Google Web Search Research Articles

Algorithmic probing: Prompting offensive Google results and their moderation

Google results have been scrutinized over the years for what they privilege, be it the surface web, the powerful, optimized webpages, the personalized and/or their own properties. For some time now, another type of Google returns also has been the source of attention: the offensive result. The following revisits a selection of offensive and other problematic results found by journalists and researchers alike. In a technique termed ‘algorithmic probing’, the prompting queries are re-run to study what has come of these results in Google Web and Image Search but mainly in Google Autocompletion. The question concerns a different kind of privileging – Google's hierarchy of concerns – or the extent to which certain categories as well as languages are moderated and others less so. In all, it was found that Google heavily moderates religion, ethnicities and sexualities (albeit with gaps) but leaves alone stereotypes of gendered professions as well as ageism. It also moderates to a greater degree in English compared to southern European and Balkan languages. The article concludes with a discussion of the stakes of Google's moderation, including its uneven coverage.

Lexical innovations with the root popolam (‘in half’) in the Russian gendered Internet discourse

The relevance of the study is underpinned by the modifications of the Russian society gender canon, the Russian gender worldview transformations and by the growth of importance of the communicative and linguocultural Internet space that constitutes the field of spontaneous social, psychological and linguistic experiments and also representative sources of information on the Russian-speaking men and women’s speech practices. The research is aimed at revealing and describing derivational, semantic and functional features of the 23 lexicographically undefined, engendered lexical units motivated by the adverb popolam (‘in half’) pointing at the extralinguistic situation of the financial responsibility dividing ina couple. The research is conducted on the material of the authors' contexts corpus including 1750 speech products manifesting informal Internet communication that were published inthe period from 2012 to 2022. The corpus contexts were obtained by continuous sampling method with the help of the Russian social network VK search engine and Google web search engine. The authors used methods of word-formation, semantic interpretation, contextual and discursive analyses and statistical method. The analysis has diagnosed that the constituents of the derivational nest with popolam- as the basis are used to nominate, categorize, characterize and evaluate masculine and feminine persons as participants in romantic, sexual and family relations. The innovations are also used to denote and characterize relationships in a couple from the point of view of financial responsibility division between partners. They are also used to designate actions and behavior types of participants in such relationships. The analysis proves that the innovations contain stable negative evaluation and are prevalent in woman's language. The analysis revealed that the functions of denomination, categorization and negative evaluation of the social interaction subjects and phenomena depend on the main ideological function of the innovations. The ideological function is increasingly important underthe circumstances of the conflict between patriarchal and new egaliterian gender contacts. It is determined that popolamshchik (‘slammer’) as a male denomination is not only the most widespread and important constituent but also a key word of the gendered Internet discourse.

Social Media Evaluation of Seasonal and Geographic Trends of Corneal Ulcers in the United States.

The purpose of this study is to evaluate if social media and Google search data can identify seasonal and geographic trends in the incidence of corneal ulcers in the United States. This is a case series of all corneal ulcer-related data collected from two major social media platforms and Google trends from US users between 2017 and 2021. Instagram and Twitter were searched for posts and hashtags related to "corneal ulcer." Web and image search volume of "corneal ulcer" were collected from Google trends ( https://trends.google.com ). Data were compared between seasons, defined by 3-month intervals, and chi-square tests were used to determine the statistical significance. One hundred and sixty-five individuals (79% female) and 164 individuals (79% female) posted personal new corneal ulcer diagnoses on Twitter and Instagram, respectively. Summer resulted in the highest number of both Twitter (34%, P =0.07) and Instagram (33%, P =0.68) posts. Summer was also the most popular season for Google web and image searches of "corneal ulcer" (search volume average of 58.4 and 41.2, P =0.74 and P =0.01, respectively, with 100 being peak popularity). Across all platforms, the South was the most represented (32% Twitter, 38% Instagram, 32% Google Web, and 33% Google Images). Our results indicate that social media and Google trends may reflect seasonal and geographic patterns of corneal ulcer incidence in the United States. However, further study with increased power is needed.

Evaluation of the Accuracy, Credibility, and Readability of Statin-Related Websites: Cross-Sectional Study.

