Graphic Design Research Articles

Impact of the colour perception of graphic design on promoting tourist destinations of Southeast Europe

Graphic design plays a crucial role in branding and marketing in the current digital era. Digital marketing impacts the promotion of tourist destinations. Tourism has become an important and growing sector that has influenced the development of a country's economy. Colour as an element of graphic design evokes emotions and sets a certain mood for an image or graphic. The purpose of this study is to determine the role of colour perception in graphic design in promoting tourist destinations of Southeast Europe (SEE). We aim to explore the relationship between graphic design and the tourism industry in SEE countries, focusing on their tourism logos and slogans for advertising their tourist destinations. The analysis of the main characteristics of logos and slogans shows that they can be effective tools for promoting and supporting tourism in countries in the SEE region. It was observed that there is compatibility between the colours used in the logo and the country flag in 64% of the tourism logos of SEE countries. The colour green is the most commonly used colour in logo design.

Expanding Applications and Artistic Principles of Motion Graphics in Digital Media

Motion graphics, in contrast to traditional two-dimensional media, provide the user with an experience that is more intuitive, dynamic, multi-dimensional, rhythmic and narrative. This study examines the principles and evolution of motion graphics in digital media, including television commercials, websites, applications, interactive installations, and graphic design. By analysing their dynamic, rhythmic and narrative characteristics, this paper outlines the principles of art construction from the perspectives of time, space, communication and synthesis. It also explores the artistic expression of motion graphics through three main avenues: enhancing information presentation, expanding graphic creativity, and integrating multiple forms. To illustrate how these principles enhance information presentation, expand creative boundaries and integrate multiple forms, an in-depth literature review and a series of case studies are conducted. Conclusions focus on providing guiding principles for using motion graphics in modern digital environments.

Exploring Visual Features of Ecological Design in Private Housing: Search for Visual Principles.

Background: Changing consumer attitudes toward the natural environment are reflected in an increase in demand for environmental design of private houses, which requires the definition of some general principles of such design, particularly graphic design. Purpose: The purpose of the study is to highlight and determine the fundamental features of the visual component of the ecological design of private houses. Objectives: Present the characteristics of the countries of the world in accordance with the application of eco-design and sponsorship of green construction; identify visual principles that characterize the ecological design of private houses. Methods: The study is based on mixed qualitative analysis. The authors of the study used statistical from statista.com concerning the number of LEED certified projects during 2018 to 2021. Statistical indicators of countries is used to select houses for research, an assessment of a group of experts of photo-interview methods is used to determine the main trends in visual environmental design. Results: It was possible to systematize the world experience in designing private homes using an ecological approach. They categorized the basic principles of visualization of functional-planning, technological and artistic-esthetic solutions in the interior design of a private residential building; compliance with appropriate esthetics; functional design solutions of the interior space, modularity, compactness, responsible and rational architecture; and interior design, preferably with the possibility of moving housing to another place in case of forced relocation. Conclusions: The results obtained can be used in the framework of theoretical and practical design of private residential buildings.

Looking at things strangely: Defamiliarisation as a design approach for media literacy education

Design methods have long been proposed as educational devices and, increasingly, as approaches for engaging with societal issues. While media, cultural and political narratives continue to debate best practices for challenging disinformation, with some countries embedding media literacy within formal education, this article speculates on how design approaches might be repurposed for media literacy education. Drawing on theories of defamiliarisation from creative practice and design research, the article postulates graphic design’s intrinsic communicative nature as a potential approach for engaging with media literacy. By interweaving diverse academic discussions, alongside case studies, the article scrutinizes defamiliarisation’s efficacy, alongside graphic design, as a research and pedagogical tool, foregrounding innovative design strategies that may be responsive to contemporary media literacy challenges. In doing so, the article speculates how such practices might be combined, leveraged, and repurposed as educational tools for media literacy, as well as for future interdisciplinary discussions and social design research.

Improving the Usability of Graphical Authentication Systems Using Subject-Based Images

