Good Customer Research Articles

The Importance of Customer Service in Banking

The existence of a company is unthinkable without good customer service. Customer service should be seen as the core of your business, not as an afterthought. When the market is so saturated with all kinds of services and products, in order to save your business, you will definitely need to offer exceptional service to customers who have endless choices. What is special about you? Why should the customer choose you and not any competing company? What sets you apart from others? Have you noticed how often we hear unpleasant stories about poor service, while we rarely get to share pleasant experiences? why Because bad news travels fast. You know what Warren Buffett once said? "It takes 20 years to build a reputation, and 5 minutes to destroy it. It is specified - what circumstances influence the user's action or purchase. Also, what does even a regular customer pay attention to when he wants to get a product. Difficult customer types and when to say sorry or say no. Recommended - rules, phrases and communication tools that affect the user. Recommendations are presented regarding the correct wording of the proposal, which will allow us to retain the customer and increase the profit of our company. Keywords: Effective service, ripple effect, Service+.

Introduction to Cloud Gaming

Cloud Gaming can be defined as a technology that enables gamers to play video games using cloud-based servers and infrastructure, rather than relying on local hardware for processing and rendering game graphics. In cloud gaming, the games are streamed to the player's device with the help of the internet, allowing them to play high-quality games without needing to own a high-end gaming console or PC. The solution helps people to play games on their computers regardless of their own system as their gaming needs are met with the help of good enough customer service in the cloud. It also helps to overcome the problems of traditional games such as conflict and mobility. In this article, we will take a look at various aspects of Cloud Gaming System (CGS) to explain the many advantages and capabilities this concept has.

Legal Authority and Marital Identity: A Study on the Kalosara Tradition of the Tolaki People in Southeast Sulawesi

For the Tolaki indigenous people, a marriage is considered valid when it is conducted in accordance with the kalosara tradition. This signifies that the legitimacy of marriage among the Tolaki people of Southeast Sulawesi is not determined by adherence to Islamic law or state regulations, but by the observance of the kalosara customary practice. This study seeks to explore the kalosara tradition as the prevailing authority in the marriage law of the Tolaki community in Southeast Sulawesi, and to analyze the perspectives of Islamic law through the concepts of ‘urf and maṣlaḥa mursala in relation to this tradition. Employing a qualitative research method with an empirical-normative approach, data were gathered through interviews with traditional leaders, community figures, and religious authorities. The findings of the study indicate that the kalosara tradition in Tolaki community wedding ceremonies consists of three stages: seeking permission, the proposal, and the marriage contract. The Tolaki people regard a marriage as valid only if it adheres to the kalosara tradition, establishing customary law as the dominant form of marriage law within the community. From the perspective of ‘urf, the kalosara tradition is deemed acceptable, as it fulfills the criteria of al-‘urf al-ṣaḥīḥ (good custom). Moreover, the kalosara tradition contributes to social welfare within the Tolaki community of Southeast Sulawesi. This research is expected to make a significant global contribution to the development of studies on marriage law and tradition. Furthermore, it is deserving of recognition as a valuable academic resource addressing societal legal needs concerning the practice of marriage traditions.

Optimizing Packing Operations with an Integrated Barcode Warehouse System

General background: Business competition in the globalization era demands companies enhance operational efficiency, particularly in warehouse management. Specific background: Packing operations significantly influence the supply chain's effectiveness, affecting goods availability, delivery speed, and customer satisfaction. However, challenges like manual errors, slow item identification, and lack of integration between warehouse management systems and modern technologies persist. Knowledge gap: Despite the increasing use of warehouse management systems, the potential of integrating barcode technology to optimize packing operations has not been fully explored. Aims: This study aims to examine the optimization potential of packing operations using an integrated barcode-based warehouse management system. Results: By employing the SDLC waterfall model for application development, the integrated system showed improvements in item identification efficiency, minimized packing errors, and enhanced inventory accuracy. Novelty: The proposed approach demonstrates how barcode technology can streamline warehouse management processes, which is not thoroughly documented in existing literature. Implications: These findings provide insights for companies to develop effective strategies and technologies to improve warehouse operations, ensuring a stronger position in the competitive market. Highlights: Barcode integration improves packing speed and accuracy. The system reduces manual errors in warehouse operations. Enhances inventory management for better supply chain performance. Keywords: Packing Optimization, Warehouse Management, Barcode Integration, Efficiency, Inventory Accuracy

