manifesting itself in a language. As we are all aware, many thousands of years ago, man lost in the fight against natural disasters more than it won. Development of human being as a race and language are considered together. We analyze them in unity with the worldview, culture and way of thinking. People who suffer from the rear, the elements, various catastrophes, evoked a variety of beliefs, believed in them. At the same time we still do not know which belief came first and which belief was applied last. One of the beliefs that arose from the old worldview is the totem of the "blue wolf” (Kok-bori). Since ancient times, the image of the wolf has occupied a large place in the traditional beliefs of different peoples. This image has a great place in the worldview of the nomadic peoples of Central Asia, especially the Turks, as a monument of material culture. In many sources, in Ancient Scripture, the wolf -beast is a predator of steppe origin, not an animal, but a mother animal, standing at the origins of its kind. In addition, foreign, Russian scientists, domestic researchers, referring to various sources, write that the ancient Turkic tribes reached the level of totem, they estimate it as a sacred beast, some elements are found in household attributes. The Turkic people include: Kazakh, Kyrgyz, Uzbek, Azerbaijani, Turkish, Nogai, Bashkir, Tatar, Altai, Karakalpak, Uighur, Turkmen, Saka, Gagauz, Madiyar, Karachay, etc. Folklore and mythological networks manifest the spiritual world of the people and are fixed in the minds of the younger generation as a reflection of the universal worldview. This article analyzes the blue spirit storm of the Kazakh people, the totem "bori", the emergence and continuity of these beliefs at the present stage, the revival of the spiritual continuity of the ancient Turks and the Kazakh people and modern without losing the values of national cultural values, the viability of the principles and absorption Turkic spirit in the consciousness of generations.

Book Review

Book Review