Recognition based graphical authentication systems rely on a system user’s ability to recognize previously chosen images and use those images to gain access into a computing systems, devices or application. Recognition based systems that utilise several types of images have been developed and studied. The déjà vu scheme depends on the use of abstract (meaningless) images. Images in the déjà vu scheme have no exact meaning. This scheme has also been actively studied. This article presents a between user study conducted on two recognition-based schemes using system prototypes. The Abstract Based Graphical Authentication (ABGA) was designed to simulate the déjà vu scheme. The performance of this system was compared with the performance of a novel system developed for this research. The novel system, called Subject Based Graphical Authentication (SBGA), in which the system used images from the various disciplines of the research participants. The researcher conducted a lab-based study with 100 participants, 50 participants for each of the prototypes. The study investigated the impact of using subject based images to enhance the usability and security of recognition-based graphical passwords. Two graphical models were thus developed and presented to the 100 participants, which comprised of staff and students from the departments of Computer Science, Mathematics, and Engineering. In the experiments, participants selected their graphical passwords from sets of images representing their various disciplines. The researcher observed that the memorability rate for graphical passwords consisting of subject based images aligned with participants' disciplines surpassed the rate for passwords with purely abstract images. The results indicated 81.7% successful login rate and 18.3% failure rate for Subject Based Graphical Authentication (SBGA). In contrast, Abstract Based Graphical Authentication (ABGP) exhibited a 51.5% successful login rate and a 48.7% failure rate. The findings provide significant insights for graphical password designers and developers seeking to enhance system memorability. Balancing image familiarity with security considerations can lead to more user-friendly and effective recognition-based authentication systems. This study provides valuable insights into the benefits of incorporating familiar images in recognition-based graphical passwords, showcasing a significant improvement in memorability and user authentication success. The findings underscore the importance of considering the user’s familiarity with portfolio images in the design of graphical authentication systems.

Application and Innovation of Computer Graphics Design Courses in Journalism Education under the Context of Media Convergence

Application and Innovation of Computer Graphics Design Courses in Journalism Education under the Context of Media Convergence

Moderating Effects of Visual Order in Graphical Symbol Complexity: The Practical Implications for Design

In the field of visual graphic design, complexity plays a crucial role in visual information processing, and it is assumed to be an absolute quantity based on the number of the presenting features and components. However, it remains unclear whether the visual order of the constituent elements in graphical symbol complexity affects cognitive processing, especially memory processing. Our research innovatively generated four groups of novel, meaningless graphical symbols (complex and ordered, complex and disordered, simple and ordered, and simple and disordered) and experimentally manipulated the level of complexity and order in these stimuli. Before the formal experiment, a five-point scale was used to further rule out differences between objective and subjective definitions of these graphical symbols on ratings of complexity, order, concreteness, and familiarity. Then, we used a cue-recall task to compare subjects’ memory performance of those four graphical symbol groups. The analytical results showed a significant interaction between visual order and graphical symbol complexity, with the complexity effect appearing only when the stimuli were in disordered condition and disappearing once the stimuli were ordered. In addition, this study conducted a practical application validation to confirm that increasing the level of visual order is an effective way to improve user experience while maintaining the same level of complexity. The findings can serve as a reference for graphical symbol design, graphic design, and visual communication design.

The differences in the portfolios of graphic and digital design students in Greenwich, Vietnam

Designing portfolios for students majoring in graphic design, digital fine art, etc. at many Vietnamese colleges entails drafting a job application immediately following graduation. However, graphic and digital design students in Greenwich, Vietnam, will create privateportfolios, which are extremely crucial. Designing a portfolio not only helps graphic and digital design students in Greenwich, Vietnam, survey the social needs of the vocational market, leading to building career aspirations, but also orients self-employment in the future.Most portfolios of graphic and digital design students in Greenwich, Vietnam, identify the strengths and weaknesses of their current skills, achieve outstanding results in competitions, and use pretty skills obtained from freelance works a. Furthermore, the ultimate purpose of creating a portfolio is to boost students' personal confidence by presenting it while they are interviewing for a new position right after graduation or approaching a new career. As a result, research, market analysis, and portfolio creation allow students to exercise professional working abilities while also laying the groundwork for confidence and originality in product design. The study's findings reveal certain disparities in the creative portfolios of graphic and digital creative students in Greenwich, Vietnam, who already possess a wealth of remarkable information, aptitude, particularly communication in a foreign language, and flexibility as global citizens

The Gig Economy in India: Unpacking the Economic and Social Implications

The gig economy, a labor market where freelancing or short-term contracts are more common than permanent positions, has grown significantly on a global scale in recent years. The country of India has experienced a notable transition to a gig economy due to a combination of factors including employer preferences, worker demographic changes, and swift technological progress. The gig economy includes a broad spectrum of occupations, including independent graphic designers, content producers, and IT specialists, as well as ride-hailing firms like Uber and Ola. Digital platforms that bypass traditional employment intermediaries and link workers directly with consumers or businesses generally facilitate these activities.

Pengembangan Learning Management System Sebagai Media Pembelajaran Untuk Peserta Pelatihan Desain Grafis Di Balai Latihan Kerja Singosari

This research aims to develop a web-based Learning Management System (LMS) as a learning medium for graphic design trainees at Singosari Vocational Training Center (BLK). The LMS is expected to increase access and flexibility of learning for participants, as well as facilitate instructors in delivering materials and assignments in a structured manner. The LMS development was conducted using the ADDIE model which consists of five stages, namely: analysis, design, development, implementation, and evaluation. The results of the media expert validation stated that all aspects were valid, while the material expert stated that all aspects were valid. The responses of the trainees also showed very good results and the majority of participants experienced improvement in learning. This LMS is effective to be used as learning media in graphic design training, especially to support distance learning.