Analisis Return on Investment (ROI) Digital pada UMKM: Sebuah Pendekatan Metodologis

As productive economic enterprises owned by individuals or individual business entities, MSMEs are faced with the reality where digital technology is developing increasingly rapidly, which forces them to immediately carry out digital transformation to achieve business growth and sustainability. Investments in digital technology, from digital marketing to the use of e-commerce platforms, have become important to maintain the competitiveness of MSMEs in an increasingly competitive market. In carrying out digital transformation, MSMEs need to measure and assess the performance of digital investments by comparing the profits obtained from the investment against the costs incurred in the process of digitizing their business. This is the main challenge faced by MSMEs in measuring the effectiveness of their digital investments. This is where the concept of Return on Investment (ROI) becomes very relevant. In this research, it was found that calculating digital ROI requires careful planning and continuous evaluation so that MSMEs can make the right decisions regarding the technology they invest in, both short-term and long-term calculations. Increasing ROI requires a strategic approach that involves reducing costs, increasing revenue, monitoring performance, and utilizing technology and automation that is appropriate to the business being run, through a combination of digitalization strategies, product innovation, good customer service, operational efficiency, and creative marketing. By optimizing every element in investment, it is ensured that every rupiah invested provides maximum returns. By implementing these strategies, MSMEs can increase their competitiveness in the market, strengthen relationships with customers, to increase the competitiveness and sustainability of their business.

The Mediating Role of Self-Efficacy in the Relationship Between Salespersons’ Personal Factors and Sales Performance

A skilled salesperson can build strong relationships with clients, which fosters loyalty and repeat business. They provide valuable insights into customer preferences and competitive landscapes as well as creating value for their customers, manage customer relationships, and gather information for their firms. Hence, this paper explores how self-efficacy functions as a mediator in the correlation between improvisational behaviour, adaptive selling, and sales performance of salespersons. This study investigates the direct and indirect relationship of self-efficacy with sales performance. This study used a survey research approach using clustered random sampling. Data are collected from 315 salespersons employed by Malaysian commercial banks in Klang Valley via survey questionnaires. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyse the data. The findings indicate that self-efficacy serves as a partial mediator in the relationship between improvisational behaviour and adaptive selling with sales performance. Additionally, the results also showed that improvisational behaviour and adaptive selling are positively related to sales performance. The study concluded that personal factors of salespersons are important in determining their sales performance. Hence, for managers to have a competitive advantage in the banking sector, they need to adopt a more comprehensive understanding of what makes a good customer service provider.

INFLUENCE OF PACKAGING DESIGN AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF JANJI JIWA JILID 656 MALANG CITY

Background. Product packaging design does hold an important influence in efforts to improve product quality to increase satisfaction with a product. Product quality can motivate purchases by increasing customer satisfaction, quality products will make customers feel satisfied. One of the newcomer brands in the coffee shop business in Malang City. Janji Jiwa Jilid 656 coffee shop is one of the local coffee franchises under PT Lunar Boga. Research Purpose. This study aimed to analyse packaging design and product quality affect customer satisfaction at Janji Jiwa Jilid 656 Malang City. Research Method. This research used quantitative research methods. The collection technique was obtained from a questionnaire. Sampling used non-probality sampling with purposive sampling method with a total sample 100 respondents of Janji Jiwa Jilid 656 Malang City customers. The questionnaire results observed from a Likert scale. Findings. Variables X1 (Packaging Design), X2 (Product Quality), and Y (Customer Satisfaction) are by the value of r-count> from r-table (0.196) and significance <0.05. Packaging design and product quality simultaneously have a significant effect on the satisfaction of Janji Jiwa Jilid 656 Malang City. Conclusion. From the research results, it is hoped that Janji Jiwa Jilid 656 Malang City will ensure and maintain packaging design and product quality and make improvements. So that both aspects are in a stable condition and provide good preferences and can support business continuity and customers will always come back to Janji Jiwa Jilid 656 Malang City and create good customer satisfaction.

The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry

This study examines the influence of advertising spending, customer relationship management, market segmentation, and competitive positioning on brand awareness and revenue growth in the retail sector of Indonesia. Data from 300 participants were gathered and analyzed using Structural Equation Modeling-Partial Least Squares version 3, employing a quantitative methodology. The findings demonstrate that all proposed connections are statistically significant and positive, suggesting that making smart investments in advertising, implementing good customer relationship management techniques, conducting precise market segmentation, and establishing a strong competitive position have a substantial impact on increasing brand awareness and driving revenue growth. These findings provide significant information for retail managers and marketers who want to optimize their marketing strategy and achieve sustainable growth in a competitive market.

