In commercial apple orchards, the odor-baited trap tree approach involving the synergistic lure composed of benzaldehyde (BEN) and the PC aggregation pheromone grandisoic acid (GA) serves as an effective monitoring tool as well as an attract-and-kill strategy for plum curculio (PC), Conotrachelus nenuphar Herbst. (Coleoptera: Curculionidae), management. However, the relatively high cost of the lure and the degradation of commercial BEN lures by UV light and heat discourage its adoption by growers. Over a 3-yr period, we compared the attractiveness of methyl salicylate (MeSA), either alone or in combination with GA, to plum curculio (PC) with that of the standard combination of BEN + GA. Our main goal was to identify a potential replacement for BEN. Treatment performance was quantified using 2 approaches: (i) unbaited black pyramid traps (2020, 2021) to capture PC adults and (ii) PC oviposition injury (2021, 2022) on apple fruitlets of trap trees and of neighboring trees to assess potential spillover effects. Traps baited with MeSA captured significantly more PCs than unbaited traps. Trap trees baited with a single MeSA lure and 1 GA dispenser attracted a similar number of PCs as trap trees baited with the standard lure composed of 4 BEN lures and 1 GA dispenser based on PC injury. Trap trees baited with MeSA + GA received significantly more PC fruit injury than neighboring trees suggesting no or limited spill-over effects. Our collective findings suggest that MeSA is a replacement for BEN thereby cutting costs of lures by ca. 50% while maintaining trap tree effectiveness.