Graphic Design Research Articles

REGARDING THE DEFINITION OF SOFT SKILLS AS A CONDITION FOR ENSURING THE QUALITY OF THE PROFESSIONAL TRAINING OF FUTURE SPECIALISTS IN GRAPHIC DESIGN

The article addresses the pressing issue of developing “soft skills” in graphic design students, considering the growing demand for creative and communicatively adept professionals in this field. It emphasizes that cultivating such skills is a necessary component of their professional training. Drawing from the Icograda Design Education Manifesto, where design is characterized as an activity encompassing intellectual, creative, strategic, managerial, and technical aspects, the article underscores the importance of shaping personal skills. It delves into researchers’ perspectives on material and immaterial, cognitive and non-cognitive, as well as “hard skills” and “soft skills” in the context of graphic design. The article notes the absence of a unified approach to defining the personal qualities necessary for a graphic design professional. It provides an analysis of industry standards, manifestos, educational standards, and national and international educational programs in China and the United Kingdom for training graphic design professionals regarding the specified skill requirements outlined in these documents. The results show that the skill requirements and personality traits of professionals are outlined in education standards and training programs. The article identifies specific “soft skills,” such as communicativeness, creativity, problem-solving, critical thinking, and time management, which contribute to successful work in the field of graphic design. It underscores the importance of cultivating these skills in the educational process. The specificity of the identified “soft skills” concerning graphic design is also examined. The article’s conclusion emphasizes the importance of “soft skills” in the professional training of future graphic designers and the need for further developments in this direction.

At a High Price: Global Recognition of Ukrainian Graphic Design

The article provides data on the increase of the activity of the Ukrainian graphic design abroad after the full-scale invasion of Russian troops in Ukraine. The process of increasing of the international contacts of Ukrainian graphic design is highlighted. This is revealed on the examples of the exhibition activities of the leading art educational institutions and other institutions of Ukraine as well as on the results of the participation of the Ukrainian graphic designers in various international competitions. The materials of the exhibitions in Germany, Austria, Poland, Great Britain, France were analyzed. The results of the competitions held by the world printing organization The Type Directors Club, the international competition Novum Design Award, the UK logo competition are presented. It also provides the data on the dynamic growth of the support from many countries to the Ukrainian graphic artists in the form of grants, programs for the creation of art projects, scholarships, etc. It is emphasized that along with the emergence of a large number of immigrants from Ukraine in many countries, there was an increase in the presence of the Ukrainian professionals, who found employment abroad in the field of graphic design and students who enrolled in the foreign universities. At such a high cost of the tragedy of the war, Ukraine had paid for the recognition of Ukrainian graphic design in the world.

Optimization of Two-Dimensional Ad Design with Persuasion Aspects Using Value Engineering and Analysis Hierarchy Process (Project : XYZ Singosari Car Salon)

XYZ Car Salon optimizes advertising to increase the company's turnover. In making advertisements requires expertise and understanding of graphic design and interesting content. Attractive design and content become the initial concern that affects customer psychology in making purchase decisions. The more attractive it is, the more effective the ad will be. This research includes a type of qualitative research, sampling using non-probability sampling methods with sampling techniques using purpose sampling, from a population of 45 experts obtained a sample of 31 respondents. The combination of design elements and persuasion elements obtained 12 advertising designs. Rankings and weights are calculated using the zero one matrix and the value matrix to get alternative design choices. The recommended choice is an A32 ad with a value of 0.85854545 costing IDR 165,000; A34 with value 0.81218182, cost Rp 110.000; A31 with a value of 0.37515789, costs Rp 95.000 and A21 with a value of 0.09916168 costs Rp 501.000.