Evaluating Rural Land Administration Institutional Efficiency from Modern Land Administration Systems Perspective: In Case of Awi Zone, North-Western Ethiopia

This study is aimed to evaluate the institutional efficiency of rural land administration from the perspective of modern land administration systems in Awi zone Amhara region Ethiopia. The study employed a mixed research approach to evaluate the efficiency of rural land administration. Moreover, the study used various data collection tools such as questionnaires, interviews, focus group discussion, observation, and document review to acquire relevant data. The study pursued the influence of explanatory variables namely legal framework, digitalization, valuation and compensation, good governance, data quality, capacity building, and customer satisfaction on the efficiency of rural land administration. Furthermore, descriptive and inferential statistics were used to analyze quantitative data. Consequently, the study found that the legal framework and customer satisfaction are the most significant factors that affect the efficiency of rural land administration. However, the study finding revealed that lack of clear and uniform legislations and service delivery negatively affected the success of rural land administration. Thus, the prospects to assure efficient rural land administration are provision of unambiguous laws, delivering services impartially, and providing capacity-building training for experts are suggested as a vital to implement modern land administration systems to modern society.

A Semantic Analysis of the User-Generated Content from Social Network Sites of Cashbuild Limited: Application of Text Mining, Machine Learning and Big Data Analytics toward the Development of a Customer-Centric Marketing Strategy

Social Network Sites (SNS) have grown rapidly over the past 15 years, which is in line with the growth of smartmobile phones. A key phenomenon of SNSs is User-Generated Content (UGC). It enables social engagements between users and their followers. UGC shares various perspectives on news, entertainment, and fun, as well as their perspectives on brands like Customer Experience (CX) and Customer Satisfaction (CS). UGC stimulates the Brand Attitudes (BA) of the readers if the user is trusted and credible. BAs influence the Purchase Intentions (PI) of the readers of UGC. Marketers like that UGC influences PI. They learn about CX and CS, which users share on the UGC. This semantic study uses Text Mining (TM) and Big Data Analysis (BDA) to extract keywords from the UGC of a building materials retail company, Cashbuild Limited (CBL) from the Republic of South Africa (RSA). The UGC was analysed using Power BI (PBI) to identify its sources and sentiments. The majority of the UGC in this study was obtained from Facebook (94.51%), followed by X.com (3.95%). The rest of the UGC was obtained from Blogs (0.79%) and Instagram (0.76%). 65.63% of the UGC was neutral, 29.74% positive, and 4.46% negative. UGC influences PI by mediating hedonic and utilitarian Brand Equity. The generation of a high-quality UGC was encouraged by CS - an outcome of CX. CX comes from the touchpoints across the CJ. Marketers want to ensure a good customer experience (CX) to achieve customer satisfaction (CS). Ultimately, CS influences future customer expectations (CE) when shared through UGC. 84 top keywords were extracted out of 16 328 hit sentences (HS) from the UGC of CBL using the MELTWATER program. The keywords were ranked to 51 frequency positions. CONCOR analysis was used to determine the connectivity and centrality of the keywords using Freeman’s coefficient and the Eigenvector value for each keyword. The results of the CONCOR analysis were used to identify 41 significant keywords based on their higher connectivity and centrality. The 41 significant keywords were matched with the 16 328 HSs. 14 keywords that matched less than 100 HSs were excluded. The remaining 27 keywords were subjected to exploratory factor analysis EFA on Statistical Program for Social Sciences (SPSS). 21 keywords were loaded on 8 factors, and the model explained 68.363% of the variance with a Kaizer Meyer Olkin (KMO) of 0.736 above 0.6. The 8 categories were compared to input from a panel of industry experts. 7 categories proposed by experts matched 7 out of 8 categories from the statistical model. 7 key themes proposed to be used in the study to develop Customer-centric Marketing Strategies (CCMS) in the building materials retail industry (BMRI) are DIY Kings, House Proud, Project Master, Renovators, Interior Image, Building Materials Inventory, and Promotions. All 5 objectives of the study were met. The study adds value to the development of CCMS learning from the UGC.