Cardiovascular disease (CVD) represents the greatest burden of mortality worldwide, and statins are the most commonly prescribed drug in its management. A wealth of information pertaining to statins and their side effects is on the internet; however, to date, no assessment of the accuracy, credibility, and readability of this information has been undertaken. This study aimed to evaluate the quality (accuracy, credibility, and readability) of websites likely to be visited by the general public undertaking a Google search of the side effects and use of statin medications. Following a Google web search, we reviewed the top 20 consumer-focused websites with statin information. Website accuracy, credibility, and readability were assessed based on website category (commercial, not-for-profit, and media), website rank, and the presence or absence of the Health on the Net Code of Conduct (HONcode) seal. Accuracy and credibility were assessed following the development of checklists (with 20 and 13 items, respectively). Readability was assessed using the Simple Measure of Gobbledegook scores. Overall, the accuracy score was low (mean 14.35 out of 20). While side effects were comprehensively covered by 18 websites, there was little information about statin use in primary and secondary prevention. None of the websites met all criteria on the credibility checklist (mean 7.8 out of 13). The median Simple Measure of Gobbledegook score was 9.65 (IQR 8.825-10.85), with none of the websites meeting the recommended reading grade of 6, even the media websites. A website bearing the HONcode seal did not mean that the website was more comprehensive or readable. The quality of statin-related websites tended to be poor. Although the information contained was accurate, it was not comprehensive and was presented at a reading level that was too difficult for an average reader to fully comprehend. As such, consumers risk being uninformed about this pharmacotherapy.

성인사이트에서 디지털 성범죄 실태와 대책

This study analyzed adult sites serving in Korean that were surveyed through Google Web search to respond to digital sex crimes. As a result of the analysis, There were 270 adult sites that were serviced in Korean. ② From the 270 searched adult sites, there were 100 adult sites that could be accessed. ③ Adult sites can check all illegal content for free without membership. ③ In adult sites, 55% of adult sites have Korean video-only boards, and 66% of adult sites have Korean videos regardless of exclusive bulletin boards. ④ There are an average of 14,250 videos posted on the Korean video-only bulletin board. ⑤ Seventy-seven percent of adult sites posted sexual exploitation of children and adolescents abroad and 34 percent of adult sites posted sexual exploitation of children and adolescents in Korea. ⑥ Thirty-six percent of adult sites have photo-only boards. ⑦ In 100 adult sites, 94 adult sites have first (main) page banner advertisements, 72 adult sites have video page banner advertisements, 50 adult sites have pop-up advertisements when playing videos, and 61 adult sites have video player advertisements. ⑧ The first (main) page banner advertisement on 94 adult sites is 1,485 in total, with an average of about 16 on one adult site. The content of banner ads on the first (main) page was 73.2% for illegal gambling and 11.9% for prostitution businesses. ⑨ There are 373 banner advertisements for video pages on 72 adult sites, an average of about five on one adult site. In the content of banner advertisements on the video page, 72.4% were illegal gambling and 12.3% were prostitution companies. ⑩ When playing a video on an adult site, the content of pop-up advertisements and player advertisements were different each time the video was played. Legal businesses and companies such as games, online shopping malls, online travel agencies, and Internet broadcasting are being advertised. If digital sex crime measures are sought based on the analysis results, illegal gambling sites, which are the largest advertisers than adult sites, should be blocked. ② Measures should be taken against organized criminals who are participating in the operation of illegal gambling sites. ③ Measures are needed for legal business and corporate advertising that are being advertised on adult sites for adults. ④ Policies should be implemented to reduce fears of digital sex crimes.

A Brief Report: Comparative Evaluation of Online Spanish and English Content on Pancreatic Cancer Treatment.

The Internet is a major source of patient information on medical subjects. Several studies have evaluated the content of English medical material for patient use. However, few have focused on evaluating other languages, an important gap in a growing Spanish-speaking population. The aim of this study is to evaluate and compare English and Spanish online content related to pancreatic cancer treatment. We conducted a Google web search in English and Spanish using the following terms "pancreatic cancer treatment" and "tratamiento cancer de pancreas." The first 15 educational patient-directed websites for each language were included. Two independent reviewers assessed materials for quality and understandability using the DISCERN and the Patient Education Materials Assessment Tool (PEMAT)-validated tools. Readability was measured using two standardized tests. Wilcoxon rank sum test and unpaired Student's T-test were used for comparisons. Overall, websites in Spanish and English were understandable and had moderate to high quality. There were no significant differences in quality (p = 0.712) and understandability (p = 0.069) between languages. Readability level was significantly higher in English (p < 0.001) with content being at the university level, while Spanish was at the 12th grade level. Patient-directed online content on pancreatic cancer treatments exceeds the recommended reading level in both languages. Material is understandable with reasonable quality. Health content creators should acknowledge readability for information to be easily comprehended by those with lower health literacy.

