Government Public Relations Research Articles

SOCIAL MEDIA COMMUNICATION OF MUNICIPALITIES IN ROMANIA – FOSTERING GOVERNMENT PUBLIC RELATIONS

This paper investigates the use of social media in public administration by applying a public relations approach. Public relations (PR) offer an integrative theoretical and practical strategic framework in the analysis and implementation of communication in public administration, which brings essential contributions to the functioning of democracy. Changes imposed by social media generated new communication practices for governance and public administration services, offering interesting research topics. The present study is substantiated by the conceptual coordinates of modern PR, excellence theory, and its measurement principles. It discusses government PR as a particular area in the field. It reviews the methodology and findings of studies conducted in Romania on the subject of government PR and the use of recent technology in central and local government communication. The research is based on a content analysis investigating the social media PR on three online platforms, Facebook, Instagram, and YouTube, for five municipalities in Romania, Bucharest, Cluj-Napoca, Constanța, Iași, and Timișoara. The study offers a descriptive picture of the current Romanian realities and fosters government social media strategic communication analysis, by exemplifying the use of a methodological investigation framework, based on modern concepts of the field of PR

Efektivitas Humas dan Wartawan dalam Menyosialisasikan Program Website Layanan Aspirasi Diskominfo Labuhan Batu

Communication is a need that cannot be separated from humans. In the develop of mass communication there was a development regarding mass media when the internet was discover. The aim to achieved through this research is: "to determine the effectiveness of public relations and journalists in socializing the aspiration service website program at Diskominfo Labuhan Batu". The type of research carried out in this research is qualitative research, namely research based on post-positivist philosophy, used to examine the condition of natural objects. The results of this research show that the uses of the Labuhan Batu Diskominfo website had been effective, because people with technological developments now demand that ASN/PNS are media literate. So automatically, previously the website might have been widely used by the private sector, now the government is using the website and social media too. Now people are more concern, especially government public relations, who are increasingly concerned that a website can be more representative or competent of the agency's image. The advantages of using the Labuhan Batu Diskominfo website include: we can better share data or public policy information by the Labuhan Batu Diskominfo, it can be use to image the Labuhan Batuc Diskominfo, the information provided is always up to date or the latest.

Model Komunikasi Humas Pemerintah Daerah dalam Penerapan Keterbukaan Informasi Publik (Studi Deskriptif pada DPRD Kota Padang dan DPRD Kabupaten 50 Kota)

Communication plays a pivotal role in the endeavor to achieve success, which, in this study, is examined through the lens of government public relations' communication in the political context, to channel the aspirations of the community through political communication in the Regional People's Representative Council (DPRD) of West Sumatra. The government PR of the DPRD plays a significant role in conveying information to the public regarding the performance of the DPRD as the vehicle for public aspirations in the political arena and the democratic processes in Indonesia, through the study of political communication. This research delves into the processes, characteristics, power relations from the perspective of political communication, specifically within government PR. The research analysis commences by mapping the issues faced by Government PR as Information and Documentation Management Officials, who function as the custodians and conveyors of documents held by Public Bodies in accordance with the mandate of Law No. 14/2008 on Public Information Disclosure in the DPRD of Cities and Regencies in West Sumatra. The research methodology employs a qualitative approach with a Constructivist Paradigm. The research subjects encompass government PR officials in the DPRD of West Sumatra, members of the DPRD, media practitioners, political activists, and other relevant stakeholders. The research findings observe a model of political communication by local government PR officers, implemented by the Information and Documentation Management Officials (PPID) of the DPRD in the City of Padang and the 50 Districts in the West Sumatra Province, in order to enhance public trust through effective public information disclosure.

Disaster Communication Concerning Governmental Public Relations and Social Media Use: An Analysis of Forest Fires

