Abstract: In 2009, the Ministry of Health published the National Policy for Integral Attention to Men's Health (PNAISH). This policy calls for holistic attention and attentive to the singularities of health behaviors inherent to the male audience. However, the presence of men and the services offered are still meaningless when compared to other priority populations in Primary Care. To analyze male behavior in relation to primary health care services and recommended by PNAISH in the perception of Nurses. This is a descriptive study with a qualitative approach. Data collection took place through a semi-structured interview with Nurses of the Family Health Strategy (FHS) in the municipality of Itaitinga in the state of Ceará-Brazil. Data analysis was done based on Bardin (through coding) and the discussion in the light of the available literature. From the interviews conducted, two categories can be inferred from the light of the pertinent and updated literature: 1) Search, presence and access of men to the health service offered in Primary Care; 2) Factors involved in health care provided to the male population. These categories guided the understanding of how the reality of attention to men's health has been experienced. It is concluded that there are several obstacles that need to be overcome so that good practices in human health are feasible. For that, health practices and intersectoral and transdisciplinary discussions are needed to promote the singular approach and the individualized reception of men in health services. In order to develop together with the male population, the deconstruction of gender stereotypes that conceptualize them as invulnerable beings, provide open spaces to speak about their weaknesses and needs, having their demands welcomed and resolved, in order to approach and insert men in primary care services. Keyword: Nursing. Public policy. Men's Health.