Image Copyright Protection Based on Blockchain Technology Review

On a daily basis, a significant number of individuals distribute several photos and videos that have been marginally modified from the original material produced by copyright owners, such as photographers, graphic designers, and video producers. Individuals that infringe upon the rights of others, lacking the legal authority to access multimedia content, employ various digital image and picture manipulation techniques, it involves converting to gray scale, trimming, rotating, contracting the frame, and adjusting the background speed, to modify said content. Blockchain technology obviates the necessity of an intermediary, hence circumventing the possibility of a singular point of failure. Infractions to copyright poses a significant barrier to protecting commercial image and video information. The IPFS blockchain technology offers on-chain preservation for copyright information and off-chain storing for distinct multimedia files. The enhanced perceptual hashing algorithm significantly enhances the precision of identifying connections to identify digital image piracy. The photographers and designers that submit their photographs on websites are experiencing significant dissatisfaction due to a prevalent practice in which others attempt to claim credit and profit from the initial creator's effort.

The impact of multidirectional text typography on text readability in word clouds

Word clouds are an essential tool for text visualization, and the readability of word clouds significantly affects the reading comprehension of users. Consequently, this study investigates the influence of text typography direction and font size in word clouds on their readability. Besides, The study assesses how text typography affects the readability of information presented in word clouds through a combination of objective reading performance metrics and subjective evaluations. Objective reading performance is measured through a word search task, whereas subjective evaluations include three metrics: readability, fatigue, as well as aesthetic appeal, assessed employing a 9-level Likert scale questionnaire. Participating in all three experiments were 120 individuals and the independent variables were the direction and number of text typography directions and font size. The study determined that word clouds with horizontal typography exhibit remarkably higher reading search accuracy, readability scores, and fatigue scores in comparison to word clouds with vertical and diagonal typography. Furthermore, more text directions included in word clouds result in a significant decrease in reading search accuracy, reading ease scores, and fatigue scores. Additionally, the font size notably influences the legibility of text displayed in word clouds, and yet there is no substantial interaction effect between font size and direction on the readability of word clouds. Accordingly, the study draws the following conclusions. In the first place, the readability of word clouds with horizontal typography text is considerably higher than that of word clouds with vertical and diagonal typography text. Second, an increase in text typography directions results in a substantial decrease in readability. Third, font size seriously influences the readability of text, with larger font sizes contributing to higher readability on the word cloud. Fourth, the text typography direction and the number of text typography directions included lacking a substantial influence on the aesthetic appeal of word clouds. This research can be adopted to optimize the layout design of word clouds. Besides, the findings of this study have wide applications in multi-directional text typography scenarios, including graphic design, human–computer interaction, and information visualization.

Research on the Teaching Resource Construction System of Computer VR Online Interactive Experiment Platform for Mechanical Engineering Graphics

The introduction of three-dimensional design experiment teaching in engineering drawing teaching. The experimental platform of "network engineering drawing" is established, and the corresponding multimedia teaching software is developed using WebVR, ASP, database and other technologies. The 3D modeling method of the reducer is established by using UGNX and optimized accordingly. In order to solve the problem that UGNX mode introduces packet loss in the simulation system, the model and data are reconstructed separately. Using VisualStudio2019 as the development platform, the 3D modeling of the reducer is realized. The establishment of the engineering graphics design virtual simulation system helps enterprises to simulate operations before actual production and processing. It greatly improves production efficiency and reduces production costs.

Soft Skills and Creative Activity: Analysis of Interconnection in the Education of Future Graphic Design Professionals

Soft Skills and Creative Activity: Analysis of Interconnection in the Education of Future Graphic Design Professionals

MUDIG transforms global vocational education by enhancing engagement

This research introduces MUDIG (Mobile Understanding Digital Graphic) learning media, designed to enhance class X students' comprehension of Graphic Design at Diponegoro Vocational School, Sidoarjo. Utilizing the Research and Development (R&D) methodology with the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) model, the study aimed to address the lack of engaging learning materials in vocational education. Results from a small-scale trial showed positive student responses, with an average assessment of 86.6%, alongside high suitability ratings from expert validation. Student feedback emphasized increased interest, motivation, and understanding of the subject matter. These findings underscore the potential of innovative media like MUDIG to improve teaching and learning outcomes in vocational education, suggesting avenues for further exploration and implementation in broader classroom contexts. Highlight: MUDIG enhances Graphic Design learning in vocational education. Students respond positively, showing increased interest and comprehension. R&D methodology, ADDIE model ensure structured development and evaluation. Keyword: MUDIG, Graphic Design, Vocational Education, R&D Methodology, ADDIE Model