Afetler toplumun tamamını ya da büyük bir kesimini etkileme ve zarar oluşturma potansiyeli bulunan, bireysel veya grup olarak üstesinden gelmenin olanaklı olmadığı durumlardır. Afetlerin yönetim sorumluluğu ise kamu hizmetleri ile doğrudan bağlantılı olmaları nedeniyle devlet yönetim organlarına atfedilmektedir. Kamu kurumlarının afet dönemlerinde ortaya çıkan yoğun enformasyon ihtiyacını karşılamak üzere gerçekleştirdikleri afet iletişimi ise kamusal halkla ilişkiler bağlamında değerlendirilebilmektedir. Afet iletişimi, afetle ilgili bilgilerin geniş hedef kitlelere hızlı bir biçimde iletilmesini gerektiren bir süreçtir ve sosyal medya afet iletişiminin gerçekleştirilmesi için önemli bir kapasite önermektedir. Bu çalışmada 2021 ve 2022 yıllarında gerçekleşen orman yangınları özelinde sosyal medyanın afet iletişimi amaçlı kullanımını ortaya koymak üzere nitel araştırma yöntemlerinden içerik analizi tekniğinin kullanıldığı bir araştırma gerçekleştirilmiştir. Araştırmada doğrudan kendi faaliyet alanları ile bağlantılı olması nedeniyle afet iletişimini gerçekleştirmekten sorumlu olan Tarım ve Orman Bakanlığı, Orman Genel Müdürlüğü ile Tarım ve Orman Bakanı’nın resmî Twitter hesapları üzerinden bir inceleme yapılmıştır. Hem resmî hesaplarda paylaşılan içerikler hem de bu içeriklere diğer sosyal medya kullanıcılarının verdikleri yanıtların analize tabi tutulması yoluyla sosyal medyanın kamu kurumları ve vatandaşlar tarafından afet iletişimi amaçlı kullanımının tespiti amaçlanmıştır. Elde edilen bulgular orman yangınları döneminde afet iletişimini gerçekleştiren kamu kurum ve temsilcilerinin odaklandığı ilk üç amacın bilgilendirme (n=315), meşrulaştırma (n=214) ve açıklama (n=148) olduğuna işaret etmiştir. Hedef kitlelerin ise tepki gösterme (n=3295), temenni bildirme (n=2793) ve destek verme (n=2601) amaçlarına yoğunlaştığı tespit edilmiştir. Ayrıca sosyal medyanın kamusal halkla ilişkilerde afet iletişimi amaçlı kullanımında diyalojik iletişim yaklaşımının benimsenmediği de araştırma bulguları ile ortaya konmuştur.

Public Relations Communication Strategies In Improving Regional Image (Study of Lubuklinggau City Regional Government Public Relations)

This research discusses the public relations communication strategy of the Lubuklinggau city government in improving the image of the Lubuklinggau city government. This research aims to find out what communication strategies are used by Lubuklinggau city government public relations in improving the image of Lubuklinggau city government. This research is a qualitative descriptive study with data collection techniques used, namely interviews and observation. The results of the research concluded that Lubuklinggau city government public relations has implemented a public relations strategy, namely exploring the desires of the community, socializing the achievements of the Lubuklinggau city government through the media, managing relationships, developing strategies and developing networks. In accordance with its role, public relations is a tool used to establish good relations between the government, society, mass media and other agencies so that good cooperation occurs. From there, public relations carries out communication activities with the public, media and other agencies. This is done to improve the image within the institution. From these activities and strategies, a harmonious relationship was established between the community and the Lubuklinggau city government.
 Keywords: Strategy, Communication, Public Relations, Regional Image

Exploring leisure and municipal government public relations for community: A case example of parks and recreation

The concept of community expresses a variety of responsibilities that public relations has in building connections, good will, and wellbeing amongst collectives of people. Community also parallels many U.S. expectations of government; however, public relations has few studies that investigate the collaboration between government and citizens or how different government services (e.g., public works, public health, building enforcement, etc.) influence community building. Specifically, parks and recreation has been overlooked in the public relations literature as citizens and government collectively support these lifelines of community wellbeing and social connectedness. Through qualitative analysis of focus groups with city residents and interviews with city parks and recreation personnel, I present thematic findings that explicate how citizens and city staff engage in community building and the specific role that leisure plays in community building processes. Lastly, I offer implications for public relations theory that argue to shift local community and governance theory to be citizen-centered and use the concept of family to explicate the function of community in small municipal contexts.

Organizational Ethnography Analysis: Participation of Islamic Religious Leaders in Handling Covid-19 through Integrative Communication

This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations officers of the Bogor government and Islamic religious leaders) with data from semi-structured interviews, centralised discussions, and participatory efforts during a mutually agreed period. The findings of the study show that the application of communication integration recommended by researchers to Bogor City Government Public Relations Officers can encourage collaboration in activities and reduce cultural barriers between them in handling the Covid-19 crisis through the use of conventional media and social media can create an accelerated life that is deliberative, healthy and optimistic during a pandemic. In particular, the precision and intensity of organisational ethnography implementation can reduce conflicts of interest among public relations officers to build a sense of identity and sustainably shared culture.