Digital Cities: Investigating the Image of Lagos as a Fashion City Online Through Web Search Queries

In the digital era, cities have to manage their brand identities on both offline and online platforms. Digital engagement has become an increasingly important strategy for cities to reach out to both locals and visitors as the internet has become a gateway linking billions of people to global careers, investments, tourism and products. Global cities are positioning their brands through elements such as fashion, music and vacation attractions to stand out even online. In recent times, the city of Lagos has been described as an emerging global fashion capital and is becoming more popular for its fashion activities and personalities. This study examines if the online image of the city on the google web search engine aligns with the city’s image as an emerging fashion capital. This research employs the content analysis method, in investigating certain keywords on the google search engine. Results from this study reveal that information regarding the fashion industry in Lagos city is mostly limited to fashion weeks. It is recommended that stakeholders in the Lagos fashion industry increase visibility on online platforms including the google web search engine, which is a key portal for global information. Keywords: keyword search, fashion capitals, Lagos city, digital cities, web search queries DOI: 10.7176/NMMC/99-03 Publication date: October 31 st 2021

Toward an Extended Infodemiology Framework: Leveraging Social Media Data and Web Search Queries as Digital Pulse on Cancer Communication

ABSTRACT This study aims to extend the infodemiology framework by postulating that effective use of digital data sources for cancer communication should consider four components: (a) content: key topics that people are concerned with, (b) congruence: how interest in cancer topics differ between public posts (i.e., tweets) and private web searches, (c) context: the influence of the information environment, and (d) information conduits. We compared tweets (n = 36, 968) and Google web searches on breast, lung, and prostate cancer between the National Cancer Prevention Month and a non-cancer awareness month in 2018. There are three key findings. First, reliance on public tweets alone may result in lost opportunities to identify potential cancer misinformation detected from private web searches. Second, lung cancer tweets were most sensitive to external information environment – tweets became substantially pessimistic after the end of cancer awareness month. Finally, the cancer communication landscape was largely democratized, with no prominent conduits dominating conversations on Twitter.

Marginalizing the Mainstream: How Social Media Privilege Political Information.

The following reports on research undertaken concerning the “misinformation problem” on social media during the run-up to the U.S. presidential elections in 2020. Employing techniques borrowed from data journalism, it develops a form of cross-platform analysis that is attuned to both commensurability as well as platform specificity. It analyses the most engaged-with or top-ranked political content on seven online platforms: TikTok, 4chan, Reddit, Twitter, Facebook, Instagram and Google Web Search. Discussing the extent to which social media platforms marginalize mainstream media and mainstream the fringe, the analyses found that TikTok parodies mainstream media, 4chan and Reddit dismiss it and direct users to alternative influencer networks and extreme YouTube content. Twitter prefers the hyperpartisan over it. Facebook’s “fake news” problem also concerns declining amounts of mainstream media referenced. Instagram has influencers (rather than, say, experts) dominating user engagement. By comparison, Google Web Search buoys the liberal mainstream (and sinks conservative sites), but generally gives special interest sources, as they were termed in the study, the privilege to provide information rather than official sources. The piece concludes with a discussion of source and “platform criticism”, concerning how online platforms are seeking to filter the content that is posted or found there through increasing editorial intervention. These “editorial epistemologies”, applied especially around COVID-19 keywords, are part of an expansion of so-called content moderation to what I call “serious queries”, or keywords that return official information. Other epistemological strategies for editorially moderating the misinformation problem are also treated.