Pusat Pendidikan Islam di Masyarakat Berbasis Masjid

The study in this study aims to describe the programs and implementation in the mosque as a community education center. This research uses a qualitative approach using a case study that occurred at the H.M. Wijadi Dandangan Mosque, Kediri City. Mosques as the center of Islamic education for the community have many functions that can be studied more contextually. The findings of this study are that the programs at the H.M. Wijadi Dandangan Mosque, Kediri City as a center for Islamic education in the community have 3 programs. 1. Spiritual education program: tahsin for mothers, sunday morning haromain study, shubuh lecture, thematic routine study, khataman, tabligh akbar. 2. Skill education program: english massive, screen printing and graphic design courses, adhan and iqomah courses. 3. Social education program: friday blessings. The implementation is as follows: The Tahsin Women's Program runs for about 5 years. Reciting every Monday-Thursday starts at pkl. 12.30-p.m. 14.30. Teaching using the sorogan method. By participating in tahsin, they increase friendship, practice reciting in each other's homes and have Qur'anic morals. The English Massive program has been running for about 5 years. Every Thursday and Saturday. Teaching with the Teacher Center and Pairing methods. The Friday blessing program is routine every Friday. The problems of the mosque as a center of Islamic education in the community among them are the lack of interest of new students for the list of tahsin of mothers, the number of mothers who are unable to attend the prayer, the lack of socialization of the existence of the mosque which is still new, the age factor affects the ability of students to learn, the lack of consistency and motivation in learning.

A Deep Reinforcement Learning Model-based Optimization Method for Graphic Design

A Deep Reinforcement Learning Model-based Optimization Method for Graphic Design

Aesthetic relationship between personality emotions and contemporary graphic design patterns on the surfaces of textiles

In this work, five different types of animated graphic design ideas (traditional, 2D, 3D, stop motion, motion) were examined on three different textile fabrics (cotton, silk, polyester) through digital printing. Psychological-emotional expressions (openness, conscientiousness, extroversions, agreeableness, and neuroticism) were investigated that influenced the perceptual criteria. Lastly, a quantitative investigation was carried out from a sample of 300 students whose ages varied from 20 to 24 years old for an analysis of aesthetic appeal through a 5-point Likert scale. The results revealed that motion animation design has the most effective aesthetic appeal while the stop motion design pattern has the least aesthetic appeal. Silk fabric samples have better graphic consequences whereas polyester fabric samples have the least. Moreover, individuals with neuroticism emotional personality have the least effective response while agreeableness has the utmost for the sense of aesthetics. 71% of students were accustomed to aesthetic appeal as compared to structural fabrics.

Entrepreneurship in Islamic Education Institutions: Pesantren Strategy in Responding to the Industrial Revolution 4.0

This study aims to explore the proactive steps of pesantren in improving the entrepreneurial skills of Santri to respond to the Industrial Revolution 4.0. The study, which was conducted at Pesantren Al-Mawadah Honggo Suco Kudus, used a case study approach with data collection techniques through observation, interviews, and document analysis. The collected data were analyzed using a qualitative approach with thematic analysis techniques. The results showed that Pesantren Al-Mawadah Honggo Suco Kudus has four excellent programs to support these goals. First, through training and workshops that focus on developing digital skills such as programming, graphic design, and social media management. Second, by strengthening technology-based education through curriculum relevant to Industry 4.0, such as artificial intelligence, data analysis, and the Internet of Things (IoT). Third, through collaboration with related companies and institutions to provide access to pesantren and students in understanding the latest industry needs and building networks that are useful in the business world. Fourth, by applying an experiential learning-oriented learning approach to teach students how to think creatively, innovatively, and adaptively. The challenges faced are the lack of understanding of entrepreneurial concepts and practices among pesantren teachers and managers as well as access to resources and capital to develop entrepreneurial activities. This research provides a foundation for the development of an entrepreneurship curriculum that is relevant and useful for Santri in welcoming industry 4.0.