PEMANFAATAN YOUTUBE SEBAGAI COMMUNITY ENGAGEMENT KEGIATAN HUBUNGAN MASYARAKAT SKALA MIKRO

In previous research, the discussion of public relations practices only existed at the level of government public relations, the private sector and public relations consultants as part of organisations that are outside the community itself, so the discussion of the application of public relations practices carried out by micro communities has not been widely published. The purpose of the study in this research is to provide an overview of the application of public relations practices carried out by micro-scale community structures and their relation to community development of the surrounding community. The subject of this research is the management of RT 03/RW 14 Puri Delta Asri who owns the Gulita Production YouTube channel. The method used is an in-depth interview with the head of the neighbourhood. The results of this study found that the YouTube platform can be a medium that strengthens community engagement in the community.

EVALUASI PEMANFAATAN MEDIA ELEKTRONIK BAGIAN HUMAS DAN PROTOKOL PADA SEKRETARIAT DAERAH KABUPATEN SUMBA BARAT

This study aims to evaluate the use of electronic media by the Public Relations and Protocol Section at the Regional Secretariat of West Sumba Regency and the inhibiting factors for the use of electronic media by the Public Relations and Protocol Section at the Regional Secretariat of West Sumba Regency. This research is research with qualitative type. Informants as data sources in this study were the head of local government public relations, public relations staff, management of electronic media owners, and community members. This research instrument includes documentation, observation, and interview instruments. Data were analyzed with qualitative methods. Based on the results of the research analysis it is known that the Evaluation of Utilization of Electronic Media (Public Relations and Protocol of West Sumba Regency) refers to the indicators of Effectiveness, Efficiency, Adequacy, Alignment, Responsiveness and Accuracy can be categorized as quite good, it is known that Public Relations and Protocol of West Sumba Regency have made use of electronic media with costs that are in accordance with the results and benefits received, able to provide benefits to society and the government, able to reach all segments without exception, and in accordance with the objectives. Obstacles in Utilization of Electronic Media Public Relations and West Sumba Regency Protocol) include a lack of human resources, lack of HR technical skills, no routine monitoring activities, not yet working with journalists, and no evaluation activities on the achievement of the development of West Sumba Regency Public Relations and Protocol.

The Role of Public Relations of the Coordinating Ministry for Economic Affairs in Overcoming Hoaxes on Social Media

This research discusses the role of government public relations in tackling hoax news, which is rampant in this era of digitalization. The massive and rapid spread of hoax news on the internet and social media has encouraged government public relations to take steps to overcome this, from managing the issue to the necessary follow-up responses. The approach used in this research is qualitative, with a constructivist paradigm to look for lessons learned using a case study strategy. Data collection techniques were carried out through interviews. Apart from that, observations and documentation were also carried out. This research studies how the concept of public relations strategy is implemented in resolving the cases mentioned in this research. The analysis results found that the role of social media is vital in dealing with hoax news that appears on the internet and social media.

Government-public relationships in the context of mega sport events: conceptualisation and scale development

PurposeEnthusiasm for hosting mega sport events has been dampened mainly due to the opposition of local communities. Although the use of public relations that aims for two-way communication to build mutual understanding and the long-term relationship could be an effective tool in diminishing the opposition, little research exists that interprets the social concern with public relations theoretical lens. In this light, the primary purpose of the present study was to conceptualise government-public relationships in the context of mega sport events and to develop a valid and psychometrically sound scale to measure the relationship quality between two entities.Design/methodology/approachAn initial pool of 23 potential government-public relationship items was drawn through item generation processes, including research synthesis and content validity. Then, this study collected 254 respondents via online surveys and split the total sample into two sets for exploratory factor analysis and (n = 127) and confirmatory factor analysis (n = 127).FindingsAs a result, the scale of the government-public relationships consists of 17 items representing three dimensions: control mutuality, trust and satisfaction.Originality/valueThe developed government-public relationship scale furnishes event marketers and researchers with a solid framework and a measurement tool for empirical examinations. The current research reveals that the dimensionality, reliability and validity of the three latent government-public relationships dimensions are satisfactory while failing to meet the general consensus that commitment is an important dimension of the existing organisation-public relationships scale.