Gauging reference and source bias over time: how Russia’s partially state-controlled search engine Yandex mediated an anti-regime protest event

ABSTRACT Massive efforts have been dedicated to studying political search engine bias in democratic contexts, and a growing body of literature has scrutinized search engine censorship in authoritarian China. By contrast, very little is known still about political search engine bias within Russia’s slightly more open authoritarian media system. In order to fill in this gap, this study asks: How has Russia’s leading partially state-controlled search engine Yandex mediated a large-scale anti-regime protest event (anti-corruption protests on 26 March 2017) in the twenty months thereafter? The study analyzes a data set of 30,471 results, retrieved in regular intervals for nine query terms from four platforms: Yandex.ru, News.yandex.ru, Google.ru, and News.google.ru. As the findings demonstrate, both Yandex algorithms (by comparison with their Google counterparts) referred users to significantly fewer websites that contained information about the protest event (reference bias). In a similar vein, both Yandex algorithms forwarded users to fewer websites that regularly featured criticism of Russia’s authoritarian leadership (source bias). Moreover, Yandex algorithms tended to be particularly biased in the event’s immediate aftermath. In the first week after the protests, for instance, the difference in reference ratios between Google and Yandex Web searches were massive (mean difference: 23% points), while they were less pronounced during the remaining time period studied (mean difference: 7% points). These findings are highly politically relevant because rapid diffusion of information about protest events can be considered of key importance to further protest mobilization.

Annual trends in Google searches provides insights related to rhinosinusitis exacerbations

PurposeTemporal trends of disease-specific internet searches may provide novel insights into seasonal dynamics of disease burden and, by extension, disease pathophysiology. The aim of this study was to define the temporal trends in rhinosinusitis-specific internet searches.MethodsThis was a cross sectional analysis of search volume for predefined search terms. Google trends was used to explore the volume of searches for five specific search terms related to rhinosinusitis: nose, mucus, sinus, sinusitis, chronic sinusitis, which were entered into Google web search between 2004 and 2019. Results were analyzed within search “context” which included temporally associated related searches. Relative search volume (RSV) was analyzed for English and non-English speaking countries from the Northern and Southern hemispheres. Analysis of seasonality was performed using the cosinor model.ResultsThe five specific search terms were most related to rhinosinusitis-related search contexts, indicating that they were appropriately reflective of internet queries by patients for rhinosinusitis. The RSV for rhinosinusitis-related terms and more general search terms increased with each passing year indicating constant interest in rhinosinusitis. Cosinor time series analysis revealed inquiry peaks in winter months for all five specific rhinosinusitis-related search terms independent from the hemisphere.ConclusionOver a 15-year period, Google searches with rhinosinusitis-specific search terms consistently peaked during the winter around the world. These findings indirectly support the model of viral infection or exposure as the predominant cause of acute rhinosinusitis and acute exacerbations of chronic rhinosinusitis.

Civil–military cooperation in the early response to the COVID-19 pandemic in six European countries

BackgroundThe COVID-19 pandemic has presented many countries with significant health system and economic challenges. The role of civil–military cooperation in a health crisis of the magnitude presented by COVID-19 remains...

Evaluation of online Spanish and English health materials for preventive mastectomy. are we providing adequate information?

Breast cancer remains the leading cause of cancer-related death in US Hispanic women. When present, lower health literacy levels potentially within this patient population require tailored materials to address health disparities. We aim to evaluate and compare Spanish and English online health care informative resources on preventive mastectomy. A Google web search using "preventive mastectomy" and "mastectomía preventiva" was conducted. The first ten institutional/organizational websites in each language were selected. Assessment of mean reading grade level, cultural sensitivity, understandability, and actionability was carried out utilizing validated tools. The mean reading grade level for English materials was 14.69 compared with 11.3 for Spanish, both exceeding the recommended grade level established by the AMA and NIH. The mean cultural sensitivity score for English information was 2.20 compared with 1.88 for Spanish information, both below the acceptability benchmark of 2.5. English webpages scored 65% and 35% for understandability and actionability, respectively, while Spanish webpages scored 47% and 18%. Online English and Spanish preventive mastectomy materials were written at an elevated reading level and lacked cultural sensitivity. Spanish language information demonstrated inferior understandability, actionability, and cultural sensitivity. Addressing these issues provides an opportunity to help resolve health literature disparities regarding preventive mastectomy for US Hispanic women.

