Abstract The kelp Undaria pinnatifida, native to East Asian shores, was unintentionally introduced with Pacific oysters into the Mediterranean in 1971. Intentional introduction from there to the French Atlantic coast 12 years later led to a gradual spread to the British Isles and the North Sea. Here, we report on the northernmost established population in continental Europe, and suggest a further spread into Scandinavian waters to be almost inevitable. In 2016, several thalli were found washed ashore at the eastern side of the island of Sylt in the northern Wadden Sea (German Bight, Eastern North Sea). Most specimens bore fertile sporophylls and thallus lengths of >1 m were common. In June 2017, 91 sporophytes were found attached to a mixed bed of Pacific oysters and native blue mussels, located just below low tide level in a moderately sheltered position. Mean thallus length was 0.2 m and the longest 0.7 m. Most had distinctive sporophylls and released spores in the laboratory. From sporophylls collected in the previous year, we successfully reared a new generation, demonstrating the kelp’s potential for further spread by natural means or human vectors.