Google AdSense Research Articles

Tinjauan Shirkah terhadap Sistem Pay Per Click (PPC) dada Google Adsense dan Facebook

This research was conducted to determine the Pay Per Click (PPC) system in collaboration between Google AdSense and Facebook from a Shirkah perspective. This research is field research, with data collection using interviews, observation, and literature review by explaining how the Pay Per Click (PPC) system works in collaboration with Google AdSense and Facebook and then analyzing it according to Islamic law. The results of this study indicate that websites or blogs create Facebook fan page accounts which publishers carry out to promote posting website links or blog links to be accepted as Google AdSense cooperation partners. Ad services will appear randomly to have generated dollars if someone clicks on the ad. The author views the contract between the two parties as valid. However, the advertising services that are displayed randomly contain mutashabihat or ambiguous matters. Because Google itself has many AdWords partners from many types of companies. If publishers can guarantee the appearance of advertising services on their websites or blogs with good educational advertisements, then this collaboration will have no significant problems. If not, the publishers have the role of spreading evil because they have helped the advertisements displayed by Google.

Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region

Aims: Indonesia is currently dominated by Micro, Small, and Medium Enterprises (MSMEs), which need special attention because their contribution to the national economy is quite significant. This study aimed to analyze the Hybrid Channel strategy used in collaboration in MSMEs related to digital marketing in the post-Covid period in the Pangkajene Kepulauan region.
 Study Design: This research is a descriptive study using a qualitative approach. Primary data come from secondary data from the local government and data collected from questionaires.
 Place and Duration of Study: This research was conducted in the district of Pangkajene and the Kepulauan. This study was held for six months, from April 2022 to September 2022.
 Methodology: This study uses a descriptive approach, using literature studies to collect data and take various reference sources that support this research. Data collection is done through secondary data from the government, listening and recording important information in data collection, analyzing data using data reduction, and data validation using data source triangulation.
 Results: The results obtained from study literature and interviews with several MSME actors in Pangkajene Kepula Regency agree that digital marketing helps them promote and market their products effectively. They argue that digital marketing saves promotion costs because it still relies on online marketing, such as distributing brochures and placing advertisements in newspapers and billboards; their expenses will be more significant when they use offline marketing. The literature review also confirms this point, stating that internet marketing expands market reach, lowers marketing costs, and promotes good customer relationships. However, some MSMEs have not maximized digital marketing to the maximum due to the influence of misunderstandings in digital marketing, such as creating a company website, maximizing search engine optimization (SEO), and using Google Adsense as a promotional medium.
 Conclusion: Digital transformation will continue to be the key to the growth of MSMEs in the midst of Indonesia's economic recovery after COVID 19. Not only as a way out, digitalization also opened up opportunities for MSMEs, especially in Pangkajene Kepulauan Regencies to contribute to exports while accelerating business in the domestic market. The Hybrid Channel also encourages the Offline to Online (O2O) movement which on the other hand is able to open up comprehensive opportunities for digital startup industry players to create a new ecosystem to support the growth of MSMEs.

The Perspective of Contemporary Scholars on the Zakat Payment of YouTube Google AdSense Income

The potential of zakat through the Google Adsense business can be used as an instrument to encourage economic growth. This can be done regardless of the pros and cons among scholars against zakat payment on Google Adsense business income on youtube. Also, this article refers to a literature study with a normative and juridical approach. The results showed several scholars argued that even though the haul had not been achieved, professional or income zakat needs to be issued as long as the nishab had been reached. Some scholars also require professional or income zakat to be issued when the nishab and haul have been reached. Meanwhile, YouTubers and content creators are professionals who are loved by people of all ages and the job is promising in the millennial era with the potential to generate lots of zakat funds. It is hoped that more similar professions with great potential will emerge in the future. Therefore, people who earn from the Google Adsense business on youtube can better understand the payment of zakat from their income. This study can be a basis for further surveys on the development of other professional zakat.

