James I. Rodriguez, FACHE, is president and CEO of TexHealth Central Texas in Austin. Prior to this role, Mr. Rodriguez held various leadership positions, including executive director of the University of Texas Medical Branch Galveston's three-share health benefits program and physician-hospital organization (PHO) administrator with Cincinnati Children's Hospital. In addition, he has held leadership positions with provider-owned HMOs, PPOs, and a Medicare Advantage plan.Mr. Rodriguez holds a bachelor's degree in marketing from Wright State University and is a Fellow of ACHE. He is a founding member of the National Multi-Share Coalition, a contributing member of the TexHealth Coalition, and a governing board member of the National Forum for Latino Healthcare Executives.Dr. O'Connor: You have had a long and successful career. What events in your career have been pivotal to your success?Mr. Rodriguez: I graduated from college in the mid-1970s and started a local carpet-cleaning business. That experience imbued me with an entrepreneurial spirit that has served me well. I have always been on the cutting edge of things. When I got married, my wife said, Jim, dress rehearsal is over, you have to get a real job! Because there were not many opportunities available in 1977, 1 took a job as an administrative assistant in a community mental health clinic, working in accounting doing billing and collections and keeping books, which was not my area of training; my business degree was in marketing. But it exposed me to the financial side of the business. Eventually, I started doing some consulting with other community mental health centers and preparing them for their audits with public accounting firms. In due course, I got my license as a public accountant. (In Ohio, you can be licensed without being a CPA; that is, you can be a public accountant.) That experience was good as it was a counterbalance to my marketing training. In 1985, 1 was on the cutting edge helping to start a Medicaid HMO in Ohio. I always wanted to be in healthcare, so it was a good transition because it took me to the payer side, which was important for my career development. Over the years, I was either managing health centers, in leadership positions with payer organizations, or consulting.Later, I was in a small boutique consulting group that was on the edge of the PHO movement in the 1990s when hospitals were buying physician practices. That was when I knew that healthcare was for me, as it exposed me to the things necessary for private practice operations as we were buying physician practices. We built big PHO entities. Those are a few of the key work experiences that allowed me to become a better-rounded leader. Today, folks tend to go unidirectional. That is to say, if they are in accounting, they stay in accounting; they usually don't get experience in the marketing area, and so on. To be a well-rounded individual in a leadership position, one needs to broaden one's experiences by working on both sides of the fence.Dr. O'Connor: What are multi-share health plans? How do they work? What are the benefits and challenges associated with such plans?Mr. Rodriguez: A multi-share plan is like a health benefits program. The Texas Legislature paved the way for such plans to become legal entities. While we are not an actual insurance company, we function very much like a PPO insurer. Basically, we offer limited health benefits programs to small businesses. For example, caps on the number of annual physician visits an enrollee can make are fairly common in today's market, but back in 2007, when we first started these plans, such limits were less common. These plans bring down the cost because of the limits. Essentially, a multi-share plan collects the premium from three different channels. One channel is the employer. The second channel is the employee, who must make a contribution. The third is an outside organization. This third channel could provide grant funding from state or local government or other outside sources. …