Over time, investor behavior has become more complicated due to the unpredictability of the Chinese stock market. Major research has found that investor sentiment swings have a huge impact on the market. Therefore, investors need to observe and understand how investor sentiment affects the market in the right way. Much of the past literature has used textual data mining and event analysis to measure the impact of investor sentiment and its impact on stock market returns, pricing, and volatility. Several articles have concluded that investor sentiment is highly responsive to the Chinese stock market. Another phenomenon that has emerged on various forums and social media is that people's fear of the stock market is spreading. The results of event analysis can prove that the impact of events such as the lifting of the ban on restricted shares and the listing of companies will be very obvious and have an impact on investor sentiment. An important implication of this study is that in addition to the dominant role of Granger causality in the causality that produces negative returns, negative investor sentiment is the main factor determining the overall behavior of the stock market. When bad news breaks, investors release their pent-up emotions for a short period, resulting in a violent reaction. In addition, market sentiment can also affect trading volumes and stock prices. This has put pressure on the market. In the end, this paper expands the future research direction from the two aspects of communication mechanism and quantitative analysis.