How to Deeply Analyze the Content of Online Newspapers Using Clustering and Correlation

The increase in the number of visitors is one of the keys to increasing income for online newspapers, whether to increase the number of ads, Google AdSense, or customer trust. Therefore, finding which news categories increase the number of visitors needs to be known and analyzed more deeply. Because it is very common to add content to online newspaper sites every day, even for hours, this pattern analysis is not the same as analyzing regular website content patterns. This study intends to add methods in the world of research on how to analyze website content, especially online news, by using the clustering method to classify what news categories bring high, medium, or a low number of visitors and then analyzing the correlation to explore the depth of the relationship between the variables, namely which parameters have a large or low effect on the increase in the number of visitors. A local Batam-based online newspaper company is used as a case study for this research. Data is collected, preprocessed first, and analyzed using the clustering and correlation method. This analysis of the news content readership suggests what news categories should be optimized because it provides an increase in the number of visitors. A summary of the analysis steps in this study is presented. We also provided some suggestions if other online newspaper owners or researchers are interested in a similar analysis of online news content.

ANALISIS KERJASAMA ANTARA PUBLISHER DENGAN GOOGLE ADSENSE DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH

In this 21st century, humans are faced with various kinds of social media as a means of providing information and communication between humans. The purpose of this study is to analyze the collaboration between publishers and google adsense in the perspective of sharia economic law. The research method used is descriptive qualitative. The results show First, the implementation of cooperation between publishers and Google Adsense in the PPC program begins with the publisher registering a blog or website to Google, then Google filters and verifies the publisher's blog which will then be entered in advertisements as a form of cooperation between the two, which is then after the website or the site already has an ad, then the ad can be clicked on by the user (visitor) which will later become an advantage for the publisher and google adsense. Second, referring to the implementation of cooperation between publishers and Google Adsense which has been described in point one, that this collaboration in Islam is known as cooperation in the form of syirkah abdan. In this case, there is a contract or cooperation agreement to carry out an advertising business and the results are divided into two according to the agreement.

Sociological-Normative Analysis of The Provision of Joint Property in The Cyber Era

Economic activity in the information technology era does not only occur in the real world but also in cyberspace. There are so many things that can be done in cyberspace that can bring economic benefits, for example ownership of a youtube channel, web hosting, google adsense, crypto and so on. This fact raises the problem of joint property in the family. Can the acquisition of property through the economic activity of husband and wife in cyberspace during the marriage period be included as joint property that must be divided when the marriage breaks up? This problem needs to be studied sociologically and normatively. This sociological study is intended to find an explanation of how the process of creating economic institutions in cyberspace uses Michael Heim's theory of the characteristics of cyberspace and Peter L. Berger's dialectical theory of society formation. Normatively, the problem of joint property in the cyber era is analyzed using Islamic legal norms, positive law, and customary law. The data is taken from searching documents on the internet and other documents such as journals and books that discuss human activities in the cyber era. These data were then analyzed using the sociological and normative perspectives above. Sociologically, the character of the cyber world in the form of simulation, interaction, artificiality, immersion, telepresence, and networked communications makes people choose economic activities using the internet, because of the convenience it provides. This activity occurs through a dialectical process of externalization, objectivation and internalization that makes the cyber world economic order sustainable. Normatively, the assets produced by a husband and/or wife through their economic activities in the cyber world during a marriage can be included in the category of joint property which must be divided in two when the marriage breaks up.

Tinjauan Hukum Islam Terhadap Implementasi Akad dan Mekanisme Google Adsense dalam Bisnis Iklan

This study examines the mechanism of the Google Adsense contract in the advertising business against a review of Islamic law. The purpose of this study is to determine the process of implementing the google adsense mechanism in the advertising business against a review of Islamic law. This type of research uses data collection techniques from several journals obtained during the study by studying matters relating to the use of google adsense in the advertising business against a review of Islamic law. The results of this study indicate that the google adsense contract mechanism in the advertising business against a review of Islamic law reflects the basic values in accordance with the rules of contract law. keywords: Google Adsense; Advertising Business; Islamic Law.

Analisis Hukum Perikatan Islam Terhadap Kerjasama Periklanan Google Adsense Pada Youtube

The purpose of this study is to find out how the mechanism of Google Adsense advertising cooperation on Youtube and whether the mechanism is in accordance with Islamic law of engagement. This research is Library Research with a qualitative approach. The data collecting techniques are using the study of literatures, documents, Google's official website while to strengthen the data used interviews with Content Creators. The results of this study indicates that the Google Adsense advertising cooperation mechanism involves three parties, namely the Advertiser as the first party, Google as the second party and Content Creator as the third party. Advertisers ask Google for services to advertise their products and Google cooperates with Content Creators to serve ads. Advertiser pays to Google according to the agreement and Google will share the results with the Content Creator according to applicable regulations. The contract used from the perspective of Islamic law is called an ijarah agreement between the Advertiser and Google and a syirkah contract between Google and the Content Creator. In the course of the transaction or cooperation, it reflects the value of Islamic engagement law, both from contracts, transactions and reflects the value of principles in Islamic engagement law.