DIGITAL VILLAGE TELEVISION AS GOVERNMENT PUBLIC RELATIONS MEDIA TO DISSEMINATE INFORMATION

The gap in information dissemination is one of the problems that befell the people in Batu City. In 2020, the Ministry of Communication and Informatics’ service (Diskominfo) and KIM of Batu City formed 23 Digital Village Televisions named "TV Desa Kota Batu'' as media for information dissemination between stakeholders and the people. This research uses PENCILS theory and is a case study research. Data was collected through open interviews with figures who played significant roles in the program. The results showed that the TV Desa program was used as a medium of communication between the government and the people of Batu City. The Diskominfo and KIM of Batu City hold the role of Government Public Relations as facilitator, mediator, and collaborator. The dissemination carried out to KIM as a collaborator is empowerment through training. Meanwhile, information is disseminated to the people as the external public through many types of audio-visual content.

Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises

This article examines Facebook posts in Botswana to determine how government public relations (PR) practitioners used language to help protect the reputation of two state-owned agencies during times of crisis. For insufficiently prepared PR practitioners, crises can quickly become complex owing to the proliferation of social media which has dramatically reshaped crisis communication in non-Western, multicultural contexts. While crisis communication has drawn more scholarly interest, the way the Botswana Government use language to maintain power and legitimacy during emergencies represents a fresh case study. We use Critical Discourse Analysis (CDA) in our scrutiny of the Botswana Development Corporation (BDC) crisis of 2011, and the Botswana Railways (BR) crisis of 2019. The analysis reveals a corporate ideology of economic development used as an underlying manipulative and propagandistic form of organized persuasive communication (OPC) strategy aimed at establishing and maintaining power. The article also demonstrates how, via this strategy, the government uses state power to galvanize support and mobilize audiences to rally behind state-owned organizations.

The Role Of Government Public Relations In Efforts To Prevent Early-Age Marriages

Child marriages are still common in Indonesia. In reality, early age marriage will have a negative impact on the perpetrators and this will affect their personal and social life, so that if this is not anticipated it will be miserable for the perpetrators, who are children who are still early age. Therefore the role of government Public Relations is very demanding. This is a descriptive qualitative research. Data collection was carried out using semi-structured interviews with 9 informants consisting of 3 women who were married under the age of 18, 4 teachers and 2 public relations staff of government institutions. This research shows that the operational strategy, persuasive and educative approach, responsibility approach and collaborative approach related to the underage marriage prevention program must be properly implemented in order to carry out the duties and functions of Public Relations in government institutions, so that the program's main objectives can be achieved.

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

PurposeThis research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country.Design/methodology/approachThe study approach is documentary research involving an in-depth examination of both published and unpublished documents of a special collection of the SRS archives conducted in a fact-based and descriptive manner.FindingsIn the first half of the 20th century, a period of global economic uncertainty, the SRS performed the role of the government's PR division, with one of its important tasks being to promote travel and tourism in the country among both Thais and foreigners. The SRS incorporated the use of PR materials including advertisements, films, guidebooks, speeches, events, pre-arranged press activities and sales promotions in its activities. The current study explores the SRS's strategies employed in the creation of integrated and place communication campaigns to promote its train service and tourism throughout Thailand via its railway network.Research limitations/implicationsThe findings of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia.Practical implicationsThe results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand.Originality/valueThe research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam prior to the 21st century. It also reveals the little explored topic of how the railway engaged in historical path of PR practices and how they relate to a country's specific PR development outside of the highly researched U.S. context.

HOW GOVERNMENT PUBLIC RELATIONS SHOULD EXECUTE SOCIAL ENGINEERING: A LITERATURE REVIEW ABOUT HOW INDONESIA GOVERNMENT’S PUBLIC RELATIONS EXECUTE SOCIAL ENGINEERING ON MULTI PERSPECTIVE

This study aims to describe how the Public Relations of the Indonesian government carries out social engineering in dealing with the COVID-19 pandemic crisis from various perspectives, including the perspectives of government, society, and academics. In facing this crisis as a global issue, the government needs to be transparent and use various types of internet-based media to increase public trust and the effectiveness of crisis management. The government must also overcome the digital divide which is one of the main problems in spreading the social engineering agenda to the public. This study will use a literature review to describe how the Indonesian government's Public Relations carried out their main task in dealing with this crisis as well as the expectations and views of the government and society regarding the social engineering that was carried out. With data from various perspectives, the author hopes to provide broad insights to readers through this paper.