Digital marketing and small and medium-sized enterprises’ business performance in emerging markets

Purpose This study aims to investigate the comprehensive conceptualization how digital marketing and its adoption increase the productivity of small and medium-sized enterprises (SMEs), as well as the impact of technological orientation, customer relationship management and digital marketing on SMEs’ business performance in emerging markets (EMs). Design/methodology/approach Anchored by social network theory, 178 SMEs were conveniently drawn from the National Board for Small Scale Industries now Ghana enterprise agencies in Ghana. The hypotheses were analysed using the SPSS package tool, and structural equation modelling was used, as well. Findings This study reveals that the conceptualization and adoption of digital marketing positively affect the performance of SMEs’ business management in EMs. In addition, a positive moderating effect of dynamism is observed in the relationship between digital marketing and SMEs’ business performance. Research limitations/implications This study focuses only on SMEs from the Greater Accra and Ashanti regions of Ghana as an EM, and it proposes priorities for future research streams in both developed and emerging countries. Practical implications The findings encourage SMEs to develop quality digital marketing technologies, good customer relationships and technological orientation and customer relationship management competencies in EMs to maximise profit. Originality/value This paper fills considerable knowledge, evidence and contextual gaps in the literature on SMEs, entrepreneurship and marketing in EMs by presenting a comprehensive overview of how SMEs can use digital marketing in an EM context to achieve the following: customer acquisitions, satisfaction and retention; increased profitability; quality service delivery; value creation; and cost reductions.

Impact of Product Quality and Brand Image on Purchase Decision for LGNSHOP Fashion Products

This study aims to examine the impact of product quality and brand image on purchasing decisions of LGNShop fashion products, to uses a quantitative method with a survey involving 120 respondents who have used and purchased LGNShop products. The analysis results indicate that product quality and brand image have a positive and significant impact on purchasing decisions. Product quality is assessed based on high-quality materials, attractive designs, and product durability, while brand image is evaluated through effective marketing campaigns and good customer service. This study concludes that improving product quality and managing a good brand image will positively affect consumer purchasing decisions. The implication of this research is that LGNShop needs to continuously improve product quality and maintain a positive brand image to strengthen consumer trust and loyalty. Keywords: Product Quality, Brand Image, Purchasing Decision, Fashion Products, LGNShop

Penanganan Guest Request oleh Guest Service Center di Department Front Office Hotel Sheraton Mustika Yogyakarta Resort & Spa

Handling Guest Requests by the Guest Service Center in the Front Office Department at Sheraton Mustika Yogyakarta Resort & Spa.In the era of globalization and rapid growth in the tourism industry, hotel service has become a crucial aspect in ensuring customer satisfaction. The COVID-19 pandemic has changed the dynamics of the hospitality industry, and as recovery progresses, it is important for hotels to enhance the quality of their services to attract customers back. Sheraton Mustika Yogyakarta Resort & Spa, with its unique architecture and luxurious facilities, has seen an increase in occupancy post-pandemic, especially during high seasons like religious celebrations and major holidays. The task of ensuring customer satisfaction is handled by the Guest Service Center, and it is not an easy task. This department serves as the hub for all guest information and requests, acting as the front line in direct contact with hotel guests. Every agent in the Guest Service Center must possess skills such as proper speaking etiquette, telephone etiquette, quick response, and diplomatic actions to achieve a good image, ensuring that guests are satisfied with the service provided. The purpose of this research is to analyze the request handling process, identify the challenges, and find the solutions implemented by the Guest Service Center at Sheraton Mustika Yogyakarta Resort & Spa. The results of this research are expected to be used to improve service quality and has been assisted with a good customer complaint handling system.

Influence of Artificial Intelligence Among Purchase Behaviour of Fast-Moving Consumer Goods

AI has transformed the FMCG industry in recent years by increasing productivity, reimagining long-standing procedures, and creating new avenues for innovation. Artificial intelligence is changing demand forecasting and inventory control in the FMCG sector. Information conveniently gathered from the 300 fast-moving consumer products buyers in the Palakkad District sample. The study's qualitative data were rated using a five-point Rensis Likert scale. With the use of SPSS software, one-way ANOVA and the Wilcoxon Mann-Whitney U test are used for statistical studies. The present investigation aims to understand the benefits perceived by customers of fast-moving consumer goods after the implementation of AI. It’s necessary to understand whether AI is effective in improving customer base for fast-moving consumer goods. The one-way ANOVA test results shows that is significant difference between levels of education and perception of consumers about Personalized Marketing and Consumer Engagement and Product Innovation and Development. The Wilcoxon Mann Whitney U test results shows that Gender has no impact on perception of consumers about benefits of AI in FMCG sector.