Quality of care criteria in the treatment of penile cancer

Penile cancer is arare malignancy and the wide range of quality of care associated with it often results in inferior oncologic and functional treatment outcomes. Assessment of the current healthcare situation in clinical routine and identification of the relevant key features and reference values for quality of care. Search for relevant peer-reviewed articles and published congress abstracts in Medline, Embase and other databases as well as Google web search engine. Key quality features of penile cancer management include organ-sparing surgery of the primary tumor, invasive inguinal lymph node staging and systemic treatment. Adherence to treatment guidelines is currently low. Centralization of care has already led to aconsiderable improvement in the quality of care in some areas and increasing conformity with the guidelines' recommendations. Centralization of care and networks based on this can significantly improve patient outcomes. Thus, reference values for core parameters of quality cancer care can be generated and validated. Moreover, organ-sparing surgery, invasive lymph node staging and systemic therapy should be increasingly utilized. As areference value, 90% adherence to the guidelines for these three features is recommended. However, before centralization of care can be introduced, aspects relevant to practical implementation must be addressed, such as the reimbursement of travel costs for those affected, infrastructure costs and instruments to measure quality of life and patient satisfaction after centralization.

Digital Cities: Investigating the Image of Lagos as a Fashion City Online Through Web Search Queries

In the digital era, cities have to manage their brand identities on both offline and online platforms. Digital engagement has become an increasingly important strategy for cities to reach out to both locals and visitors as the internet has become a gateway linking billions of people to global careers, investments, tourism and products. Global cities are positioning their brands through elements such as fashion, music and vacation attractions to stand out even online. In recent times, the city of Lagos has been described as an emerging global fashion capital and is becoming more popular for its fashion activities and personalities. This study examines if the online image of the city on the google web search engine aligns with the city’s image as an emerging fashion capital. This research employs the content analysis method, in investigating certain keywords on the google search engine. Results from this study reveal that information regarding the fashion industry in Lagos city is mostly limited to fashion weeks. It is recommended that stakeholders in the Lagos fashion industry increase visibility on online platforms including the google web search engine, which is a key portal for global information. Keywords: keyword search, fashion capitals, Lagos city, digital cities, web search queries DOI: 10.7176/NMMC/99-03 Publication date: October 31 st 2021

The COVID-19 Pandemic

The present study examined the most prominent subject matter in CBC news articles during the COVID-19 pandemic in 2020. The sample was collected through a google web search that read “COVID-19 AND Coronavirus AND CBC news articles AND Alberta.” The 50 most recent news articles that appeared in this search and contained “COVID-19” or “Coronavirus” in relation to Alberta in the article headline were sampled. The article headlines were individually analyzed in a first-phase coding process and then re-examined for common themes. A qualitative content analysis determined that the most prominent subject matter in CBC news articles was statistics (50%) followed by general updates (22%), COVID-19 information (14%), current events (6%), and regulations (4%). An additional category titled ‘other’ (4%) was created for articles with subject matter that was unrelated to these themes. The analysis found that the most prominent news content in CBC news articles was related to fear inducing information which replicates the results from earlier studies on the H1N1 pandemic in 2009.

COVID-19-Related Internet Search Patterns Among People in the United States: Exploratory Analysis.

BackgroundThe internet is a well-known source of information that patients use to better inform their opinions and to guide their conversations with physicians during clinic visits. The novelty of the recent COVID-19 outbreak has led patients to turn more frequently to the internet to gather more information and to alleviate their concerns about the virus.ObjectiveThe aims of the study were to (1) determine the most commonly searched phrases related to COVID-19 in the United States and (2) identify the sources of information for these web searches.MethodsSearch terms related to COVID-19 were entered into Google. Questions and websites from Google web search were extracted to a database using customized software. Each question was categorized into one of 6 topics: clinical signs and symptoms, treatment, transmission, cleaning methods, activity modification, and policy. Additionally, the websites were categorized according to source: World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), non-CDC government, academic, news, and other media.ResultsIn total, 200 questions and websites were extracted. The most common question topic was transmission (n=63, 31.5%), followed by clinical signs and symptoms (n=54, 27.0%) and activity modification (n=31, 15.5%). Notably, the clinical signs and symptoms category captured questions about myths associated with the disease, such as whether consuming alcohol stops the coronavirus. The most common websites provided were maintained by the CDC, the WHO, and academic medical organizations. Collectively, these three sources accounted for 84.0% (n=168) of the websites in our sample.ConclusionsIn the United States, the most commonly searched topics related to COVID-19 were transmission, clinical signs and symptoms, and activity modification. Reassuringly, a sizable majority of internet sources provided were from major health organizations or from academic medical institutions.