Communicating about the Counterinsurgency Program in the Philippines: Local Government Communication Practices

Government agencies play a critical role in addressing societal issues and rely on effective communication strategies to inform and engage the public. However, research on government communication practices in the Philippines is limited. To bridge this gap, this study aims to explore the Philippine government’s communication practices and the influence of environmental attributes on communication efforts regarding the counterinsurgency program. Drawing on the government public relations model, a qualitative research approach was employed to gain in-depth insights into the experiences and perspectives of local information officers. The study utilized semi-structured interviews as the primary data collection method. By engaging local government communicators in the Philippines, the study identified four major themes: common media strategies, pressure to meet public information needs, lack of financial resources, and the impact of external legal frameworks. The findings revealed that government communicators employ various media strategies and face significant pressure to meet public information needs. Furthermore, the study highlights the intersection of external legal frameworks with other environmental constraints, such as politics and professional development, impacting government communication practices. This paper contributes to the limited scholarship on government communication practices in the Philippines, offering preliminary insights into the complex dynamics of government communication to address societal challenges.

Understanding conspiratorial thinking (CT) within public relations research: Dynamics of organization-public relationship quality, CT, and negative megaphoning

Research on conspiracy theories in the fields of social and political psychology has identified dispositional and situational factors that lead to belief in conspiracy theories. However, there is still a lack of research on how and why individuals engage in conspiratorial thinking (CT) within the area of public relations. This study views CT as individuals’ propensity to consider malicious events and circumstances as secret plots initiated by a powerful organization for its self-serving purposes and applies CT to a government-public relationship context. Using a survey dataset collected from a nationally representative sample of Australia citizens (n = 542), this study examines CT about the Australian government using five survey items that measure CT. CT was found to be significant in fully mediating the relationship between organization-public relationship quality and negative megaphoning.

NILAI MULTIKULTURAL DAN KEARIFAN LOKAL

This study aims to determine online media management by Central Sulawesi Province's Office of Communication, Information, Encryption and Statistics (DKIPS) in instilling multicultural values ​​and local wisdom. The research method uses a descriptive qualitative approach, with data collection techniques through interviews, observations, and documentation studies involving five informants at the relevant offices. The study results stated that DKIPS, in disseminating information related to multiculturalism and local wisdom, used online media, namely websites and social media (youtube, Instagram, Twitter, and Facebook). The messages contain the same core information, but the packaging is adapted to the media. The considerations are that it is cheap, easy, and has a broader reach. Information dissemination is currently a collaboration between the Provincial Government Public Relations and DKIPS in managing content related to multiculturalism and local wisdom, such as historical profiles, ancient relics, and also the original products of the people of Central Sulawesi Province.

Strategi Komunikasi Humas Dalam Meningkatkan Citra Pemerintah Kabupaten Empat Lawang Melalui Media Sosial

This research is about public relations communication strategies in improving the image of the Empat Lawang district government through social media. In forming the image of an institution, public relations has a broad relationship. In its role as a connecting bridge, government public relations collects, processes and disseminates information related to programs or policies, activities and achievements achieved by institutions to institutional responses to responses, aspirations and opinions that develop in society. Through social media, the Empat Lawang district government continues to strive to improve the positive image of the region.The objectives to be achieved from this research are to find out how the public relations strategy of the Empat Lawang Regency government improves the image of Empat Lawang Regency through social media and to find out what are the inhibiting factors of public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency.This research uses a qualitative method with a descriptive type. Descriptive qualitative research tends to use analysis that is used to investigate, discover, describe, and explain the qualities or features of social influence. In this case the researcher will conduct a descriptive study of a phenomenon about how Empat Lawang district public relations can enhance its positive image through social media. The subject in this study was public relations for the Empat Lawang District by conducting interviews with 2 (two) informants.
 The results in this study indicate that the public relations of the Empat Lawang district government continues to improve its positive image by providing information to the public about local government programs through social media which can make it easier for the local government to communicate with the community. Public Relations of Empat Lawang district provides information using social media through Instagram, Facebook and Whats Aap and Youtube groups about program plans and the development of local government activities in a transparent manner to the public in order to get sympathy and a positive image. In addition, the local government public relations took advantage of the influence of several community leaders such as religious leaders, traditional leaders and youth leaders. The inhibiting factors for public relations in implementing communication strategies through social media to improve the image of Empat Lawang Regency are the lack of response from the community, the limited media used, the proximity to residents who live in remote areas and the negative perceptions that exist in the community itself.