Advertising Business Pada Google AdSense di Youtube Perspektif Ekonomi Syariah

Google AdSense is a service provider in the form of advertisements about products or companies which then work with publishers/bloggers as a place for advertising providers. Then every visitor who clicks on the ad the blogger will get paid from google AdSense. This study discusses the Advertising business on Google AdSense on Youtube from the perspective of Islamic Economics. The business is now a popular business among teenagers. The formulation of the problem is whether the advertising business on Google AdSense on YouTube is in accordance with Islamic Economics. The type of research used is field research. The results of the study show that the advertising business practices on Google AdSense on YouTube which are carried out between content creators or YouTubers are seen from the 'āqidain (union parties) and contract terms (ījāb and qabūl) are in accordance with sharia economic law, with a note on the type of advertisement. which will be displayed clearly the type and does not conflict with the Shari'ah'. Meanwhile, in terms of ma'qūd 'alaih (object of syirkah) there are differences of opinion between scholars, some allow it and some forbid it.

PENGEMBANGAN KETERAMPILAN GURU MELALUI PELATIHAN PENGELOLAAN MEDIA PEMASARAN BERBASIS DIGITAL

Untuk mencetak tenaga kerja siap pakai (TKSP) untuk Dunia Usaha dan Dunia Industri (DUDI) di era industri 4.0 mengharuskan lembaga pendidikan seperti Sekolah dapat memenuhi capaian kurikulum berbasis wirausaha melalui program Sekolah Pencetak Wirausaha (SPW) yang telah ditargetkan oleh Pemerintah untuk mendukung menciptakan lulusan yang memiliki jiwa, pengetahuan dan keterampilan dalam hal pemasaran produk menggunakan media digital. Untuk mendukung hal tersebut maka salah satu upayanya adalah melalui pelatihan pembuatan aplikasi pemasaran berbasis web dan strategi digital marketing untuk Guru agar dapat menggunakan tools CMS berupa aplikasi wordpress dan strategi pemasaran menggunakan tools Google Adsense guna memberikan pemahaman dan keterampilan yang dibutuhkan. Adapun tujuan dari pelatihan keterampilan ini adalah agar mebantu para Guru untuk dapat memiliki inovasi dalam kegiatan belajar mengajar dan membuat acuan materi ajar yang diberikan kepasa peserta didik di kelas serta bahan evaluasi untuk peningkatan capaian mutu pada Standar Pendidik dan Tenaga Kependidikan. Mitra kegiatan pengabdian kepada masyarakat ini adalah Sekolah Menengah Kejuruan (SMK) Negeri 40 Jakarta. Metode yang dihunakan pada kegiatan ini adalah ceramah dalam pemberian materi dan pelatihan keterampilan untuk Guru. Adapun sebesar 20,8% responden cukup mengerti, 50% responden mengerti dan 29,2% responden sangat mengerti terhadap materi yang diberikan pada saat pelatihan keterampilan yang diberikan.

Dowry Trends in the Digital Age (Sociology of Law Review of the Use of Digital Dowry in the Cyber World Community )

In the digital era, the reality of the real world gets a challenge from cyberspace. Everything that can be done in the real world can also be done in cyberspace. The economic potential does not only exist in the real world, even in cyberspace, it is much more promising. The trend in the implementation of marriage today is to use the economic potential in cyberspace as a marriage dowry, for example, bit coins, gopay balances, google adsense and unlimited hosting that the couple recently used as their marriage dowry. This paper intends to examine the new trends in the digital age community in terms of marriage dowries, how this new trend is formed and what the normative response looks like. How this trend in the cyber community emerges is studied using Michael Heim's theory of virtual reality and Peter L. Berger's theory of the dialectic of social reality formation. Based on the theory of Peter l. Berger, the tendency of couples to use digital dowries in the digital era cannot be separated from the institutionalization of the digital world itself in the cyber community. The institutionalization takes place through a dialectic between objectification, internalization and externalization. The use of digital dowries is a form of community externalization that confirms the existence of virtual worlds into rival realities for the real world. Based on Michael Heim's theory, the use of digital dowries is caused by the characteristics of the virtual world that resemble the real world, making it easier to institutionalize in the cyber community. From a normative point of view, the dowry of the digital era does not contradict the terms and conditions in Islamic law because it has the same beneficial value as that in the real world.