Ugovorna odstupanja zakonom uređenih nekih prava članova privrednih društava na dispozitivan način od principa srazmernosti kapital učešća u kompanijskom pravu

The diversity of legal forms of companies and their legal nature determines the different approach of a legislator to the regulation of rights of those company members. Nevertheless, the dominant determination related to organization of the form of partnerships (general partnership and limited partnership) is dispositive nature of the regulation, which enables those company members to deviate from these rules in the organization of company rights in the constitutive acts, of their own free will, and to adapt them to their interests (deviation from the proportionality principle of share in the company right). The same applies to a good extent to a limited liability company, although it is of mixed legal nature of both partnership and corporation. On the other hand, the regulation of joint stock companies (especially open – public and mostly of those closed – non-public) is mostly mandatory, reducing party autonomy in regulating the rights of shareholders to the maximum possible extent down to the level of exception. This paper discusses the issue of possible limits to party autonomy of members of partnerships, as well as members of limited liability companies, in regulating some management, property, and special rights, such as the clauses created by the so-called good business practice (leonine clauses). In addition to that, considering that constitutive acts of companies and limited liability companies are also of contractual nature (which is exclusive at the moment of establishment), along with dispositive legal basis, the consideration is taken related to the question of the application of some general institutes of the contract law in the field of limiting the principle of freedom of contract, such as public order, good (business) customs, conscientiousness and honesty, abuse of rights, creation and exploitation of a monopoly in the market, equivalence of performance, equality of contracting parties, duty of care, etc. Finally, despite the identical nature of constitutive acts of the joint-stock company, given that they have a dominantly mandatory legal basis, which narrows or excludes the freedom of contract in the regulation of some rights of shareholders in the company, the issue of special legal institutes is also considered enriching the lack or narrowing of the freedom of contract of shareholders with special legal institutes which, by the will of the law (to a lesser extent by the free will of the company shareholders – e.g. voting contracts, special shareholder benefits) adapt this form of a company to the interests of shareholders (while preserving the principle of equal treatment of shareholders or equal treatment of shareholders of the same class).

Analysis of Relationship between Religion and Vietnamese Culture Today and Prediction of Some Religious Security Trends in the Coming Time

Religion is a part of the spiritual life of society, a superstructure phenomenon moving and changing strongly at all times along with the socio-economic development of any country. In recent times, the religion in Vietnam has had a great influence on traditional customs and practices in both directions: positive and negative. On the one hand, it contributes to restoring many good traditional customs and practices of the nation, contributing to changing the lifestyle and behavior of a part of the people; On the other hand, the religion revives many outdated depraved customs and practices, deforming and fading some traditional customs and practices. These impacts have been posing many problems to be resolved for Vietnam in the process of building and developing the country in the new era. Vietnam has been being in the process of increasingly deepening international integration, which is expected to continue to cause many difficulties and obstacles for State management of religion, because religious activities are often associated with cultural activities. Cultural diversity leads to religious diversity.

Understanding Age-Driven Preferences: A Weighted Sum Analysis of Consumer Behavior in E-commerce

Consumer activity in online commerce plays a crucial role in modern business functions, impacting market trends and guiding approaches for digital merchants. This research utilizes the weighted sum technique to assess consumer actions among different age brackets, emphasizing significant indicators like Average Order Value, Satisfaction with Customer Support, Timeliness of Delivery, and Rate of Product Returns. The results underscore unique preferences and performance patterns across age segments, offering actionable intelligence for e-commerce enterprises aiming to refine their tactics. The examination indicates that individuals aged 45-54 stand out as the leading performers across every metric, showcasing the highest expenditure, most satisfactory customer support ratings, swiftest delivery times, and minimal product return rates. Conversely, the 35-44 age bracket displays the lowest overall performance, marked by comparatively lower spending, moderate satisfaction with customer support, extended delivery durations, and elevated rates of product returns. Intermediate groups include the 18-24 and 55-65 age groups, with the former showing strong overall performance and the latter displaying good customer support satisfaction and reasonable delivery times but lower spending and slightly higher return rates compared to the top performers. Additionally, the 25-34 age group performs moderately well, with decent customer support satisfaction and delivery times but lower spending and higher product return rates. These findings provide invaluable direction for e-commerce enterprises aiming to customize their strategies adeptly for diverse age segments. By comprehending the unique preferences and actions of each demographic, businesses can refine their online shopping offerings, elevate customer contentment, bolster retention figures, and foster comprehensive advancement within the competitive e-commerce.