Design and feed two models for microstrip antenna in two different feed methods and compare their properties

In any wireless communication, the antenna plays a very important role. The need in this technology is to reduce the size of the antenna, weight, and cost with a low profile, high performance, and low return loss (RL), which is what researchers are striving for. This paper attempts to implement a rectangular microstrip patch antenna and analyze its performance for different types of feeding techniques. In this research, we designed two thin slice antennas fed in two different ways, using FR4 epoxy as an insulating substrate with a dielectric constant of 4.3. Copper was used as a conducting material for the radiating patch and the transmission line, with nearly similar geometrical dimensions. The first antenna has dimensions of (31x 26x1.6) m3 and the second antenna has dimensions of (30x27x1.6) m3. The first antenna operates with a coaxial probe feed technique and the second one operates with a microstrip line feed technique. The return loss for the first antenna we obtained is -26.0113dB with a standing wave voltage ratio of 1.1053 at a frequency of 3.59GHz, and -24.743GHz with a standing wave voltage ratio of 1.8908 at a frequency of 5.529GHz. The return loss for the second antenna is -27.468dB with a standing wave voltage ratio of 1.0884 at a frequency of 3.45GHz. The design, simulation, and inclusion of shapes and graphics for both antennas were done using the CST (Computer Simulation Tool) program

Utilization of Adobe Creative Cloud Media to Support Project-Based Learning for Internship Students in the Digitaliz Unit at the Hasnur Centre Foundation

Adobe Creative Cloud is a comprehensive suite of applications offering advanced tools for graphic design, video editing, animation, photography, and web development. This study aims to explore the utilization of Adobe Creative Cloud in supporting project-based learning (PjBL) at Hasnur Centre Foundation. The research method used is descriptive qualitative research, which includes observation, interviews, and documentation during the internship program held from February 28 to March 17, 2024. The internship program involved 61 students from Global Islamic Boarding School, who used various Adobe Creative Cloud applications such as Premiere Pro, After Effects, and Audition in their projects. The results showed that the use of Adobe Creative Cloud enhanced students' creativity, collaboration, and material understanding. In conclusion, Adobe Creative Cloud is effective in supporting PjBL and increasing student motivation.

The implementation of Canva as a digital learning tool in English learning at vocational school

This study aims to investigates the implementation of Canva as a digital learning tool at SMKN 1 Parit Tiga in West Bangka. Canva, a versatile graphic design platform, offers various features for creating visually appealing materials. This study used qualitative approach, using a case study design. It explores how Canva enhances teaching and learning processes, engages students, and improves learning outcomes in a vocational high school setting. The data collection was done through interviews, classroom observations, and document analysis. The data, then, were analyzed using thematic analysis. The research findings highlight the seamless integration of Canva into lesson planning, teachers' motivations for using Canva, and the positive impact on student engagement and creativity. The results indicated that Canva significantly increases student interest, engagement, and confidence, leading to enhanced creativity and understanding of topics. Recommendations include providing professional development opportunities for teachers and incorporating student feedback to optimize Canva's use in the classroom. Overall, the study underscores the promising results of integrating Canva into educational settings to enhance student motivation, creativity, and collaboration.

Influence of Photography and Graphic Design on the Maintenance of Sales in the Nation and the Sun Newspapers in Osun State

Photographic design plays an essential role in raising awareness towards the sales of newspaper and maintaining the high volume of newspaper sales. This study investigates the influence of photography and graphic design on the maintenance of sales of two newspapers, The Nation and The Sun newspapers in Osun State. Focus group discussion was adopted to investigate the study while pleasure theory, perception theory were used as the theoretical framework. The study focuses on buyers of The Nation and Sun newspapers with a total of 75 respondents in Ede Osun State. Taro Yamane formula sampling technique was used to select 109 readers. Based on the findings, the study recommended that media outlets should review the literature to know the reasons for low patronage and lack of sales so that they can improve on newspaper production to ensure that readers are attracted to newspaper buying. The study recommends that prominence should be given to picture usage on the front page of newspapers because it is the first page that passers-by see to determine the newspaper purchase.