Abuse of Dominant Position in the Online World with Special Emphasis to the Definition of Relevant Markets: The Example of Google

The emergence of digital markets and the increasing speed of its development have raised the question, whether existing competition rules are fit for the digital era. The three famous abuse decisions of the European Commission on Google (namely Google Search (Shopping), Google AdSense and Google Android) show that complicated technical processes open up many possibilities for results-oriented decision-making. This is also evident in the light of decisions by American, German and French competition authorities on similar issues. Google's business model, relying on a broad network, usually free of charge for consumers, is a good way of illustrating the special features of the online world. The European Commission's Google Search decision and Google AdSense decision demonstrate how quickly the relevant markets in the digital field can change. This will clearly show the possibilities for market definition offered by the technical intricacies. The European Commission´s Google Android decision illustrates the consequences of a technically understandable but otherwise rather questionable decision. German Bundeskartellamt´s VG Media decision as well as French Autorite de la concurrence´s Syndicat des editeurs de la presse magazine decision and Gibmedia decision show differences and similarities within the EU regarding the definition of relevant markets.

Konstruksi Konten Vlog Penerima Diamond Play Button Di Youtube Indonesia

Abstract— The existence of YouTube since 2005, is currently the second most popular social network in the world after Facebook. YouTube users in the world 1.9 billion. YouTube is used to share content and comments. This video-based social media is used to share videos and comment on one another. YouTube users in Indonesia have reached 50 million people. This research will look at how YouTube's Atta Halilintar and Ricis Official content constructions are recipients of the Diamond Play Button award, and how the creative strategy used by YouTuber in its video content. The results of this study are YouTube being the most active social platform used in Indonesia today. Youtube is used for identity and as a promotional media based on PPC (Pay Per Click) where every video that is deemed eligible in it contains Google Adsense ads. Youtube is a money field for many YouTubers in Indonesia with creative concepts according to popular culture. Keywords—: YouTube; Creative Strategy; Video Content; Construction.

MEME CHAT: AN INNOVATIVE SOCIAL MEDIA PLATFORM FOR CONTENT MONETIZATION & CORPORATE OUTREACH USING OCR & NLP

Social media has boomed in recent years, along with platforms for user generated content. Major social network platforms like Google and Facebook use a singular advertisement mediation service, where ads are provided by corporates to target users/customers. Facebook analyses and uses a user’s meta data and content consuming behavior to present the best suitable commercial. We, in this work, show an innovative approach where advertisement mediation is done using user’s own generated content, in the form of memes on a corporate. Memes are chosen as a medium due to their supreme ability to penetrate the internet and get viral quickly. Because the content is generated by the user, who is also the target of the advertisement, the content is well understood, received and appreciated in comparison of content used in other approaches like Facebook audience network, Google Adsense or Twitter MoPub. Using this method, users are renumerated monetarily for the content they post, which also becomes the advertisements that will be later used by corporates. We track user generated content, for subscribed corporates using Tesseract algorithm for optical character recognition along with Vader NLP. for NLP. and provide results that strongly suggest why the method suggested in this article is useful and advantageous compared to other methods.

GOOGLE ADSENSE PERSPEKTIF HUKUM PERJANJIAN ISLAM

This research examines is about the mechanism of the Google Adsense contract viewed from the legal aspects of the Islamic agreement. Google Adsense mechanism is different from business mechanisms in general, the differentiation is seen from the involvement of advertisers, Google and publishers who are bound in an online contract system. The purpose of this research is to find out how the mechanism of Google Adsense, besides analyzing the legal theory of Islamic agreements on the mechanism of Google Adsense. Type of research is a descriptive-analytical field research using a pattern of Islamic legal approach. There are two theories on which this research is based, namely contract theory and online business theory for analyzing legal aspects. The contract theory used focuses on the theory of the muamalat legal perspective contract which is then used to analyze transactions in Google Adsense, then from that analysis will be known how the law of the Google Adsense business. The results of this study indicate that the mechanism that occurs in Google Adsense reflects the basic values of the contract that are in accordance with the rules of the contract law. Standard contract enforcement aims to avoid moral hazard to protect the parties involved in online business for the realization of mutual benefit and prosperity. In addition, the screening efforts imposed on Google Adsense aim to demonstrate the application of business ethics values, which are known to have implications for the validity of the contract (in accordance with Islamic treaty law) Keywords: Google Adsense, contract

