It is indicated that Ukraine, as a country that has a large number of effective educational institutions that educate leading specialists in their field, who are currently using their knowledge in projects around the world, should be in the top list of countries for exporting educational services in the world. With the beginning of the anti-terrorist operation in 2014, as well as with the beginning of full-scale military operations in 2022, the development of the export of educational services in Ukraine decreased, and therefore the place of Ukrainian educational services in the international market of educational services decreased as well. The corresponding state of affairs implies the need to develop mechanisms and ways to increase the level of competitiveness of Ukraine in the international market of educational services, which is relevant and requires research. It was noted that on the way to European integration, Ukraine adheres to a number of international standards, actively develops its economy, in particular, in the field of education. The scientific article is devoted to the study of issues of competitiveness of domestic educational services on the international market. The place of domestic educational services in the international market and the dynamics of the development of domestic educational services in the international market are determined. The particularities of the obstacles that currently do not allow the proper development of Ukrainian educational services on the international market of educational services are given. The reasons that stimulate the development of domestic educational services and stimulate the strengthening of the position of domestic educational services on the international market are determined. Features, general characteristics and risks of competitiveness of domestic services and factors influencing the competitiveness of services are determined. The features of the competitiveness of domestic educational services are given, as well as the dynamics of the corresponding competitiveness before and during the legal regime of martial law in Ukraine. The impact of martial law on the development of the competitiveness of domestic educational services is determined; the negative impact of martial law on the competitiveness of domestic educational services and ways to improve the situation are highlighted.
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