Generative Artificial Intelligence in Graphic Design Education: A Student Perspective

Generative Artificial Intelligence (GenAI) is re-defining the way higher education design is taught and learned. The explosive growth of GenAI in design practice demands that design educators ensure students are prepared to enter the design profession with the knowledge and experience of using GenAI. To facilitate GenAI’s introduction in a project-based context, it is suggested that design educators use critical engagement as a starting point to assure students understand the strengths and weakness of GenAI in the creative design process. There is little guidance on how to systematically integrate GenAI in design studio practice while maintaining a critical perspective of the ethical issues it has engendered. This research explores student attitudes toward GenAI, frequency of its use, and student perception of its impact on their future design careers. A survey of a representative cohort of graphic design students (n = 17) reveals a pragmatic acceptance that GenAI will change how design is practiced and a concurrent willingness to learn more on how to use it effectively and ethically. The survey validates the need for design educators to engage and guide students critically in their understanding and use of GenAI within studio and professional practice.

The Problems and Countermeasures in the Teaching of Graphic Design Majors in Universities

The Problems and Countermeasures in the Teaching of Graphic Design Majors in Universities

Peningkatan Media Pembelajaran Interaktif Berbasis Adobe Flash CS6 Untuk Meningkatkan Hasil Belajar Siswa Kelas X pada Mata Pelajaran Komputer Grafis di SMK Plus Pertiwi Sukamulya

This study aims to improve the learning outcomes of Grade X students in the Graphic Design subject at SMK Plus Pertiwi Sukamulya through the implementation of interactive learning media based on Adobe Flash CS6. The research method used is a quantitative approach with a one-group pretest-posttest design. The research sample consists of 20 Grade X students majoring in Visual Communication Design (DKV), who will be given an initial test (pretest) to measure their baseline abilities in the Graphic Design subject. Subsequently, the students will undergo the learning process using interactive media based on Adobe Flash CS6. After the learning process, the students will be given a final test (posttest) to measure the improvement in their learning outcomes. The data from the pretest and posttest will be analyzed using descriptive and inferential statistics with the assistance of SPSS and Microsoft Excel. The pretest results showed the highest score of 87 and the lowest score of 40, with an average score of 64.05. Following the implementation of the interactive learning media based on Adobe Flash CS6, the posttest results indicated the highest score of 93 and the lowest score of 53, with an average score of 75.70, reflecting an improvement of 11.65. Therefore, it can be concluded that the posttest results showed a higher average score compared to the pretest, and there is a significant difference between the pretest and posttest scores

Layout Generation: Automated Components Placement for Advertising Poster using Transformer-Based from Layout Graph

In the digital era, graphic design plays an important role in a company's marketing strategy, especially advertising posters that can convey messages to the audience. However, the process of making attractive and informative posters takes a long time, especially in the placement of components in the layout. This research aims to develop a layout generator system that focuses on placing components on the layout using the SGTransformer method. SGTransformer is one of the transformer-based methods that can be used to generate layouts. This research utilizes the capabilities of Laplacian positional encoding (LapPE) and edge features in SGTransformer that can improve the model's performance in developing a more structured layout based on the input layout graph. A layout graph describes the spatial relationship between components in a layout. The SGTransformer model is trained using advertising poster datasets collected from social media. Once trained, the model automatically places components based on the description of the spatial relationship between components represented by the layout graph. Evaluation of the model shows that the SGTransformer method can produce structured and more diverse layouts although there are still challenges such as overlap between components. This research contributes to the efficiency of the advertising poster design process and provides practical solutions to the creation of advertising posters in the digital marketing industry. Code and other materials will be released at https://github.com/syahdeee/Layout-Generator.

Multimedia Innovation and Integration of Folk Art Elements in Interior Design

In the long history, China has accumulated a large number of excellent traditional cultures, especially folk-art elements, which are very rich in content and are good design materials and inspiration sources. With the development of China's economy and society, people's requirements for interior decoration have become higher, so multimedia graphic design to meet users' personalized needs is a typical implicit optimization problem. Therefore, this paper combines folk art elements with modern digital processing technology and interior design of image processing, and at the same time, the improved interactive genetic algorithm introduces users' subjective evaluation into the design process, allowing users to participate in the design work. Experiments show that the algorithm can effectively meet the personalized needs of customers in the process of graphic design. It has played a positive role in the integration of national art and modern interior design and the embodiment of national characteristics in modern multimedia design.

Creating Instagram Feeds as Arts and Culture Weeks Promotional Media with Canva Application and EPIC Method

This study aimed to develop an engaging Instagram feed design to enhance visitor participation at the Cultural Arts Week event. The research employed a case study method with a qualitative approach. The sample consisted of 16 respondents, including the chief executive of Cultural Arts Week, 2 computer experts, 2 graphic design experts, and 11 visitors to the event, all of whom were students at the IPB Vocational School. The effectiveness of the design was assessed using the EPIC method, which evaluates Empathy, Persuasion, Impact, and Communication. The results indicated a score of 4.25 for Empathy, 4.1 for Persuasion, 4.12 for Impact, and 4.27 for Communication, yielding an overall EPIC Rate of 4.18.