Lizzy’s Royal Ice Cream

The royal warrant was created in the fifteenth century to allow tradespeople and mercenaries the right to deem themselves worthy of royalty in comparison to other products. This tradition has continued, and there are now eight hundred different companies ranging from the food industry to the fashion industry that hold this right. As I moved to the United Kingdom to study graphic design in the fall of 2022, I found this concept extremely interesting. I was able to witness how these “crown-worthy” products are promoted in comparison to others and see the real impact a connection to the monarchy had on certain businesses. Therefore, I made it a personal mission to try as many “warranted” products as possible. I tried on different clothing items in stores such as Barbour, drank apple juices endorsed by the King, and even purchased a journal from Smythson on Bond Street. However, searching through the Royal Warrant Association’s website for my favorite categories, I found that zero of these “warranted” companies are ice cream companies. In a world filled with thousands of different ice cream brands and flavors, why are none of the pre-existing brands worthy of the crown? This ice cream revolution explores why no other brand has received the royal warrant and how a successful brand positioning can create an opportunity to compete for ice cream market leadership in the United Kingdom.

Attitudes of Graphic Designers and Copywriters in Bulgaria Towards Artificial Intelligence

Attitudes of Graphic Designers and Copywriters in Bulgaria Towards Artificial Intelligence

Application of Using Improved Genetic Algorithm in Art Design

Art design encompasses the creative process of conceptualizing and crafting visual and aesthetic elements to convey messages, evoke emotions, and stimulate thought. It involves the deliberate selection and arrangement of colors, shapes, textures, and forms to create meaningful and impactful compositions across various mediums such as painting, sculpture, graphic design, and multimedia. This paper proposes an innovative approach to enhance art design through the application of an improved genetic algorithm (GA) coupled with Statistical Spider Swarm Optimization (SS-O). By integrating GA's evolutionary principles with the adaptive capabilities of SS-O, the proposed framework aims to optimize the generation of artistic compositions across various media. Through a series of experiments and simulations, the effectiveness of the hybrid algorithm is evaluated in terms of its ability to generate aesthetically pleasing designs while balancing artistic diversity and coherence. The improved GA component facilitates the exploration of diverse design solutions, while SS-O provides dynamic optimization capabilities by leveraging statistical analysis of swarm behavior. Simulation results demonstrate the efficacy of the approach, with generated designs achieving fitness scores ranging from 0.88 to 0.95, indicative of high aesthetic appeal. Moreover, the diversity index values ranging from 0.75 to 0.82 underscore the algorithm's ability to produce a varied range of artistic compositions. These numerical outcomes signify the potential of the proposed approach to revolutionize the creative process in art and design domains, offering new avenues for generating captivating visual expressions.

PELATIHAN DESAIN GRAFIS UNTUK MENINGKATKAN KREATIVITAS PADA SISWA SMK TARBIYATUL AULAD MENGGUNAKAN SOFTWARE COREL DRAW

At this time the computer has many applications that can help work and can increase creativity. Corel Draw is one of the graphic design software used in designing logos, posters, banners, invitations, and advertisements. This training aims to provide insight and knowledge, as well as new skills to students so that students can improve their abilities in the computer field, especially in graphic design and students are able to express their creative ideas in the form of graphic design in the form of posters. Graphic design training was held at SMK Tarbiyatul Aulad. SMK Tarbiyatul Aulad is a Vocational High School with accreditation A, registered with SK number: 08/YAY-TA/I/2012, NPSN number 69758144, located at Kp. Ngamplang Cibodas Village Cikajang District Garut Regency, West Java Province. SMK Tarbiyatul Aulad is under the auspices of Tarbiyatul Aulad Cikajang Foundation. The training activities were attended by 22 students of SMK Tarbiyatul Aulad. The graphic design training provided was in the form of poster making training. After the training, the students can make posters using Corel Draw software.

