The edit operation that contracts edges, which is a fundamental operation in the theory of graph minors, has recently gained substantial scientific attention from the viewpoint of Parameterized Complexity. In this article, we examine an important family of graphs, namely, the family of split graphs, which in the context of edge contractions is proven to be significantly less obedient than one might expect. Formally, given a graph G and an integer k , S PLIT C ONTRACTION asks whether there exists X ⊆ E ( G ) such that G / X is a split graph and | X | ≤ k . Here, G / X is the graph obtained from G by contracting edges in X . Guo and Cai [Theoretical Computer Science, 2015] claimed that S PLIT C ONTRACTION is fixed-parameter tractable. However, our findings are different. We show that S PLIT C ONTRACTION , despite its deceptive simplicity, is W[1]-hard. Our main result establishes the following conditional lower bound: Under the Exponential Time Hypothesis, S PLIT C ONTRACTION cannot be solved in time 2 o (ℓ 2 )⋅ n O (1), where ℓ is the vertex cover number of the input graph. We also verify that this lower bound is essentially tight. To the best of our knowledge, this is the first tight lower bound of the form 2 o (ℓ 2 )⋅ n O (1) for problems parameterized by the vertex cover number of the input graph. In particular, our approach to obtain this lower bound borrows the notion of harmonious coloring from Graph Theory, and might be of independent interest.