Purpose This paper aims to evaluate Morocco’s Whole-of-Government (WoG) framework during the 2023 Al Haouz earthquake, applying complex adaptive systems (CAS) theory to assess its effectiveness with minimal international aid. Through extensive stakeholder engagement and real-time analysis, it examines interagency coordination among civilian and military actors and their interactions with external nongovernmental responders. This study identifies strengths and weaknesses within the WoG framework and presents a strategic roadmap with practical recommendations to enhance disaster resilience, offering valuable insights for Morocco and other middle-income countries facing similar challenges. Design/methodology/approach Framed by CAS theory, this research uses a rigorous mixed-methods approach through a collaborative case study methodology. Qualitative insights were derived from on-site observations and interviews with 126 stakeholders, including survivors. At the same time, quantitative data were collected through content analysis from multiple sources and rigorously triangulated to capture the full spectrum of WoG mobilization. The data were processed using TAMS Analyzer, and systemic evaluation was conducted through the M-MACBETH methodology, supported by a 21-member expert group. Informed by the assessment results and international best practices, this paper presents an actionable roadmap aimed at building a stronger and more flexible disaster management (DM) system. Findings The case study reveals that Morocco’s experience offers both a warning and a blueprint for future disaster response efforts. Although the WoG framework successfully coordinated military, civilian and political leadership, weaknesses in local preparedness, civil society integration and misinformation management reduced the overall effectiveness of the response. Aligned with CAS principles and informed by global best practices, the research advocates creating a National Emergency Management Agency with a comprehensive nationwide organigram to balance community-led initiatives with centralized authority, fostering a more resilient, adaptive and coordinated DM system. Originality/value This paper addresses a key research gap by applying CAS theory to a real-world disaster in the underexplored North African context. It offers a detailed, first-hand evaluation of Morocco’s WoG framework, assessing its ability to manage a large-scale disaster with minimal yet selective international aid. This study paves the way for comparative research across regions, disaster types and governance models while providing a practical roadmap for Morocco and similar nations to transition toward a Whole-of-Society strategy for DM, enhancing long-term resilience.
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