A Typology of Minimal Homepage Design: The Case of Global Fashion Brands

Fashion brands appeal to consumers based primarily on their design. Fashion brand websites act as avenues of communication with a strong appeal on consumers’ online behavior. At the same time, their minimal design signals high quality and aesthetics. Fashion brands’ website design has attracted academic attention, yet there exists no study on specific design dimensions of minimal websites in the fashion sector. A content analysis on 198 fashion brand websites demonstrates that negative space, homogenous layout, and colorful images prevail in the minimal websites of fashion brands, while text is restricted. Further, in-depth interviews with five graphic designers provide evidence with respect to their perceptions of minimal website design, its signals and appropriateness in the case of fashion brands.

Artificial Intelligence in Graphic Design: the Case of Generative Neural Networks

The purpose of the article is in finding out the level of influence of Artificial Intelligence on the graphic design on the example of operationalization of neural networks, which made generative graphics possible, allowed for a high variability of parameters, as well as adjusting the color scheme, contrast, and geometric proportions of the objects being created. Research methods. The empirical method, the method of analysis and synthesis, as well as qualitative research methods were used, which, in particular, include the study of scientific, popular and web sources on the use of generative networks and AI in graphic design; the features and functional parameters of individual neural networks in the context of the topic of the article were analyzed. In addition, along with a review of the latest research on the topic, the relationship between experimental and scientific research in graphic design today and the development of generative design as a promising technology with a wide range of applications and a method for designing functional structures of graphic design, UI/UX design, animation, etc. is clarified. Scientific novelty. The article presents for the first time a comprehensive approach to the problem of applying AI and generative neural networks in graphic design, and considers, in particular, the potential, advantages, and disadvantages of specific neural networks, such as DALL-E, DALL-E 2, Stable Diffusion, MidJourney, and Craiyon, when generating compositional and graphic solutions. Conclusions. It was found out that generative neural networks are one of the most popular types of AI in the design industry in the first quarter of the twenty-first century. Neural networks such as DALL-E, DALL-E 2, Stable Diffusion, MidJourney, and Craiyon, or professional programs such as InDesign or Illustrator, have definitely become indispensable for many graphic designers today, who use them to reproduce, transform, and synthesize images, manipulate elements according to the needs of users, improve and edit variations of generated images, as well as adjust geometric proportions, color and contrast of objects, and use a high variability of parameters.

Graphic Design Needs to Take Responsibility: Embedding Social Awareness and Ethics Through Social Science Knowledge and Pedagogical Change

Abstract Graphic design aims to affect human thought or behavior through visual communication. To do so effectively, designers need a robust understanding of why people behave as they do and the appropriate research skills to explore the wider social and cultural landscape. All the principles involved in understanding and affecting behavior are defined in the social sciences, including analyzing their effectiveness. Acquiring this knowledge could allow graphic designers to better reflect on the ethical and social consequences of perpetuating stereotypes and provide a starting point to address the significant issues created by excluding the lived experience of diverse communities. Graphic design has never adopted an industry-wide set of ethical guidelines. To address this lack, the discipline should aim toward incorporating social science knowledge in methodology to help promote social and cultural awareness in practice. In this article, I propose that social science knowledge, particularly social psychology, could become an integral part of graphic design curriculum at the undergraduate level. I also argue that cognition and educational psychology theories contribute important knowledge and research practices to designers’ long-term problem-solving, potentially transforming the discipline's influence and producing more socially aware communication in the future.

Icograda: The International Council of Graphic Design Associations 1963-2013

Abstract This article follows the International Council of Graphic Design Associations throughout its first 50 years of activities. Initially shaped from Western European perspectives on graphic design, which included the pursuit of universal standards and favoritism towards designers from certain countries, the Council's quest for recognition led its change towards a more inclusive and diverse path. This article concludes by acknowledging the changes the Council went through throughout the years and the nature of its work, along with remarks about the potential contributions of its archive to graphic design history, with valuable documentation on its membership from 1963 to 2003.