Pengaruh Kualitas Produk dan Promosi terhadap Citra Merek Kopi Good Day di Kota Jambi

The objectives of this research are as follows: 1) To determine and describe the product quality, promotion and brand image of Good Day Coffee in Jambi City. 2.) To determine the influence of product quality and promotion on the brand image of Good Day Coffee in Jambi City. The type of data required and collected in this research is quantitative data. The object of this research is Good Day Coffee customers in Jambi City. The data source in this research is Good Day Coffee customers in Jambi City who were taken through interviews by distributing questionnaires, the data and information obtained were analyzed descriptively, to analyze customer responses regarding brand image to purchasing decisions using a 5-choice scale. One brand of packaged instant coffee that is being intensively promoted using television media is the "Good Day" product. This Good Day product is produced by PT. Santos Jaya Abadi. Promotions carried out by PT. Santos Jaya Abadi to introduce new products and maintain its existence in the processed coffee industry. Based on the results of the classical assumption test analysis, it can be concluded that the normality test meets the assumptions indicated by the Kolmogorov-Smirnov test of 0.011 > 0.05. The multicollinearity test did not show a significant effect with a VIF value of 1.070 < 10 and a tolerance value of 0.935 > 0.10. In the heteroscedasticity test, the points on the plot form a pattern, so this shows that each variable contains heteroscedasticity. Based on the results of multiple linear regression analysis, it was concluded that the regression equation Y = 2.638 + 0.150X1 + 0.329X2. The value of the Coefficient of Determination (R2) is 0,213 which means that variations in changes in Y are influenced by changes in X by 21.3%. So the magnitude of the influence of product quality (X1) and promotion (X2) on the brand image (Y) of Good Day Coffee in Jambi City is 21.3% while the remaining 78.7% is influenced by other factors outside this research such as purchasing decisions, price, personal factors and so on. There is a significant positive influence between product quality and promotion together (simultaneously) on the Brand Image of Good Day Coffee in Jambi City. Partially there is an influence of product quality on brand image. This is indicated by the tcount value of 4.285 > ttable 1.662. Partially there is an influence of promotion on brand image. This is indicated by the tcount value of 3,333 < ttable 1.662.

Credit scoring: Does XGboost outperform logistic regression?A test on Italian SMEs

The old-fashioned logistic regression is still the most used method for credit scoring. Recent developments have evolved new instruments coming from the machine learning approach, including random forests.In this paper, we tested the efficiency of logistic regression and XGBoost methods for default forecasting on a sample of 35,535 cases from 7 different business sectors of Italian SMEs, on a set of 28 banking variables and 55 balance sheet ratios for verifying which approach is better supporting the lending decisions.With this aim, we developed an efficiency index for measuring each model's capability to correctly select good borrowers, balancing the different effects of refusing the loan to a good customer and lending to a defaulter. Also, we computed the balancing spread to quantify the different models' efficiency in terms of credit costs for the borrower firms.Results show that different sectors report different results. However, generally speaking, the two methods report similar capabilities, while the cutoff setting can make a substantial difference in the actual use of those models for lending decisions.

On the Judicial Application of The Principle of Public Order and Morality

The principle of public order and good morals, which consists of two parts: "public order" and "good customs", is enshrined in article 8 of China's Civil Code. In modern civil law, the principle of public order and good morals permeates all fields of civil law, and has become the value concept of maintaining legal order, which does not negate the autonomy of private law, but delimits the boundaries of the autonomy of private law. However, the uncertainty of its connotation and application conditions makes the application of the principle of public order and good morals will inevitably produce the contradiction between the stability of the law and the justice of individual cases. Therefore, in the judicial application of the principle of public order and good morals, the definition of the concept of public order and good morals and the conditions of judicial application should be clarified to prevent the confusion of public order and good morals with other concepts, to prevent different judgments in the same case and to prevent the escape to the general provisions, so as to realize the balance between the stability of the law and the justice of individual cases.