HEART FAILURE WITH MID-RANGE LEFT VENTRICULAR EJECTION FRACTION

The aim of the publication was to review available data on epidemiology, pathophysiological and clinical aspects of HFmrEF as a specific HF pattern. Materials and methods: We carried out the analysis of the publications that appeared during last decade, related to the different aspects of HFmrEF. The literature search was conducted by use of Google Web Search and PubMed search engines by the following key words: heart failure, left ventricular ejection fraction, mid-range, as well as their combinations. Conclusions: Patients with specific HF pattern «HFmrEF» demonstrate multidirectional dynamic of systolic heart function with the possibility of transition to the category of reduced or preserved LVEF. Such patients need to be evaluated individually. Their management is based on neurohumoral modulators in order to prevent further LV dysfunction progression and repeated decompensation of HF.

395P - Filipinos and lung cancer: An infodemiological assessment using Google trends from 2009 to 2019

BackgroundGoogle Trends, a free web-based tracking system of Google search volumes, can be used to monitor online interest in various health conditions, including lung cancer. This is particularly useful in the Philippines, the country named as the world's number one internet user in 2018. Understanding the pattern of information-seeking behavior of Filipinos with regards to lung cancer is crucial because it may inform public policy and potentially make lung cancer awareness campaigns more directed and effective in the population-based setting. Here we described patterns in online search behaviors related to lung cancer using Google Trends data on Google web and YouTube searches in the Philippines for the past ten years. MethodsRelative search volumes on the term “lung cancer” from 2009 to 2019 were extracted from Google Trends. Both Google web search and YouTube search data were downloaded. The data were saved in a comma-separated values file then imported to Microsoft Excel where a graph was plotted and a polynomial trendline (second order) was added to estimate search trends over a time period. Regions and cities in the Philippines where the term “lung cancer” was most popular were identified. Related topics and queries were also enumerated. ResultsTrends in Google web search showed a steady interest in lung cancer for both Google web search and YouTube searches from 2009 to 2019, with peaks in 2014. No spikes were observed in August, the Philippines’ Lung Cancer Awareness month. Online search behaviour for lung cancer was greatest in Metro Manila and areas in Northern Philippines. Top related and rising topics and queries in lung cancer, both on Google web search and YouTube, were related to etiology, symptoms, and management of lung cancer. ConclusionsFilipinos had a steady interest in lung cancer, as shown by Google Trends data for both Google web search and YouTube searches from 2009 to 2019. Cancer diagnoses of Filipino personalities in 2014 may have led to peaks in online interest. Filipinos were also interested to learn about etiology, symptoms, and management of lung cancer. These data may be used to leverage online interest to optimize lung cancer awareness campaigns in the Philippines. Legal entity responsible for the studyThe authors. FundingHas not received any funding. DisclosureAll authors have declared no conflicts of interest.

What Filipinos, the world’s number one Internet users, want to know about cancer: A Google search analysis from 2015 to 2019.

23 Background: Filipinos were the world’s heaviest Internet users in 2018. It has been shown that they use the Internet to actively search for health-related information, but it has not yet been determined what kinds of information are sought. There is a gap in our present understanding of the information needs of the Filipino population in relation to cancer. The study assessed the cancer-related information needs of Filipinos using Internet search data from March 2015 to May 2019. Methods: A retrospective longitudinal study was done using Google AdWords Keyword Planner to identify search terms related to cancer from Internet users from the Philippines from June 2015 to May 2019. The identified search terms were assessed descriptively using Microsoft Excel version 16.26. The search terms were qualitatively categorized and described. Results: A total of 806 cancer-related search terms were identified, with 13,632,890 Google web searches, during the period under review. The top ten search terms with the highest monthly search volume in the Philippines (n=4,741,600, 34.78%) were “cancer,” “breast cancer,” “cervical cancer,” “prostate cancer,” “colon cancer,” “breast cancer symptoms,” “lung cancer,” “lung cancer symptoms,” “colon cancer symptoms,” and “lungs.” In this time period, Filipinos sought information on cancer-related signs and symptoms (n=3,307,640, 24.26%) and cancer treatment (n=604,070, 4.43%). Filipinos also searched for alternative, herbal, and natural cancer treatments, but the search volume accounted for a low percentage of the total searches (n=8,710, 0.06%). Searches for the search term, “cancer,” were highest on January to February, a trend observed from January 2016 to 2019. Conclusions: Our study provides insight into the cancer-related information needs of the Filipino population. This information may inform the development of targeted, cost-effective awareness campaigns through the Internet, which may be more effective if launched at the beginning of each year.