GOOGLE ADSENSE PERSPEKTIF HUKUM PERJANJIAN ISLAM

This research examines is about the mechanism of the Google Adsense contract viewed from the legal aspects of the Islamic agreement. Google Adsense mechanism is different from business mechanisms in general, the differentiation is seen from the involvement of advertisers, Google and publishers who are bound in an online contract system. The purpose of this research is to find out how the mechanism of Google Adsense, besides analyzing the legal theory of Islamic agreements on the mechanism of Google Adsense. Type of research is a descriptive-analytical field research using a pattern of Islamic legal approach. There are two theories on which this research is based, namely contract theory and online business theory for analyzing legal aspects. The contract theory used focuses on the theory of the muamalat legal perspective contract which is then used to analyze transactions in Google Adsense, then from that analysis will be known how the law of the Google Adsense business. The results of this study indicate that the mechanism that occurs in Google Adsense reflects the basic values of the contract that are in accordance with the rules of the contract law. Standard contract enforcement aims to avoid moral hazard to protect the parties involved in online business for the realization of mutual benefit and prosperity. In addition, the screening efforts imposed on Google Adsense aim to demonstrate the application of business ethics values, which are known to have implications for the validity of the contract (in accordance with Islamic treaty law) Keywords: Google Adsense, contract

Klasifikasi Channel Youtube Indonesia Menggunakan Algoritma C4.5

In the current era, social media is very influential in our lives whether from Instagram, Twitter, Youtube, or others. One of them is social media Youtube which has a very important role for the public, even though public figures. Youtube provides very interesting content for those who have a channel because they have an assessment of Video Upload, Subscriber, Video Viewers. Even Youtube provides an opportunity for Youtube channels that install Google AdSense to be paid to the owner of the Channel. Youtube Channel ratings can be rated from Video Upload, Subscriber, Video Viewers. From the Youtube data processing data can be done. One data processing technique that can be used in the process is classification. Classification is a data processing technique that divides objects into classes according to the desired number of classes. And using the C4.5 algorithm in the classification process. Who can determine the Youtube Channel especially Indonesia with a Very Good or Good ratio

ADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM

The internet as an effective medium in the world of business <br />(especially in the field of marketing) from the viewpoint of the bisins to<br />market the products produced. Various models of product offerings are<br />conceptualized by business people issued to capture market segments.<br />Pay per Click (PPC) is one of several programs on the internet that has<br />the concept of giving gifts to internet users when opening<br />advertisements submitted by advertising companies through certain<br />sites. One dollar producer from the internet is Google Adsense. Google<br />Adsense is a dollar-producing affiliate program issued by Google<br />Search Engine companies by collaborating with web or blog owners in<br />terms of Advertising. With this kind of affiliate business model,<br />publishers (web owners or blogs) will get dollars from advertisements<br />displayed on the web or blog. Ads displayed on the web or blog can be<br />text or images. There are many titles for revenue generated from<br />Google Adsense. And to find out whether or not the Muslim community<br />is capable of following a business in the field of Advertising, such as<br />Pay Per Click (PPC), there needs to be a study that discusses the<br />business of Islamic Law.

Use of google AdSense for income generating activity

This study aimed at knowing the benefits of using Google AdSense for income generating activity. Additionally, with the current conditions of society that cannot be separated from the internet, is expected with this research can make people to be wiser in using internet. The method that is done is data analysis on Google AdSense via YouTube. The results showed that Google AdSense and YouTube also currently become a very superior media compared to other media in income generating activity. This is because the advertisers put their ads on Google AdSense, it is certainly very good for creators (youtuber) to seek the benefits of both these media, not to mention there are many other benefits that we can get from YouTube like getting relationships, sponsors, advertise our own products and others. Further research on other online media needs to be done as a comparison.

Can a domain name combined with third-party adverts generated by Google AdSense result in a successful trade mark infringement claim?

Can a domain name combined with third-party adverts generated by Google AdSense result in a successful trade mark infringement claim?